{"id":2822442,"date":"2025-06-23T14:42:20","date_gmt":"2025-06-23T21:42:20","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2822442"},"modified":"2025-10-03T10:36:04","modified_gmt":"2025-10-03T17:36:04","slug":"esri-expert-voices-driving-high-impact-decisions-with-high-quality-data","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/decision-support\/esri-expert-voices-driving-high-impact-decisions-with-high-quality-data","title":{"rendered":"Esri Expert Voices: Driving High-Impact Decisions with High-Quality Data"},"author":341472,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37141],"tags":[780052,779692,779702],"industry":[],"product":[37011],"class_list":["post-2822442","blog","type-blog","status-publish","format-standard","hentry","category-decision-support","tag-arcgis-data","tag-arcgis-tapestry","tag-us-demographic-data","product-esri-demographics"],"acf":{"authors":[{"ID":341472,"user_firstname":"Elizabeth","user_lastname":"Ole","nickname":"Elizabeth Ole","user_nicename":"eole","display_name":"Elizabeth Ole","user_email":"eole@esri.com","user_url":"","user_registered":"2023-06-29 16:42:45","user_description":"Elizabeth is a passionate storyteller and marketer who enjoys utilizing her expertise in creativity, marketing, and technology to craft compelling brand and product stories.","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/e85a4f470dffc1929610ad82fcf5dcf18dfd65c6f5631bf0dbb9dea7758adc91?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/e85a4f470dffc1929610ad82fcf5dcf18dfd65c6f5631bf0dbb9dea7758adc91?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}],"short_description":"The Esri Expert Voices series kicks off with an interview with Kyle Cassal, Esri\u2019s Chief Demographer","flexible_content":[{"acf_fc_layout":"image","image":{"ID":2845472,"id":2845472,"title":"Market Potential and Business Summary data","filename":"merged2.png","filesize":2038744,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/decision-support\/esri-expert-voices-driving-high-impact-decisions-with-high-quality-data\/merged2","alt":"","author":"341472","description":"Business Summary Data and Market Potential Data - Number of Auto Repair and Maintenance Businesses and households who own more than one vehicle in the Chicago Region","caption":"","name":"merged2","status":"inherit","uploaded_to":2822442,"date":"2025-06-20 23:49:37","modified":"2025-06-20 23:51:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2086,"height":1080,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2.png","medium-width":464,"medium-height":240,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2.png","medium_large-width":768,"medium_large-height":398,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2.png","large-width":1920,"large-height":994,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2-1536x795.png","1536x1536-width":1536,"1536x1536-height":795,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2-2048x1060.png","2048x2048-width":2048,"2048x2048-height":1060,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2-826x428.png","card_image-width":826,"card_image-height":428,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/merged2-1920x994.png","wide_image-width":1920,"wide_image-height":994}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><span data-contrast=\"auto\">High-quality data is crucial for business success. Esri has long understood this and has made data provisioning a central element of its business. With all kinds of data being foundational and accessible through <\/span><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/geospatial-platform\/overview\"><span data-contrast=\"none\">ArcGIS<\/span><\/a><span data-contrast=\"auto\">, users are never lacking when they need to conduct detailed analyses that support decision-making.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Among the many data offerings from Esri, demographic data is at the core. Organizations rely on this data to gain a more detailed understanding of the population, discover growth trends in relation to housing, income, age, and several other socioeconomic characteristics. The process of delivering this data requires meticulous data sourcing and cleaning methods to ultimately ensure accuracy and a close-to-real-world representation of facts.\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esri\u2019s Chief Demographer, along with a team of data experts, leads the mission to provide users with reliable and up-to-date US-based demographic data that can easily be discovered and used within the ArcGIS system. This data can also be visualized with a wide array of <\/span><a href=\"https:\/\/www.arcgis.com\/home\/group.html?id=702026e41f6641fb85da88efe79dc166#overview\"><span data-contrast=\"none\">basemaps<\/span><\/a><span data-contrast=\"auto\"> or integrated into the users\u2019 own systems to support their analyses.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW136446256 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW136446256 BCX0\">In this interview, Kyle <\/span><span class=\"NormalTextRun SCXW136446256 BCX0\">Cassal<\/span><span class=\"NormalTextRun SCXW136446256 BCX0\"> provides insight into the work that <\/span><span class=\"NormalTextRun SCXW136446256 BCX0\">goes into creating one of Esri\u2019s core data products<\/span><span class=\"NormalTextRun SCXW136446256 BCX0\">, <\/span><\/span><a class=\"Hyperlink SCXW136446256 BCX0\" href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/data\/data-portfolio\/demographics\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"FieldRange SCXW136446256 BCX0\"><span class=\"TextRun Underlined SCXW136446256 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun CommentStart SCXW136446256 BCX0\" data-ccp-charstyle=\"Hyperlink\">Esri Demographics<\/span><\/span><\/span><\/a><span class=\"TextRun SCXW136446256 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW136446256 BCX0\">,<\/span><span class=\"NormalTextRun SCXW136446256 BCX0\"> and <\/span><span class=\"NormalTextRun SCXW136446256 BCX0\">explains <\/span><span class=\"NormalTextRun SCXW136446256 BCX0\">why high-quality data<\/span> <span class=\"NormalTextRun SCXW136446256 BCX0\">is the bed rock of high-impact decisions.