{"id":2979702,"date":"2026-08-07T16:27:38","date_gmt":"2026-08-07T23:27:38","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=2979702"},"modified":"2026-08-31T10:28:54","modified_gmt":"2026-08-31T17:28:54","slug":"leverage-gis-tools-to-better-understand-your-community","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis\/decision-support\/leverage-gis-tools-to-better-understand-your-community","title":{"rendered":"How Location Data is Reshaping Organizations"},"author":374852,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37141],"tags":[780052,266462,30101],"industry":[],"product":[421922],"class_list":["post-2979702","blog","type-blog","status-publish","format-standard","hentry","category-decision-support","tag-arcgis-data","tag-esri-demographics","tag-geoenrichment","product-arcgis"],"acf":{"authors":[{"ID":4141,"user_firstname":"Lucy","user_lastname":"Guerra","nickname":"Lucy Guerra","user_nicename":"lguerra","display_name":"Lucy Guerra","user_email":"lguerra@esri.com","user_url":"","user_registered":"2018-03-02 00:15:46","user_description":"Lucy Guerra has over 20 years of experience as a product manager, working with organizations to understand their business challenges and shaping products to address those challenges. She focuses on enhancing the user experience with quality data, and leads a team focused on bringing to market, and driving awareness of, Esri's data and location services.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/Lucy_Guerra2MB-150x150.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"short_description":"Data enrichment gives you detailed insights into your market area and the community you serve.","flexible_content":[{"acf_fc_layout":"content","content":"<p><span class=\"TextRun SCXW215625146 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW215625146 BCX0\">You have probably heard it\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">before,<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0maybe even repeatedly;\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">enhance your business\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">decisions with\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">data-driven<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0insights.\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">But what does that mean? How can excel sheets or pie charts tell you where to put your new business?<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">Or better yet tell you where to allocate city resources?\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">Assuming organizations have the data<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0needed<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0to<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0help them answer these questions, how does one go about\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">applying this to the geographies they need to analyze<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">?<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0In this\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">blog,<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0we will dive into how GIS tools make this<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0easy for organizations\u00a0<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">to remove<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0a lot of barriers. We&#8217;ll start by answering a few commonly asked questions<\/span><span class=\"NormalTextRun SCXW215625146 BCX0\">\u00a0we hear around data analysis.<\/span><\/span><span class=\"EOP Selected SCXW215625146 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong><span class=\"TextRun SCXW77338885 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW77338885 BCX0\">1. Where <\/span><span class=\"NormalTextRun SCXW77338885 BCX0\">can\u00a0<\/span><span class=\"NormalTextRun SCXW77338885 BCX0\">I\u00a0<\/span><span class=\"NormalTextRun SCXW77338885 BCX0\">learn about the communities\u00a0<\/span><span class=\"NormalTextRun SCXW77338885 BCX0\">and\u00a0<\/span><span class=\"NormalTextRun SCXW77338885 BCX0\">markets\u00a0<\/span><span class=\"NormalTextRun SCXW77338885 BCX0\">I<\/span><span class=\"NormalTextRun SCXW77338885 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW77338885 BCX0\">serve?<\/span><\/span><\/strong><\/p>\n<p><span data-contrast=\"auto\">Neighborhood level insights are a powerful way to better understand a community, decide where to expand your business, and ensure resources are placed in communities with the greatest need. However, it can be difficult to learn about a market area from merely looking at Census data or from\u00a0internal organizational data typically kept in spreadsheets.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Enriching\u00a0an area of\u00a0interest\u00a0with\u00a0demographic, business, behavioral, and other location-based data\u00a0helps you understand who lives in that specific area, what\u00a0their lifestyles are,\u00a0or\u00a0what\u00a0market opportunities exist around the area.\u00a0In\u00a0ArcGIS\u00a0the ability to\u00a0add\u00a0location data\u00a0into a specific area is\u00a0called data enrichment or ArcGIS\u00a0GeoEnrichment.\u00a0What\u00a0makes it so powerful\u00a0is that\u00a0the area you enrich with data can be\u00a0a\u00a0location,\u00a0custom polygon, geographic boundary,\u00a0or even a custom drawn area on\u00a0the\u00a0map.