{"id":2924042,"date":"2025-08-13T04:37:56","date_gmt":"2025-08-13T11:37:56","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=2924042"},"modified":"2025-08-13T04:44:04","modified_gmt":"2025-08-13T11:44:04","slug":"mapping-happiness-in-three-acts","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/mapping\/mapping-happiness-in-three-acts","title":{"rendered":"Mapping Happiness in Three Acts"},"author":360352,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[768722,42181,26451,779762,300972],"industry":[],"product":[36741,36561],"class_list":["post-2924042","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-arcgis-maps-for-adobe-creative-cloud","tag-arcgis-pro","tag-cartography","tag-esri-user-conference-2025","tag-mapping-and-visualization","product-maps-for-adobecc","product-arcgis-pro"],"acf":{"authors":[{"ID":360352,"user_firstname":"Lauren","user_lastname":"Tierney","nickname":"Lauren Tierney","user_nicename":"ltierney","display_name":"Lauren Tierney","user_email":"ltierney@esri.com","user_url":"http:\/\/laurenctierney.com","user_registered":"2024-08-19 13:31:34","user_description":"Lauren Tierney is the Senior Product Manager of Mapping and Cartography at Esri. Before joining Esri in 2024 she was a Senior Graphics Reporter at The Washington Post, as well as a Graphics Editor at National Geographic Magazine. She has a masters degree in geography from the University of Oregon. Lauren is a cartographer who enjoys telling stories with maps and specializes in mapping environment, climate, wildlife, and adventure topics.","user_avatar":""}],"short_description":"Mapping data from the World Happiness Report with different cartographic approaches","flexible_content":[{"acf_fc_layout":"content","content":"

In July, I presented at the Esri User Conference for the first time, alongside my talented colleagues Ken Field<\/a> and John Nelson<\/a> for the ArcGIS: Designing Thematic Maps session<\/a>. During the session, we each made three maps using the same dataset. We highlighted different thematic mapping approaches and provided tips and critiques for our own maps along the way.<\/p>\n

For all of our maps, we visualized themes in the World Happiness Report<\/a>. It consists of a wide variety of data points for each country, including a life evaluation score (\u2018happiness\u2019) and explanatory factors such as Gross Domestic Product, freedom, and social support.<\/p>\n

To see the full presentation and explore Ken and John\u2019s maps, watch the livestream recording available for registered attendees<\/a>.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"content","content":"

Act 1: Concentric Circles of Happiness<\/h2>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2925681,"id":2925681,"title":"Map1-Proportional Symbols and Insets","filename":"Map1-Proportional-Symbols-and-Insets.png","filesize":1112776,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/mapping\/mapping-happiness-in-three-acts\/map1-proportional-symbols-and-insets","alt":"World map of where happiness is increasing and decreasing","author":"360352","description":"","caption":"Map 1: Where Happiness is Increasing and Decreasing","name":"map1-proportional-symbols-and-insets","status":"inherit","uploaded_to":2924042,"date":"2025-08-11 16:51:42","modified":"2025-08-11 16:54:38","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":5100,"height":3300,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets.png","medium-width":403,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets.png","medium_large-width":768,"medium_large-height":497,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets.png","large-width":1669,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets-1536x994.png","1536x1536-width":1536,"1536x1536-height":994,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets-2048x1325.png","2048x2048-width":2048,"2048x2048-height":1325,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets-719x465.png","card_image-width":719,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets-1669x1080.png","wide_image-width":1669,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map1-Proportional-Symbols-and-Insets.png"},{"acf_fc_layout":"content","content":"

 <\/p>\n

For my first attempt, I made a proportional symbol map using a dark background and bright circle symbology. Inspired by John Nelson\u2019s World Happiness Report map<\/a>, where he symbolized each happiness metric in one map.<\/p>\n

My original goal for this map was to have two circles for each country, one for 2019 and one for 2024. Unfortunately, there was little variation in the two time periods for most countries, so the two symbols were almost completely overlapped in most places. I decided to take a different route.<\/p>\n

