{"id":2887922,"date":"2025-07-09T17:00:41","date_gmt":"2025-07-10T00:00:41","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2887922"},"modified":"2026-02-04T13:15:13","modified_gmt":"2026-02-04T21:15:13","slug":"using-the-arcgis-storymaps-ai-assistants","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants","title":{"rendered":"Using the ArcGIS StoryMaps AI assistant to your benefit"},"author":32401,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37131],"tags":[758311,398132],"industry":[],"product":[36611,380802],"class_list":["post-2887922","blog","type-blog","status-publish","format-standard","hentry","category-constituent-engagement","tag-ai","tag-arcgis-storymaps","product-story-maps","product-arcgis-storymaps"],"acf":{"short_description":"AI has arrived in ArcGIS StoryMaps. Learn about the AI assistant capabilities and how you can use them to maximize your storytelling potential.","flexible_content":[{"acf_fc_layout":"content","content":"<p><span class=\"TextRun SCXW136694106 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW136694106 BCX0\">It&#8217;s<\/span><span class=\"NormalTextRun SCXW136694106 BCX0\"> no secret that AI has had a transformative effect on content creation, unlocking new workflows and creative possibilities \u2014 and now, AI has reached the shores of <\/span><span class=\"NormalTextRun SCXW136694106 BCX0\">ArcGIS <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136694106 BCX0\">StoryMaps<\/span><span class=\"NormalTextRun SCXW136694106 BCX0\">. As of <a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/whats-new-in-arcgis-storymaps-july-2025\" target=\"_blank\" rel=\"noopener\">July 2025<\/a>, an AI-powered ArcGIS StoryMaps Assistant (currently in <\/span><span class=\"NormalTextRun SCXW136694106 BCX0\">a <strong>beta<\/strong><\/span><span class=\"NormalTextRun SCXW136694106 BCX0\"> period) with four main capabilities can be found in the ArcGIS <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW136694106 BCX0\">StoryMaps<\/span><span class=\"NormalTextRun SCXW136694106 BCX0\"> builder for ArcGIS Online users, as long as your organization has both AI assistants and beta features enabled.<\/span><\/span><span class=\"EOP SCXW136694106 BCX0\" data-ccp-props=\"{}\"> Features using AI are represented by an icon with three sparkle-like shapes.<\/span><\/p>\n<p><span class=\"TextRun SCXW267977578 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW267977578 BCX0\">T<\/span><span class=\"NormalTextRun SCXW267977578 BCX0\">he goal of this blog post is to make clear what this particular suite of AI capabilities does and how to <\/span><span class=\"NormalTextRun SCXW267977578 BCX0\">approach<\/span><span class=\"NormalTextRun SCXW267977578 BCX0\"> them most effectivel<\/span><span class=\"NormalTextRun SCXW267977578 BCX0\">y<\/span><span class=\"NormalTextRun SCXW267977578 BCX0\"> so that hopefully you\u2019ll not only be comfortable with their <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW267977578 BCX0\">presence, but<\/span><span class=\"NormalTextRun SCXW267977578 BCX0\"> also feel empowered to use them to your benefit.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW108555539 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108555539 BCX0\">Those four storytelling capabilities are:<\/span><\/span><span class=\"EOP SCXW108555539 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li><strong>Summarize a story<\/strong> \u2014 located in the <strong>About this story<\/strong> section of the <strong>Insights<\/strong> panel, this <span class=\"TextRun SCXW127676936 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127676936 BCX0\">provides some metrics and indicators (story summary, estimated reading time, readability, keywords, places, and more) that can be used to help define, describe, and quantify your story.<\/span><\/span><\/li>\n<li><strong><span class=\"TextRun MacChromeBold SCXW216415204 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216415204 BCX0\">Suggest alternative text<\/span> <\/span><\/strong><span class=\"TextRun SCXW216415204 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216415204 BCX0\">\u2014 this assistant can be found in the <\/span><\/span><span class=\"TextRun MacChromeBold SCXW216415204 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216415204 BCX0\">Accessibility<\/span><\/span><span class=\"TextRun SCXW216415204 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW216415204 BCX0\"> tab of the options for images that are <\/span><span class=\"NormalTextRun SCXW216415204 BCX0\">added t<\/span><span class=\"NormalTextRun SCXW216415204 BCX0\">o a story. It uses AI to generate suggested alt text for a given image.<\/span><\/span><span class=\"EOP SCXW216415204 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li><strong><span class=\"TextRun MacChromeBold SCXW183792687 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183792687 BCX0\">Refine your writing<\/span><\/span><\/strong><span class=\"TextRun SCXW183792687 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"> <span class=\"NormalTextRun SCXW183792687 BCX0\">\u2014<\/span><span class=\"NormalTextRun SCXW183792687 BCX0\"> available as part of the text formatting toolbar when a chunk of text is highlighted. It uses AI to make the designated text clearer, summarize it, fix spelling and grammar errors, and\/or fit one of four general \u201ctones\u201d (formal, enthusiastic, informative, or casual).