{"id":2952508,"date":"2026-01-09T13:00:51","date_gmt":"2026-01-09T21:00:51","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2952508"},"modified":"2026-01-09T13:02:24","modified_gmt":"2026-01-09T21:02:24","slug":"five-minutes-trade-areas","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas","title":{"rendered":"Got five minutes? Get to know trade areas in ArcGIS Business Analyst"},"author":78361,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37171,22941,430222],"tags":[770202,626901,176452],"industry":[],"product":[36711],"class_list":["post-2952508","blog","type-blog","status-publish","format-standard","hentry","category-business","category-mapping","category-retail","tag-5-minute-read","tag-arcgis-business-analyst","tag-mapping","product-bus-analyst"],"acf":{"authors":[{"ID":78361,"user_firstname":"Gemma","user_lastname":"Goodale-Sussen","nickname":"Gemma Goodale-Sussen","user_nicename":"ggoodalesussen","display_name":"Gemma Goodale-Sussen","user_email":"ggoodalesussen@esri.com","user_url":"","user_registered":"2020-08-06 15:49:58","user_description":"Gemma is a writer at Esri, focusing on content for the ArcGIS Business Analyst team.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/20180531_171833_2-e1596730690224-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"},{"ID":312412,"user_firstname":"Stacy","user_lastname":"Schaetzl","nickname":"Stacy B. Schaetzl","user_nicename":"sbschaetzl","display_name":"Stacy Schaetzl","user_email":"sbschaetzl@esri.com","user_url":"","user_registered":"2022-06-08 15:12:24","user_description":"Stacy is a Principal Product Engineer on the ArcGIS Business Analyst software release team.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/07\/IMG_3396-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"short_description":"Learn about trade areas in ArcGIS Business Analyst products: how to create them, why they're useful, and the tools that build them.","flexible_content":[{"acf_fc_layout":"content","content":"<p><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/overview\" target=\"_blank\" rel=\"noopener\">ArcGIS Business Analyst software<\/a> offers many powerful tools to help you better understand spatial patterns in your data. This article is part of the blog series <em>Got five minutes? Get to know\u2026<\/em> that focuses on getting you up and running quickly with tools and data available in Business Analyst. For this installment, we will be discussing business trade areas.<\/p>\n<ul>\n<li><a href=\"#definition\">What is a trade area?<\/a><\/li>\n<li><a href=\"#why\">Why would I make a trade area?<\/a><\/li>\n<li><a href=\"#size\">What size should it be?<\/a><\/li>\n<li><a href=\"#how\">How do I make one?<\/a><\/li>\n<\/ul>\n<h2 id=\"definition\">What is a trade area?<\/h2>\n<p>Generally speaking, a trade area is the region surrounding a business or service where most of the customers or constituents come from. Trade areas can be any size. They may be small, like a walking distance around a store, or massive, like a tri-state area around an amusement park. A trade area\u2019s size usually reflects how far customers are willing to go to get to a business.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2952515,"id":2952515,"title":"Image 1_3 - cat trade area","filename":"Image-1_3-cat-trade-area.png","filesize":435385,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/image-1_3-cat-trade-area","alt":"Illustration of a fictional trade area","author":"78361","description":"","caption":"Trade area around hypothetical boutique pet store, My Cat Retail, with customer locations symbolized by cats. Most customers are within a 1-mile area of the store (symbolized by pet dish) but a few are further out.","name":"image-1_3-cat-trade-area","status":"inherit","uploaded_to":2952508,"date":"2025-12-19 20:38:11","modified":"2026-01-05 16:41:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":800,"height":377,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area.png","medium-width":464,"medium-height":219,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area.png","medium_large-width":768,"medium_large-height":362,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area.png","large-width":800,"large-height":377,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area.png","1536x1536-width":800,"1536x1536-height":377,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area.png","2048x2048-width":800,"2048x2048-height":377,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area.png","card_image-width":800,"card_image-height":377,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-1_3-cat-trade-area.png","wide_image-width":800,"wide_image-height":377}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2 id=\"why\">Why would I make trade areas?<\/h2>\n<p>So why would we make a trade area? What can we learn from them? For our boutique cat retail business, let\u2019s say we know that most of our customers live within one mile of the store. Here are a few things we can now examine:<\/p>\n<h4><strong>Look at the local competition<\/strong><\/h4>\n<p>A business location <a href=\"https:\/\/doc.arcgis.com\/en\/business-analyst\/web\/nearby-analysis.htm\" target=\"_blank\" rel=\"noopener\">nearby analysis<\/a> for pet retail within the 1-mile radius shows the number and location of competitors. This information can be used to create heat maps or calculate metrics like pet stores per 1,000 households to understand market saturation.