{"id":2782682,"date":"2025-07-11T13:34:02","date_gmt":"2025-07-11T20:34:02","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2782682"},"modified":"2025-09-09T09:32:21","modified_gmt":"2025-09-09T16:32:21","slug":"whats-new-esri-demographics-june-2025","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/business\/whats-new-esri-demographics-june-2025","title":{"rendered":"What&#8217;s New Esri Demographics (June 2025)"},"author":292382,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,37171,430202],"tags":[626901,780052,418012,266462,25821],"industry":[],"product":[36711,37011],"class_list":["post-2782682","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-business","category-real-estate","tag-arcgis-business-analyst","tag-arcgis-data","tag-arcgis-geoenrichment-service","tag-esri-demographics","tag-tapestry-segmentation","product-bus-analyst","product-esri-demographics"],"acf":{"related_articles":"","show_article_image":true,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AdobeStock_237177270-ezgif.com-jpg-to-png-converter-2.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AdobeStock_237177270-ezgif.com-resize.png","authors":[{"ID":292382,"user_firstname":"Brooke","user_lastname":"Brinkley","nickname":"Brooke Brinkley","user_nicename":"choni-brinkley","display_name":"Choni Brinkley","user_email":"cbrinkley@esri.com","user_url":"","user_registered":"2021-11-10 17:07:02","user_description":"Choni Brooke Brinkley is a Product Manager on the Data &amp; Location Services team at Esri. Choni has a BS from Syracuse University, an MBA from the University of Notre Dame, and is dog mom to Willoughby the Boston Terrier.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/07\/CBB_Headshot-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"short_description":"What's New Esri Demographics (June 2025)","flexible_content":[{"acf_fc_layout":"content","content":"<p>The Esri Demographics June 2025 release delivers advancements to help you analyze demographic data with greater precision. With the introduction of a segmentation system rebuild using 2020 Census data (ArcGIS Tapestry), new geographic boundaries, hundreds of new variables, and modernized demographic report templates, this update helps you make smarter decisions.<\/p>\n<p>For detailed information about this release, view <a href=\"https:\/\/downloads.esri.com\/esri_content_doc\/dbl\/us\/ReleaseNotes-Esri2025US_DemographicsJune2025.pdf\">the June 2025 release notes<\/a>.<\/p>\n<h2><strong>Introduction to ArcGIS Tapestry<\/strong><\/h2>\n<p>Esri launched an updated version of its geodemographic segmentation system, now called ArcGIS Tapestry. While block group assignments are updated annually, this refresh represents the first system rebuild in 10 years using 2020 data (system refreshes occur with each decennial census.) ArcGIS Tapestry is sourced with data from Esri Updated Demographics, the U.S. Census, Census\/ACS, and the MRI-Simmons survey.<\/p>\n<p>ArcGIS Tapestry users are encouraged to visit the <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/esri-tapestry.htm\">Esri demographic documentation pages<\/a> to read about ArcGIS Tapestry <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/lifemode-groups-overview.htm\">LifeMode groups<\/a> and segment names (with detailed descriptions.) To learn more about the impact of ArcGIS Tapestry for demographic data users, read the <a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/announcements\/introducing-arcgis-tapestry\">Introducing ArcGIS Tapestry<\/a> blog article.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2891582,"id":2891582,"title":"Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter","filename":"Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter.png","filesize":1018981,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/business\/whats-new-esri-demographics-june-2025\/image7-10-25at7-16pm-ezgif-com-jpg-to-png-converter","alt":"ArcGIS Tapestry poster","author":"292382","description":"ArcGIS Tapestry poster","caption":"ArcGIS Tapestry poster","name":"image7-10-25at7-16pm-ezgif-com-jpg-to-png-converter","status":"inherit","uploaded_to":2782682,"date":"2025-07-10 23:18:12","modified":"2025-07-10 