<\/span><\/span><\/li>\n<li><strong><span class=\"TextRun MacChromeBold SCXW73284477 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73284477 BCX0\">Generate a theme<\/span><\/span><\/strong><span class=\"TextRun SCXW73284477 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW73284477 BCX0\"> \u2014 <\/span><span class=\"NormalTextRun SCXW73284477 BCX0\">appears as one of the <\/span><span class=\"NormalTextRun SCXW73284477 BCX0\">initial<\/span><span class=\"NormalTextRun SCXW73284477 BCX0\"> starting point options when creating a new theme. It responds to a written and\/or visual prompt by generating a theme with some color and font selections already made.<\/span><\/span><\/li>\n<\/ul>\n<p>The Insights panel also offers <strong>Suggestions<\/strong> on how to improve the experience of your story \u2014 for example, by checking images for captions, attribution, and alt text, or seeing if <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-storymaps\/author-and-share\/add-story-navigation.htm\" target=\"_blank\" rel=\"noopener\">story navigation<\/a> is turned on and a story language has been set. These suggestions are <em>not<\/em> powered by AI, but rather by good, old-fashioned algorithms, so I won&#8217;t go into too much detail about them in this post, but it&#8217;s worth giving them a look and heeding their advice.<\/p>\n<p><span class=\"TextRun SCXW37878414 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW37878414 BCX0\">For more detail on the mechanics of how these capabilities actually work within the builder, the <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-storymaps\/author-and-share\/arcgis-storymaps-assistant-beta-.htm\" target=\"_blank\" rel=\"noopener\">product documentation<\/a> is a good place to start.<\/span> You can also visit the <a href=\"https:\/\/trust.arcgis.com\/en\/trusted-ai\/trusted-ai.htm\" target=\"_blank\" rel=\"noopener\">ArcGIS Trust Center<\/a> to learn more about how AI is implemented responsibly across Esri products. <span class=\"NormalTextRun CommentHighlightPipeRest SCXW37878414 BCX0\">The rest of this post will look at each of the ArcGIS StoryMaps Assistant capabilities in turn (and the Insights suggestions) and expand on how <\/span><span class=\"NormalTextRun SCXW37878414 BCX0\">and why <\/span><span class=\"NormalTextRun SCXW37878414 BCX0\">they can help elevate your stories when used properly.<\/span><\/span><span class=\"EOP SCXW37878414 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2892442,"id":2892442,"title":"AI_Sparkle","filename":"AI_Sparkle.png","filesize":2870,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants\/ai_sparkle","alt":"","author":"129801","description":"","caption":"","name":"ai_sparkle","status":"inherit","uploaded_to":2887922,"date":"2025-07-11 13:12:49","modified":"2025-07-11 13:12:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":125,"height":126,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","thumbnail-width":125,"thumbnail-height":126,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium-width":125,"medium-height":126,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium_large-width":125,"medium_large-height":126,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","large-width":125,"large-height":126,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","1536x1536-width":125,"1536x1536-height":126,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","2048x2048-width":125,"2048x2048-height":126,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","card_image-width":125,"card_image-height":126,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","wide_image-width":125,"wide_image-height":126}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2><span class=\"TextRun MacChromeBold SCXW104577620 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW104577620 BCX0\">Summarize a story<\/span><\/span><\/h2>\n<p><span class=\"TextRun SCXW40951328 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40951328 BCX0\">The <strong>I<\/strong><\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW40951328 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW40951328 BCX0\">nsights<\/span><\/span><\/strong><span class=\"TextRun SCXW40951328 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40951328 BCX0\"> panel is comprised of two distinct sections: <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW40951328 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40951328 BCX0\">Suggestions<\/span><\/span><\/strong><span class=\"TextRun SCXW40951328 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40951328 BCX0\"> (at the top) and <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW40951328 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40951328 BCX0\">About this story\u00a0<\/span><\/span><\/strong><span class=\"TextRun MacChromeBold SCXW40951328 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW40951328 BCX0\">(below). <strong>About this story\u00a0<\/strong><\/span><\/span>uses