{"id":2964315,"date":"2026-05-14T10:30:14","date_gmt":"2026-05-14T17:30:14","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2964315"},"modified":"2026-05-14T15:32:59","modified_gmt":"2026-05-14T22:32:59","slug":"whats-new-in-arcgis-business-analyst-pro-may-2026","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026","title":{"rendered":"What&#8217;s new in ArcGIS Business Analyst Pro | May 2026"},"author":290952,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37101,37171],"tags":[760892,780022,35521,781103,781069],"industry":[],"product":[36711,36561],"class_list":["post-2964315","blog","type-blog","status-publish","format-standard","hentry","category-announcements","category-business","tag-arcgis-business-analyst-pro","tag-arcgis-business-analyst-release","tag-business-analyst-pro","tag-release-updates","tag-whats-new-may-2026","product-bus-analyst","product-arcgis-pro"],"acf":{"authors":[{"ID":290952,"user_firstname":"Fizza","user_lastname":"Chaudhry","nickname":"Fizza Chaudhry","user_nicename":"fchaudhry","display_name":"Fizza Chaudhry","user_email":"fchaudhry@esri.com","user_url":"","user_registered":"2021-10-27 22:31:08","user_description":"Fizza Chaudhry is the Senior Product Marketing Manager for the ArcGIS Business Analyst suite of products. She is a visionary and innovative marketer with expertise in SaaS, creative marketing and applying a user-first mindset to develop powerful marketing tools for customers.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/11\/Fizza-Chaudhry-Picture-copy-213x200.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"short_description":"This release brings a new way to visualize and understand your customer demographics, alongside significant product enhancements!","flexible_content":[{"acf_fc_layout":"content","content":"<p>The first ArcGIS Business Analyst Pro release of the year is here! This release brings a new way to visualize and understand your customer demographics, alongside significant product enhancements to the workflows you already rely on for spatial and market analysis.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/applications\/pro\">ArcGIS Business Analyst Pro<\/a>\u00a0is an extension for\u00a0<a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-pro\/overview\">ArcGIS Pro<\/a>\u00a0that allows you to perform sophisticated spatial analytics and modeling, including customer and competitor analysis, territory design, target marketing, and site selection.<\/p>\n<p>Here\u2019s what\u2019s new this release:<\/p>\n<ul>\n<li><a href=\"#customer-demographic-profile-report\">New Generate Customer Demographic Profile Report Tool: Understand who your customers are instantly<\/a><\/li>\n<li><a href=\"#target-marketing-pro\">Updated target marketing workflow: Access actionable insights for customer outreach and marketing strategy<\/a><\/li>\n<li><a href=\"#poi-workflow\">Redesigned points of interest search workflow: Now more powerful than ever<\/a><\/li>\n<li><a href=\"#infographics-local-dataset\">Updated infographics: Bring your local datasets into the picture<\/a><\/li>\n<\/ul>\n"},{"acf_fc_layout":"content","content":"<h3 id=\"customer-demographic-profile-report\" style=\"text-align: center\"><strong>New Generate Customer Demographic Profile Report Tool: Understand who your customers are instantly\u00a0<\/strong><\/h3>\n"},{"acf_fc_layout":"image","image":{"ID":2965901,"id":2965901,"title":"Customer Demographic Profile Report Tool","filename":"Customer-Demographic-Profile-Report-Tool-1.png","filesize":444503,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\/customer-demographic-profile-report-tool-2","alt":"","author":"290952","description":"","caption":"","name":"customer-demographic-profile-report-tool-2","status":"inherit","uploaded_to":2964315,"date":"2026-05-14 04:44:47","modified":"2026-05-14 04:44:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1907,"height":816,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1.png","medium-width":464,"medium-height":199,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1.png","medium_large-width":768,"medium_large-height":329,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1.png","large-width":1907,"large-height":816,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1-1536x657.png","1536x1536-width":1536,"1536x1536-height":657,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1.png","2048x2048-width":1907,"2048x2048-height":816,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1-826x353.png","card_image-width":826,"card_image-height":353,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Customer-Demographic-Profile-Report-Tool-1.png","wide_image-width":1907,"wide_image-height":816}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>Getting a true demographic picture of your customer base used to mean large data pulls and custom-built workflows. Now you can say hello to the <strong><a href=\"https:\/\/doc.esri.com\/en\/arcgis-pro\/latest\/help\/analysis\/business-analyst\/customer-demographic-profile.html\">Generate Customer Demographic Profile Report tool<\/a><\/strong> that does the heavy lifting for you! This new tool analyzes the demographic and socioeconomic characteristics of your customers based on where they are located, creating a stylish infographic that depicts your \u201caverage\u201d customer. You can refine your research further by factoring in specific attributes such as customer spending, so you gain more precise insights that truly reflect your customer base.