<\/span><\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2822482,"id":2822482,"title":"K_CASSAL","filename":"K_CASSAL-1-scaled.jpg","filesize":700826,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/decision-support\/esri-expert-voices-driving-high-impact-decisions-with-high-quality-data\/k_cassal-1","alt":"","author":"341472","description":"Kyle Cassal","caption":"Kyle Cassal","name":"k_cassal-1","status":"inherit","uploaded_to":2822442,"date":"2025-06-05 22:59:38","modified":"2025-06-05 23:09:30","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":2560,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-scaled.jpg","medium-width":261,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-scaled.jpg","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-scaled.jpg","large-width":1080,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-1536x1536.jpg","1536x1536-width":1536,"1536x1536-height":1536,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-2048x2048.jpg","2048x2048-width":2048,"2048x2048-height":2048,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-465x465.jpg","card_image-width":465,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/K_CASSAL-1-1080x1080.jpg","wide_image-width":1080,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><b><span data-contrast=\"none\">Could you please introduce yourself and explain your role at Esri? When did you join the team, and how has your role evolved over time?\u202f<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">My name is Kyle Cassal, and I began my tenure at Esri in 2009 as an analyst in the Data Development Team. In 2017, I transitioned into the position of Chief Demographer. In my current capacity, I am responsible for developing and supervising innovative statistical models and methodologies for US-based demographics. Additionally, I communicate research outcomes effectively to our clients and actively collaborate with different Esri teams to smoothly integrate our data into various Esri products.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Esri is known for delivering world-class services, including the integration of multiple data sources and a rigorous vetting process for authoritative data. In your opinion, what sets Esri&#8217;s data products and location services apart from those offered by other companies?\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Esri\u2019s Data Development Team has a has a rich track record in developing detailed, high-quality, neighborhood-level data about people, places, and behaviors. Our portfolio includes cutting-edge databases such as Consumer Spending, Market Potential, and ArcGIS Tapestry, which have set industry benchmarks. We consistently enhance our data collection to meet the dynamic requirements of our clients. With a meticulous approach, our team generates more than 14,000 variables across 27 geographic levels, resulting in the annual delivery of over 37 billion data elements.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2827932,"id":2827932,"title":"Esri Demographics - Projected Annualized Population Growth Rates","filename":"Population-and-Median-Household-Income-Esri-Demographics.png","filesize":1605381,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/decision-support\/esri-expert-voices-driving-high-impact-decisions-with-high-quality-data\/population-and-median-household-income-esri-demographics","alt":"","author":"341472","description":"Esri Updated Demographics","caption":"Esri Updated Demographics 5-year population projection compound annual growth rate","name":"population-and-median-household-income-esri-demographics","status":"inherit","uploaded_to":2822442,"date":"2025-06-10 22:44:28","modified":"2025-06-24 00:24:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1294,"height":1030,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics.png","medium-width":328,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics.png","medium_large-width":768,"medium_large-height":611,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics.png","large-width":1294,"large-height":1030,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics.png","1536x1536-width":1294,"1536x1536-height":1030,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics.png","2048x2048-width":1294,"2048x2048-height":1030,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics-584x465.png","card_image-width":584,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics.png","wide_image-width":1294,"wide_image-height":1030}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Population-and-Median-Household-Income-Esri-Demographics.png"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">Your products, such as Updated Demographics, are regularly updated. How do you and your team manage the influx of new data and ensure its integration into the services?\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our team sources data from carefully selected specialized vendors and public sources. Prior to integration, the data undergoes thorough quality assessments to ensure accuracy, completeness, and consistency. We maintain database systems that facilitate swift retrieval and processing. Various teams collaborate to integrate our data into Esri products like <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/overview\">ArcGIS Business Analyst<\/a>, <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-location-platform\/services\/geoenrichment\">ArcGIS GeoEnrichment service<\/a>, and <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/living-atlas\">ArcGIS Living Atlas<\/a>, enabling users to access the data for analysis, visualization, and decision-making. Our primary databases undergo an annual update in June, with supplementary updates following the ArcGIS Online update schedule throughout the year.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">When developing these data products, what is the most significant challenge you encounter, and how do you overcome it?\u202f<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our data products are constructed using proprietary statistical models that incorporate both public and private data inputs. Assessing the inherent error and bias within each data input can be complex. However, we use data analysis techniques to ensure that we are using the highest quality data for any given level of geography and adjusting for outliers.