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2953021,"id":2953021,"title":"cat_retail_reno_2_sml","filename":"cat_retail_reno_2_sml.png","filesize":841156,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/cat_retail_reno_2_sml","alt":"Map image of pet retail competitor locations","author":"312412","description":"","caption":"Using Nearby Analysis to see potential competitors in the area. Statistics show distance to nearest competitor, total competitors, and market saturation (per 1K households).","name":"cat_retail_reno_2_sml","status":"inherit","uploaded_to":2952508,"date":"2026-01-05 16:43:19","modified":"2026-01-05 16:50:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":990,"height":720,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml.png","medium-width":359,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml.png","medium_large-width":768,"medium_large-height":559,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml.png","large-width":990,"large-height":720,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml.png","1536x1536-width":990,"1536x1536-height":720,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml.png","2048x2048-width":990,"2048x2048-height":720,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml-639x465.png","card_image-width":639,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/cat_retail_reno_2_sml.png","wide_image-width":990,"wide_image-height":720}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h4><strong>Assess customer patterns<\/strong><\/h4>\n<p>If customers are plotted on the map, is there a pattern to their origin locations? And more specifically, where do the customers who spend the most live? These could be areas to target for marketing outreach or buying advertising space.<\/p>\n<h4><strong>Evaluate demographic and socioeconomic characteristics in the trade area<\/strong><\/h4>\n<p>What is the median age and net worth in the trade area? How many people in the area own cats? Assessing such factors allows you to target other areas with similar characteristics for expansion.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2953031,"id":2953031,"title":"Snag_2238dc36","filename":"Snag_2238dc36.png","filesize":1403877,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/snag_2238dc36","alt":"Map image showing percent households that have 1 or more cats","author":"78361","description":"","caption":"","name":"snag_2238dc36","status":"inherit","uploaded_to":2952508,"date":"2026-01-05 18:12:48","modified":"2026-01-05 18:13:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1889,"height":935,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36.png","medium-width":464,"medium-height":230,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36.png","medium_large-width":768,"medium_large-height":380,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36.png","large-width":1889,"large-height":935,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36-1536x760.png","1536x1536-width":1536,"1536x1536-height":760,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36.png","2048x2048-width":1889,"2048x2048-height":935,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36-826x409.png","card_image-width":826,"card_image-height":409,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_2238dc36.png","wide_image-width":1889,"wide_image-height":935}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<h2 id=\"size\">What size should a trade area be?<\/h2>\n<p>In our boutique cat retail store example, we created a 1-mile ring trade area based on knowledge of our customer base. However, trade areas can be defined in different ways; for example, as a drive time (a 10-minute drive to my store), a walking distance, a standard geography like a ZIP code, or by drawing a polygon around where customers actually live. Business Analyst supports all these options.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2953572,"id":2953572,"title":"Snag_36a4e672","filename":"Snag_36a4e672.png","filesize":1070631,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/snag_36a4e672","alt":"Different trade area options","author":"78361","description":"","caption":"","name":"snag_36a4e672","status":"inherit","uploaded_to":2952508,"date":"2026-01-09 17:23:11","modified":"2026-01-09 17:23:21","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1330,"height":1026,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672.png","medium-width":338,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672.png","medium_large-width":768,"medium_large-height":592,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672.png","large-width":1330,"large-height":1026,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672.png","1536x1536-width":1330,"1536x1536-height":1026,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672.png","2048x2048-width":1330,"2048x2048-height":1026,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672-603x465.png","card_image-width":603,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_36a4e672.png","wide_image-width":1330,"wide_image-height":1026}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>There are no \u201cone size fits all\u201d guidelines for trade areas; the size can vary depending on the nature of your business, the geography, and the data you have available. But here are a few considerations:<\/p>\n"},{"acf_fc_layout":"sidebar","content":"<p>The <a href=\"https:\/\/www.icsc.com\/\" target=\"_blank\" rel=\"noopener\">International Council of Shopping Centers<\/a> (ICSC) publishes guidelines for defining trade area sizes around shopping centers. To review retail use cases and more, visit <a href=\"https:\/\/www.icsc.com\/uploads\/t07-subpage\/US-Shopping-Center-Definition-Standard.pdf\" target=\"_blank\" rel=\"noopener\">U.S. Shopping Center Classification and Typical Characteristics<\/a>.