AI to provide, well, insight about various aspects of your story. <span class=\"TextRun SCXW70530473 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW70530473 BCX0\">Most are <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW70530473 BCX0\">fairly straightforward<\/span><span class=\"NormalTextRun SCXW70530473 BCX0\"> (word count, a list of places mentioned in the story, etc.), but <\/span><span class=\"NormalTextRun SCXW70530473 BCX0\">here\u2019s<\/span><span class=\"NormalTextRun SCXW70530473 BCX0\"> some <\/span><span class=\"NormalTextRun SCXW70530473 BCX0\">additional<\/span><span class=\"NormalTextRun SCXW70530473 BCX0\"> context for a few of them:<\/span><\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2888592,"id":2888592,"title":"Screenshot 2025-07-09 at 7.47.48\u202fPM","filename":"Screenshot-2025-07-09-at-7.47.48\u202fPM.png","filesize":234142,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants\/screenshot-2025-07-09-at-7-47-48-pm","alt":"A screenshot of the About this story AI-generated information in the ArcGIS StoryMaps Insights panel.","author":"32401","description":"","caption":"","name":"screenshot-2025-07-09-at-7-47-48-pm","status":"inherit","uploaded_to":2887922,"date":"2025-07-09 23:49:40","modified":"2025-07-10 00:36:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1034,"height":1408,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM.png","medium-width":192,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM.png","medium_large-width":768,"medium_large-height":1046,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM.png","large-width":793,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM.png","1536x1536-width":1034,"1536x1536-height":1408,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM.png","2048x2048-width":1034,"2048x2048-height":1408,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM-341x465.png","card_image-width":341,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/Screenshot-2025-07-09-at-7.47.48\u202fPM-793x1080.png","wide_image-width":793,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<ul>\n<li><strong><span class=\"TextRun MacChromeBold SCXW8067325 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8067325 BCX0\">Gist<\/span><\/span><\/strong><span class=\"TextRun SCXW8067325 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8067325 BCX0\"> \u2014 An AI-generated synopsis of the story. <\/span><span class=\"NormalTextRun SCXW8067325 BCX0\">On its own, this can already be pretty helpful, but an <\/span><\/span><strong><span class=\"TextRun MacChromeBold SCXW8067325 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8067325 BCX0\">Update item description<\/span><\/span><\/strong><span class=\"TextRun SCXW8067325 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW8067325 BCX0\"> button at the bottom of the About this story section then applies that description (and the <\/span><span class=\"NormalTextRun SCXW8067325 BCX0\">AI-generated <\/span><span class=\"NormalTextRun SCXW8067325 BCX0\">keywords) to the metadata of the story\u2019s ArcGIS Online item.<\/span> <span class=\"NormalTextRun SCXW8067325 BCX0\">Filling out the item metadata makes it easier to find that item and understand what it is within the entire ArcGIS Online ecosystem, and <\/span><span class=\"NormalTextRun SCXW8067325 BCX0\">it\u2019s<\/span><span class=\"NormalTextRun SCXW8067325 BCX0\"> easy to overlook because not everyone is habitually mucking around in the ArcGIS Online back-end.<\/span><\/span><\/li>\n<li><strong><span class=\"TextRun MacChromeBold SCXW71239467 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71239467 BCX0\">Tone<\/span><\/span><\/strong><span class=\"TextRun SCXW71239467 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71239467 BCX0\"> \u2014 This can be useful in conjunction with the <\/span><\/span><span class=\"TextRun MacChromeBold SCXW71239467 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71239467 BCX0\">Change tone<\/span><\/span><span class=\"TextRun SCXW71239467 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71239467 BCX0\"> tool in the <\/span><\/span><span class=\"TextRun MacChromeBold SCXW71239467 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71239467 BCX0\">Writing <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW71239467 BCX0\">assistant<\/span><\/span><span class=\"TextRun SCXW71239467 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71239467 BCX0\"> (more on that in a bit). If you\u2019re writing an academic story for the purpose of trying to obtain a grant, for example, and the Insights assistant is returning a \u201cCasual\u201d tone, it might make sense to run a few paragraphs through the Writing assistant and see where you can bridge the gap to something that comes across as a bit more serious.