{"id":2956211,"date":"2026-02-25T09:29:02","date_gmt":"2026-02-25T17:29:02","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2956211"},"modified":"2026-03-02T09:31:44","modified_gmt":"2026-03-02T17:31:44","slug":"esri-demographics-whats-new-february-2026","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026","title":{"rendered":"Esri Demographics &#8211; What&#8217;s New (February 2026)"},"author":292382,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,37171,430202],"tags":[40691,626901,780052,266462],"industry":[],"product":[36711,37011],"class_list":["post-2956211","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-business","category-real-estate","tag-analytics","tag-arcgis-business-analyst","tag-arcgis-data","tag-esri-demographics","product-bus-analyst","product-esri-demographics"],"acf":{"related_articles":[{"ID":1732812,"post_author":"78361","post_date":"2026-01-05 16:00:17","post_date_gmt":"2026-01-06 00:00:17","post_content":"","post_title":"Got five minutes? Get to know Esri Updated Demographics","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"five-minutes-esri-updated-demographics","to_ping":"","pinged":"","post_modified":"2026-01-26 19:11:51","post_modified_gmt":"2026-01-27 03:11:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1732812","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"show_article_image":false,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/AdobeStock_832458197-ezgif.com-resize.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/AdobeStock_832458197-ezgif.com-resize-1.jpg","authors":[{"ID":292382,"user_firstname":"Brooke","user_lastname":"Brinkley","nickname":"Brooke Brinkley","user_nicename":"choni-brinkley","display_name":"Choni Brinkley","user_email":"cbrinkley@esri.com","user_url":"","user_registered":"2021-11-10 17:07:02","user_description":"Choni Brooke Brinkley is a Product Manager on the Data &amp; Location Services team at Esri. Choni has a BS from Syracuse University, an MBA from the University of Notre Dame, and is dog mom to Willoughby the Boston Terrier.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/07\/CBB_Headshot-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"short_description":"Global Data Drives Updates for February 2026 Release","flexible_content":[{"acf_fc_layout":"content","content":"<h3><strong>What\u2019s new in Esri Demographics (February 2026) <\/strong><\/h3>\n<p>The February 2026 update to Esri Demographics refreshes key U.S. datasets, expands European coverage with the addition of new boundaries, and introduces new variables to help users analyze markets with greater precision.<\/p>\n<h3><strong>U.S. updates<\/strong><\/h3>\n<h4><strong>Business Summary<\/strong><\/h4>\n<p><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/business-summary.htm#:~:text=Business%20Summary%E2%80%94Derived%20from%20the,capabilities%20in%20various%20ArcGIS%20products.\">The Business Summary dataset<\/a> has been updated to the December 2025 vintage. This dataset provides aggregated counts of businesses by type within defined geographies, supporting competitive analysis, site selection, and market sizing. Business Summary updates occur three times per year and are sourced from Data Axle.<\/p>\n<ul>\n<li><strong>Important reminder: <\/strong>SIC code variables will be removed in June 2026. Users should transition workflows to NAICS code variables ahead of this change<strong>. <\/strong>See <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/arcgis-places\/data-axle.htm\">Esri\u2019s Data Axle documentation<\/a> page for additional information on this removal.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":2956898,"id":2956898,"title":"Image 2-19-26 at 4.54\u202fPM","filename":"Image-2-19-26-at-4.54-PM.png","filesize":441675,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\/image-2-19-26-at-4-54-pm","alt":"Business summary, SIC codes, NAICS codes, Esri Store","author":"292382","description":"Business summary, SIC codes, NAICS codes, Esri Store","caption":"Sample Business Summary Report from Esri Store. NAICS code report (L) will be available after June 2026. SIC code report (R) will not be available after June 2026. Visit Esri's Data Axle page for a full list of impacted areas.","name":"image-2-19-26-at-4-54-pm","status":"inherit","uploaded_to":2956211,"date":"2026-02-19 21:54:50","modified":"2026-02-19 22:04:51","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2118,"height":1000,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM.png","medium-width":464,"medium-height":219,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM.png","medium_large-width":768,"medium_large-height":363,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM.png","large-width":1920,"large-height":907,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM-1536x725.png","1536x1536-width":1536,"1536x1536-height":725,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM-2048x967.png","2048x2048-width":2048,"2048x2048-height":967,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM-826x390.png","card_image-width":826,"card_image-height":390,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Image-2-19-26-at-4.54-PM-1920x907.png","wide_image-width":1920,"wide_image-height":907}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><strong>Crime Indexes<\/strong><\/p>\n<p><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/crime-indexes.htm\">The Crime Indexes dataset<\/a> has been updated to the 2025B vintage (from 2024A). This refresh ensures that analysts and public safety organizations are working with the most current modeled crime estimates. This dataset is sourced from Applied Geographic Solutions (AGS).