<\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Right","spotlight_image":false},{"acf_fc_layout":"content","content":"<h4><strong>Does the business sell expensive items or more everyday fare?<\/strong><\/h4>\n<p>The pricier the merchandise (like cars or household appliances), the farther a customer may be willing to travel.<\/p>\n<p>For instance, a customer might drive an hour to a car dealership to buy the vehicle they want every few years. However, for items needed more regularly like a gallon of milk, they will typically want something much closer, like a 5-minute drive time.<\/p>\n<h4><strong>Is the business a regional destination, like a major shopping center or stadium? Or near one? <\/strong><\/h4>\n<p>\u201cAttractor\u201d locations like shopping malls and stadiums can draw customers from significant distances, so will have large trade areas. This can even impact smaller adjacent businesses. For example, a nail salon located next to an anchor store at a large mall may have customers coming from much further distances than a typical neighborhood location.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2953480,"id":2953480,"title":"shopping_center_customers","filename":"shopping_center_customers.png","filesize":39816,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/shopping_center_customers","alt":"Image showing shopping center attracting local and non-local customers","author":"312412","description":"","caption":"","name":"shopping_center_customers","status":"inherit","uploaded_to":2952508,"date":"2026-01-08 16:11:26","modified":"2026-01-08 16:12:53","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1038,"height":415,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers.png","medium-width":464,"medium-height":186,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers.png","medium_large-width":768,"medium_large-height":307,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers.png","large-width":1038,"large-height":415,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers.png","1536x1536-width":1038,"1536x1536-height":415,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers.png","2048x2048-width":1038,"2048x2048-height":415,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers-826x330.png","card_image-width":826,"card_image-height":330,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/shopping_center_customers.png","wide_image-width":1038,"wide_image-height":415}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h4><strong>Is there enough population in an area to support the business? <\/strong><\/h4>\n<p>In a lower-density or rural location, trade areas will likely need to be larger to reflect the greater dispersion of population and longer driving distances. For example, the 5-minute drive time to get a gallon of milk in the suburbs might be a 20-minute drive time in a rural area. In contrast, within a dense urban city a trade area may only be a short walking distance to the business location.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2952523,"id":2952523,"title":"Image 4 - different types of trade areas","filename":"Image-4-different-types-of-trade-areas.png","filesize":292238,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/image-4-different-types-of-trade-areas","alt":"Daytime population versus 15-minute drive time trade areas","author":"78361","description":"","caption":"Using a 15-minute drive time produces similar size trade areas for these two businesses, but using a daytime population threshold of 50,000 creates very different trade area sizes (ovals).","name":"image-4-different-types-of-trade-areas","status":"inherit","uploaded_to":2952508,"date":"2025-12-19 20:48:38","modified":"2026-01-05 20:49:08","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":780,"height":431,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas.png","medium-width":464,"medium-height":256,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas.png","medium_large-width":768,"medium_large-height":424,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas.png","large-width":780,"large-height":431,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas.png","1536x1536-width":780,"1536x1536-height":431,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas.png","2048x2048-width":780,"2048x2048-height":431,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas.png","card_image-width":780,"card_image-height":431,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-4-different-types-of-trade-areas.png","wide_image-width":780,"wide_image-height":431}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<h4><strong>Where are the closest, or most devoted, customers?