<\/p>\n<p>This tool is built for organizations of all kinds that need to know their customers better. Whether you\u2019re a retailer making decisions about your marketing and advertising strategy, a real estate organization comparing locations, a health organization researching patient needs, or a nonprofit using information from attendees of a recent event to help them reach more supporters; with this tool, you can understand exactly who and where your customers and audiences are and make impactful decisions with confidence, in minutes.<\/p>\n<p><strong><em>Note: <\/em><\/strong><em><i>This tool only runs on local data and is a part of the Target Marketing toolset.<\/i><\/em><em>\u00a0It requires a layer of customer points as input. <\/em><\/p>\n"},{"acf_fc_layout":"content","content":"<h3 id=\"target-marketing-pro\" style=\"text-align: center\"><strong>Updated target marketing workflow: Access actionable insights for customer outreach and marketing strategy<\/strong><\/h3>\n"},{"acf_fc_layout":"image","image":{"ID":2965903,"id":2965903,"title":"Target Marketing - Outlier","filename":"Target-Marketing-Outlier.png","filesize":523499,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\/target-marketing-outlier","alt":"","author":"290952","description":"","caption":"","name":"target-marketing-outlier","status":"inherit","uploaded_to":2964315,"date":"2026-05-14 04:54:49","modified":"2026-05-14 04:54:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1504,"height":894,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier.png","medium-width":439,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier.png","medium_large-width":768,"medium_large-height":457,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier.png","large-width":1504,"large-height":894,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier.png","1536x1536-width":1504,"1536x1536-height":894,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier.png","2048x2048-width":1504,"2048x2048-height":894,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier-782x465.png","card_image-width":782,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Target-Marketing-Outlier.png","wide_image-width":1504,"wide_image-height":894}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>Determining how and where to find more of your best customers is crucial, and don\u2019t worry, you don\u2019t need to leave Business Analyst Pro to do it. The <strong><a href=\"https:\/\/doc.esri.com\/en\/arcgis-pro\/latest\/help\/analysis\/business-analyst\/target-marketing.html\">Target Marketing workflow<\/a><\/strong> is a wizard-driven workflow that guides you through a 6-step process using demographic data to build a picture of who your customers are, where they reside, and how they compare to the market. With this information, you can confidently identify which customers to target and which customers to deprioritize, so you always know exactly where to focus your efforts.<\/p>\n<p>This release makes that process more accessible and more precise. Whether you\u2019re working with your own customer data or not, you can now use survey profiles in the workflow. Survey profiles allow you to see the likelihood of individuals purchasing your product or product category across an area. This gives you a strong directional image of your potential market without needing your own data. This release also improves the overall experience by adding a new outlier toggle that lets you show or hide outliers in your analysis with one click. Customer and market area profiles are now accessible directly within the workflow, so you can gain a deeper understanding of any segment without ever leaving the workflow.<\/p>\n<p><strong><em>Note:<\/em><\/strong><em>\u00a0Local data is\u00a0required\u00a0to use the Target Marketing toolset.