<\/span><\/span><\/li>\n<li><strong><span class=\"TextRun MacChromeBold SCXW236516965 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236516965 BCX0\">Readability level<\/span><\/span><\/strong><span class=\"TextRun SCXW236516965 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236516965 BCX0\"> \u2014 Uses the <\/span><\/span><a class=\"Hyperlink SCXW236516965 BCX0\" href=\"https:\/\/en.wikipedia.org\/wiki\/Flesch%E2%80%93Kincaid_readability_tests\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW236516965 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW236516965 BCX0\" data-ccp-charstyle=\"Hyperlink\">Flesch-Kincaid readability test<\/span><\/span><\/a><span class=\"TextRun SCXW236516965 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW236516965 BCX0\"> as the base for a formula that assigns stories to one of three tiers: Easy to read, <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW236516965 BCX0\">fairly easy<\/span><span class=\"NormalTextRun SCXW236516965 BCX0\"> to read, and difficult to read. <\/span><span class=\"NormalTextRun SCXW236516965 BCX0\">If you find that <\/span><span class=\"NormalTextRun SCXW236516965 BCX0\">you\u2019re<\/span><span class=\"NormalTextRun SCXW236516965 BCX0\"> falling into the latter two <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW236516965 BCX0\">buckets<\/span><span class=\"NormalTextRun SCXW236516965 BCX0\"> but you know your intended audience <\/span><span class=\"NormalTextRun SCXW236516965 BCX0\">isn\u2019t<\/span><span class=\"NormalTextRun SCXW236516965 BCX0\"> necessarily going to be <\/span><span class=\"NormalTextRun SCXW236516965 BCX0\">comprised<\/span><span class=\"NormalTextRun SCXW236516965 BCX0\"> of professional technical experts, it <\/span><span class=\"NormalTextRun SCXW236516965 BCX0\">couldn\u2019t<\/span><span class=\"NormalTextRun SCXW236516965 BCX0\"> hurt to try out the Writing assistant\u2019s revising and summarizing features.<\/span><\/span><\/li>\n<li><strong><span class=\"TextRun MacChromeBold SCXW16725077 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16725077 BCX0\">Estimated reading time<\/span><\/span><\/strong><span class=\"TextRun SCXW16725077 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16725077 BCX0\"> \u2014 this is derived using an equation<\/span><span class=\"NormalTextRun SCXW16725077 BCX0\">, <\/span><span class=\"NormalTextRun SCXW16725077 BCX0\">rooted in <\/span><\/span><a class=\"Hyperlink SCXW16725077 BCX0\" href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S0749596X19300786?via%3Dihub\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW16725077 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW16725077 BCX0\" data-ccp-charstyle=\"Hyperlink\">scientific studies<\/span><\/span><\/a><span class=\"TextRun SCXW16725077 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW16725077 BCX0\"> about how fast people tend to read<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW16725077 BCX0\">, that<\/span><span class=\"NormalTextRun SCXW16725077 BCX0\"> also applies weights to non-text blocks to account for the time that might be spent perusing maps or watching videos. The outcome is only intended to be a rough estimate, and the formula will continue to be fine-tuned as the Assistants beta period progresses.<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"TextRun SCXW130300336 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW130300336 BCX0\">The reading time estimate raises a natural question, and <\/span><span class=\"NormalTextRun SCXW130300336 BCX0\">it\u2019s<\/span><span class=\"NormalTextRun SCXW130300336 BCX0\"> one that we get frequently: \u201cHow long <\/span><\/span><span class=\"TextRun SCXW130300336 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW130300336 BCX0\">should<\/span><\/span><span class=\"TextRun SCXW130300336 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW130300336 BCX0\"> a good story be?\u201d The correct answer is that there is no one correct answer; it all depends on what the goal of your story is, who your intended audience is, and how your story can be told most impactfully. <\/span><span class=\"NormalTextRun SCXW130300336 BCX0\">T<\/span><span class=\"NormalTextRun SCXW130300336 BCX0\">hat is to say, you don\u2019t need to get hung up on landing in a particular read time estimate range as long as you\u2019re thinking about those factors and tailoring your storytelling approach to meet them.<\/span><\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2892442,"id":2892442,"title":"AI_Sparkle","filename":"AI_Sparkle.png","filesize":2870,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants\/ai_sparkle","alt":"","author":"129801","description":"","caption":"","name":"ai_sparkle","status":"inherit","uploaded_to":2887922,"date":"2025-07-11 13:12:49","modified":"2025-07-11 13:12:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":125,"height":126,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","thumbnail-width":125,"thumbnail-height":126,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium-width":125,"medium-height":126,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium_large-width":125,"medium_large-height":126,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","large-width":125,"large-height":126,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","1536x1536-width":125,"1536x1536-height":126,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","2048x2048-width":125,"2048x2048-height":126,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","card_image-width":125,"card_image-height":126,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","wide_image-width":125,"wide_image-height":126}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2><b><span data-contrast=\"auto\">Suggest alternative text<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p>Alternative text (or alt text for short) is a critical part of making content accessible to all potential readers or viewers. Alt text is a written <span class=\"TextRun SCXW89749969 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW89749969 BCX0\">description of any media for the benefit of those who will be experiencing the story through a screen reader or another form of assistive technology.