<\/strong><\/h4>\n<p>If you have access to customer locations, you could draw a boundary around those points to create your trade area, similar to our earlier example for My Cat Retail. It might make practical sense to eliminate far-away outliers, keeping only the closer ones.<\/p>\n<p>Or, the trade area could be defined by customers representing a certain percentage of sales rather than every single customer that visits the store, and many other variations of this idea. We will explore sales-based trade areas a bit more in the next section.<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"how\">How do I make trade areas?<\/h2>\n<p>Trade area capabilities are supported in all versions Business Analyst. For reference, in Business Analyst Web App (including enterprise deployments), a trade area is called a site. To learn about sites in Business Analyst Web App, see <a href=\"https:\/\/doc.arcgis.com\/en\/business-analyst\/web\/create-sites.htm\" target=\"_blank\" rel=\"noopener\">Create sites<\/a>.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2953097,"id":2953097,"title":"Snag_22b15806","filename":"Snag_22b15806.png","filesize":808330,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/snag_22b15806","alt":"Creating a trade area, or site, in BA Web App","author":"78361","description":"","caption":"Click to see larger image.","name":"snag_22b15806","status":"inherit","uploaded_to":2952508,"date":"2026-01-05 20:24:23","modified":"2026-01-05 20:24:42","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1911,"height":630,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806.png","medium-width":464,"medium-height":153,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806.png","medium_large-width":768,"medium_large-height":253,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806.png","large-width":1911,"large-height":630,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806-1536x506.png","1536x1536-width":1536,"1536x1536-height":506,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806.png","2048x2048-width":1911,"2048x2048-height":630,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806-826x272.png","card_image-width":826,"card_image-height":272,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806.png","wide_image-width":1911,"wide_image-height":630}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/01\/Snag_22b15806.png"},{"acf_fc_layout":"content","content":"<p>In Business Analyst Pro, trade area tools are even more powerful; in fact there is an entire <a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/latest\/tool-reference\/business-analyst\/an-overview-of-the-trade-areas-toolset.htm\" target=\"_blank\" rel=\"noopener\">Trade Areas toolset<\/a> available. For example, the image below shows the process of using a point layer as the input for the <a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/latest\/tool-reference\/business-analyst\/generate-drive-time-trade-area.htm\" target=\"_blank\" rel=\"noopener\">Generate Drive Time Trade Areas<\/a> tool, creating drive times around a number of store locations all at once.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2952524,"id":2952524,"title":"Image 5 - process of creating trade areas Pro","filename":"Image-5-process-of-creating-trade-areas-Pro.png","filesize":647008,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/image-5-process-of-creating-trade-areas-pro","alt":"Process of creating trade areas in ArcGIS Pro","author":"78361","description":"","caption":"Click to see larger image.","name":"image-5-process-of-creating-trade-areas-pro","status":"inherit","uploaded_to":2952508,"date":"2025-12-19 20:51:25","modified":"2025-12-31 18:30:05","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1898,"height":1000,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro.png","medium-width":464,"medium-height":244,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro.png","medium_large-width":768,"medium_large-height":405,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro.png","large-width":1898,"large-height":1000,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro-1536x809.png","1536x1536-width":1536,"1536x1536-height":809,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro.png","2048x2048-width":1898,"2048x2048-height":1000,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro-826x435.png","card_image-width":826,"card_image-height":435,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro.png","wide_image-width":1898,"wide_image-height":1000}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-5-process-of-creating-trade-areas-Pro.png"},{"acf_fc_layout":"content","content":"<p>In addition to creating rings, drive or walk times, and threshold areas, you can base trade areas on your own customer or constituent data. In the example below, we\u2019re examining two stores and their customers, shown as points around the stores. We use the <a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/latest\/tool-reference\/business-analyst\/customer-derived-trade-areas.htm\" target=\"_blank\" rel=\"noopener\">Generate Customer Derived Trade Areas<\/a> tool to create these red