{"id":2541042,"date":"2024-10-28T09:00:43","date_gmt":"2024-10-28T16:00:43","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=2541042"},"modified":"2024-11-01T13:03:17","modified_gmt":"2024-11-01T20:03:17","slug":"scream-scenes-where-america-gets-its-frights-this-halloween","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween","title":{"rendered":"Scream Scenes: Where America Gets Its Frights this Halloween"},"author":7031,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[266462],"industry":[],"product":[36711,36581,36551,36561,37011],"class_list":["post-2541042","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-esri-demographics","product-bus-analyst","product-arcgis-living-atlas","product-arcgis-online","product-arcgis-pro","product-esri-demographics"],"acf":{"authors":[{"ID":7031,"user_firstname":"Julia","user_lastname":"Holtzclaw","nickname":"Julia Holtzclaw","user_nicename":"juliah_esri","display_name":"Julia Holtzclaw","user_email":"JHoltzclaw@esri.com","user_url":"","user_registered":"2018-03-02 00:19:08","user_description":"Julia Holtzclaw is a Senior Product Engineer on Esri's Demographic Data Development team. When not exploring new ways to map data, she's out walking with her pups or enjoying a cup of espresso - or two.","user_avatar":""}],"short_description":"Discover and Use Esri Demographics Market Potential this Halloween","flexible_content":[{"acf_fc_layout":"content","content":"

As Halloween draws near on October 31st, the spooky season is filled with excitement and eerie anticipation across the United States. While some may prefer to skip the frights, others relish in the thrill of haunted horror films and spine-chilling scares where the sound of creaking doors is music to the ears and flickering screens spark more than just fear. Whether cozied up at home or nestled in dimly lit theaters infused with the fresh aroma of popcorn, horror fans are spellbound by the heart-pounding scenes that make them scream.<\/p>\n

But where can we discover these daring film enthusiasts? Thanks to Esri Demographics’ Market Potential<\/a><\/strong> data, we can identify areas where horror movie buffs are most likely to get their frights this Halloween.<\/p>\n

The US county map below reveals a distinct pattern in the Southeast and Southwest, with areas shaded in dark purple<\/strong><\/span> indicating a higher likelihood of residents renting a horror movie within the last 30 days. Additionally, intriguing clusters of horror cinema viewers can be found in Kentucky, Washington, and Alaska. Those areas shaded in green<\/strong> <\/span>highlight where renting horror movies is less common.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2541062,"id":2541062,"title":"Horror movies moved title","filename":"Horror-movies-moved-title.png","filesize":883281,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\/horror-movies-moved-title","alt":"","author":"7031","description":"","caption":"","name":"horror-movies-moved-title","status":"inherit","uploaded_to":2541042,"date":"2024-10-22 22:47:58","modified":"2024-10-22 22:47:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":3046,"height":2050,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title.png","medium-width":388,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title.png","medium_large-width":768,"medium_large-height":517,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title.png","large-width":1605,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title-1536x1034.png","1536x1536-width":1536,"1536x1536-height":1034,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title-2048x1378.png","2048x2048-width":2048,"2048x2048-height":1378,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title-691x465.png","card_image-width":691,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title-1605x1080.png","wide_image-width":1605,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-moved-title.png"},{"acf_fc_layout":"content","content":"

But what about those who prefer the security of fresh popped popcorn while seeking a jump scare or two? Using the same colors for comparison, in the map below we can see who is more or less likely to have seen a horror movie in theaters within the last six months. While the Southwest US enjoys in-theater horror as much as in-home, the Southeast does not seem to hold the same affinity for in-theater movies.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2541072,"id":2541072,"title":"Horror movies theater moved title","filename":"Horror-movies-theater-moved-title.png","filesize":612248,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\/horror-movies-theater-moved-title","alt":"","author":"7031","description":"","caption":"","name":"horror-movies-theater-moved-title","status":"inherit","uploaded_to":2541042,"date":"2024-10-22 22:48:37","modified":"2024-10-22 22:48:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":3046,"height":2050,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title.png","medium-width":388,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title.png","medium_large-width":768,"medium_large-height":517,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title.png","large-width":1605,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title-1536x1034.png","1536x1536-width":1536,"1536x1536-height":1034,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title-2048x1378.png","2048x2048-width":2048,"2048x2048-height":1378,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title-691x465.png","card_image-width":691,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title-1605x1080.png","wide_image-width":1605,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/Horror-movies-theater-moved-title.png"},{"acf_fc_layout":"content","content":"

Whether you’re a devout horror fan, someone who keeps the lights on, or someone who enjoys the spooks from afar, take a moment to appreciate the scream scenes that make this fright-filled day extra thrilling. Esri Demographics<\/a> data is available for all your mapping needs\u2014ranging from fun and serious projects to anything in between. Discover more in the links below.<\/p>\n

Happy mapping!<\/p>\n

Learn more<\/h1>\n

How were these maps made?<\/h3>\n

These maps were created using ArcGIS Pro<\/a> using unclassed color symbology<\/a> with Halloween serving as color inspiration. ArcGIS Pro layouts<\/a> bring Alaska and Hawaii into the same view as the conterminous US, creating a cohesive picture of the entire country. Lastly, the layout was exported as an AIX file so the final creepy touches could be applied in Adobe Illustrator using ArcGIS Maps for Adobe Creative Cloud<\/a>.<\/p>\n

Data methodologies<\/h3>\n

Market Potential data estimates are developed from survey data from MRI-Simmons and Tapestry Segmentation to provide the expected number of consumers and a Market Potential Index (MPI) for thousands of items. Represented as point-in-time estimates as of July 1, the data is available for Esri\u2019s standard geographic areas and for any user-defined polygon such as a ring or drive time.<\/p>\n