\u00a0<\/em><\/p>\n"},{"acf_fc_layout":"content","content":"<h3 id=\"poi-workflow\" style=\"text-align: center\"><strong>Redesigned points of interest search workflow: Now more powerful than ever<\/strong><\/h3>\n"},{"acf_fc_layout":"image","image":{"ID":2965904,"id":2965904,"title":"Point of Interest Search","filename":"Point-of-Interest-Search.png","filesize":1155953,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\/point-of-interest-search","alt":"","author":"290952","description":"","caption":"","name":"point-of-interest-search","status":"inherit","uploaded_to":2964315,"date":"2026-05-14 05:04:49","modified":"2026-05-14 05:04:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1474,"height":825,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search.png","medium-width":464,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search.png","medium_large-width":768,"medium_large-height":430,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search.png","large-width":1474,"large-height":825,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search.png","1536x1536-width":1474,"1536x1536-height":825,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search.png","2048x2048-width":1474,"2048x2048-height":825,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search-826x462.png","card_image-width":826,"card_image-height":462,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Point-of-Interest-Search.png","wide_image-width":1474,"wide_image-height":825}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>One of Business Analyst\u2019s most powerful workflows, <strong><a href=\"https:\/\/doc.esri.com\/en\/arcgis-pro\/latest\/help\/analysis\/business-analyst\/business-and-facilities-search.html\">points of interest (POI) search<\/a>, <\/strong>has a new interface and updated functionality that will make your analysis more accurate, visual, and informative. Whether you\u2019re evaluating a new site, assessing competition, or determining market opportunities, by using the advanced filtering options for both category and code types you\u2019re able to pinpoint exactly the businesses, competitors, or facilities that matter, ensuring consistent, high-accuracy results every time. With the new point data aggregation capability, you can summarize those results across trade areas, geographies, or hexagonal grids automatically, replacing what used to be a multi-step process. The new Area of Interest control allows you to lock your search to a specific city, ZIP code, or custom polygon so every result returned is relevant to the market you\u2019re analyzing.<\/p>\n"},{"acf_fc_layout":"content","content":"<h3 id=\"infographics-local-dataset\" style=\"text-align: center\"><strong>Updated infographics: Bring your local datasets into the picture<\/strong><\/h3>\n"},{"acf_fc_layout":"image","image":{"ID":2965906,"id":2965906,"title":"Infographics","filename":"Infographics.png","filesize":629492,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\/infographics-3","alt":"","author":"290952","description":"","caption":"","name":"infographics-3","status":"inherit","uploaded_to":2964315,"date":"2026-05-14 05:07:03","modified":"2026-05-14 05:07:03","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1421,"height":999,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics.png","medium-width":371,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics.png","medium_large-width":768,"medium_large-height":540,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics.png","large-width":1421,"large-height":999,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics.png","1536x1536-width":1421,"1536x1536-height":999,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics.png","2048x2048-width":1421,"2048x2048-height":999,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics-661x465.png","card_image-width":661,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Infographics.png","wide_image-width":1421,"wide_image-height":999}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>The <strong><a href=\"https:\/\/doc.esri.com\/en\/arcgis-pro\/latest\/help\/mapping\/navigation\/infographics.html\">infographics<\/a><\/strong> tool on the Map ribbon now works with your local datasets, not just online data sources. With this update, get ready to run any infographic template, including custom templates or those imported from Business Analyst Web App, using local datasets on your machine. If you want to take it a step further, when you compare locations, you can view infographic comparisons for up to ten sites and export the infographic reports in a single step, with no toggling between different tools.<\/p>\n"},{"acf_fc_layout":"content","content":"<h3 style=\"text-align: center\"><strong>Additional resources<\/strong><\/h3>\n"},{"acf_fc_layout":"content","content":"<p>We\u2019re\u00a0so happy to share this latest release of ArcGIS Business Analyst Pro with\u00a0you\u00a0and we\u00a0can\u2019t\u00a0wait to see how you use these updates and enhancements to make smarter,\u00a0data-driven decisions.