23:18:28","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1722,"height":548,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter.png","medium-width":464,"medium-height":148,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter.png","medium_large-width":768,"medium_large-height":244,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter.png","large-width":1722,"large-height":548,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter-1536x489.png","1536x1536-width":1536,"1536x1536-height":489,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter.png","2048x2048-width":1722,"2048x2048-height":548,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter-826x263.png","card_image-width":826,"card_image-height":263,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at7.16PM-ezgif.com-jpg-to-png-converter.png","wide_image-width":1722,"wide_image-height":548}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2><strong>U.S. boundary layer enhancements<\/strong><\/h2>\n<p>The June release features updated geographic boundaries. These boundaries offer a standardized framework for analyzing, comparing, and visualizing data across consistent geographic units. The updates are currently available in <a href=\"https:\/\/doc.arcgis.com\/en\/business-analyst\/web\/welcome.htm\">ArcGIS Business Analyst<\/a>, with support for other formats expected in the future.<\/p>\n<p><strong>State Legislative Boundaries<\/strong> (U.S. and Puerto Rico)\u2013Districts that cover upper and lower state chamber boundaries.<\/p>\n<ul>\n<li>Source: U.S. Census\/TIGER<\/li>\n<\/ul>\n<p><strong>Tribal Boundaries<\/strong> (four new layers)\u2013Geographic delineations of land associated with a federally recognized American Indian or Alaska Native tribe.<\/p>\n<ul>\n<li>The boundaries included are American Indian Alaska Native Hawaiian Areas, American Indian Tribal Subdivisions, Tribal Block Groups and Tribal Census Tracts.<\/li>\n<li>Source: U.S. Census\/TIGER, U.S. Bureau of Indian Affairs<\/li>\n<\/ul>\n<p><strong>Public Use Microdata Areas (PUMA) <\/strong>(U.S. and Puerto Rico)\u2013A geographic unit that exists within a single state and typically contains at least 100,000 residents.<\/p>\n<ul>\n<li>Source: U.S. Census, Census\/ACS<\/li>\n<\/ul>\n<h2><strong>Updated variables for deeper analysis<\/strong><\/h2>\n<p>The June release features hundreds of demographic and behavioral variables that have been updated to 2025 vintage.<\/p>\n<p><strong>Esri Updated Demographics (2025\/2030)<\/strong><\/p>\n<ul>\n<li>145 new variables<\/li>\n<li>Expanded intervals in Household Income (9 to 20 intervals including a new top level for households earning $500k+), Contract Rent (12 to 24 intervals), and Home Value (13 to 26 intervals.)<\/li>\n<\/ul>\n<p><strong>U.S. Census<\/strong><\/p>\n<ul>\n<li>2020, 2010, and select 2000 Census variables available in updated geographies<\/li>\n<li>71 new variables for the U.S.<\/li>\n<li>72 new variables for Puerto Rico<\/li>\n<li>39 variables moved from the Block Group to the Census Tract level for the U.S. and Puerto Rico (available only for mapping)<\/li>\n<\/ul>\n<p><strong>Esri Urbanicity<\/strong><\/p>\n<ul>\n<li>This release includes two new Dominant Urbanicity (2025) attributes and 10 Urbanicity Landarea (2025) attributes<\/li>\n<\/ul>\n<p><strong>ArcGIS Tapestry<\/strong><\/p>\n<ul>\n<li>System rebuild using 2020 Census data<\/li>\n<li>Segments updated annually in select areas<\/li>\n<\/ul>\n<p><strong>Esri Market Potential<\/strong><\/p>\n<ul>\n<li>Changes to underlying data that has resulted in<span data-slate-fragment=\"JTVCJTdCJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMiUyMGxlaXN1cmUlMjAlMjYlMjBhY3Rpdml0eSUyQyUyMG1lZGlhJTJDJTIwZmluYW5jZSUyMiU3RCU1RCUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlN0QlNUQlMkMlMjJ0eXBlJTIyJTNBJTIybGlzdF9pdGVtJTIyJTdEJTVEJTJDJTIydHlwZSUyMiUzQSUyMmxpc3RfdW5vcmRlcmVkJTIyJTdEJTVE\"> removal of select variables in Leisure &amp; Activity, Media, Finance<\/span><\/li>\n<\/ul>\n<p><strong>Esri Consumer Spending<\/strong><\/p>\n<ul>\n<li>Changes to underlying data that has resulted in<span data-slate-fragment=\"JTVCJTdCJTIyY2hpbGRyZW4lMjIlM0ElNUIlN0IlMjJjaGlsZHJlbiUyMiUzQSU1QiU3QiUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMiUyMGxlaXN1cmUlMjAlMjYlMjBhY3Rpdml0eSUyQyUyMG1lZGlhJTJDJTIwZmluYW5jZSUyMiU3RCU1RCUyQyUyMnR5cGUlMjIlM0ElMjJwYXJhZ3JhcGglMjIlN0QlNUQlMkMlMjJ0eXBlJTIyJTNBJTIybGlzdF9pdGVtJTIyJTdEJTVEJTJDJTIydHlwZSUyMiUzQSUyMmxpc3RfdW5vcmRlcmVkJTIyJTdEJTVE\"> removal of select variables that include Apparel, Personal Care, Transportation<\/span><\/li>\n<\/ul>\n<p><strong>Esri Retail Demand by Industry<\/strong><\/p>\n<ul>\n<li>Updated to the 2025 vintage<\/li>\n<\/ul>\n<p><strong>Esri Business Summary<\/strong><\/p>\n<ul>\n<li>Updated to the 2025 vintage<\/li>\n<\/ul>\n"},{"acf_fc_layout":"content","content":"<h2><strong>Updated data and new look for Esri Reports<\/strong><\/h2>\n<p>Esri Reports has new 2025 data and a refreshed look and feel. The reports have been updated with the latest data across demographics, consumer spending, business, and market potential. Both classic and new demographic reports will be available for purchase in the Esri Store until June 2026. After this date, classic reports will no longer be available.