{"id":297382,"date":"2018-08-13T12:15:33","date_gmt":"2018-08-13T19:15:33","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=297382"},"modified":"2020-02-21T08:18:18","modified_gmt":"2020-02-21T16:18:18","slug":"find-the-best-locations-for-your-stores","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores","title":{"rendered":"Find the best locations for your stores"},"author":4291,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37171,22941],"tags":[100192],"industry":[],"product":[36581,36551],"class_list":["post-297382","blog","type-blog","status-publish","format-standard","hentry","category-business","category-mapping","tag-learn-by-doing","product-arcgis-living-atlas","product-arcgis-online"],"acf":{"short_description":"Market opportunity maps show where demand exceeds supply. Using ArcGIS Online and Living Atlas, you can create your own market opportunity map.","flexible_content":[{"acf_fc_layout":"content","content":"

Market opportunity maps show where demand for a product or service exceeds supply. They can help you find the best locations to start or expand your business. Using ArcGIS Online and demographic data from ArcGIS Living Atlas of the World, you can create your own market opportunity map. This article explains how.<\/em><\/p>\n

Where are the best locations for opening new stores?<\/p>\n

As a data analyst for a clothing retail company, you might consider this question. Perhaps you’re considering expanding your business into the Manhattan borough of New York City. One way to identify business opportunity is to look at current sales and potential sales, based on household spending, in the clothing industry. The higher the potential, the more opportunity, or demand, there could be for your company’s products.<\/p>\n"},{"acf_fc_layout":"storymap","title":"","description":"","static":false,"storymap_url":"https:\/\/www.arcgis.com\/apps\/Minimalist\/index.html?appid=8971da0505584c47a0b9aef1ab66a650<\/a>"},{"acf_fc_layout":"content","content":"

Where can you find reliable data that compares retail sales and customer spending in your industry? And how can you visualize the data to see business opportunities?<\/p>\n

Using ArcGIS Online Map Viewer<\/a> and demographic data from ArcGIS Living Atlas of the World<\/a>, you can create your own market opportunity map<\/a>, allowing you to identify the best locations for your new stores.\u00a0Here\u2019s how you do it in 3 main steps.<\/p>\n

Step 1: Find your location on a map<\/h1>\n

Begin by opening a new map of Manhattan in ArcGIS Online Map Viewer.<\/p>\n

a.<\/strong> Sign in to ArcGIS Online<\/a> with your ArcGIS account and click Map.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":297612,"id":297612,"title":"new-map","filename":"new-map.png","filesize":1183,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/new-map","alt":"The Map option opens Map Viewer","author":"4291","description":"","caption":"","name":"new-map","status":"inherit","uploaded_to":297382,"date":"2018-08-13 18:49:45","modified":"2018-08-13 18:50:15","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":395,"height":63,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","thumbnail-width":213,"thumbnail-height":34,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","medium-width":395,"medium-height":63,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","medium_large-width":395,"medium_large-height":63,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","large-width":395,"large-height":63,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","1536x1536-width":395,"1536x1536-height":63,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","2048x2048-width":395,"2048x2048-height":63,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","card_image-width":395,"card_image-height":63,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/new-map.png","wide_image-width":395,"wide_image-height":63}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

You\u2019ll need privileges to use premium content to make the market opportunity map. If you don\u2019t have these privileges, contact your administrator or join the Learn ArcGIS organization<\/a> for a free 60-day membership.<\/p>\n

b.<\/strong> In the map search box, type\u00a0Manhattan, NY, USA and click the Search button (or choose from the suggested addresses).<\/p>\n

c.<\/strong> Zoom out and pan the map until you can see most or all of the southern part of Manhattan Island.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":297632,"id":297632,"title":"manhattan","filename":"mahattan.png","filesize":106097,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/mahattan","alt":"Manhattan New York","author":"4291","description":"","caption":"","name":"mahattan","status":"inherit","uploaded_to":297382,"date":"2018-08-13 18:52:41","modified":"2018-08-13 18:53:04","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":567,"height":374,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","thumbnail-width":213,"thumbnail-height":140,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","medium-width":396,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","medium_large-width":567,"medium_large-height":374,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","large-width":567,"large-height":374,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","1536x1536-width":567,"1536x1536-height":374,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","2048x2048-width":567,"2048x2048-height":374,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","card_image-width":567,"card_image-height":374,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan.png","wide_image-width":567,"wide_image-height":374}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Step 2: Add a\u00a0Living Atlas\u00a0layer<\/h1>\n

