{"id":2942258,"date":"2025-10-22T07:55:24","date_gmt":"2025-10-22T14:55:24","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2942258"},"modified":"2025-10-24T14:39:31","modified_gmt":"2025-10-24T21:39:31","slug":"whats-new-for-esri-demographics-october-2025","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/whats-new-for-esri-demographics-october-2025","title":{"rendered":"What\u2019s new for Esri Demographics (October 2025)"},"author":292382,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,37171,430202],"tags":[626901,780052,418012,775112,266462],"industry":[],"product":[36711,37011],"class_list":["post-2942258","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-business","category-real-estate","tag-arcgis-business-analyst","tag-arcgis-data","tag-arcgis-geoenrichment-service","tag-arcgis-location-platform","tag-esri-demographics","product-bus-analyst","product-esri-demographics"],"acf":{"related_articles":"","show_article_image":false,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/AdobeStock_983491198-ezgif.com-jpg-to-png-converter.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/AdobeStock_983491198-ezgif.com-jpg-to-png-converter-1.png","authors":[{"ID":292382,"user_firstname":"Brooke","user_lastname":"Brinkley","nickname":"Brooke Brinkley","user_nicename":"choni-brinkley","display_name":"Choni Brinkley","user_email":"cbrinkley@esri.com","user_url":"","user_registered":"2021-11-10 17:07:02","user_description":"Choni Brooke Brinkley is a Product Manager on the Data &amp; Location Services team at Esri. Choni has a BS from Syracuse University, an MBA from the University of Notre Dame, and is dog mom to Willoughby the Boston Terrier.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/07\/CBB_Headshot-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"short_description":"The October 2025 Esri Demographics release expands coverage across North America, Africa, and Europe for more consistent global insights.","flexible_content":[{"acf_fc_layout":"content","content":"<p>The October 2025 Esri Demographics release expands coverage across <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/north-america.htm\">North America<\/a>, <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/africa.htm\">Africa<\/a>, and Europe with new variables, updated vintages, and enhanced country datasets. From broadening consistency in global data to deepening advanced coverage in markets like <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/canada.htm\">Canada<\/a>, and <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/france.htm\">France<\/a>, this update provides richer insights for users making decisions with location-based data.<\/p>\n<p>For detailed information about countries in North America, Africa, and Europe, visit the <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/reference\/2025-october.htm\">Change Log<\/a> on the Esri Demographics Documentation page.<\/p>\n<p>Release highlights include the following updates:<\/p>\n<ul>\n<li>26 North American countries (source: Michael Bauer Research)<\/li>\n<li>46 African countries (source: Michael Bauer Research)<\/li>\n<li>Canada data update featuring significant variable changes (source: Esri Canada\/Environics Analytics)<\/li>\n<li>France data update (source: Esri France)<\/li>\n<\/ul>\n"},{"acf_fc_layout":"content","content":"<h2><strong>Standard Demographics<\/strong><\/h2>\n<p>The following updates have been made to Standard Demographics.<\/p>\n<h3><strong>North America <\/strong><\/h3>\n<p>Esri <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/standard-demographics.htm\">Standard Demographics<\/a> has been refreshed for 26 countries across North America, including Mexico, Puerto Rico, Jamaica, the Dominican Republic, and several smaller island nations. These updates reflect 2025 data vintages (from 2023) and include new variables for Aruba, Bermuda, Cayman Islands, Costa Rica, Dominican Republic, El Salvador, Greenland, Jamaica, Mexico, Montserrat, and Panama. Users will find these updates in ArcGIS Business Analyst Web App, the ArcGIS GeoEnrichment Service, and <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/get-started\/visualize-demographics.htm\">apps<\/a> that access location data. They are sourced from <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/michael-bauer.htm\">Michael Bauer Research<\/a>.