\u00a0ArcGIS\u00a0GeoEnrichment\u00a0will\u00a0return rich information about the people\u00a0and places\u00a0within the chosen area,\u00a0allowing you to quickly learn relevant characteristics and lifestyles of the people that live there.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2981327,"id":2981327,"title":"0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960","filename":"0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","filesize":196838,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis\/decision-support\/leverage-gis-tools-to-better-understand-your-community\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960","alt":"","author":"374852","description":"","caption":"GeoEnrichment delivers insights for any shaped area. ","name":"0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960","status":"inherit","uploaded_to":2979702,"date":"2026-08-31 17:02:11","modified":"2026-08-31 17:02:24","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":680,"height":453,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","medium-width":392,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","medium_large-width":680,"medium_large-height":453,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","large-width":680,"large-height":453,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","1536x1536-width":680,"1536x1536-height":453,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","2048x2048-width":680,"2048x2048-height":453,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","card_image-width":680,"card_image-height":453,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/0f0ce8c2-fef1-49b9-8dff-2b4fa7d36960.png","wide_image-width":680,"wide_image-height":453}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><b><span data-contrast=\"auto\">2. Where is the best place to expand my business?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Understanding your market area or the communities you serve\u00a0is critical for any business decision\u00a0especially\u00a0when looking to\u00a0grow beyond your initial base.\u00a0For example,\u00a0imagine you work for\u00a0a clothing store\u00a0and have a target audience of woman between the ages of 25-40.\u00a0Profits are exceeding the quarterly goals, so you decide to expand and open a second location.\u00a0Due to the\u00a0target\u00a0audience,\u00a0it\u00a0is\u00a0important for your organization to consider the demographic make-up of the neighborhoods you are considering\u00a0expanding into. However, you might not be a demographer\u00a0or even know what data to look at\u00a0when going through the site selection process.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Esri Demographics data\u00a0provides\u00a0hyperlocal insights into lifestyles and behaviors\u00a0as well\u00a0as\u00a0details\u00a0on consumer spending habits. Enriching an\u00a0area\u00a0of\u00a0interest\u00a0with these details\u00a0allows you to visualize\u00a0whether the area would be a good place for your business.\u00a0Instead of solely relying on\u00a0Census\u00a0data\u00a0or data kept in\u00a0spreadsheets,\u00a0ArcGIS\u00a0GeoEnrichment\u00a0ensures\u00a0<\/span><span data-contrast=\"auto\">demographic traits, market trends, and customer behaviors within a region\u00a0can be analyzed via\u00a0intuitive infographics and detailed reports.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"image","image":{"ID":2981329,"id":2981329,"title":"GE_bamap","filename":"GE_bamap.png","filesize":2046377,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis\/decision-support\/leverage-gis-tools-to-better-understand-your-community\/ge_bamap","alt":"","author":"374852","description":"","caption":"Using ArcGIS Business Analyst, identify areas with females age 25-44 and above average spending on women\u2019s apparel.","name":"ge_bamap","status":"inherit","uploaded_to":2979702,"date":"2026-08-31 17:04:04","modified":"2026-08-31 17:04:16","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1253,"height":907,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap.png","medium-width":361,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap.png","medium_large-width":768,"medium_large-height":556,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap.png","large-width":1253,"large-height":907,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap.png","1536x1536-width":1253,"1536x1536-height":907,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap.png","2048x2048-width":1253,"2048x2048-height":907,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap-642x465.png","card_image-width":642,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_bamap.png","wide_image-width":1253,"wide_image-height":907}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"image","image":{"ID":2981331,"id":2981331,"title":"GE_spending","filename":"GE_spending-1.png","filesize":143983,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis\/decision-support\/leverage-gis-tools-to-better-understand-your-community\/ge_spending-2","alt":"","author":"374852","description":"","caption":"The Spending Behavior Infographic provides spending behaviors about an area of interest.","name":"ge_spending-2","status":"inherit","uploaded_to":2979702,"date":"2026-08-31 17:04:37","modified":"2026-08-31 17:12:47","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1179,"height":911,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1.png","medium-width":338,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1.png","medium_large-width":768,"medium_large-height":593,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1.png","large-width":1179,"large-height":911,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1.png","1536x1536-width":1179,"1536x1536-height":911,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1.png","2048x2048-width":1179,"2048x2048-height":911,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1-602x465.png","card_image-width":602,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_spending-1.png","wide_image-width":1179,"wide_image-height":911}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><b><span data-contrast=\"auto\">3. If I have my own data, why would I need to use Esri\u2019s?