trade areas showing 80% of each store\u2019s customers:<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2952525,"id":2952525,"title":"Image 6 - customer trade areas","filename":"Image-6-customer-trade-areas.png","filesize":219203,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/image-6-customer-trade-areas","alt":"Trade areas drawn around 80% of each store\u2019s customers","author":"78361","description":"","caption":"Trade areas drawn around 80% of each store\u2019s customers","name":"image-6-customer-trade-areas","status":"inherit","uploaded_to":2952508,"date":"2025-12-19 20:52:33","modified":"2026-01-02 18:47:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":541,"height":365,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas.png","medium-width":387,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas.png","medium_large-width":541,"medium_large-height":365,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas.png","large-width":541,"large-height":365,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas.png","1536x1536-width":541,"1536x1536-height":365,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas.png","2048x2048-width":541,"2048x2048-height":365,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas.png","card_image-width":541,"card_image-height":365,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-6-customer-trade-areas.png","wide_image-width":541,"wide_image-height":365}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>But wait, what if we also have sales information in our customer dataset? In the image below, we\u2019ve run the same GP tool again, to add green trade areas drawn around 80% of each stores\u2019 sales. You&#8217;ll notice that the trade area based on actual sales is a little different than the trade area based on customers:<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2952526,"id":2952526,"title":"Image 7 - sales trade areas","filename":"Image-7-sales-trade-areas.png","filesize":222794,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\/image-7-sales-trade-areas","alt":"Trade areas drawn around 80% of each store\u2019s customers (red polygons) and 80% of sales (green polygons)","author":"78361","description":"","caption":"Trade areas drawn around 80% of each store\u2019s customers (red polygons) and 80% of sales (green polygons)","name":"image-7-sales-trade-areas","status":"inherit","uploaded_to":2952508,"date":"2025-12-19 20:53:19","modified":"2026-01-02 18:48:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":545,"height":367,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas.png","medium-width":388,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas.png","medium_large-width":545,"medium_large-height":367,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas.png","large-width":545,"large-height":367,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas.png","1536x1536-width":545,"1536x1536-height":367,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas.png","2048x2048-width":545,"2048x2048-height":367,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas.png","card_image-width":545,"card_image-height":367,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/Image-7-sales-trade-areas.png","wide_image-width":545,"wide_image-height":367}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"sidebar","content":"<p>For a deep dive into advanced applications of this popular trade area creation method, see the <a href=\"https:\/\/www.esri.com\/arcgis-blog\/?s=#&amp;tag=cdta\" target=\"_blank\" rel=\"noopener\">Customer-derived trade areas blog series<\/a>.<\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Right","spotlight_image":false},{"acf_fc_layout":"content","content":"<p>The map shows that for the store to the north, the trade area has to be extended a bit to capture 80% of the sales. The opposite is true for the store to the south\u2014more of the sales are captured closer to the store location. How does this information help refine our business strategy?<\/p>\n<p>Information like this can assist businesses in refining outreach and messaging, for example. The northern store might decide to expand marketing efforts to a larger geographic area because the sales-based trade area shows the customers spending the most money are actually located further away. Or maybe the southern store could target close-in \u201cloyal customer\u201d communications based on the smaller sales trade area, focusing on the customers who make up the bulk of their revenue.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"content","content":"<h2>Conclusion<\/h2>\n<p>There are many different approaches you could take to defining your trade areas &#8211; we\u2019ve presented just a few to get you started. We encourage you to explore Business Analyst trade areas tools\u2014you\u2019ll be amazed at the range of things you can do with them! Keep an eye out for more articles in the <em>Got five minutes? Get to know\u2026<\/em> blog series.<\/p>\n<p><em>This article uses the local and online Esri Updated Demographics dataset from Esri.<\/em><\/p>\n<p><em>This article uses ArcGIS Business Analyst Pro 3.6 and ArcGIS Business Analyst Web App Standard.