\u00a0<\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">Coming up with effective alt text is as much an art as it is a science; we\u2019ve even written <\/span><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-alternative-text-for-equitable-storytelling\"><span data-contrast=\"none\">a few pieces<\/span><\/a><span data-contrast=\"auto\"> about it. The alt text suggestions produced by the ArcGIS StoryMaps Assistant generally land really close to the mark, but you should always review them to ensure that they\u2019re conveying all the information about an image that is relevant to its place in the story. For example, a specific item of clothing worn by a person in a photograph might be the key element of that photo if it\u2019s in a story about, say, fashion trends in a certain country. The assistant isn\u2019t likely to know that, though, so you may need to tweak the alt text suggestion to include more detail about that apparel.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It&#8217;s also very important to know that the <em>Suggest alternative text<\/em> capability is currently only available for images; for videos, audio, maps, and embeds, you\u2019ll be responsible for providing your own alt text (which you should definitely do).<\/span><\/p>\n"},{"acf_fc_layout":"kaltura","video_id":"1_u8c4kq73","time":false,"start":0,"stop":""},{"acf_fc_layout":"image","image":{"ID":2892442,"id":2892442,"title":"AI_Sparkle","filename":"AI_Sparkle.png","filesize":2870,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants\/ai_sparkle","alt":"","author":"129801","description":"","caption":"","name":"ai_sparkle","status":"inherit","uploaded_to":2887922,"date":"2025-07-11 13:12:49","modified":"2025-07-11 13:12:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":125,"height":126,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","thumbnail-width":125,"thumbnail-height":126,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium-width":125,"medium-height":126,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium_large-width":125,"medium_large-height":126,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","large-width":125,"large-height":126,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","1536x1536-width":125,"1536x1536-height":126,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","2048x2048-width":125,"2048x2048-height":126,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","card_image-width":125,"card_image-height":126,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","wide_image-width":125,"wide_image-height":126}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2><b><span data-contrast=\"auto\">Refine your writing<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">The most important thing to know about the <em>Refine your writing<\/em> capability of the ArcGIS StoryMaps Assistant is that it\u2019s not going to produce brand new text out of whole cloth. It\u2019s not going to do research for you or write your story for you.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What it <\/span><i><span data-contrast=\"auto\">will<\/span><\/i><span data-contrast=\"auto\"> do is modify targeted portions of text that you\u2019ve already written to help add that final level of polish to a story. For instance, I know I have an affinity for sentences that can get a bit long-winded and prose that can drift in the direction of purple. There\u2019s great value in using, say, the <strong>Enhance<\/strong> tool&#8217;s<b> Readability <\/b>action to make a text passage clearer and more concise.<\/span><\/p>\n<p><span data-contrast=\"auto\">As mentioned above, taking a look at some of the Insights assistant metrics, such as readability level and tone, can offer some hints about which of these <em>Refine your writing<\/em> capabilities might have a positive effect on your story.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What\u2019s especially nice is you can apply multiple tools and actions in one <em>Refine your writing<\/em> session and see each iteration of the revised text before deciding which version works best for you. And you also don&#8217;t need to fully commit to replacing the original text right away; you can instead opt to <strong>Insert<\/strong> the revised text above or below the original text in the story builder<\/span><span data-contrast=\"auto\">. And, of course, if you do opt to replace your text with the AI-suggested verbiage, you can then further edit that text in the builder however you want.