Next, you’ll add data related to clothing store supply and demand from ArcGIS Living Atlas of the World.<\/p>\n

a.<\/strong> Click\u00a0Add > Browse Living Atlas Layers.<\/p>\n

b.<\/strong> In the search box, type\u00a02018 USA Clothing Store Market Opportunity, press\u00a0Enter, and add the layer to the map.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":297642,"id":297642,"title":"add-layer","filename":"add-layer.png","filesize":12592,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/add-layer","alt":"Add Living Atlas layer","author":"4291","description":"","caption":"","name":"add-layer","status":"inherit","uploaded_to":297382,"date":"2018-08-13 18:54:34","modified":"2018-08-13 18:55:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":384,"height":301,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","thumbnail-width":213,"thumbnail-height":167,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","medium-width":333,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","medium_large-width":384,"medium_large-height":301,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","large-width":384,"large-height":301,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","1536x1536-width":384,"1536x1536-height":301,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","2048x2048-width":384,"2048x2048-height":301,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","card_image-width":384,"card_image-height":301,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/add-layer.png","wide_image-width":384,"wide_image-height":301}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

c.<\/strong> In the search window, click the Back arrow to return to the Contents pane.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":297652,"id":297652,"title":"mahattan-initial-leakage","filename":"mahattan-initial-leakage.png","filesize":51784,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/mahattan-initial-leakage","alt":"Clothing store opportunity","author":"4291","description":"","caption":"","name":"mahattan-initial-leakage","status":"inherit","uploaded_to":297382,"date":"2018-08-13 18:55:40","modified":"2018-08-13 18:56:01","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":516,"height":327,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","thumbnail-width":213,"thumbnail-height":135,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","medium-width":412,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","medium_large-width":516,"medium_large-height":327,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","large-width":516,"large-height":327,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","1536x1536-width":516,"1536x1536-height":327,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","2048x2048-width":516,"2048x2048-height":327,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","card_image-width":516,"card_image-height":327,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-initial-leakage.png","wide_image-width":516,"wide_image-height":327}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

The layer you added has many features, symbolized as either brown or green. Green areas are places where the demand for clothing stores exceeds supply, while brown areas are places where supply exceeds demand.<\/p>\n

You’re only interested in green areas where demand exceeds supply.<\/p>\n

d.<\/strong> Click any green feature to open its pop-up and explore the data.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":297662,"id":297662,"title":"leakage-pop-up","filename":"leakage-pop-up.png","filesize":24400,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/leakage-pop-up","alt":"Pop-up about market opportunity","author":"4291","description":"","caption":"","name":"leakage-pop-up","status":"inherit","uploaded_to":297382,"date":"2018-08-13 18:56:46","modified":"2018-08-13 18:57:06","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":322,"height":326,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","thumbnail-width":198,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","medium-width":258,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","medium_large-width":322,"medium_large-height":326,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","large-width":322,"large-height":326,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","1536x1536-width":322,"1536x1536-height":326,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","2048x2048-width":322,"2048x2048-height":326,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","card_image-width":322,"card_image-height":326,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/leakage-pop-up.png","wide_image-width":322,"wide_image-height":326}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

The pop-up shows the number of stores in the area, as well as total sales (supply) and sales potential (demand). Based on these numbers, each feature also has a market opportunity number, also known as a\u00a0leakage\/surplus factor<\/a>, on a scale from 100 to -100. Positive numbers mean demand exceeds supply, while negative numbers indicate the opposite. A factor of 100 means there are no stores in the area, so demand exceeds supply by 100 percent.<\/p>\n