<\/span><br \/>\n<span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">How do you ensure the accuracy of the data products you create?\u202f<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Assessing the accuracy of demographic data is a meticulous process with its own scientific methodology. Normally, demographic estimates are compared against the decennial census count, which provides a comprehensive population count. Through these decennial assessments, we can analyze bias, allocation errors, and precision across different geographic scales and growth parameters. Esri has conducted and <\/span><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/get-started\/faq.htm#anchor19\"><span data-contrast=\"none\">published studies<\/span><\/a><span data-contrast=\"none\"> based on 2010 and 2020 data, demonstrating that our data quality exceeds that of other commercial and public sources for smaller geographic areas.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2850972,"id":2850972,"title":"Dallas County Home Value","filename":"Dallas-County-Home-Value-1.png","filesize":3213516,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/decision-support\/esri-expert-voices-driving-high-impact-decisions-with-high-quality-data\/dallas-county-home-value-2","alt":"","author":"341472","description":"Median home value in Dallas county","caption":"Esri Updated Demographics median home value ","name":"dallas-county-home-value-2","status":"inherit","uploaded_to":2822442,"date":"2025-06-24 16:55:28","modified":"2025-06-24 16:56:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2755,"height":1834,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1.png","medium-width":392,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1.png","medium_large-width":768,"medium_large-height":511,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1.png","large-width":1622,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1-1536x1023.png","1536x1536-width":1536,"1536x1536-height":1023,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1-2048x1363.png","2048x2048-width":2048,"2048x2048-height":1363,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1-699x465.png","card_image-width":699,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1-1622x1080.png","wide_image-width":1622,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Dallas-County-Home-Value-1.png"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">How crucial is high-quality data for the work that Esri customers do?\u202f<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">Accurate and accessible demographic data of high quality are essential for targeted marketing, site selection, urban planning, resource allocation, and thorough analysis. Our demographic and socioeconomic data are designed to support informed decision making at the neighborhood level.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">\u202f<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">What advice would you give to users or organizations when searching for or working<\/span><\/b><b><span data-contrast=\"auto\"> with demographic data? <\/span><\/b><\/p>\n<p><span data-contrast=\"none\">To enhance their utilization of Esri&#8217;s data, users are encouraged to engage with our <\/span><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/demographics.htm\"><span data-contrast=\"none\">documentation<\/span><\/a><span data-contrast=\"none\">. This includes comprehensive methodology statements, data tutorials, and informative blogs. These resources promote best practices while highlighting the utility and limitations of the data.<\/span><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2845512,"id":2845512,"title":"Business Summary and Market Potential Data","filename":"Business-Summary-and-Market-Potential-Data.png","filesize":2001829,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/decision-support\/esri-expert-voices-driving-high-impact-decisions-with-high-quality-data\/business-summary-and-market-potential-data","alt":"","author":"341472","description":"Business Summary and Market Potential Data","caption":"An overlay of Esri Business Summary data and Esri Market Potential data. The map shows the percentage of households who own or lease at least one vehicle and the number of auto repair\/maintenance businesses in the Chicago area","name":"business-summary-and-market-potential-data","status":"inherit","uploaded_to":2822442,"date":"2025-06-21 00:00:40","modified":"2025-06-21 00:01:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data.png","medium-width":464,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data.png","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data.png","large-width":1920,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data.png","2048x2048-width":1920,"2048x2048-height":1080,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data-826x465.png","card_image-width":826,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data.png","wide_image-width":1920,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Business-Summary-and-Market-Potential-Data.png"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2845542,"id":2845542,"title":"Transportation to Work Chicago_infographics","filename":"Transportation-to-Work-Chicago_infographics.png","filesize":589424,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/decision-support\/esri-expert-voices-driving-high-impact-decisions-with-high-quality-data\/transportation-to-work-chicago_infographics","alt":"","author":"341472","description":"Infographic - ACS data","caption":"Infographic showcasing how residents aged 16+ travel to work in the 60601 zip code of Chicago","name":"transportation-to-work-chicago_infographics","status":"inherit","uploaded_to":2822442,"date":"2025-06-21 00:16:03","modified":"2025-06-21 00:20:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":3118,"height":2291,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics.png","medium-width":355,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics.png","medium_large-width":768,"medium_large-height":564,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics.png","large-width":1470,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics-1536x1129.png","1536x1536-width":1536,"1536x1536-height":1129,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics-2048x1505.png","2048x2048-width":2048,"2048x2048-height":1505,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics-633x465.png","card_image-width":633,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics-1470x1080.png","wide_image-width":1470,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Transportation-to-Work-Chicago_infographics.png"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p><b><span data-contrast=\"none\">What motivates you and your team to continuously strive for excellence in your work?