<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2947439,"id":2947439,"title":"writingassistant","filename":"writingassistant.gif","filesize":1157503,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant.gif","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants\/writingassistant","alt":"A recording of the writing assistant in ArcGIS StoryMaps in use","author":"32401","description":"","caption":"","name":"writingassistant","status":"inherit","uploaded_to":2887922,"date":"2025-11-07 00:08:52","modified":"2025-11-07 00:09:11","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant-213x200.gif","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant.gif","medium-width":464,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant.gif","medium_large-width":768,"medium_large-height":432,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant.gif","large-width":1920,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant-1536x864.gif","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant.gif","2048x2048-width":1920,"2048x2048-height":1080,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant-826x465.gif","card_image-width":826,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/writingassistant.gif","wide_image-width":1920,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"image","image":{"ID":2892442,"id":2892442,"title":"AI_Sparkle","filename":"AI_Sparkle.png","filesize":2870,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants\/ai_sparkle","alt":"","author":"129801","description":"","caption":"","name":"ai_sparkle","status":"inherit","uploaded_to":2887922,"date":"2025-07-11 13:12:49","modified":"2025-07-11 13:12:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":125,"height":126,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","thumbnail-width":125,"thumbnail-height":126,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium-width":125,"medium-height":126,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium_large-width":125,"medium_large-height":126,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","large-width":125,"large-height":126,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","1536x1536-width":125,"1536x1536-height":126,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","2048x2048-width":125,"2048x2048-height":126,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","card_image-width":125,"card_image-height":126,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","wide_image-width":125,"wide_image-height":126}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>Generate a theme<\/h2>\n<p><span class=\"TextRun SCXW257638524 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW257638524 BCX0\">Creating a custom theme from scratch in ArcGIS <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW257638524 BCX0\">StoryMaps<\/span><span class=\"NormalTextRun SCXW257638524 BCX0\"> can often lend itself to a <\/span><span class=\"NormalTextRun SCXW257638524 BCX0\">sense<\/span><span class=\"NormalTextRun SCXW257638524 BCX0\"> of analysis paralysis. There are <\/span><span class=\"NormalTextRun SCXW257638524 BCX0\">virtually infinite<\/span><span class=\"NormalTextRun SCXW257638524 BCX0\"> combinations of colors, fonts, and other story elements, after all; it can be tough even knowing where to start. <\/span><span class=\"NormalTextRun SCXW257638524 BCX0\">That\u2019s<\/span><span class=\"NormalTextRun SCXW257638524 BCX0\"> where the ArcGIS Assistant comes in \u2014 but having to fill out a free-form prompt field can be an anxiety-inducing exercise in and of itself. <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW257638524 BCX0\">So<\/span> <span class=\"NormalTextRun SCXW257638524 BCX0\">here&#8217;s<\/span><span class=\"NormalTextRun SCXW257638524 BCX0\"> some advice about writing prompts for the <em>Generate a theme<\/em> capability that will hopefully make it feel less daunting:<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW4030718 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4030718 BCX0\">The<\/span><span class=\"NormalTextRun SCXW4030718 BCX0\"><em> Generate a theme<\/em> capability<\/span><span class=\"NormalTextRun SCXW4030718 BCX0\">\u00a0is designed to parse out keywords and match them to <\/span><span class=\"NormalTextRun SCXW4030718 BCX0\">different colors<\/span><span class=\"NormalTextRun SCXW4030718 BCX0\">, fonts, basemaps, and block styles. That means you <\/span><span class=\"NormalTextRun SCXW4030718 BCX0\">don\u2019t<\/span> <\/span><span class=\"TextRun SCXW4030718 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4030718 BCX0\">need<\/span><\/span><span class=\"TextRun SCXW4030718 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4030718 BCX0\"> to enter prompts in the form of a <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW4030718 BCX0\">full-sentence<\/span><span class=\"NormalTextRun SCXW4030718 BCX0\"> description. In fact, prompts are more likely to be effective when presented as a series of comma-separated values, e.g.: \u201cBiodiversity, ecosystem, invasive species.\u201d<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW97741706 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW97741706 BCX0\">If there is a certain design element that you know you would like to have incorporated \u2014 for instance, \u201cdark background\u201d or \u201csans serif fonts,\u201d you can include that in the prompt, too.