<\/p>\n<p><strong>New variables<\/strong><\/p>\n<ul>\n<li>Aruba\u2014Gender, 15-year Agebands, and Unemployed<\/li>\n<li>Bermuda\u2014Households, Gender, 15-year Agebands, and Unemployed<\/li>\n<li>Costa Rica\u2014Unemployed<\/li>\n<li>Cayman Islands\u201415-year Agebands and Marital Status<\/li>\n<li>Dominican Republic\u2014Marital Status and Education<\/li>\n<li>Greenland\u2014Households by Type, Education, and Unemployed<\/li>\n<li>Jamaica\u201415-year Agebands, Marital Status, Education, and Unemployed<\/li>\n<li>Mexico\u2014Marital Status<\/li>\n<li>Montserrat\u2014Households and Marital Status<\/li>\n<li>Panama\u2014Unemployed<\/li>\n<li>El Salvador\u2014Households by Type<\/li>\n<\/ul>\n<p><strong>Removed variables<\/strong><\/p>\n<p>Education variables (such as EDUC01_CY, EDUC_BASE) were removed. These variables will be replaced with a new standardized variable (SEDUC01_CY.) This change impacts Bahamas, Belize, Costa Rica, Dominican Republic, El Salvador, Greenland, Guadeloupe, Guatemala, Honduras, Jamaica, Martinique, Mexico, Nicaragua, Panama, Puerto Rico, St. Lucia, Trinidad and Tobago, and U.S. Virgin Islands.<\/p>\n<p><strong>Updated variables <\/strong><\/p>\n<p>Consumer spending variables have changed variable names and IDs. This change only impacts Mexico for the North America update.<\/p>\n"},{"acf_fc_layout":"content","content":"<h3><strong>Africa<\/strong><\/h3>\n<p>Esri Standard Demographics data will also include changes across Africa for October 2025. Forty-six countries have been updated with 2025 vintage data, expanding consistency and comparability across the continent. New variables have been added for the Republic of Congo, Malawi, Madagascar, Mauritius, Senegal, Togo, and Zimbabwe, enabling deeper regional analysis. Like the North America updates, these datasets are accessible through ArcGIS Business Analyst Web and the GeoEnrichment Service. They are sourced from <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/michael-bauer.htm\">Michael Bauer Research<\/a>.<\/p>\n<p><strong>New variables<\/strong><\/p>\n<ul>\n<li>Republic of the Congo\u2014Age and Gender<\/li>\n<li>Malawi\u2014Unemployed<\/li>\n<li>Madagascar\u2014Households<\/li>\n<li>Mauritius\u2014Education<\/li>\n<li>Senegal\u2014Households, Households by Type<\/li>\n<li>Togo\u2014Age and Gender<\/li>\n<li>Zimbabwe\u2014Households<\/li>\n<\/ul>\n<p><strong>Removed variables<\/strong><\/p>\n<p>Education variables (such as EDUC01_CY, EDUC_BASE) were removed. These variables will be replaced with a new standardized variable (SEDUC01_CY.) This change only impacts Algeria, Cape Verde, Egypt, Ghana, Kenya, Malawi, Mauritius, Morocco, Mozambique, Namibia, Reunion, South Africa, Tanzania, and The Gambia.<\/p>\n<p><strong>Updated variables <\/strong><\/p>\n<p>Consumer spending variables have changed variable names and IDs. This change only impacts Ghana, Mauritius, Reunion, Tunisia, and South Africa for the Africa update.<\/p>\n"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<h2><strong>Advanced Demographics<\/strong><\/h2>\n<p>The following updates have been made to Advanced Demographics.<\/p>\n<h3><strong>Canada <\/strong><\/h3>\n<p>For Canada, Environics Analytics has delivered significant updates, including a vintage refresh from 2024 to 2025 and an extension of the <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/demostats-trends-cn.htm\">DemoStats Trends<\/a> dataset by one additional year.<\/p>\n<p>The Household Spend survey also underwent a major redesign that introduces 145 new variables, retires 162 variables, and updates variable names, IDs, and descriptions. This data can be accessed in ArcGIS GeoEnrichment Service and <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/get-started\/visualize-demographics.htm\">apps<\/a> that access location data, ArcGIS Business Analyst Web App, ArcGIS Pro, and ArcGIS Enterprise. Because of the scale of change, review the Esri Canada <a href=\"https:\/\/storymaps.arcgis.com\/stories\/d3a0688fc2204b1a95ebbb53474c2529\">storymap<\/a> for additional guidance.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2943641,"id":2943641,"title":"Image 10-16-25 at 4.53\u202fPM","filename":"Image-10-16-25-at-4.53-PM.png","filesize":401946,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/whats-new-for-esri-demographics-october-2025\/image-10-16-25-at-4-53-pm","alt":"Esri Demographics, Environics Analytics","author":"292382","description":"Chart illustrates the changes in Spending Categories in the new 2025 Household Survey from previous year.","caption":"","name":"image-10-16-25-at-4-53-pm","status":"inherit","uploaded_to":2942258,"date":"2025-10-16 20:55:45","modified":"2025-10-20 