<\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>Traffic Counts<\/strong><\/h4>\n<p><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/traffic-counts.htm\">The Traffic Counts dataset<\/a> has been updated to Q4 2025, continuing Esri\u2019s triannual refresh cycle.<\/p>\n<p>Updated states include the following: Alabama, Delaware, Florida, Kentucky, Michigan, Minnesota, Mississippi, Montana, Texas, and Utah.<\/p>\n<h3><strong>Expanded Europe coverage and new boundaries <\/strong><strong>across standard demographics<\/strong><\/h3>\n<p>This release brings updated standard demographics across both Western Europe and Eastern Europe, giving users broader coverage and more consistent data for cross-regional analysis.<\/p>\n<p>Esri\u00a0<a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/data-browser\/standard-demographics.htm\">standard demographics<\/a>\u00a0provide a consistent data source and\u00a0methodology\u00a0across more than 170 countries\u00a0or regions. Many data variables are homogenous across these regions, allowing users to easily compare global markets and communities. The data source is Michael Bauer Research (MBR).<\/p>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4><strong>New Nomenclature of Territorial Units for Statistics (NUTS) boundaries\u00a0<\/strong><\/h4>\n<p>While both regions include refreshed 2025 data vintages, this release introduces the availability of <a href=\"https:\/\/docdev.arcgis.com\/en\/esri-demographics\/latest\/reference\/essential-vocabulary.htm#ESRI_SECTION1_F73ED55E75FF4C77A61162331127592C\">Nomenclature of Territorial Units for Statistics (NUTS) boundaries<\/a> across Eastern and Western Europe. This boundary is the EU\u2019s standardized geographic framework used to compare economic, demographic, and social indicators across countries. The framework is hierarchical. Larger socioeconomic regions sit at the top level (NUTS 1), followed by mid-tier regions commonly used for funding allocation and policy planning (NUTS 2), and then smaller subregional areas that support localized analysis (NUTS 3).<\/p>\n"},{"acf_fc_layout":"content","content":"<p>For organizations conducting pan-European market sizing, investment modeling, or policy research, NUTS geographies provide a standardized lens for comparison that administrative or postal boundaries alone cannot deliver.<\/p>\n<p>The following are new NUTS boundaries\u00a0and new associated geography groups:<\/p>\n<ul>\n<li>Popular (This group includes the existing geography levels and combines admin and postal codes)<\/li>\n<li>Admin (Just the administrative levels)<\/li>\n<li>Postal (Just the postal levels)<\/li>\n<li>NUTS (Nomenclature of territorial units for statistics)<\/li>\n<\/ul>\n<p>If a user plans to conduct a pan-European analysis, NUTS is often the preferred boundary system.<\/p>\n"},{"acf_fc_layout":"content","content":"<p>&nbsp;<\/p>\n<p><strong>Western Europe <\/strong><\/p>\n<p>The data for Western Europe includes 25 updated countries. Users will see expanded socioeconomic detail that includes the reintroduction of detailed educational attainment variables alongside household income distributions (including new data for T\u00fcrkiye). Household composition metrics and marital status indicators have also been introduced in select countries, adding new ways to understand how populations are structured. Labor force indicators, such as unemployment, further strengthen the region\u2019s economic profile and provide additional context for workforce and market analysis.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Eastern Europe <\/strong><\/p>\n<p>The data for Eastern Europe includes 20 updated countries and delivers refreshed 2025 demographic data, strengthening the foundation for regional market and population analysis. The release also reintroduces detailed education variables, providing deeper insight into workforce qualifications and talent distribution. These updated regional statistical boundaries will improve geographic accuracy and alignment for cross-country comparisons, making it easier to evaluate growth markets, investment opportunities, and expansion strategies across the region.<\/p>\n"},{"acf_fc_layout":"content","content":"<h3><strong>Advanced demographics enhancements<\/strong><\/h3>\n<p>Esri\u00a0<a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/data-browser\/advanced-demographics.htm\">advanced demographics<\/a>\u00a0provide a detailed set of data within a country or region and\u00a0include\u00a0more data variables or finer levels of geography than those available through standard demographics. Advanced demographics are available for a limited set of countries or regions.<strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Germany <\/strong><\/p>\n<p><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/nexiga.htm\">Germany\u2019s advanced demographics<\/a> dataset has been updated from 2024 to 2025, introducing new planning and forecasting variables.<\/p>\n<p>The new data includes the following:<\/p>\n<ul>\n<li>Projected population for 2040<\/li>\n<li>Population density per square kilometer<\/li>\n<li>Average cold rent offer per square meter<\/li>\n<\/ul>\n<p>Settlement points have also been refreshed using updated residential building centroids, improving spatial accuracy for urban planning and real estate analysis.