{"id":355702,"date":"2019-01-09T15:24:04","date_gmt":"2019-01-09T23:24:04","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=355702"},"modified":"2022-04-18T17:49:10","modified_gmt":"2022-04-19T00:49:10","slug":"ortho-mapping-products-arcgis-pro","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro","title":{"rendered":"Ortho Mapping in ArcGIS Pro Part III: Getting Results"},"author":8222,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22931,22941],"tags":[42181,24131,115262,32921],"industry":[],"product":[36561],"class_list":["post-355702","blog","type-blog","status-publish","format-standard","hentry","category-imagery","category-mapping","tag-arcgis-pro","tag-dem","tag-imagery","tag-ortho-mapping","product-arcgis-pro"],"acf":{"short_description":"In Part III of this blog series, we show you how to generate ortho mapping products for aerial digital imagery. ","flexible_content":[{"acf_fc_layout":"content","content":"<p>Welcome to the final installation of our ortho mapping series &#8211; ortho mapping products!<\/p>\n<p>In<a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-workspace\/\"> Part I<\/a> of this blog series, we showed you how to create an ortho mapping workspace in ArcGIS Pro to visualize and manage your aerial imagery.<\/p>\n<p>In <a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-arcgis-block-adjustment\/\">Part II<\/a>, we showed you how to perform a block adjustment and assess the results.<\/p>\n<h3 style=\"text-align: left;\"><em>Now, in Part III, we arrive at the culmination of the photogrammetric process:\u00a0<\/em><em>generating ortho mapping products.\u00a0<\/em><\/h3>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":358652,"id":358652,"title":"OrthoMappingBlog_3","filename":"BlogSeries3.png","filesize":10825,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\/blogseries3","alt":"","author":"8222","description":"","caption":"","name":"blogseries3","status":"inherit","uploaded_to":355702,"date":"2018-11-13 16:48:05","modified":"2018-11-13 16:48:37","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":965,"height":185,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","thumbnail-width":213,"thumbnail-height":41,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","medium-width":464,"medium-height":89,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","medium_large-width":768,"medium_large-height":147,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","large-width":965,"large-height":185,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","1536x1536-width":965,"1536x1536-height":185,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","2048x2048-width":965,"2048x2048-height":185,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","card_image-width":826,"card_image-height":158,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/11\/BlogSeries3.png","wide_image-width":965,"wide_image-height":185}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p>After you perform a block adjustment, ortho mapping tools in ArcGIS Pro enable you to generate two types of ortho products:<\/p>\n<ul>\n<li>Elevation models: Digital terrain model (DTM) or digital surface model (DSM)<\/li>\n<li>Orthomosaics: orthorectified imagery that has been mosaicked together<\/li>\n<\/ul>\n<p>You can create these products in their individual wizards in ArcGIS Pro or you can use the <strong>Custom Ortho Mapping Products Wizard<\/strong> to create all the ortho mapping products at once.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":378932,"id":378932,"title":"CustomWizard2","filename":"CustomWizard2.png","filesize":31254,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\/customwizard2","alt":"Custom wizard for ortho mapping products","author":"8222","description":"","caption":"","name":"customwizard2","status":"inherit","uploaded_to":355702,"date":"2018-12-12 23:15:02","modified":"2018-12-12 23:15:26","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":347,"height":409,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","thumbnail-width":170,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","medium-width":221,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","medium_large-width":347,"medium_large-height":409,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","large-width":347,"large-height":409,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","1536x1536-width":347,"1536x1536-height":409,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","2048x2048-width":347,"2048x2048-height":409,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","card_image-width":347,"card_image-height":409,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard2.png","wide_image-width":347,"wide_image-height":409}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<h2>Creating Ortho Mapping Products<\/h2>\n<p><strong>Step 1.<\/strong> Open the <strong>Custom Ortho Mapping Products Wizard<\/strong> from the <strong>Product<\/strong> group on the <strong>Ortho Mapping<\/strong> tab.<\/p>\n<p><strong>Step 2.