{"id":388002,"date":"2018-12-20T08:38:12","date_gmt":"2018-12-20T16:38:12","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=388002"},"modified":"2018-12-20T10:11:49","modified_gmt":"2018-12-20T18:11:49","slug":"hot-numbers-behind-the-scenes","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/hot-numbers-behind-the-scenes","title":{"rendered":"Hot Numbers: Behind the Scenes"},"author":7221,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[25891,22951,26451,23161],"industry":[],"product":[36551,36611],"class_list":["post-388002","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-arcgis","tag-arcgis-content","tag-cartography","tag-maps","product-arcgis-online","product-story-maps"],"acf":{"short_description":"Storytelling techniques the Esri Story Map team used in producing the \"Hot Numbers\" story map","flexible_content":[{"acf_fc_layout":"content","content":"<p>The autumn of 2018 saw the publication of several studies, including the <a href=\"https:\/\/nca2018.globalchange.gov\/\">National Climate Assessment<\/a>, that predicted dire impacts\u2014rising sea levels, widespread droughts, debilitating heat waves, and so on\u2014unless greenhouse gas emissions are quickly brought under control.<\/p>\n<p>I literally lose sleep worrying about our impact on our planet, and the sort of world we\u2019re likely to leave to our children and grandchildren. Denialism and wishful thinking are hampering our response to this crisis at the very time we should be taking urgent action. Thus, my team and I resolved to use our storytelling platform to help convince people that climate change is real, that we\u2019re overspending our natural capital, and that we need to take action.<\/p>\n<p>We\u2019ll publish a number of story maps in the coming months on these topics, but to start we decided we\u2019d compile a list of relatively simple statistics about climate and sustainability. We\u2019d back each number up with summary text, maps, infographics, and links to authoritative sources. The idea was to arm ourselves with facts that we and others can use to underscore just how dire today\u2019s situation really is.<\/p>\n<p>The result: <a href=\"https:\/\/storymaps.esri.com\/stories\/2018\/hot-numbers\/index.html\"><strong>Hot Numbers<\/strong><\/a>.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":388052,"id":388052,"title":"Screen Shot 2018-12-20 at 9.57.04 AM","filename":"Screen-Shot-2018-12-20-at-9.57.04-AM.png","filesize":774666,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/hot-numbers-behind-the-scenes\/screen-shot-2018-12-20-at-9-57-04-am","alt":"","author":"7221","description":"","caption":"","name":"screen-shot-2018-12-20-at-9-57-04-am","status":"inherit","uploaded_to":388002,"date":"2018-12-20 14:57:49","modified":"2018-12-20 14:57:49","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1405,"height":836,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM-300x179.png","medium-width":300,"medium-height":179,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM-768x457.png","medium_large-width":768,"medium_large-height":457,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM-1024x609.png","large-width":1024,"large-height":609,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM.png","1536x1536-width":1405,"1536x1536-height":836,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM.png","2048x2048-width":1405,"2048x2048-height":836,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM-781x465.png","card_image-width":781,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Screen-Shot-2018-12-20-at-9.57.04-AM.png","wide_image-width":1405,"wide_image-height":836}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.esri.com\/stories\/2018\/hot-numbers\/index.html"},{"acf_fc_layout":"content","content":"<p>Here are four storytelling techniques that we used in our story, and that you might find useful as you author your own story maps.<\/p>\n<p><strong>1 Conjuring Up a Title<\/strong><\/p>\n<p>A key task in producing the story was to come up with an effective title. \u201cDeny the Deniers\u201d was my original notion, but as a headline it seemed too negative and would likely be confusing out of context. \u201cHot Numbers\u201d ultimately popped into mind, and it stuck. It\u2019s gimmicky, perhaps, but our hope is that it\u2019s catchy and memorable.<\/p>\n<p>We\u2019ll use pretty much any trick in the book to make our story titles engaging:<\/p>\n<ul>\n<li>Alliteration is fair game: \u201c<a href=\"https:\/\/storymaps.esri.com\/stories\/2018\/anthropocene\/2-the-land.html\">The Living Land<\/a>,\u201d for instance, or \u201c<a href=\"https:\/\/storymaps.esri.com\/stories\/2015\/river-reborn\/index.html\">A River Reborn<\/a>.\u201d<\/li>\n<li>For longer titles, using an active verb can be effective, such as \u201c<a href=\"http:\/\/storymaps.esri.com\/stories\/2015\/water-on-mars\/\">Discovering Liquid Water on Mars<\/a>\u201d and \u201c<a href=\"https:\/\/storymaps.esri.com\/stories\/2017\/destination-cities\/\">Exploring the World\u2019s Top Destination Cities<\/a>.\u201d<\/li>\n<li>A catchy phrase can work as part of a title: \u201c<a href=\"http:\/\/storymaps.esri.com\/stories\/2016\/on-the-brink\/\">On the Brink: The Sixth Great Extinction<\/a>,\u201d or \u201c<a href=\"http:\/\/web4.audubon.org\/plover\/\">Beating the Odds: A Year in the Life of a Piping Plover<\/a>\u201d<\/li>\n<\/ul>\n<p>What we avoid like the plague are simple label titles like \u201cClimate Change Facts.\u201d We also never use the term \u201cStory Map\u201d directly in a title.<\/p>\n<p><strong>2 Establishing a Rhythm<\/strong><\/p>\n<p>I like to give my story maps a heartbeat\u2014a regular rhythm\u2014by incorporating a repeating structural element to the narratives. Story Map Cascade, with its choice of narrative and immersive sections, provides a built-in opportunity to establish that sort of rhythmic pattern. Each of the eleven numbers in the story is introduced in a one-panel immersive section, with a screen-filling image in the background and a floating caption (with a \u201chot\u201d number) in the foreground. Then comes a narrative section with a large, attention-grabbing summary sentence, a supporting paragraph, and graphics and\/or maps with additional explainer text. There are actually three levels of structure in Hot Numbers: chapters (Causes, Consequences, Consensus, and Action), immersive\/narrative pairs, and the repeated text-and-graphic format within the narrative sections.