\u00a0Below,\u00a0we\u2019ve\u00a0added resources to help you with your ArcGIS Business Analyst journey:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/overview\">Business Analyst product overview page<\/a><\/li>\n<li><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/buy\">Review pricing and purchase Business Analyst<\/a><\/li>\n<li>Join\u00a0our\u202f<a href=\"https:\/\/www.linkedin.com\/groups\/2773587\/\">LinkedIn Business Analyst User Group<\/a><\/li>\n<li>Join\u00a0our\u202f<a href=\"https:\/\/community.esri.com\/groups\/business-analyst\">Business Analyst Esri Community<\/a><\/li>\n<li>Follow us on X\u00a0<a href=\"https:\/\/x.com\/ArcGISApps\">@ArcGISApps<\/a><\/li>\n<li>Read more\u202f<a href=\"https:\/\/www.esri.com\/arcgis-blog\/?s=#Business%20Analyst\">Business Analyst blog articles<\/a>\u202fon ArcGIS Blog<\/li>\n<li>Watch\u202f<a href=\"https:\/\/mediaspace.esri.com\/channel\/ArcGIS+Business+Analyst+Pro\/238781243\">Business Analyst Pro videos<\/a><\/li>\n<li>Visit the\u202f<a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/resources\">Business Analyst Resources<\/a>\u202fpage<\/li>\n<\/ul>\n"}],"related_articles":"","show_article_image":false,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Whats-new-BA-Pro-May-2026-Banner-Card-1-Banner-image-1.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Whats-new-BA-Pro-May-2026-Banner-Card-1-Banner-image.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s new in ArcGIS Business Analyst Pro | May 2026<\/title>\n<meta name=\"description\" content=\"The first ArcGIS Business Analyst Pro release of the year is here! This release brings a new way to visualize and understand your customer demographics, alongside significant product enhancements to the workflows you already rely on for spatial and market analysis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s new in ArcGIS Business Analyst Pro | May 2026\" \/>\n<meta property=\"og:description\" content=\"The first ArcGIS Business Analyst Pro release of the year is here! This release brings a new way to visualize and understand your customer demographics, alongside significant product enhancements to the workflows you already rely on for spatial and market analysis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T22:32:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\"},\"author\":{\"name\":\"Fizza Chaudhry\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/bc98d12cbd8f6ab4f846ce42515d16e0\"},\"headline\":\"What&#8217;s new in ArcGIS Business Analyst Pro | May 2026\",\"datePublished\":\"2026-05-14T17:30:14+00:00\",\"dateModified\":\"2026-05-14T22:32:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\"},\"wordCount\":9,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"ArcGIS Business Analyst Pro\",\"ArcGIS Business Analyst Release\",\"Business Analyst Pro\",\"release updates\",\"What's New May 2026\"],\"articleSection\":[\"Announcements\",\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\",\"name\":\"What's new in ArcGIS Business Analyst Pro | May 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2026-05-14T17:30:14+00:00\",\"dateModified\":\"2026-05-14T22:32:59+00:00\",\"description\":\"The first ArcGIS Business Analyst Pro release of the year is here! This release brings a new way to visualize and understand your customer demographics, alongside significant product enhancements to the workflows you already rely on for spatial and market analysis.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What&#8217;s new in ArcGIS Business Analyst Pro | May 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/bc98d12cbd8f6ab4f846ce42515d16e0\",\"name\":\"Fizza Chaudhry\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/11\/Fizza-Chaudhry-Picture-copy-213x200.jpg\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/11\/Fizza-Chaudhry-Picture-copy-213x200.jpg\",\"caption\":\"Fizza Chaudhry\"},\"description\":\"Fizza Chaudhry is the Senior Product Marketing Manager for the ArcGIS Business Analyst suite of products. She is a visionary and innovative marketer with expertise in SaaS, creative marketing and applying a user-first mindset to develop powerful marketing tools for customers.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/fizzachaudhry\/\"],\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/fchaudhry\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What's new in ArcGIS Business Analyst Pro | May 2026","description":"The first ArcGIS Business Analyst Pro release of the year is here! This release brings a new way to visualize and understand your customer demographics, alongside significant product enhancements to the workflows you already rely on for spatial and market analysis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026","og_locale":"en_US","og_type":"article","og_title":"What's new in ArcGIS Business Analyst Pro | May 2026","og_description":"The first ArcGIS Business Analyst Pro release of the year is here! This release brings a new way to visualize and understand your customer demographics, alongside significant product enhancements to the workflows you already rely on for spatial and market