{"id":315502,"date":"2018-09-12T12:05:58","date_gmt":"2018-09-12T19:05:58","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=315502"},"modified":"2018-09-12T12:05:58","modified_gmt":"2018-09-12T19:05:58","slug":"building-better-customer-trade-areas","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas","title":{"rendered":"Algorithmic Tweaks &#8211; Building better Customer Trade Areas"},"author":4121,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,37171],"tags":[112192,35521,227462,223702],"industry":[],"product":[36711,36561],"class_list":["post-315502","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-business","tag-business-analyst","tag-business-analyst-pro","tag-customer-derived","tag-trade-areas","product-bus-analyst","product-arcgis-pro"],"acf":{"short_description":"Explanation of improvements made to the Customer Derived Trade Area tool at ArcGIS 2.2.2.","flexible_content":[{"acf_fc_layout":"content","content":"<p>The <a href=\"http:\/\/pro.arcgis.com\/en\/pro-app\/tool-reference\/business-analyst\/customer-derived-trade-areas.htm\" target=\"_blank\" rel=\"noopener\">Generate Customer Derived Trade Areas<\/a> tool is an important and popular mechanism to understand the coverage area of a customer base.<\/p>\n<p>Here are some examples of how organizations use it:<\/p>\n<ul>\n<li>For our 500 stores, what areas cover 65% of my closest customers&#8230;how about 65% of customers buying my newly launched product &#8211; is there geographic difference?<\/li>\n<li>Our most successful <a href=\"http:\/\/arcg.is\/11jif0\" target=\"_blank\" rel=\"noopener\">Helsinki<\/a> urgent care facilities have 40,000 people living within 70% of the total patient base &#8211; does our Espoo, Finland location support this?<\/li>\n<li>Where are we overlapping our corporate-owned franchises based on 55% of our best customers&#8217; residences?\u00a0 Do we have some inefficiencies?<\/li>\n<\/ul>\n<p>With the release of the <a href=\"https:\/\/community.esri.com\/docs\/DOC-12363-arcgis-pro-222-patch-is-available\" target=\"_blank\" rel=\"noopener\">ArcGIS Pro 2.2.2 Patch<\/a> (2 Cubed?!) the <strong>Business Analyst team<\/strong> included improvements to how the tool calculates these percentages &#8211; the result will be a more accurate geographic representation of customer bases.\u00a0 Dial in the focus!<\/p>\n<p>Here&#8217;s a few examples of what you can expect:<\/p>\n<p>These inverted polys below?\u00a0 Pretty much gone.\u00a0 We improved the way the trade areas are built for oddly shaped customer bases &#8211; this often happens when a store is across a bridge, along a coastline, or when there are simply not a lot of customers in an area at all.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":315662,"id":315662,"title":"CDAs","filename":"CDAs.png","filesize":91086,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\/cdas","alt":"Inverted poly","author":"4121","description":"","caption":"","name":"cdas","status":"inherit","uploaded_to":315502,"date":"2018-09-11 17:21:24","modified":"2018-09-12 18:58:20","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":440,"height":351,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","thumbnail-width":213,"thumbnail-height":170,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","medium-width":327,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","medium_large-width":440,"medium_large-height":351,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","large-width":440,"large-height":351,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","1536x1536-width":440,"1536x1536-height":351,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","2048x2048-width":440,"2048x2048-height":351,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","card_image-width":440,"card_image-height":351,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/CDAs.png","wide_image-width":440,"wide_image-height":351}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>Here&#8217;s another issue that is greatly improved &#8211; we now calculate a greater point density around customers.\u00a0This allows the curves to be closer to the customer points, resulting in\u00a0improved arching and smoothing.<\/p>\n<p>Below shows a BEFORE 2.2.2 and AFTER 2.2.2 example of this scenario using the same inputs.