<\/strong> Choose the types of products you want to create. In our workflow, we&#8217;re generating the Digital Elevation Model and the othomosaic with color balance and seamlines. Click Next.<\/p>\n<p><strong>Step 3.\u00a0<\/strong>DEM generation is configured in the <strong>Point Cloud Settings<\/strong> page and the <strong>DEM Interpolation Settings<\/strong> page. Check out the parameters and descriptions in the\u00a0<a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/help\/data\/imagery\/generate-ortho-mapping-products-using-the-custom-wizard.htm#GUID-7654F9C2-2E88-424B-952F-2D6AE6DC6150\" target=\"_blank\" rel=\"noopener\"><span style=\"color: windowtext;\">help documentation<\/span><\/a>. See the screen shots below to see how we specified the DEM generation. Parameters were chosen based on best practices, the urban environment imaged, the pixel size and amount of smoothing we want. We also chose to create a <strong>Digital Terrain Model<\/strong> (DTM) because we were interested in estimating the ground elevation rather than the top surface elevation, which includes buildings, tree canopy. The DTM can then be used to orthorectify the imagery in the orthomosaic.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":405822,"id":405822,"title":"CustomWizardDTM","filename":"CustomWizardDTM.png","filesize":347244,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\/customwizarddtm","alt":"Parameters for DTM generation","author":"8222","description":"","caption":"","name":"customwizarddtm","status":"inherit","uploaded_to":355702,"date":"2019-01-10 17:53:47","modified":"2019-01-10 17:53:57","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1281,"height":1181,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM-300x277.png","medium-width":283,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM-768x708.png","medium_large-width":768,"medium_large-height":708,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM-1024x944.png","large-width":1024,"large-height":944,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM.png","1536x1536-width":1281,"1536x1536-height":1181,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM.png","2048x2048-width":1281,"2048x2048-height":1181,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM-504x465.png","card_image-width":504,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomWizardDTM-1171x1080.png","wide_image-width":1171,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><strong>Step 4.<\/strong> Orthomosaic generation is controlled by the parameters with the\u00a0<strong>Color Balance Settings<\/strong>,\u00a0<strong>Seamline Settings<\/strong>, and<strong>\u00a0Orthomosaic Settings<\/strong>\u00a0pages.\u00a0Review the parameters and descriptions in the\u00a0<a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/help\/data\/imagery\/generate-an-orthomosaics-using-the-orthomosaic-wizard.htm#GUID-9A3BB0D2-5CF3-4258-A2F3-CC8E5B1ECC65\">help documentation<\/a>.\u00a0Check out the screen shots below to see how we specified the orthomosaic. We used mainly the default settings for orthomosaic generation, but you can modify parameters based on your needs.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":404452,"id":404452,"title":"CustomWizard_NewOrtho","filename":"CustomWizard_NewOrtho.png","filesize":148998,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\/customwizard_newortho","alt":"Custom ortho mapping products wizard panes","author":"8222","description":"","caption":"","name":"customwizard_newortho","status":"inherit","uploaded_to":355702,"date":"2019-01-09 21:29:59","modified":"2019-03-26 18:45:58","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":931,"height":609,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho-300x196.png","medium-width":300,"medium-height":196,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho-768x502.png","medium_large-width":768,"medium_large-height":502,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho.png","large-width":931,"large-height":609,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho.png","1536x1536-width":931,"1536x1536-height":609,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho.png","2048x2048-width":931,"2048x2048-height":609,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho-711x465.png","card_image-width":711,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/CustomWizard_NewOrtho.png","wide_image-width":931,"wide_image-height":609}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><strong>Step 5.\u00a0<\/strong>Click Finish!<\/p>\n<p style=\"background: white; margin: 7.5pt 0in 15.0pt 0in;\">Check out the results below. The DTM estimation doesn\u2019t extend to the boundary of the orthomosaic \u2013 this is because stereo pairs of overlapping imagery are required to model elevation, and the imagery at the edges of our image collection didn\u2019t meet the overlap criteria that we specified in our DEM settings. In the DTM generation settings, we chose to fill in missing pixels using an existing 10m-resolution DEM. For those areas not estimated by the DTM generated in our model, the existing DEM was used to orthorectify the imagery for the orthomosaic.