"},{"ID":395580,"user_firstname":"Joseph","user_lastname":"Mayfield","nickname":"Joseph Mayfield","user_nicename":"jmayfieldesri-com_esriinc","display_name":"Joseph Mayfield","user_email":"JMayfield@esri.com","user_url":"","user_registered":"2025-08-25 22:57:33","user_description":"Joseph is a principal product engineer on the ArcGIS StoryMaps team and has been with Esri since 2011. He has a Master's degree in GIS from the University of Redlands and enjoys exploring the intersection of storytelling and mapping. Joseph welcomes ideas and feedback for improving StoryMaps.","user_avatar":"
"},{"ID":362722,"user_firstname":"Ellen","user_lastname":"Delgado","nickname":"Ellen Delgado","user_nicename":"edelgado","display_name":"Ellen Delgado","user_email":"edelgado@esri.com","user_url":"","user_registered":"2024-10-01 23:35:56","user_description":"Greetings, StoryMaps lovers!\r\n\r\nI\u2019m Ellen Delgado, a Product Manager for ArcGIS StoryMaps at Esri. I work with cross-functional teams to design and deliver tools that make storytelling with maps intuitive, expressive, and impactful. I\u2019m passionate about using geospatial technology to connect cultures, share knowledge, and create solutions that help people understand and improve the world.\r\n\r\nMy background is in environmental engineering and GIS, where I applied spatial analysis, data visualization, and field research to support conservation and environmental initiatives. I enjoy bridging the gap between technical functionality and user experience\u2014combining my GIS expertise with a focus on design and usability to help people communicate ideas clearly and bring spatial stories to life.\r\n\r\nI always enjoy connecting with the StoryMaps community. Feel free to reach out if you'd like to share ideas, discuss storytelling with maps, or talk about how geospatial technology can support impactful communication.","user_avatar":"
"}],"short_description":"Frames are a short-form storytelling experience designed for a mobile-first audience.","flexible_content":[{"acf_fc_layout":"content","content":"In today’s attention economy, capturing and maintaining audience engagement is more challenging than ever. Audiences are inundated with information and increasingly expect content to be available within the digital experiences they already use\u2014whether on mobile devices, websites, social platforms, or messaging applications. Organizations need new ways to communicate that are both engaging and accessible, helping them reach audiences where they are and deliver information in formats that are easy to consume and share.<\/p>\n
To meet this demand, we are excited to announce that ArcGIS StoryMaps frames are now fully available to organizations using ArcGIS Online. Frames<\/strong> introduce a mobile-first storytelling experience designed to help organizations reach audiences beyond a traditional webpage. Combining storytelling with maps, apps, dashboards, multimedia, and other ArcGIS content, frames deliver visually engaging experiences that are optimized for smartphones and easy to share across digital channels.<\/p>\n <\/p>\n <\/p>\n"},{"acf_fc_layout":"kaltura","video_id":"1_mvyaicsh","time":false,"start":"0.05"},{"acf_fc_layout":"content","content":" Whether highlighting key insights, promoting initiatives, sharing updates, or driving awareness, organizations can use frames to create concise, engaging experiences tailored to the way people discover and consume information today. With support for rich ArcGIS content and a format designed for modern engagement, frames help organizations extend the reach of their stories and connect with audiences in new ways.<\/p>\n Frames are designed to help organizations transform ArcGIS content into mobile-friendly experiences that are easy to discover, view, and share. By integrating directly with the ArcGIS ecosystem, organizations can incorporate existing maps, apps, dashboards, and other content into experiences optimized for today’s digital audiences.<\/p>\n <\/p>\n Frames provide a strategic advantage for organizations that need to communicate information quickly, effectively, and at scale. By combining mobile-first design with built-in sharing capabilities, frames help organizations extend the reach of their ArcGIS content and engage audiences through the social channels they already use.<\/p>\n <\/p>\n <\/p>\n <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2972136,"id":2972136,"title":"8500850-frames-image-gif-cool-cities","filename":"8500850-frames-image-gif-cool-cities.gif","filesize":1455285,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities.gif","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/announcements\/frames-short-form-storytelling-for-todays-audiences\/8500850-frames-image-gif-cool-cities","alt":"","author":"363922","description":"","caption":"","name":"8500850-frames-image-gif-cool-cities","status":"inherit","uploaded_to":2963898,"date":"2026-06-23 17:03:38","modified":"2026-06-23 17:03:38","menu_order":0,"mime_type":"image\/gif","type":"image","subtype":"gif","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":576,"height":767,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities-213x200.gif","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities.gif","medium-width":196,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities.gif","medium_large-width":576,"medium_large-height":767,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities.gif","large-width":576,"large-height":767,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities.gif","1536x1536-width":576,"1536x1536-height":767,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities.gif","2048x2048-width":576,"2048x2048-height":767,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities-349x465.gif","card_image-width":349,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/06\/8500850-frames-image-gif-cool-cities.gif","wide_image-width":576,"wide_image-height":767}},"image_position":"left","orientation":"vertical","hyperlink":""},{"acf_fc_layout":"content","content":" Turn Views into Interaction \u00a0<\/strong> Fast Creation, Easy Updates Expanded Audience Reach<\/strong> <\/p>\n \u00a0By making ArcGIS content easier to discover, consume, and share, frames transform maps, apps, and data into engaging communication experiences designed for today’s mobile audiences.<\/p>\n <\/p>\n This combination of accessibility and fast creation make ArcGIS StoryMaps frames ideal for a variety of critical use cases:<\/p>\n You already have the data, maps, and stories. Frames provide a mobile-first format for sharing them with broader audiences. By making ArcGIS content easier to discover, consume, and share, frames help organizations extend the reach of their communication efforts and engage audiences through the channels where they already spend their time.<\/p>\n Ready to see what you can do with frames? We’ve put together an easy-to-follow guide to help you create your first frame.<\/p>\nMeet and communicate with your audience where they are<\/strong><\/h3>\n
Transform Passive Consumption into Active Exploration<\/strong><\/h2>\n
Key Advantages<\/strong><\/h2>\n
\nTo stand out in fast-moving social feeds, frames include built-in tools that help amplify your reach across digital channels.\u00a0 At the time of publish, it can generate video and PDF assets based on high-resolution screenshots of the frame\u2019s slides, making it easier to share information, capture attention and drive audiences into interactive experiences.<\/p>\n
\n<\/strong>Frames are quick to build and simple to maintain. When changes or updates are needed, organizations can simply edit the existing frame and republish. This eliminates the need to delete and repost, ensuring the message stays perfectly in sync across all channels of communication.<\/p>\n
\nFrames help organizations meet audiences by enabling them to share maps, apps, and stories where people already spend their time rather than requiring users to navigate to a website. Frames removes barriers to access, making it an effective tool for public communication. Audiences do not need an ArcGIS account or specialized application to view content, ensuring important information is broadly accessible.<\/p>\nPractical Applications<\/strong><\/h2>\n
\n
The Answer: Frames<\/strong><\/h2>\n