<\/p>\n<p>It\u2019s likely that people are only vaguely conscious of these structural elements as they read the story, but their subtle consistency makes the piece more engaging and digestible.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":388212,"id":388212,"title":"Blog numbers","filename":"Blog-numbers-1.jpg","filesize":255552,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/hot-numbers-behind-the-scenes\/blog-numbers-2","alt":"","author":"7221","description":"","caption":"","name":"blog-numbers-2","status":"inherit","uploaded_to":388002,"date":"2018-12-20 16:01:45","modified":"2018-12-20 16:01:45","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1225,"height":554,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1-300x136.jpg","medium-width":300,"medium-height":136,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1-768x347.jpg","medium_large-width":768,"medium_large-height":347,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1-1024x463.jpg","large-width":1024,"large-height":463,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1.jpg","1536x1536-width":1225,"1536x1536-height":554,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1.jpg","2048x2048-width":1225,"2048x2048-height":554,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1-826x374.jpg","card_image-width":826,"card_image-height":374,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-numbers-1.jpg","wide_image-width":1225,"wide_image-height":554}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><strong>3 Numbers (or Text) as Art<\/strong><\/p>\n<p>The visual \u201ctrademark\u201d of the story are the big numbers in the immersive sections. The Cascade Builder doesn\u2019t currently support the ability to format such large type. I therefore used a separate graphics program to make the big numbers, and I chose a font that felt bold and newsy. I added soft drop shadows around the numbers and then saved the results as PNG files, which I then added to the story as images. Why PNGs? Because they support transparent backgrounds. Those floating numbers are much more impactful than they would have been as items against a solid background.<\/p>\n<p>PNGs are good to use within the narrative sections as well. The background tint in Cascade\u2019s dark theme might look black, but it\u2019s actually a dark gray. Saving images with no background makes them blend seamlessly into the background\u2014and into the story.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":388162,"id":388162,"title":"All cards","filename":"All-cards.jpg","filesize":240396,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/story-maps\/mapping\/hot-numbers-behind-the-scenes\/all-cards","alt":"","author":"7221","description":"","caption":"","name":"all-cards","status":"inherit","uploaded_to":388002,"date":"2018-12-20 15:44:39","modified":"2018-12-20 15:44:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1990,"height":767,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards-300x116.jpg","medium-width":300,"medium-height":116,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards-768x296.jpg","medium_large-width":768,"medium_large-height":296,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards-1024x395.jpg","large-width":1024,"large-height":395,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards.jpg","1536x1536-width":1536,"1536x1536-height":592,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards.jpg","2048x2048-width":1990,"2048x2048-height":767,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards-826x318.jpg","card_image-width":826,"card_image-height":318,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/All-cards-1920x740.jpg","wide_image-width":1920,"wide_image-height":740}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<p><strong>4 Twitter Buttons<\/strong><\/p>\n<p>My fellow team members Hannah and Greyson came to me with the bright idea of adding Twitter buttons to each section of the story as a way to increase its social media impact. I readily agreed, and together we came up with tweet text and images for each section. Adding the buttons required <a href=\"https:\/\/medium.com\/story-maps-developers-corner\/adding-image-hyperlinks-to-a-cascade-94d93c333a84\">a little manipulation of the story\u2019s JSON<\/a>. That sounds scarier than it is, but it does necessitate some coding. However, if we hear from you that this should be a standard feature of our storytelling platform, please let us know, and we\u2019ll add it to our admittedly long list of future enhancements.<\/p>\n<p><strong>The Bottom Line<\/strong><\/p>\n<p>\u201cHot Numbers\u201d may or may not find a large audience, although we\u2019re doing our best to publicize it with help from partner organizations, including the <a href=\"https:\/\/www.footprintnetwork.org\/\">Global Footprint Network<\/a> and <a href=\"https:\/\/www.drawdown.org\/\">Project Drawdown<\/a>. But if we change one mind, if we inspire one person toward action, then it\u2019s worth the effort. I feel that it\u2019s our responsibility\u2014as mappers, as geospatial professionals, as storytellers, as world citizens\u2014to help raise awareness about important issues. I hope you feel the same, and that you <em>do<\/em> the same.<\/p>\n"}],"authors":[{"ID":7221,"user_firstname":"Allen","user_lastname":"Carroll","nickname":"Allen Carroll","user_nicename":"allencarroll","display_name":"Allen Carroll","user_email":"ACarroll@esri.com","user_url":"","user_registered":"2018-03-02 00:19:28","user_description":"Allen founded the story maps team at Esri. Prior to joining Esri in 2010, he worked at National Geographic for 27 years in a variety of positions, including art director of National Geographic Magazine and chief cartographer at National Geographic Maps.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/G53456_AllenCarroll_07small.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-art-small-1.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/Blog-art-1.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hot Numbers: Behind the Scenes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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