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Japan <\/strong><\/p>\n<p><a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/esri-demographics\/esri-japan.htm\">Japan\u2019s advanced demographics<\/a> dataset incorporates multiple updated sources and vintages, including census, household, economic, and consumer datasets.<\/p>\n<p>Examples include the following:<\/p>\n<ul>\n<li>Economic Census data<\/li>\n<li>Housing and Land Survey data<\/li>\n<li>Consumer spending estimates<\/li>\n<li>Income and savings data<\/li>\n<li>Future population projections<\/li>\n<\/ul>\n<p>These additions provide a more holistic view of Japanese consumers and regional economies.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2957386,"id":2957386,"title":"Screenshot 2026-02-23 at 3.38.30\u202fPM","filename":"Screenshot-2026-02-23-at-3.38.30-PM.png","filesize":85795,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\/screenshot-2026-02-23-at-3-38-30-pm","alt":"Japan attributes, Esri Demographics, Feb 2026","author":"292382","description":"Japan attributes, Esri Demographics, Feb 2026","caption":"New attributes for Japan for Feb. 2026. Note: a variable represents a measurable characteristic (e.g., median income), while an attribute is the stored field in the dataset that contains that variable\u2019s values.","name":"screenshot-2026-02-23-at-3-38-30-pm","status":"inherit","uploaded_to":2956211,"date":"2026-02-23 20:40:18","modified":"2026-02-23 20:41:32","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1522,"height":372,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM.png","medium-width":464,"medium-height":113,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM.png","medium_large-width":768,"medium_large-height":188,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM.png","large-width":1522,"large-height":372,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM.png","1536x1536-width":1522,"1536x1536-height":372,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM.png","2048x2048-width":1522,"2048x2048-height":372,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM-826x202.png","card_image-width":826,"card_image-height":202,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/Screenshot-2026-02-23-at-3.38.30-PM.png","wide_image-width":1522,"wide_image-height":372}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><strong>Thailand <\/strong><\/p>\n<p><a href=\"https:\/\/www.esrith.com\/en\/\">Thailand demographics<\/a> have been refreshed to the 2024 vintage, ensuring current insights for Southeast Asia market analysis.<\/p>\n"},{"acf_fc_layout":"content","content":"<h3><strong>Learn more about\u00a0how users can access\u00a0Esri\u00a0Demographics:<\/strong><\/h3>\n<p><strong>ArcGIS Online and ArcGIS Pro<\/strong><\/p>\n<ul>\n<li>Use the\u202f<a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/analyze\/enrich-layer-mv.htm\">Enrich Layer tool\u202f<\/a>to\u00a0append location-based data to points, lines, or\u00a0polygons.<\/li>\n<li>Identify\u00a0sites and evaluate markets with<a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/applications\/web-mobile-apps\">ArcGIS Business Analyst<\/a>, a demographic mapping software.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>ArcGIS Location Platform<\/strong><\/p>\n<p>Enhance <a href=\"https:\/\/developers.arcgis.com\/documentation\/mapping-and-location-services\/\">workflows and apps and enrich data<\/a> with\u00a0additional\u00a0location-based information about people and places in a specific area.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>ArcGIS for Excel<\/strong><\/p>\n<p>Use the\u202f<a href=\"https:\/\/doc.arcgis.com\/en\/microsoft-365\/latest\/excel\/get-started-with-arcgis-for-excel.htm\">ArcGIS for Excel app<\/a>\u202fin Microsoft Excel to access demographic data via the ENRICHBYGEOGRAPHY function.<\/p>\n<p>Team email: demographics@esri.com<\/p>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esri Demographics - What&#039;s New (February 2026)<\/title>\n<meta name=\"description\" content=\"Check out the latest Esri Demographics data updates and enhance your decision making today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esri Demographics - What&#039;s New (February 2026)\" \/>\n<meta property=\"og:description\" content=\"Check out the latest Esri Demographics data updates and enhance your decision making today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T17:31:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\"},\"author\":{\"name\":\"Choni Brinkley\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/d48a5a34868a551027355b56cd685ade\"},\"headline\":\"Esri Demographics &#8211; What&#8217;s New (February 2026)\",\"datePublished\":\"2026-02-25T17:29:02+00:00\",\"dateModified\":\"2026-03-02T17:31:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\"},\"wordCount\":7,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"analytics\",\"ArcGIS Business Analyst\",\"ArcGIS Data\",\"Esri Demographics\"],\"articleSection\":[\"Analytics\",\"Business\",\"Real Estate\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\",\"name\":\"Esri Demographics - What's New (February 2026)\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2026-02-25T17:29:02+00:00\",\"dateModified\":\"2026-03-02T17:31:44+00:00\",\"description\":\"Check out the latest Esri Demographics data updates and enhance your decision making today.