{"id":2963226,"date":"2026-05-26T09:15:04","date_gmt":"2026-05-26T16:15:04","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=2963226"},"modified":"2026-05-26T09:56:15","modified_gmt":"2026-05-26T16:56:15","slug":"huff-model-dissolve","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/huff-model-dissolve","title":{"rendered":"Create trade area polygons from a Huff Model analysis result in Business Analyst Pro"},"author":78361,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,22941],"tags":[771172],"industry":[],"product":[36711,36561],"class_list":["post-2963226","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-mapping","tag-huff-model","product-bus-analyst","product-arcgis-pro"],"acf":{"authors":[{"ID":374092,"user_firstname":"Emily","user_lastname":"Knish-Anderson","nickname":"Emily Knish-Anderson","user_nicename":"eknishesri-com_esriinc","display_name":"Emily Knish-Anderson","user_email":"EKnish@esri.com","user_url":"","user_registered":"2025-06-25 20:17:44","user_description":"Emily is a Sr. Product Engineer on the Business Analyst team focusing on Business Analyst Pro and she also assists with the Business Analyst Web App. Prior to this role she worked with many organizations across the commercial industry to help them understand the power and value of GIS.","user_avatar":""},{"ID":78361,"user_firstname":"Gemma","user_lastname":"Goodale-Sussen","nickname":"Gemma Goodale-Sussen","user_nicename":"ggoodalesussen","display_name":"Gemma Goodale-Sussen","user_email":"ggoodalesussen@esri.com","user_url":"","user_registered":"2020-08-06 15:49:58","user_description":"Gemma is a writer at Esri, focusing on content for the ArcGIS Business Analyst team.","user_avatar":""}],"short_description":"Learn how to dissolve individual features to create solid polygons from the Huff model output.","flexible_content":[{"acf_fc_layout":"content","content":"

The Huff model tools<\/a> in ArcGIS Business Analyst Pro perform a unique set of calculations that allow you to model potential demand for a business or service, based on the attractiveness of that business or service. Once you have created and run the model, your map contains color-coded features, such as block groups, that display the levels of likelihood that customers in those block groups will visit a business location.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2963227,"id":2963227,"title":"Image 1 - Huff model output","filename":"Image-1-Huff-model-output.png","filesize":626228,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/mapping\/huff-model-dissolve\/image-1-huff-model-output","alt":"Huff model of a new coffee shop location in Milwaukee, Wisconsin","author":"78361","description":"","caption":"","name":"image-1-huff-model-output","status":"inherit","uploaded_to":2963226,"date":"2026-04-20 21:39:48","modified":"2026-04-20 21:39:56","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1537,"height":858,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output.png","medium-width":464,"medium-height":259,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output.png","medium_large-width":768,"medium_large-height":429,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output.png","large-width":1537,"large-height":858,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output.png","1536x1536-width":1536,"1536x1536-height":857,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output.png","2048x2048-width":1537,"2048x2048-height":858,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output-826x461.png","card_image-width":826,"card_image-height":461,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/04\/Image-1-Huff-model-output.png","wide_image-width":1537,"wide_image-height":858}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

In the example above, the Huff model estimates the probability of customers visiting a new coffee shop location in Milwaukee, Wisconsin. Now that you have a visual representation of these probabilities, you may want to perform further analysis on the areas based on their grouping into different levels of probability.<\/p>\n"},{"acf_fc_layout":"sidebar","content":"

To read a walk-through of creating and running a Huff model, visit Use the Huff model to affirm site selection in Business Analyst Pro<\/a>.<\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Right","spotlight_image":false},{"acf_fc_layout":"content","content":"

This article will describe the process of dissolving individual features to create solid polygons from the Huff model output. You might use these polygons as trade areas, run infographics on them, or as input for many other tools and workflows.<\/p>\n

 <\/p>\n

Run the Huff model<\/h2>\n

First, you\u2019ll run the Huff model for your use case. You might be trying to assess the economic impact of a new site location, forecast sales and potential of existing stores, or get a sense of the impact of competitive and environmental changes on a location\u2019s performance. For the purposes of this article, we won\u2019t walk through the tool itself, but rather focus on modifying the output.<\/p>\n

For guidance on running the Huff model, visit:<\/p>\n