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":315782,"id":315782,"title":"BeforeAfterCDAs1","filename":"BeforeAfterCDAs1.png","filesize":77611,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\/beforeaftercdas1","alt":"Derived trade area difference with Pro 2.2.2","author":"4121","description":"","caption":"","name":"beforeaftercdas1","status":"inherit","uploaded_to":315502,"date":"2018-09-11 20:10:30","modified":"2018-09-12 18:57:40","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1125,"height":561,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","thumbnail-width":213,"thumbnail-height":106,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","medium-width":464,"medium-height":231,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","medium_large-width":768,"medium_large-height":383,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","large-width":1125,"large-height":561,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","1536x1536-width":1125,"1536x1536-height":561,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","2048x2048-width":1125,"2048x2048-height":561,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","card_image-width":826,"card_image-height":412,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/BeforeAfterCDAs1.png","wide_image-width":1125,"wide_image-height":561}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>So there is a visual difference in overall area, but also consider these stats.\u00a0\u00a0I add demographic variables to the boundaries using the\u00a0<a href=\"http:\/\/pro.arcgis.com\/en\/pro-app\/tool-reference\/business-analyst\/enrich-layer-advanced.htm\" target=\"_blank\" rel=\"noopener\">Enrich Layer<\/a> tool.<\/p>\n<p>This clearly shows the not-so-subtle impact that the improved algorithm can have on understanding your customer base.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":315742,"id":315742,"title":"TableEnrich","filename":"TableEnrich.png","filesize":8013,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\/tableenrich","alt":"Customer difference","author":"4121","description":"","caption":"","name":"tableenrich","status":"inherit","uploaded_to":315502,"date":"2018-09-11 19:05:01","modified":"2018-09-12 18:56:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":503,"height":104,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","thumbnail-width":213,"thumbnail-height":44,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","medium-width":464,"medium-height":96,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","medium_large-width":503,"medium_large-height":104,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","large-width":503,"large-height":104,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","1536x1536-width":503,"1536x1536-height":104,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","2048x2048-width":503,"2048x2048-height":104,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","card_image-width":503,"card_image-height":104,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/TableEnrich.png","wide_image-width":503,"wide_image-height":104}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>Here again is the <a href=\"https:\/\/community.esri.com\/docs\/DOC-12363-arcgis-pro-222-patch-is-available\" target=\"_blank\" rel=\"noopener\">2.2.2 patch download<\/a>.<\/p>\n<p>Let us know if you have any questions!<\/p>\n<p>&nbsp;<\/p>\n<p>Kyle + the Business Analyst Team<\/p>\n"}],"authors":[{"ID":4121,"user_firstname":"Kyle","user_lastname":"Watson","nickname":"Kyle Watson","user_nicename":"kwatsonesri","display_name":"Kyle Watson","user_email":"kwatson@esri.com","user_url":"","user_registered":"2018-03-02 00:15:42","user_description":"I work on the ArcGIS Business Analyst dev team at Esri. I am a marginally creative type with a focus on building GIS software + demographic data capabilities for our user community. Byproducts are: lots of UX design, requirements gathering, coding, testing, doc, best practices, coffee, etc.","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1166b8605d7caf8045cb188861ce1e7922dd7afdf9f30352854947f54f724bea?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1166b8605d7caf8045cb188861ce1e7922dd7afdf9f30352854947f54f724bea?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/09\/Banner_CDA.png","wide_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Algorithmic Tweaks - Building better Customer Trade Areas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Algorithmic Tweaks - Building better Customer Trade Areas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\"},\"author\":{\"name\":\"Kyle Watson\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/ecdd74b58d0c975aecca932244166821\"},\"headline\":\"Algorithmic Tweaks &#8211; Building better Customer Trade Areas\",\"datePublished\":\"2018-09-12T19:05:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\"},\"wordCount\":8,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"Business Analyst\",\"Business Analyst Pro\",\"customer derived\",\"trade areas\"],\"articleSection\":[\"Analytics\",\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\",\"name\":\"Algorithmic Tweaks - Building better Customer Trade Areas\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2018-09-12T19:05:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Algorithmic Tweaks &#8211; Building better Customer Trade Areas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/ecdd74b58d0c975aecca932244166821\",\"name\":\"Kyle Watson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1166b8605d7caf8045cb188861ce1e7922dd7afdf9f30352854947f54f724bea?