19:59:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1360,"height":1066,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM.png","medium-width":333,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM.png","medium_large-width":768,"medium_large-height":602,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM.png","large-width":1360,"large-height":1066,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM.png","1536x1536-width":1360,"1536x1536-height":1066,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM.png","2048x2048-width":1360,"2048x2048-height":1066,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM-593x465.png","card_image-width":593,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Image-10-16-25-at-4.53-PM.png","wide_image-width":1360,"wide_image-height":1066}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h3><strong>France<\/strong><\/h3>\n<p>France has been updated to 2025 vintage (from 2022), introducing four new household-related variables while retiring 14 variables tied to population and housing. Data is available in both English and French; however, the ArcGIS Pro data package will be new and only available in French. This data can be accessed through the ArcGIS GeoEnrichment Service and <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/get-started\/visualize-demographics.htm\">apps<\/a> that access location data, including ArcGIS Business Analyst Web App and ArcGIS Pro.<\/p>\n<p><strong>New variables<\/strong><\/p>\n<p>Four new variables are available for related households.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2944110,"id":2944110,"title":"Screenshot 2025-10-20 at 4.06.56\u202fPM","filename":"Screenshot-2025-10-20-at-4.06.56-PM.png","filesize":66325,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/whats-new-for-esri-demographics-october-2025\/screenshot-2025-10-20-at-4-06-56-pm","alt":"New Household variables, Esri France","author":"292382","description":"New Household variables, Esri France","caption":"Four new Households variables for Esri France","name":"screenshot-2025-10-20-at-4-06-56-pm","status":"inherit","uploaded_to":2942258,"date":"2025-10-20 20:08:26","modified":"2025-10-20 20:11:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1498,"height":170,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM-213x170.png","thumbnail-width":213,"thumbnail-height":170,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM.png","medium-width":464,"medium-height":53,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM.png","medium_large-width":768,"medium_large-height":87,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM.png","large-width":1498,"large-height":170,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM.png","1536x1536-width":1498,"1536x1536-height":170,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM.png","2048x2048-width":1498,"2048x2048-height":170,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM-826x94.png","card_image-width":826,"card_image-height":94,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/10\/Screenshot-2025-10-20-at-4.06.56-PM.png","wide_image-width":1498,"wide_image-height":170}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><strong>Removed variables <\/strong><\/p>\n<p>Fourteen variables were removed related to population and housing.<\/p>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><strong>Learn more<\/strong><\/h3>\n<p>You can access these updated demographics in several ArcGIS products:<\/p>\n<ul>\n<li><strong>ArcGIS Online and ArcGIS Pro<\/strong>\u2013Use the <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/analyze\/enrich-layer-mv.htm\">Enrich Layer<\/a> tool to append demographic data to your maps.<\/li>\n<li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/overview\"><strong>ArcGIS Business Analyst<\/strong><\/a>\u2013Evaluate sites and markets using advanced demographic mapping tools.<\/li>\n<li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-location-platform\/overview\"><strong>ArcGIS Location Platform<\/strong><\/a>\u2013Enrich workflows and apps with the ArcGIS GeoEnrichment Service.<\/li>\n<li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-for-microsoft\/arcgis-for-microsoft-365#arcgis-for-excel\"><strong>ArcGIS for Excel<\/strong><\/a>\u2013Access demographics directly in spreadsheets using the ENRICHBYGEOGRAPHY function.<\/li>\n<\/ul>\n<p>For questions, contact the team at <a href=\"mailto:demographics@esri.com\"><strong>demographics@esri.com<\/strong><\/a>.<\/p>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s new for Esri Demographics (October 2025)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/whats-new-for-esri-demographics-october-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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