<\/p>\n<p>Additionally, new report templates have been introduced, featuring a cleaner and modern design, improved accessibility, and user-friendly layouts.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2891492,"id":2891492,"title":"Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter","filename":"Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter.png","filesize":599315,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/business\/whats-new-esri-demographics-june-2025\/image7-10-25at6-53pm-ezgif-com-jpg-to-png-converter","alt":"Old and new reports templates","author":"292382","description":"Old and new reports templates","caption":"Old (left) and new (right) templates for the 2020 Census Profile demographic report","name":"image7-10-25at6-53pm-ezgif-com-jpg-to-png-converter","status":"inherit","uploaded_to":2782682,"date":"2025-07-10 22:55:16","modified":"2025-07-10 22:58:06","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1602,"height":836,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter.png","medium-width":464,"medium-height":242,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter.png","medium_large-width":768,"medium_large-height":401,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter.png","large-width":1602,"large-height":836,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter-1536x802.png","1536x1536-width":1536,"1536x1536-height":802,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter.png","2048x2048-width":1602,"2048x2048-height":836,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter-826x431.png","card_image-width":826,"card_image-height":431,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Image7-10-25at6.53PM-ezgif.com-jpg-to-png-converter.png","wide_image-width":1602,"wide_image-height":836}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/data\/reports\">Purchase Esri Reports<\/a><\/p>\n<h2><strong>Where to learn more<\/strong><\/h2>\n<p>Get started with ArcGIS Tapestry and Esri Demographics in the following places:<\/p>\n<p>Esri User Conference 2025<\/p>\n<ul>\n<li>Visit the ArcGIS Data <a href=\"https:\/\/webapps-cdn.esri.com\/CDN\/uc-event-maps\/web.html?objectId=1865\">booth<\/a> at the Expo\u2013See the <a href=\"https:\/\/www.esri.com\/en-us\/about\/events\/uc\/plan\/faq\">conference FAQ page<\/a> for information and attendance details about this year\u2019s conference.<\/li>\n<li>Attend our demo session. <a href=\"https:\/\/uc2025.esri.com\/flow\/esri\/25uc\/eventportal\/page\/detailed-agenda\/session\/1730915103642001jmm6\">Learn more<\/a> about our session on Thursday, July 17.<\/li>\n<\/ul>\n<p>ArcGIS Online and ArcGIS Pro<\/p>\n<ul>\n<li>Use\u202f<a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/analyze\/enrich-layer-mv.htm\">Enrich Layer<\/a>\u202fto append location-based data to points, lines, or areas.<\/li>\n<\/ul>\n<p>ArcGIS Business Analyst<\/p>\n<ul>\n<li>Identify sites and evaluate markets with\u00a0<a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/overview\">ArcGIS Business Analyst<\/a>\u00a0demographic mapping software.<\/li>\n<\/ul>\n<p>ArcGIS Location Platform<\/p>\n<ul>\n<li>Enhance workflows and apps with the\u202f<a href=\"https:\/\/developers.arcgis.com\/documentation\/mapping-apis-and-services\/demographics\/services\/geoenrichment-service\/\">ArcGIS GeoEnrichment Service<\/a>\u2013Enrich data with additional location-based information about people and places in a specific area.<\/li>\n<\/ul>\n<p>ArcGIS Living Atlas<\/p>\n<ul>\n<li>Understand your community <a href=\"https:\/\/livingatlas.arcgis.com\/en\/home\/\">using maps and spatial analysis<\/a> of Esri Demographics.<\/li>\n<\/ul>\n<p>Reports and data<\/p>\n<ul>\n<li>If you need a demographic report or a data file,\u202fvisit the Data section of the\u00a0<a href=\"https:\/\/www.esri.com\/en-us\/store\/products\/all?s=Best+Selling&amp;productType=Data\">Esri Store<\/a> or contact\u202f<a href=\"mailto:datasales@esri.com\">datasales@esri.com<\/a>.<\/li>\n<\/ul>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s New Esri Demographics (June 2025)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/business\/whats-new-esri-demographics-june-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s New Esri Demographics (June 2025)\" \/>\n<meta property=\"og:url\" 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