\u202f<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">The Data Development Team is inspired by the extensive user base of individuals and organizations leveraging Esri data for daily informed decision-making. This commitment motivates our team to consistently enhance and broaden our data portfolio. Our focus is on enabling these users to enhance their performance and mitigate risks effectively.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335559685&quot;:1080,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"none\">Can you share any updates or improvements that you and your team are currently working on or planning to make in the near future to enhance the quality and functionality of your data and location services?\u202f<\/span><\/b><\/p>\n<p><span data-contrast=\"none\">This June, our team is set to launch the latest iteration of <\/span><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/data\/data-portfolio\/tapestry-segmentation\"><span data-contrast=\"none\">ArcGIS Tapestry<\/span><\/a><span data-contrast=\"none\">, introducing the next generation of this dataset. ArcGIS Tapestry categorizes residential areas into segments defined by shared demographic, socioeconomic, and lifestyle attributes. This updated version features 60 distinct neighborhood types, with 33 segments remaining unchanged from the previous edition of Tapestry, and 27 newly identified segments reflecting the evolving fabric of American neighborhoods.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2827872,"id":2827872,"title":"ArcGIS Tapestry - Denver Neighborhoods","filename":"Tapestry-Denver-Neighborhoods.png","filesize":1434123,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/decision-support\/esri-expert-voices-driving-high-impact-decisions-with-high-quality-data\/tapestry-denver-neighborhoods","alt":"","author":"341472","description":"ArcGIS Tapestry","caption":"Census tracts in the Denver, CO area symbolized by ArcGIS Tapestry dominant segment type","name":"tapestry-denver-neighborhoods","status":"inherit","uploaded_to":2822442,"date":"2025-06-10 22:38:45","modified":"2025-06-24 00:26:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1558,"height":799,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods.png","medium-width":464,"medium-height":238,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods.png","medium_large-width":768,"medium_large-height":394,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods.png","large-width":1558,"large-height":799,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods-1536x788.png","1536x1536-width":1536,"1536x1536-height":788,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods.png","2048x2048-width":1558,"2048x2048-height":799,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods-826x424.png","card_image-width":826,"card_image-height":424,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods.png","wide_image-width":1558,"wide_image-height":799}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Tapestry-Denver-Neighborhoods.png"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">In addition, we have responded to market demand by expanding our estimates of households by income from 9 to 20 intervals. Previous estimates were top coded at 200+ thousand dollars. Our new estimates now extend the highest interval to 500+ thousand dollars. Similarly, we have expanded our estimates of home value from 13 to 26 intervals and contract rent from 12 to 24 intervals. This increased resolution will better capture current trends and increase analysis capabilities.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">To learn more about<\/span><span data-contrast=\"auto\"> demographic data offerings from Esri, please visit the <\/span><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/data\/data-portfolio\/demographics\"><span data-contrast=\"none\">website<\/span><\/a><span data-contrast=\"auto\">. Purchase demographic data files directly from the <\/span><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/get-started\/visualize-demographics.htm\"><span data-contrast=\"none\">Esri Store<\/span><\/a><span data-contrast=\"auto\"> and explore how you can access demographic data through <\/span><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/get-started\/visualize-demographics.htm\"><span data-contrast=\"none\">ArcGIS<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Explore resources on how to get started with <\/span><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/data\/resources\"><span data-contrast=\"none\">Esri Demographics<\/span><\/a><span data-contrast=\"auto\"> and stay updated on <\/span><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/whats-new.htm\"><span data-contrast=\"none\">new releases.<\/span><\/a><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n"}],"related_articles":"","show_article_image":false,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Data-header-2.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/Data-header-1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving High-Impact Decisions with High Quality Data<\/title>\n<meta name=\"description\" content=\"Kyle Cassal provides insight into the work that goes into creating one of Esri\u2019s core data products, Esri Demographics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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