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1166b8605d7caf8045cb188861ce1e7922dd7afdf9f30352854947f54f724bea?s=96&d=blank&r=g\",\"caption\":\"Kyle Watson\"},\"description\":\"I work on the ArcGIS Business Analyst dev team at Esri. I am a marginally creative type with a focus on building GIS software + demographic data capabilities for our user community. Byproducts are: lots of UX design, requirements gathering, coding, testing, doc, best practices, coffee, etc.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/kylewatson9\/\"],\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/kwatsonesri\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Algorithmic Tweaks - Building better Customer Trade Areas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas","og_locale":"en_US","og_type":"article","og_title":"Algorithmic Tweaks - Building better Customer Trade Areas","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","twitter_card":"summary_large_image","twitter_site":"@ESRI","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas"},"author":{"name":"Kyle Watson","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/ecdd74b58d0c975aecca932244166821"},"headline":"Algorithmic Tweaks &#8211; Building better Customer Trade Areas","datePublished":"2018-09-12T19:05:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas"},"wordCount":8,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["Business Analyst","Business Analyst Pro","customer derived","trade areas"],"articleSection":["Analytics","Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas","name":"Algorithmic Tweaks - Building better Customer Trade Areas","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2018-09-12T19:05:58+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/building-better-customer-trade-areas#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"Algorithmic Tweaks &#8211; Building better Customer Trade Areas"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/ecdd74b58d0c975aecca932244166821","name":"Kyle Watson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1166b8605d7caf8045cb188861ce1e7922dd7afdf9f30352854947f54f724bea?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1166b8605d7caf8045cb188861ce1e7922dd7afdf9f30352854947f54f724bea?s=96&d=blank&r=g","caption":"Kyle Watson"},"description":"I work on the ArcGIS Business Analyst dev team at Esri. I am a marginally creative type with a focus on building GIS software + demographic data capabilities for our user community. Byproducts are: lots of UX design, requirements gathering, coding, testing, doc, best practices, coffee, etc.","sameAs":["https:\/\/www.linkedin.com\/in\/kylewatson9\/"],"url":"https:\/\/www.esri.com\/arcgis-blog\/author\/kwatsonesri"}]}},"text_date":"September 12, 2018","author_name":"Kyle Watson","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/kwatsonesri","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Newsroom-Keyart-Wide-1920-x-1080.jpg","primary_product":"ArcGIS Business Analyst","tag_data":[{"term_id":112192,"name":"Business Analyst","slug":"business-analyst","term_group":0,"term_taxonomy_id":112192,"taxonomy":"post_tag","description":"","parent":0,"count":59,"filter":"raw"},{"term_id":35521,"name":"Business Analyst Pro","slug":"business-analyst-pro","term_group":0,"term_taxonomy_id":35521,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":227462,"name":"customer derived","slug":"customer-derived","term_group":0,"term_taxonomy_id":227462,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":223702,"name":"trade areas","slug":"trade-areas","term_group":0,"term_taxonomy_id":223702,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"}],"category_data":[{"term_id":23341,"name":"Analytics","slug":"analytics","term_group":0,"term_taxonomy_id":23341,"taxonomy":"category","description":"","parent":0,"count":1326,"filter":"raw"},{"term_id":37171,"name":"Business","slug":"business","term_group":0,"term_taxonomy_id":37171,"taxonomy":"category","description":"","parent":0,"count":280,"filter":"raw"}],"product_data":[{"term_id":36711,"name":"ArcGIS Business Analyst","slug":"bus-analyst","term_group":0,"term_taxonomy_id":36711,"taxonomy":"product","description":"","parent":36591,"count":425,"filter":"raw"},{"term_id":36561,"name":"ArcGIS Pro","slug":"arcgis-pro","term_group":0,"term_taxonomy_id":36561,"taxonomy":"product","description":"","parent":0,"count":2036,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=bus-analyst","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/315502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/4121"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=315502"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/315502\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=315502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=315502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=315502"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=315502"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=315502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}