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sometimes you\u00a0don\u2019t\u00a0have all the information you need\u00a0to make the\u00a0most\u00a0informed\u00a0decision.\u00a0Let\u2019s\u00a0take\u00a0a fictional store\u2019s\u00a0sales data by\u00a0territory.\u00a0You can uncover\u00a0additional\u00a0insights by\u00a0looking at your sales data\u00a0per capita\u00a0to compare\u00a0territory performance.\u00a0Or you could look at sales\u00a0per\u00a0number of businesses\u00a0in the territory\u00a0to\u00a0identify\u00a0opportunities.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So,\u00a0whether\u00a0you&#8217;re\u00a0relying on Esri\u00a0Demographics\u00a0data or combining it with your own\u00a0data, enriching your analysis area\u00a0will\u00a0strengthen\u00a0your\u00a0understanding of\u00a0the market area.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:720}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">4. How can I trust Esri\u2019s data enrichment tools?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this\u00a0digital\u00a0age, where\u00a0information\u00a0comes\u00a0at\u00a0pace\u00a0and\u00a0at\u00a0volume,\u00a0how do you\u00a0know what to trust?<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You\u00a0look at where\u00a0it\u00a0comes\u00a0from,\u00a0how current it is,\u00a0and\u00a0how clearly\u00a0these\u00a0characteristics are represented\u00a0and explained.\u00a0Of course,\u00a0behind those\u00a0characteristics\u00a0are human expertise\u00a0and experience\u00a0plus\u00a0processes\u00a0and\u00a0data\u00a0provenance.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">GIS professionals,\u00a0analysts, and\u00a0developers\u00a0can\u00a0deliver\u00a0the best possible\u00a0information\u00a0to support\u00a0their\u00a0work and\u00a0their\u00a0customers\u00a0when they\u00a0leverage\u00a0this\u00a0key data-powered capability in ArcGIS\u00a0-\u2013\u00a0GeoEnrichment.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This combination of\u00a0high-quality\u00a0data\u00a0and\u00a0spatial analytics\u00a0delivers the best possible information about the areas you\u00a0are focused on.<\/span><\/p>\n<ul>\n<li><span class=\"TextRun SCXW191371168 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW191371168 BCX0\">High-quality\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">d<\/span><\/strong><span class=\"NormalTextRun SCXW191371168 BCX0\"><strong>ata:<\/strong>\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">Esri Demographics consist of a comprehensive set of\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW191371168 BCX0\">demographic<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">, socioeconomic, and business<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">data variables for over 170 countries and regions. The data categories\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">span demographic and socioeconomic information<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">\u00a0such as population, income, households, housing, health, education, jobs, and consumer spending for a variety of products and services.<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">While data for most countries come from\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">trusted\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">Esri partners, Esri\u2019s U.S. demographic data is built in-house on a foundation of rigorous\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">methodology<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">, trusted sources, and decades of\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">expertise<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">. Esri<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">\u00a0demographers<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">\u00a0continuously refine models and methods to deliver highly\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">accurate<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">, up-to-date insights on population growth, decline, and demographic change. Unlike many public data sources that are updated infrequently, Esri releases its comprehensive collection of datasets annually, providing organizations with more\u00a0<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">timely<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">\u00a0information for decision-making.