<\/span><\/span><\/p>\n<p>And, of course, you can upload an image that the assistant will use to create a theme (and this method can work in conjunction with a written prompt if you want to provide more detail or parameters on top of the image).<\/p>\n<p><span class=\"TextRun SCXW67830541 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67830541 BCX0\">Note that you can ask the ArcGIS Assistant to regenerate a different theme based on the same prompt if the first <\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW67830541 BCX0\">result<\/span> <span class=\"NormalTextRun SCXW67830541 BCX0\">isn\u2019t<\/span><span class=\"NormalTextRun SCXW67830541 BCX0\"> quite doing it for you. Also keep in mind that the AI-generated themes are not necessarily intended to be the <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW67830541 BCX0\">final outcome<\/span><span class=\"NormalTextRun SCXW67830541 BCX0\">, but rather a starting point from which you can then adjust any of the theme elements however <\/span><span class=\"NormalTextRun SCXW67830541 BCX0\">you\u2019d<\/span><span class=\"NormalTextRun SCXW67830541 BCX0\"> like, just like with a theme that you created from scratch.<\/span><\/span><span class=\"EOP SCXW67830541 BCX0\" data-ccp-props=\"{&quot;335572079&quot;:12,&quot;335572080&quot;:1,&quot;335572081&quot;:4278190080,&quot;469789806&quot;:&quot;single&quot;}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"kaltura","video_id":"1_0dpuvscg","time":false,"start":0,"stop":""},{"acf_fc_layout":"image","image":{"ID":2892442,"id":2892442,"title":"AI_Sparkle","filename":"AI_Sparkle.png","filesize":2870,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants\/ai_sparkle","alt":"","author":"129801","description":"","caption":"","name":"ai_sparkle","status":"inherit","uploaded_to":2887922,"date":"2025-07-11 13:12:49","modified":"2025-07-11 13:12:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":125,"height":126,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","thumbnail-width":125,"thumbnail-height":126,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium-width":125,"medium-height":126,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium_large-width":125,"medium_large-height":126,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","large-width":125,"large-height":126,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","1536x1536-width":125,"1536x1536-height":126,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","2048x2048-width":125,"2048x2048-height":126,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","card_image-width":125,"card_image-height":126,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","wide_image-width":125,"wide_image-height":126}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><span class=\"TextRun SCXW103388902 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW103388902 BCX0\">There\u2019s<\/span><span class=\"NormalTextRun SCXW103388902 BCX0\"> a tendency to think of AI as an all-encompassing term that covers every form of this emerging technology, but the truth is there are many distinctions and nuances within AI. Hopefully you\u2019ve come away from this post with an understanding that the AI features that have been introduced to ArcGIS <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW103388902 BCX0\">StoryMaps<\/span> <span class=\"NormalTextRun SCXW103388902 BCX0\">are <\/span><span class=\"NormalTextRun SCXW103388902 BCX0\">simply there to help make your story as strong as it can be, and perhaps inspire you to think about elements of storytelling and the ArcGIS <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW103388902 BCX0\">StoryMaps<\/span><span class=\"NormalTextRun SCXW103388902 BCX0\"> creation process that you hadn\u2019t considered much before.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW183863261 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183863261 BCX0\">While <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW183863261 BCX0\">the ArcGIS<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW183863261 BCX0\">StoryMaps<\/span><span class=\"NormalTextRun SCXW183863261 BCX0\"> Assistant and its capabilities are in beta, <\/span><span class=\"NormalTextRun SCXW183863261 BCX0\">we\u2019ll<\/span><span class=\"NormalTextRun SCXW183863261 BCX0\"> be leaning on <\/span><\/span><span class=\"TextRun SCXW183863261 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183863261 BCX0\">your<\/span><\/span><span class=\"TextRun SCXW183863261 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183863261 BCX0\"> experience with these tools to help us <\/span><span class=\"NormalTextRun SCXW183863261 BCX0\">improve them<\/span><span class=\"NormalTextRun SCXW183863261 BCX0\">. Don\u2019t hesitate to leave a note in the in-app <\/span><\/span><a class=\"Hyperlink SCXW183863261 BCX0\" href=\"https:\/\/survey123.arcgis.com\/share\/3cc3b41570de40e394d04d8129a55931\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW183863261 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183863261 