The final map has one symbol for each country, and each symbol represents two values<\/a>. Proportional symbol size represents the 2024 life evaluation score. Yellow means a decrease in score since 2019, and magenta means an increase in score from 2019.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2925711,"id":2925711,"title":"Prop_symbols","filename":"Prop_symbols.png","filesize":54613,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/mapping\/mapping-happiness-in-three-acts\/prop_symbols","alt":"Image of symbology pane in ArcGIS Pro and setup of proportional symbol symbology","author":"360352","description":"","caption":"","name":"prop_symbols","status":"inherit","uploaded_to":2924042,"date":"2025-08-11 16:52:03","modified":"2025-08-11 16:56:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":631,"height":376,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols.png","medium-width":438,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols.png","medium_large-width":631,"medium_large-height":376,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols.png","large-width":631,"large-height":376,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols.png","1536x1536-width":631,"1536x1536-height":376,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols.png","2048x2048-width":631,"2048x2048-height":376,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols.png","card_image-width":631,"card_image-height":376,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Prop_symbols.png","wide_image-width":631,"wide_image-height":376}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

Transparency denotes whether this change was small (more transparent) or large (less transparent). The brighter and bolder the symbol, the greater the change from 2019 to 2024.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2925661,"id":2925661,"title":"VaryByTransparency","filename":"VaryByTransparency.png","filesize":81900,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/mapping\/mapping-happiness-in-three-acts\/varybytransparency","alt":"Image of vary symbology by attribute tab in the Symbology pane in ArcGIS Pro","author":"360352","description":"","caption":"","name":"varybytransparency","status":"inherit","uploaded_to":2924042,"date":"2025-08-11 16:51:37","modified":"2025-08-11 16:52:32","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":630,"height":746,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency.png","medium-width":220,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency.png","medium_large-width":630,"medium_large-height":746,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency.png","large-width":630,"large-height":746,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency.png","1536x1536-width":630,"1536x1536-height":746,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency.png","2048x2048-width":630,"2048x2048-height":746,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency-393x465.png","card_image-width":393,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/VaryByTransparency.png","wide_image-width":630,"wide_image-height":746}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

I think this map worked ok, but the symbology is a bit busy, even with the help of an inset map to provide more detail for Europe. With a bit more time, the design could be simplified even further. I could also see this as a chart instead of a map. Maps are great, but that doesn\u2019t mean everything has to be a map!<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"content","content":"

Act 2: Lauren’s First Contiguous Cartogram<\/h2>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2925691,"id":2925691,"title":"Map2-Contiguous Cartogram","filename":"Map2-Contiguous-Cartogram.png","filesize":1270751,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/mapping\/mapping-happiness-in-three-acts\/map2-contiguous-cartogram","alt":"World map of a cartogram visualizing happy and less happy countries around the world based on population","author":"360352","description":"","caption":"Map 2: Less Happy and Happier Countries Around the World","name":"map2-contiguous-cartogram","status":"inherit","uploaded_to":2924042,"date":"2025-08-11 16:51:53","modified":"2025-08-11 16:55:23","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":3300,"height":2550,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram.png","medium-width":338,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram.png","medium_large-width":768,"medium_large-height":593,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram.png","large-width":1398,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram-1536x1187.png","1536x1536-width":1536,"1536x1536-height":1187,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram-2048x1583.png","2048x2048-width":2048,"2048x2048-height":1583,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram-602x465.png","card_image-width":602,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram-1398x1080.png","wide_image-width":1398,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map2-Contiguous-Cartogram.png"},{"acf_fc_layout":"content","content":"

 <\/p>\n

For my second map, I visualized life evaluation scores with the new Generate Contiguous Cartogram<\/a> geoprocessing tool, now available with the ArcGIS Pro 3.5<\/a> release. A contiguous cartogram distorts the area of polygons to be proportional to each other based on a numeric field while preserving shared boundaries.<\/p>\n

I wanted to distort country size by population, so I selected this attribute for my numeric field. There are two methods<\/a> to choose from depending on the amount of distortion you prefer. Flow-based is the default, which is what I used.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2925671,"id":2925671,"title":"contiguousCarto","filename":"contiguousCarto.png","filesize":37633,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/mapping\/mapping-happiness-in-three-acts\/contiguouscarto","alt":"Image of Generate Contiguous Cartogram Geoprocessing tool in ArcGIS Pro","author":"360352","description":"","caption":"","name":"contiguouscarto","status":"inherit","uploaded_to":2924042,"date":"2025-08-11 16:51:39","modified":"2025-08-11 16:53:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":630,"height":307,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto.png","medium-width":464,"medium-height":226,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto.png","medium_large-width":630,"medium_large-height":307,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto.png","large-width":630,"large-height":307,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto.png","1536x1536-width":630,"1536x1536-height":307,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto.png","2048x2048-width":630,"2048x2048-height":307,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto.png","card_image-width":630,"card_image-height":307,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/contiguousCarto.png","wide_image-width":630,"wide_image-height":307}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

