{"id":2817522,"date":"2025-07-07T06:56:48","date_gmt":"2025-07-07T13:56:48","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=2817522"},"modified":"2025-09-17T10:29:04","modified_gmt":"2025-09-17T17:29:04","slug":"enriching-maps-with-arcgis-tapestry-data-in-arcgis-pro-arcgis-online-and-arcgis-location-platform","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/announcements\/enriching-maps-with-arcgis-tapestry-data-in-arcgis-pro-arcgis-online-and-arcgis-location-platform","title":{"rendered":"Enriching maps with ArcGIS Tapestry data in ArcGIS Pro, ArcGIS Online, and ArcGIS Location Platform"},"author":321952,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37101],"tags":[780052,780202],"industry":[],"product":[37011],"class_list":["post-2817522","blog","type-blog","status-publish","format-standard","hentry","category-announcements","tag-arcgis-data","tag-tapestry-data","product-esri-demographics"],"acf":{"authors":[{"ID":321952,"user_firstname":"Sarah","user_lastname":"David","nickname":"Sarah David","user_nicename":"sdavid","display_name":"S David","user_email":"sdavid@esri.com","user_url":"","user_registered":"2022-11-08 21:39:20","user_description":"S David writes about ArcGIS Business Analyst.","user_avatar":""}],"short_description":"You can use ArcGIS Tapestry data in ArcGIS Pro, ArcGIS Online, and ArcGIS Location Platform.","flexible_content":[{"acf_fc_layout":"content","content":"

ArcGIS Tapestry<\/span><\/span><\/a> data <\/span>contains<\/span> detailed summaries of communities across the United States. This dataset groups residential areas into segments based on shared demographic, socioeconomic, and lifestyle characteristics. Neighborhoods with the most similar characteristics are grouped together, and neighborhoods showing divergent characteristics are separated. <\/span>Tapestry<\/span> data<\/span> can be used to understand a community’s <\/span>complexity<\/span>.<\/span> E<\/span>ach<\/span> segment provides insight into patterns at the neighborhood and community level and can be used to compare segments and groups<\/span>.<\/span><\/span>\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"sidebar","content":"

For information on the latest generation of Tapestry, see<\/span><\/span> What’s new in Tapestry<\/a>.<\/span><\/span><\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Center","spotlight_image":false},{"acf_fc_layout":"content","content":"

You can use ArcGIS Tapestry data in ArcGIS Pro, ArcGIS Online, and ArcGIS Location Platform. Some examples include:<\/span><\/p>\n\n\n\n\n\n\n\n
Product<\/span><\/b>\u00a0<\/span><\/td>\nWorkflow example<\/span><\/b>\u00a0<\/span><\/td>\nUse case example<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
ArcGIS Pro<\/span>\u00a0<\/span><\/td>\nInfographics<\/span><\/a>:<\/span>\u00a0<\/span><\/p>\n

From the <\/span>Map<\/span><\/b> tab, in the <\/span>Inquiry<\/span><\/b> group, click <\/span>Infographics<\/span><\/b> to interactively view infographic templates.<\/span>\u00a0<\/span><\/td>\n

Run the <\/span>Dominant Tapestry <\/span><\/b>infographic to view the dominant segment for your site.<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
ArcGIS Pro<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/td>\n

Enrich<\/span><\/a> tool:<\/span>\u00a0<\/span><\/p>\n

From the <\/span>Analysis <\/span><\/b>tab, in the <\/span>Geoprocessing <\/span><\/b>group, click <\/span>Tools <\/span><\/b>and search for <\/span>Enrich<\/span> and select <\/span>Enrich (Analysis Tools)<\/span><\/b>. This tool adds demographic and landscape facts about the people and places that surround or are inside data locations<\/span>\u00a0<\/span><\/td>\n

Use customer-derived areas to perform target marketing, using Tapestry data to classify your target customers.<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
ArcGIS Online<\/span>\u00a0<\/span><\/td>\nEnrich Layer<\/span><\/a> tool:<\/span>\u00a0<\/span><\/p>\n

In Map Viewer, click <\/span>Analysis <\/span><\/b>and click <\/span>Tools<\/span><\/b>. In the search field, type <\/span>Enrich<\/span> and select the <\/span>Enrich Layer <\/span><\/b>tool. This tool supplements point, line, and polygon features with demographic and landscape data.<\/span>\u00a0<\/span><\/td>\n

Enrich a web map with Tapestry data to identify vulnerable communities.<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
ArcGIS Location Platform<\/span>\u00a0<\/span><\/td>\nReproduce the Enrich Layer tool steps in Map Viewer.<\/span>\u00a0<\/span><\/td>\nEnrich a web map with Tapestry data to identify vulnerable communities.\u00a0<\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n"},{"acf_fc_layout":"content","content":"

In this blog article, you\u2019ll walk through using Tapestry data in ArcGIS Pro and ArcGIS Online in the following scenarios:<\/span>\u00a0<\/span><\/p>\n