Step 3: Filter the layer<\/h1>\n

You’ll create a filter to see where demand significantly exceeds supply –\u00a0 features that have a leakage\/surplus factor of at least 20.<\/p>\n

a.<\/strong> In the\u00a0Contents pane, click the\u00a02018 USA Clothing\/Accessory Stores Market Opportunity\u00a0layer to expand it.<\/p>\n"},{"acf_fc_layout":"content","content":"

b.<\/strong> Point to the\u00a0Block Group category and click Filter.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":297682,"id":297682,"title":"filter-button","filename":"filter-button.png","filesize":2562,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/filter-button","alt":"Apply a filter to the block group layer","author":"4291","description":"","caption":"","name":"filter-button","status":"inherit","uploaded_to":297382,"date":"2018-08-13 19:00:03","modified":"2018-08-13 19:00:32","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":217,"height":132,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","thumbnail-width":213,"thumbnail-height":130,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","medium-width":217,"medium-height":132,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","medium_large-width":217,"medium_large-height":132,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","large-width":217,"large-height":132,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","1536x1536-width":217,"1536x1536-height":132,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","2048x2048-width":217,"2048x2048-height":132,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","card_image-width":217,"card_image-height":132,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-button.png","wide_image-width":217,"wide_image-height":132}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Tip:<\/strong>\u00a0If block group is grayed out, zoom in to your map until the block group category is active (no longer grayed out).<\/p>\n

c.<\/strong> In the filter, for the first box, choose\u00a02017 Leakage\/Surplus Factor: Clothing\/Accessory Stores (NAICS 4431). For the second box, choose is at least. For the third box, type\u00a020.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":298022,"id":298022,"title":"filter-at-least","filename":"filter-at-least.png","filesize":8566,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/filter-at-least","alt":"filter-expression","author":"4291","description":"","caption":"","name":"filter-at-least","status":"inherit","uploaded_to":297382,"date":"2018-08-13 20:42:00","modified":"2018-08-13 20:42:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":612,"height":150,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","thumbnail-width":213,"thumbnail-height":52,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","medium-width":464,"medium-height":114,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","medium_large-width":612,"medium_large-height":150,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","large-width":612,"large-height":150,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","1536x1536-width":612,"1536x1536-height":150,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","2048x2048-width":612,"2048x2048-height":150,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","card_image-width":612,"card_image-height":150,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/filter-at-least.png","wide_image-width":612,"wide_image-height":150}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

d.<\/strong> Click\u00a0Apply Filter. Your map now displays only census blocks where demand significantly exceeds supply.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":297722,"id":297722,"title":"mahattan-filtered","filename":"mahattan-filtered.png","filesize":80160,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/mahattan-filtered","alt":"Filtered store layer","author":"4291","description":"","caption":"","name":"mahattan-filtered","status":"inherit","uploaded_to":297382,"date":"2018-08-13 19:02:33","modified":"2018-08-13 19:19:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":518,"height":325,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","thumbnail-width":213,"thumbnail-height":134,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","medium-width":416,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","medium_large-width":518,"medium_large-height":325,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","large-width":518,"large-height":325,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","1536x1536-width":518,"1536x1536-height":325,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","2048x2048-width":518,"2048x2048-height":325,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","card_image-width":518,"card_image-height":325,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/mahattan-filtered.png","wide_image-width":518,"wide_image-height":325}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

e.<\/strong> To help see the market opportunity data, change the basemap to Dark Gray Canvas.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":298582,"id":298582,"title":"final-map","filename":"final-map.png","filesize":67526,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/find-the-best-locations-for-your-stores\/final-map","alt":"Map with Dark Gray Canvas basemap","author":"4291","description":"","caption":"","name":"final-map","status":"inherit","uploaded_to":297382,"date":"2018-08-13 23:20:45","modified":"2018-08-13 23:21:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":514,"height":325,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","thumbnail-width":213,"thumbnail-height":135,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","medium-width":413,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","medium_large-width":514,"medium_large-height":325,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","large-width":514,"large-height":325,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","1536x1536-width":514,"1536x1536-height":325,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","2048x2048-width":514,"2048x2048-height":325,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","card_image-width":514,"card_image-height":325,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/08\/final-map.png","wide_image-width":514,"wide_image-height":325}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

In 3 steps, you made a market opportunity map. You can use it to help find the best locations for your new stores.<\/p>\n

Where are the best locations? You’ll want consider a variety of factors, including areas with high potential demand. Based on your map, the eastern part of Manhattan Island is a good area to explore.<\/p>\n

Now that you\u2019ve completed some basic data exploration, you may be interested in trying these related learning resources.<\/p>\n