analysis.","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2026-05-14T22:32:59+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","twitter_misc":{"Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026"},"author":{"name":"Fizza Chaudhry","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/bc98d12cbd8f6ab4f846ce42515d16e0"},"headline":"What&#8217;s new in ArcGIS Business Analyst Pro | May 2026","datePublished":"2026-05-14T17:30:14+00:00","dateModified":"2026-05-14T22:32:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026"},"wordCount":9,"commentCount":0,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["ArcGIS Business Analyst Pro","ArcGIS Business Analyst Release","Business Analyst Pro","release updates","What's New May 2026"],"articleSection":["Announcements","Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026","name":"What's new in ArcGIS Business Analyst Pro | May 2026","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2026-05-14T17:30:14+00:00","dateModified":"2026-05-14T22:32:59+00:00","description":"The first ArcGIS Business Analyst Pro release of the year is here! This release brings a new way to visualize and understand your customer demographics, alongside significant product enhancements to the workflows you already rely on for spatial and market analysis.","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/announcements\/whats-new-in-arcgis-business-analyst-pro-may-2026#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"What&#8217;s new in ArcGIS Business Analyst Pro | May 2026"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/bc98d12cbd8f6ab4f846ce42515d16e0","name":"Fizza Chaudhry","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/11\/Fizza-Chaudhry-Picture-copy-213x200.jpg","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2021\/11\/Fizza-Chaudhry-Picture-copy-213x200.jpg","caption":"Fizza Chaudhry"},"description":"Fizza Chaudhry is the Senior Product Marketing Manager for the ArcGIS Business Analyst suite of products. She is a visionary and innovative marketer with expertise in SaaS, creative marketing and applying a user-first mindset to develop powerful marketing tools for customers.","sameAs":["https:\/\/www.linkedin.com\/in\/fizzachaudhry\/"],"url":"https:\/\/www.esri.com\/arcgis-blog\/author\/fchaudhry"}]}},"text_date":"May 14, 2026","author_name":"Fizza Chaudhry","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/fchaudhry","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/05\/Whats-new-BA-Pro-May-2026-Banner-Card-1-Banner-image.png","primary_product":"ArcGIS Business Analyst","tag_data":[{"term_id":760892,"name":"ArcGIS Business Analyst Pro","slug":"arcgis-business-analyst-pro","term_group":0,"term_taxonomy_id":760892,"taxonomy":"post_tag","description":"","parent":0,"count":17,"filter":"raw"},{"term_id":780022,"name":"ArcGIS Business Analyst Release","slug":"arcgis-business-analyst-release","term_group":0,"term_taxonomy_id":780022,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":35521,"name":"Business Analyst Pro","slug":"business-analyst-pro","term_group":0,"term_taxonomy_id":35521,"taxonomy":"post_tag","description":"","parent":0,"count":23,"filter":"raw"},{"term_id":781103,"name":"release updates","slug":"release-updates","term_group":0,"term_taxonomy_id":781103,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":781069,"name":"What's New May 2026","slug":"whats-new-may-2026","term_group":0,"term_taxonomy_id":781069,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"category_data":[{"term_id":37101,"name":"Announcements","slug":"announcements","term_group":0,"term_taxonomy_id":37101,"taxonomy":"category","description":"","parent":0,"count":2007,"filter":"raw"},{"term_id":37171,"name":"Business","slug":"business","term_group":0,"term_taxonomy_id":37171,"taxonomy":"category","description":"","parent":0,"count":283,"filter":"raw"}],"product_data":[{"term_id":36711,"name":"ArcGIS Business Analyst","slug":"bus-analyst","term_group":0,"term_taxonomy_id":36711,"taxonomy":"product","description":"","parent":36591,"count":432,"filter":"raw"},{"term_id":36561,"name":"ArcGIS Pro","slug":"arcgis-pro","term_group":0,"term_taxonomy_id":36561,"taxonomy":"product","description":"","parent":0,"count":2088,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=bus-analyst","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/2964315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/290952"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=2964315"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/2964315\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=2964315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=2964315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=2964315"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=2964315"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=2964315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}