To represent the life evaluation score, I designed a bivariate color ramp: yellow for \u2018happier\u2019 countries and blue for \u2018less happy\u2019 countries. Color selection is tricky, and it is important to consider your audience and how color is perceived in different cultures. For me, yellow felt happier (think sunshine) and blue felt less happy (think cloudy skies).<\/p>\n

More \u2018abstract’ maps, like a contiguous cartogram, can create extra work for the audience to understand if you don\u2019t give them a helping hand along the way. To help the audience, I included map notes, additional labels, and even repeated legend colors in the title and text.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"content","content":"

Act 3: Freedom Dies in Darkness<\/h2>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2925701,"id":2925701,"title":"Map3-Maps-for-Adobe-Freedom","filename":"Map3-Maps-for-Adobe-Freedom.png","filesize":518334,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/mapping\/mapping-happiness-in-three-acts\/map3-maps-for-adobe-freedom","alt":"World map of which countries are satisfied or less satisfied with their freedom to choose what to do with their life.","author":"360352","description":"","caption":"Map 3: Levels of Freedom","name":"map3-maps-for-adobe-freedom","status":"inherit","uploaded_to":2924042,"date":"2025-08-11 16:52:00","modified":"2025-08-11 16:56:06","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":792,"height":612,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom.png","medium-width":338,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom.png","medium_large-width":768,"medium_large-height":593,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom.png","large-width":792,"large-height":612,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom.png","1536x1536-width":792,"1536x1536-height":612,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom.png","2048x2048-width":792,"2048x2048-height":612,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom-602x465.png","card_image-width":602,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom.png","wide_image-width":792,"wide_image-height":612}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Map3-Maps-for-Adobe-Freedom.png"},{"acf_fc_layout":"content","content":"

 <\/p>\n

For our third attempt, the goal was to design a map that served the purpose of drawing an audience\u2019s attention. Examples of this type of map might include social media posts, book covers, or animations. This created an opportunity to discuss how big and bold design can be eye-catching but may not be the most intuitive for your audience in comparing data across the map.<\/p>\n

I started in ArcGIS Pro and then exported an AIX to ArcGIS Maps for Adobe Creative Cloud<\/a>. I chose this workflow so that I could utilize the layer effect capabilities in Adobe Illustrator for each of the symbol classes I set up in ArcGIS Pro. The organized layers in the AIX exports helped save time when testing different designs for the different symbol classes.<\/p>\n

This map focused on the \u2018freedom\u2019 attribute in the dataset, which asks \u201cAre you satisfied or dissatisfied with your freedom to choose what you do with your life?<\/em>\u201d For the countries that felt \u2018freer,\u2019 I used a bright blue and an outer shadow effect to make the country\u2019s shape appear as if it was rising off the page. For the countries that were reported as \u2018less free\u2019 I used a darker blue and an inner shadow effect to make the country appear to be sinking into the page.<\/p>\n

I think this map looks \u2018cool\u2019 but the various shadow effects make it difficult to tell some of the colors apart. The shadows don\u2019t add any additional context because they symbolize the same values as the color ramp.<\/p>\n

I really enjoyed presenting with Ken and John, and I hope all those who attended were able to learn from the maps we made and get inspired for future map making.<\/p>\n

Want to try making your own thematic maps with this data? John added it as a feature layer in ArcGIS Online<\/a>.<\/p>\n

If you want to take a deep dive into different thematic mapping approaches, check out Ken\u2019s book Thematic Mapping: 101 Inspiring Ways to Visualise Empirical Data<\/em><\/a> available from Esri Press<\/a>.<\/p>\n"}],"related_articles":[{"ID":2760572,"post_author":"33851","post_date":"2025-05-13 00:06:59","post_date_gmt":"2025-05-13 07:06:59","post_content":"","post_title":"Marmite maps: now available in ArcGIS Pro!","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marmite-maps-now-available-in-arcgis-pro","to_ping":"","pinged":"","post_modified":"2025-05-06 13:48:29","post_modified_gmt":"2025-05-06 20:48:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=2760572","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2688202,"post_author":"6291","post_date":"2025-03-05 12:08:13","post_date_gmt":"2025-03-05 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