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Esri Demographics &#8211; What&#8217;s New (February 2026)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/d48a5a34868a551027355b56cd685ade\",\"name\":\"Choni Brinkley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/07\/CBB_Headshot-213x200.jpg\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/07\/CBB_Headshot-213x200.jpg\",\"caption\":\"Choni Brinkley\"},\"description\":\"Choni Brooke Brinkley is a Product Manager on the Data &amp; Location Services team at Esri. Choni has a BS from Syracuse University, an MBA from the University of Notre Dame, and is dog mom to Willoughby the Boston Terrier.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/chonibrinkley\/\"],\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/choni-brinkley\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Esri Demographics - What's New (February 2026)","description":"Check out the latest Esri Demographics data updates and enhance your decision making today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026","og_locale":"en_US","og_type":"article","og_title":"Esri Demographics - What's New (February 2026)","og_description":"Check out the latest Esri Demographics data updates and enhance your decision making today.","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2026-03-02T17:31:44+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026"},"author":{"name":"Choni Brinkley","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/d48a5a34868a551027355b56cd685ade"},"headline":"Esri Demographics &#8211; What&#8217;s New (February 2026)","datePublished":"2026-02-25T17:29:02+00:00","dateModified":"2026-03-02T17:31:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026"},"wordCount":7,"commentCount":0,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["analytics","ArcGIS Business Analyst","ArcGIS Data","Esri Demographics"],"articleSection":["Analytics","Business","Real Estate"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026","name":"Esri Demographics - What's New (February 2026)","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2026-02-25T17:29:02+00:00","dateModified":"2026-03-02T17:31:44+00:00","description":"Check out the latest Esri Demographics data updates and enhance your decision making today.","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/esri-demographics\/analytics\/esri-demographics-whats-new-february-2026#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"Esri Demographics &#8211; What&#8217;s New (February 2026)"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/d48a5a34868a551027355b56cd685ade","name":"Choni Brinkley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/07\/CBB_Headshot-213x200.jpg","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2022\/07\/CBB_Headshot-213x200.jpg","caption":"Choni Brinkley"},"description":"Choni Brooke Brinkley is a Product Manager on the Data &amp; Location Services team at Esri. Choni has a BS from Syracuse University, an MBA from the University of Notre Dame, and is dog mom to Willoughby the Boston Terrier.","sameAs":["https:\/\/www.linkedin.com\/in\/chonibrinkley\/"],"url":"https:\/\/www.esri.com\/arcgis-blog\/author\/choni-brinkley"}]}},"text_date":"February 25, 2026","author_name":"Choni Brinkley","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/choni-brinkley","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/02\/AdobeStock_832458197-ezgif.com-resize-1.jpg","primary_product":"Esri Demographics","tag_data":[{"term_id":40691,"name":"analytics","slug":"analytics","term_group":0,"term_taxonomy_id":40691,"taxonomy":"post_tag","description":"","parent":0,"count":53,"filter":"raw"},{"term_id":626901,"name":"ArcGIS Business Analyst","slug":"arcgis-business-analyst","term_group":0,"term_taxonomy_id":626901,"taxonomy":"post_tag","description":"","parent":0,"count":78,"filter":"raw"},{"term_id":780052,"name":"ArcGIS Data","slug":"arcgis-data","term_group":0,"term_taxonomy_id":780052,"taxonomy":"post_tag","description":"","parent":0,"count":54,"filter":"raw"},{"term_id":266462,"name":"Esri Demographics","slug":"esri-demographics","term_group":0,"term_taxonomy_id":266462,"taxonomy":"post_tag","description":"","parent":0,"count":63,"filter":"raw"}],"category_data":[{"term_id":23341,"name":"Analytics","slug":"analytics","term_group":0,"term_taxonomy_id":23341,"taxonomy":"category","description":"","parent":0,"count":1325,"filter":"raw"},{"term_id":37171,"name":"Business","slug":"business","term_group":0,"term_taxonomy_id":37171,"taxonomy":"category","description":"","parent":0,"count":280,"filter":"raw"},{"term_id":430202,"name":"Real Estate","slug":"real-estate","term_group":0,"term_taxonomy_id":430202,"taxonomy":"category","description":"","parent":0,"count":21,"filter":"raw"}],"product_data":[{"term_id":36711,"name":"ArcGIS Business Analyst","slug":"bus-analyst","term_group":0,"term_taxonomy_id":36711,"taxonomy":"product","description":"","parent":36591,"count":425,"filter":"raw"},{"term_id":37011,"name":"Esri Demographics","slug":"esri-demographics","term_group":0,"term_taxonomy_id":37011,"taxonomy":"product","description":"","parent":36981,"count":256,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=esri-demographics","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/2956211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/292382"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=2956211"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/2956211\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=2956211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=2956211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=2956211"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=2956211"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=2956211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}