BCX0\" data-ccp-charstyle=\"Hyperlink\">product feedback form<\/span><\/span><\/a><span class=\"TextRun SCXW183863261 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183863261 BCX0\"> (select \u201cDirect product feedback\u201d for a text field where you can provide some detail) or make a post in the ArcGIS <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW183863261 BCX0\">StoryMaps<\/span><span class=\"NormalTextRun SCXW183863261 BCX0\"> corner of the <\/span><\/span><a class=\"Hyperlink SCXW183863261 BCX0\" href=\"https:\/\/community.esri.com\/t5\/arcgis-storymaps\/ct-p\/arcgis-storymaps\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW183863261 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW183863261 BCX0\" data-ccp-charstyle=\"Hyperlink\">Esri Community<\/span><\/span><\/a><span class=\"TextRun SCXW183863261 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW183863261 BCX0\"> message board if something about these assistants isn\u2019t working the way you\u2019d expect, or if you have a question about how they work.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW129858425 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW129858425 BCX0\">We\u2019re<\/span><span class=\"NormalTextRun SCXW129858425 BCX0\"> excited to <\/span><span class=\"NormalTextRun SCXW129858425 BCX0\">keep<\/span><span class=\"NormalTextRun SCXW129858425 BCX0\"> working to provide you with the tools you need to tell your story about the world!<\/span><\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2892442,"id":2892442,"title":"AI_Sparkle","filename":"AI_Sparkle.png","filesize":2870,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/constituent-engagement\/using-the-arcgis-storymaps-ai-assistants\/ai_sparkle","alt":"","author":"129801","description":"","caption":"","name":"ai_sparkle","status":"inherit","uploaded_to":2887922,"date":"2025-07-11 13:12:49","modified":"2025-07-11 13:12:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":125,"height":126,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","thumbnail-width":125,"thumbnail-height":126,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium-width":125,"medium-height":126,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","medium_large-width":125,"medium_large-height":126,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","large-width":125,"large-height":126,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","1536x1536-width":125,"1536x1536-height":126,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","2048x2048-width":125,"2048x2048-height":126,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","card_image-width":125,"card_image-height":126,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/AI_Sparkle.png","wide_image-width":125,"wide_image-height":126}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p style=\"text-align: center;\"><em>Cover photo \u00a9 <a href=\"https:\/\/stock.adobe.com\/images\/a-classroom-whiteboard-covered-in-equations-and-sketches-of-robots-showcasing-an-engaging-learning-environment-focused-on-stem-education-and-innovation\/1143215971?prev_url=detail\" target=\"_blank\" rel=\"noopener\">Adobe Stock<\/a>, 2025.<\/em><\/p>\n"}],"authors":[{"ID":32401,"user_firstname":"William","user_lastname":"Hackney","nickname":"William Hackney","user_nicename":"whackney","display_name":"William Hackney","user_email":"whackney@esri.com","user_url":"","user_registered":"2020-05-05 16:14:31","user_description":"Will (he\/him) is a Senior Content Specialist on the StoryMaps editorial team. A yinzer born and bred, he is an aficionado of two-lane road trips, Minor League Baseball, malt-forward beer, or any combination thereof.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/lirr-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":[{"ID":2868772,"post_author":"345372","post_date":"2025-07-02 14:30:33","post_date_gmt":"2025-07-02 21:30:33","post_content":"","post_title":"What's new in ArcGIS StoryMaps (July 2025)","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"whats-new-in-arcgis-storymaps-july-2025","to_ping":"","pinged":"","post_modified":"2025-10-01 15:08:21","post_modified_gmt":"2025-10-01 22:08:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2868772","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"2","filter":"raw"},{"ID":1869812,"post_author":"94522","post_date":"2023-03-23 14:30:27","post_date_gmt":"2023-03-23 21:30:27","post_content":"","post_title":"Using alternative text for equitable storytelling","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"using-alternative-text-for-equitable-storytelling","to_ping":"","pinged":"","post_modified":"2026-03-24 09:18:51","post_modified_gmt":"2026-03-24 16:18:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1869812","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"show_article_image":false,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/aiblog_card.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/07\/aiblog_banner.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using the ArcGIS StoryMaps AI assistant to your benefit<\/title>\n<meta name=\"description\" content=\"AI has arrived in ArcGIS StoryMaps. 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