<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Resources<\/h2>\n<p>Now that you\u2019ve learned about trade areas, we hope you\u2019ll explore more capabilities in Business Analyst. To continue your Business Analyst journey, visit the following resources:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/overview\" target=\"_blank\" rel=\"noopener\">Business Analyst product overview page<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/buy\" target=\"_blank\" rel=\"noopener\">Review pricing and purchase Business Analyst<\/a><\/li>\n<li><a href=\"https:\/\/go.esri.com\/ba\/resources\" target=\"_blank\" rel=\"noopener\">Business Analyst resources page<\/a><\/li>\n<li><a href=\"https:\/\/go.esri.com\/ba\/linkedin\" target=\"_blank\" rel=\"noopener\">LinkedIn user group<\/a><\/li>\n<li><a href=\"https:\/\/mediaspace.esri.com\/channel\/ArcGIS%2BBusiness%2BAnalyst%2BWeb%2BApp\/238781273\" target=\"_blank\" rel=\"noopener\">Business Analyst Web App video channel<\/a><\/li>\n<li><a href=\"https:\/\/mediaspace.esri.com\/channel\/ArcGIS%2BBusiness%2BAnalyst%2BPro\/238781243\" target=\"_blank\" rel=\"noopener\">Business Analyst Pro video channel<\/a><\/li>\n<li><a href=\"https:\/\/community.esri.com\/groups\/business-analyst\" target=\"_blank\" rel=\"noopener\">Business Analyst on Esri Community<\/a><\/li>\n<li><a href=\"https:\/\/bao.arcgis.com\/esriBAO\/login\/\" target=\"_blank\" rel=\"noopener\">Business Analyst Web App login page<\/a><\/li>\n<li>Email the team:\u00a0<a href=\"mailto:businessanalyst@esri.com\" target=\"_blank\" rel=\"noopener\">businessanalyst@esri.com<\/a><\/li>\n<\/ul>\n"},{"acf_fc_layout":"sidebar","content":"<p>Read other articles in the\u00a0<em>Got five minutes?<\/em>\u00a0series:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/business\/five-minutes-esri-updated-demographics\/\" target=\"_blank\" rel=\"noopener\">Got five minutes? Get to know Esri Updated Demographics<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-hexagons\/\" target=\"_blank\" rel=\"noopener\">Got five minutes? Get to know hexagons<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/five-minutes-enrichment\/\" target=\"_blank\" rel=\"noopener\">Got five minutes? Get to know ArcGIS GeoEnrichment Service<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/business\/five-minutes-market-potential\" target=\"_blank\" rel=\"noopener\">Got five minutes? Get to know Market Potential data<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/data-management\/five-minutes-local-data-business-analyst-pro\" target=\"_blank\" rel=\"noopener\">Got five minutes? Get to know local data in ArcGIS Business Analyst Pro<\/a><\/li>\n<\/ul>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Center","spotlight_image":false}],"related_articles":[{"ID":1905222,"post_author":"78361","post_date":"2025-07-31 15:00:48","post_date_gmt":"2025-07-31 22:00:48","post_content":"","post_title":"Got five minutes? Get to know hexagons","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"five-minutes-hexagons","to_ping":"","pinged":"","post_modified":"2026-01-09 13:12:36","post_modified_gmt":"2026-01-09 21:12:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1905222","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"5","filter":"raw"},{"ID":1592892,"post_author":"78361","post_date":"2025-08-14 15:20:23","post_date_gmt":"2025-08-14 22:20:23","post_content":"","post_title":"Got five minutes? Get to know the Market Potential data","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"five-minutes-market-potential","to_ping":"","pinged":"","post_modified":"2026-01-26 19:15:11","post_modified_gmt":"2026-01-27 03:15:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1592892","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2081582,"post_author":"312412","post_date":"2023-11-03 13:45:09","post_date_gmt":"2023-11-03 20:45:09","post_content":"","post_title":"Got five minutes? Get to know ArcGIS GeoEnrichment Service","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"five-minutes-enrichment","to_ping":"","pinged":"","post_modified":"2026-01-09 13:14:53","post_modified_gmt":"2026-01-09 21:14:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2081582","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":2776222,"post_author":"78361","post_date":"2025-05-29 16:40:24","post_date_gmt":"2025-05-29 23:40:24","post_content":"","post_title":"Got five minutes? Get to know local data in ArcGIS Business Analyst Pro","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"five-minutes-local-data-business-analyst-pro","to_ping":"","pinged":"","post_modified":"2026-01-09 13:13:27","post_modified_gmt":"2026-01-09 21:13:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2776222","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"show_article_image":false,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/12\/card-image.png","wide_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Got five minutes? Get to know trade areas in ArcGIS Business Analyst<\/title>\n<meta name=\"description\" content=\"Learn about trade areas in ArcGIS Business Analyst products: how to create them, why they&#039;re useful, and the tools that build them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/five-minutes-trade-areas\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Got five minutes? 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