View the Esri Market Potential Methodology Statement\u00a0<\/a><\/p>\n

Frequently asked questions<\/h3>\n

Use the\u00a0data reference page<\/a> to help answer additional questions about Esri Demographics.<\/p>\n

Helpful links:<\/h3>\n

Updated Demographics<\/a><\/p>\n

Demographic Mapping & Site Selection Software | ArcGIS Business Analyst<\/a><\/p>\n

ArcGIS Living Atlas of the World<\/a><\/p>\n

\n
\n
\n
\n

Connect with us:<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

If you have a question or comment about Esri’s US data, send us an e-mail<\/a>. We’d love to hear from you!<\/p>\n<\/div>\n<\/div>\n<\/div>\n"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2024\/10\/card-image.png","wide_image":false},"yoast_head":"\nScream Scenes: Where America Gets Its Frights this Halloween<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scream Scenes: Where America Gets Its Frights this Halloween\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-01T20:03:17+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\"},\"author\":{\"name\":\"Julia Holtzclaw\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/8427a9031e92d81a4187584d74cd0d0b\"},\"headline\":\"Scream Scenes: Where America Gets Its Frights this Halloween\",\"datePublished\":\"2024-10-28T16:00:43+00:00\",\"dateModified\":\"2024-11-01T20:03:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\"},\"wordCount\":9,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"Esri Demographics\"],\"articleSection\":[\"Mapping\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\",\"name\":\"Scream Scenes: Where America Gets Its Frights this Halloween\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2024-10-28T16:00:43+00:00\",\"dateModified\":\"2024-11-01T20:03:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Scream Scenes: Where America Gets Its Frights this Halloween\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/8427a9031e92d81a4187584d74cd0d0b\",\"name\":\"Julia Holtzclaw\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Julia_Holtzclaw-465x465.jpg\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Julia_Holtzclaw-465x465.jpg\",\"caption\":\"Julia Holtzclaw\"},\"description\":\"Julia Holtzclaw is a Senior Product Engineer on Esri's Demographic Data Development team. When not exploring new ways to map data, she's out walking with her pups or enjoying a cup of espresso - or two.\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/juliah_esri\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Scream Scenes: Where America Gets Its Frights this Halloween","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween","og_locale":"en_US","og_type":"article","og_title":"Scream Scenes: Where America Gets Its Frights this Halloween","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2024-11-01T20:03:17+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween"},"author":{"name":"Julia Holtzclaw","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/8427a9031e92d81a4187584d74cd0d0b"},"headline":"Scream Scenes: Where America Gets Its Frights this Halloween","datePublished":"2024-10-28T16:00:43+00:00","dateModified":"2024-11-01T20:03:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween"},"wordCount":9,"commentCount":0,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["Esri Demographics"],"articleSection":["Mapping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween","name":"Scream Scenes: Where America Gets Its Frights this Halloween","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2024-10-28T16:00:43+00:00","dateModified":"2024-11-01T20:03:17+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/mapping\/scream-scenes-where-america-gets-its-frights-this-halloween#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"Scream Scenes: Where America Gets Its Frights this Halloween"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/8427a9031e92d81a4187584d74cd0d0b","name":"Julia Holtzclaw","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Julia_Holtzclaw-465x465.jpg","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Julia_Holtzclaw-465x465.jpg","caption":"Julia Holtzclaw"},"description":"Julia Holtzclaw is a Senior Product Engineer on Esri's Demographic Data Development team. When not exploring new ways to map data, she's out walking with her pups or enjoying a cup of espresso - or two.","url":"https:\/\/www.esri.com\/arcgis-blog\/author\/juliah_esri"}]}},"text_date":"October 28, 2024","author_name":"Julia Holtzclaw","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/juliah_esri","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Newsroom-Keyart-Wide-1920-x-1080.jpg","primary_product":"Esri Demographics","tag_data":[{"term_id":266462,"name":"Esri Demographics","slug":"esri-demographics","term_group":0,"term_taxonomy_id":266462,"taxonomy":"post_tag","description":"","parent":0,"count":64,"filter":"raw"}],"category_data":[{"term_id":22941,"name":"Mapping","slug":"mapping","term_group":0,"term_taxonomy_id":22941,"taxonomy":"category","description":"","parent":0,"count":2691,"filter":"raw"}],"product_data":[{"term_id":36711,"name":"ArcGIS Business Analyst","slug":"bus-analyst","term_group":0,"term_taxonomy_id":36711,"taxonomy":"product","description":"","parent":36591,"count":426,"filter":"raw"},{"term_id":36581,"name":"ArcGIS Living Atlas","slug":"arcgis-living-atlas","term_group":0,"term_taxonomy_id":36581,"taxonomy":"product","description":"","parent":0,"count":1171,"filter":"raw"},{"term_id":36551,"name":"ArcGIS Online","slug":"arcgis-online","term_group":0,"term_taxonomy_id":36551,"taxonomy":"product","description":"","parent":0,"count":2428,"filter":"raw"},{"term_id":36561,"name":"ArcGIS Pro","slug":"arcgis-pro","term_group":0,"term_taxonomy_id":36561,"taxonomy":"product","description":"","parent":0,"count":2037,"filter":"raw"},{"term_id":37011,"name":"Esri Demographics","slug":"esri-demographics","term_group":0,"term_taxonomy_id":37011,"taxonomy":"product","description":"","parent":36981,"count":257,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=esri-demographics","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/2541042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/7031"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=2541042"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/2541042\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=2541042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=2541042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=2541042"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=2541042"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=2541042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}