<\/span><span class=\"NormalTextRun SCXW191371168 BCX0\">\u00a0<\/span><\/span><a class=\"Hyperlink SCXW191371168 BCX0\" href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-data\/explore\/demographics-data\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW191371168 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW191371168 BCX0\" data-ccp-charstyle=\"Hyperlink\">Learn more<\/span><\/span><\/a><span class=\"TextRun SCXW191371168 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW191371168 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW191371168 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"image","image":{"ID":2981336,"id":2981336,"title":"GE_esridemographicsinfo","filename":"GE_esridemographicsinfo.png","filesize":359775,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis\/decision-support\/leverage-gis-tools-to-better-understand-your-community\/ge_esridemographicsinfo","alt":"","author":"374852","description":"","caption":"GeoEnrichment is powered by high-quality demographic data from Esri and partners.","name":"ge_esridemographicsinfo","status":"inherit","uploaded_to":2979702,"date":"2026-08-31 17:15:52","modified":"2026-08-31 17:16:02","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":730,"height":924,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo.png","medium-width":206,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo.png","medium_large-width":730,"medium_large-height":924,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo.png","large-width":730,"large-height":924,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo.png","1536x1536-width":730,"1536x1536-height":924,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo.png","2048x2048-width":730,"2048x2048-height":924,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo-367x465.png","card_image-width":367,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2026\/08\/GE_esridemographicsinfo.png","wide_image-width":730,"wide_image-height":924}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<ul>\n<li><span class=\"TextRun SCXW32148620 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW32148620 BCX0\">Spatial<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">a<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">nalytics<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">:\u00a0<\/span><\/strong><span class=\"NormalTextRun SCXW32148620 BCX0\">GeoEnrichment employs a\u00a0<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">geographic retrieval process<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">to<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">\u00a0allocate<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">\u00a0Esri<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">D<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">emographic data to custom areas using settlement patterns, land use, or bu<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">ilding locations rather than assuming uniform distribution across<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">\u00a0an area.<\/span><span class=\"NormalTextRun SCXW32148620 BCX0\">\u00a0Learn more about\u00a0<\/span><\/span><a class=\"Hyperlink SCXW32148620 BCX0\" href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/latest\/reference\/data-allocation-method.htm\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW32148620 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW32148620 BCX0\" data-ccp-charstyle=\"Hyperlink\">the data allocation methods<\/span><\/span><\/a><span class=\"TextRun SCXW32148620 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32148620 BCX0\">.<\/span><\/span><span class=\"EOP Selected SCXW32148620 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">In conclusion, GeoEnrichment is available across ArcGIS. When you use the \u2018enrich layer\u2019 in ArcGIS Online and ArcGIS Pro, that\u2019s GeoEnrichment. When you use Business Analyst to create infographics or perform a suitability analysis, that\u2019s GeoEnrichment. When you enrich by point in ArcGIS for Excel or through GeoAnalytics Engine, that\u2019s GeoEnrichment.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0next time you face\u00a0a\u00a0challenge where location is a critical part of the answer,\u00a0be confident that using\u00a0ArcGIS\u00a0GeoEnrichment\u00a0will\u00a0deliver the best possible information to support your work.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Explore the\u00a0<\/span><a href=\"https:\/\/la.arcgis.com\/databrowser-v2\/index.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">data browser<\/span><\/a><span data-contrast=\"auto\">\u00a0to\u00a0get a taste of\u00a0the available data\u00a0and start working with\u00a0GeoEnrichment\u00a0in your favorite ArcGIS experience!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n"}],"related_articles":[{"ID":2081582,"post_author":"312412","post_date":"2023-11-03 13:45:09","post_date_gmt":"2023-11-03 20:45:09","post_content":"","post_title":"Got five minutes? 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Get to know Esri Updated Demographics","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"five-minutes-esri-updated-demographics","to_ping":"","pinged":"","post_modified":"2026-01-26 19:11:51","post_modified_gmt":"2026-01-27 03:11:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=1732812","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"show_article_image":false,"card_image":false,"wide_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Location Data is Reshaping Organizations<\/title>\n<meta name=\"description\" content=\"What does &#039;data-driven decisions&#039; actually look like? 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