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":405832,"id":405832,"title":"CustomResultsDTM","filename":"CustomResultsDTM.png","filesize":1457049,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\/customresultsdtm","alt":"Orthomosaic and DTM from custom wizard","author":"8222","description":"","caption":"","name":"customresultsdtm","status":"inherit","uploaded_to":355702,"date":"2019-01-10 17:57:10","modified":"2019-01-10 17:57:29","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1269,"height":637,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM-300x151.png","medium-width":300,"medium-height":151,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM-768x386.png","medium_large-width":768,"medium_large-height":386,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM-1024x514.png","large-width":1024,"large-height":514,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM.png","1536x1536-width":1269,"1536x1536-height":637,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM.png","2048x2048-width":1269,"2048x2048-height":637,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM-826x415.png","card_image-width":826,"card_image-height":415,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/CustomResultsDTM.png","wide_image-width":1269,"wide_image-height":637}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p style=\"background: white; margin: 7.5pt 0in 15.0pt 0in;\">Well we did it \u2013 we created a DTM and an orthomosaic with aerial digital imagery using the wizard in ArcGIS Pro. Now you can go on to do all kinds of analysis with elevation data, or use your orthomosaic map for applications in emergency response, resource management, real estate, and more.<\/p>\n<p><a href=\"http:\/\/pro.arcgis.com\/en\/pro-app\/help\/data\/imagery\/ortho-mapping-in-arcgis-pro.htm\">Learn more about ortho mapping in ArcGIS Pro!<\/a><\/p>\n<p>&nbsp;<\/p>\n"}],"authors":[{"ID":8222,"user_firstname":"Julia","user_lastname":"Lenhardt","nickname":"Julia L","user_nicename":"jlenhardt","display_name":"Julia Lenhardt","user_email":"JLenhardt@esri.com","user_url":"","user_registered":"2018-08-03 17:12:51","user_description":"Julia is a product engineer on the Raster team. She has been with Esri since 2014 and has a background in remote sensing and GIS for environmental research. In addition to image analysis, she has a passion for music, running, good food and animal welfare.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/10\/Me.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":[{"ID":329702,"post_author":"8222","post_date":"2018-10-02 11:26:07","post_date_gmt":"2018-10-02 18:26:07","post_content":"","post_title":"Ortho Mapping in ArcGIS Pro Part I: Getting Organized with a Workspace","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ortho-mapping-workspace","to_ping":"","pinged":"","post_modified":"2022-04-18 18:16:31","post_modified_gmt":"2022-04-19 01:16:31","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=329702","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":344592,"post_author":"8222","post_date":"2018-10-30 08:28:09","post_date_gmt":"2018-10-30 15:28:09","post_content":"","post_title":"Ortho Mapping in ArcGIS Pro Part II: Getting Adjusted","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ortho-mapping-arcgis-block-adjustment","to_ping":"","pinged":"","post_modified":"2022-04-18 17:59:55","post_modified_gmt":"2022-04-19 00:59:55","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=344592","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/Card1.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/01\/Banner1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ortho Mapping &amp; Creating Products in ArcGIS Pro<\/title>\n<meta name=\"description\" content=\"How to create elevation models and orthomosaics using the ArcGIS Pro Ortho Mapping Products Wizard: an example using aerial digital imagery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ortho Mapping in ArcGIS Pro Part III: Getting Results\" \/>\n<meta property=\"og:description\" content=\"How to create elevation models and orthomosaics using the ArcGIS Pro Ortho Mapping Products Wizard: an example using aerial digital imagery.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T00:49:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\"},\"author\":{\"name\":\"Julia Lenhardt\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/dd72385e82420c28c64ee1e347f8e26b\"},\"headline\":\"Ortho Mapping in ArcGIS Pro Part III: Getting Results\",\"datePublished\":\"2019-01-09T23:24:04+00:00\",\"dateModified\":\"2022-04-19T00:49:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-pro\/imagery\/ortho-mapping-products-arcgis-pro\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"ArcGIS Pro\",\"digital elevation model (DEM)\",\"Imagery\",\"Ortho Mapping\"],\"articleSection\":[\"Imagery &amp; 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