{"id":473782,"date":"2019-04-16T03:55:56","date_gmt":"2019-04-16T10:55:56","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=473782"},"modified":"2019-12-11T09:23:54","modified_gmt":"2019-12-11T17:23:54","slug":"get-your-hands-on-insights-for-arcgis","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis","title":{"rendered":"Get Your Hands on ArcGIS Insights"},"author":6651,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,37101],"tags":[367462,43691,23551,261022],"industry":[],"product":[36801],"class_list":["post-473782","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-announcements","tag-data-analytics","tag-insights-for-arcgis","tag-location-analytics","tag-user-types","product-insights"],"acf":{"short_description":"Introducing the new Insights Analyst User Type, available in ArcGIS Enterprise 10.7 and ArcGIS Online.","flexible_content":[{"acf_fc_layout":"content","content":"<p>With ArcGIS Enterprise 10.7 and ArcGIS Online, there&#8217;s a new way to get your hands on ArcGIS Insights, the analysis software that fuses location analytics with business intelligence and open data science workflows. Announcing the Insights Analyst User Type.<\/p>\n<p>Like other User Types available with ArcGIS, the Insights Analyst makes it easy to match team members with the tools necessary for their work. Specially crafted for non-GIS analysts working outside the GIS department, the Insights Analyst User Type empowers users to<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":473952,"id":473952,"title":"Insights Analyst User Type","filename":"insights-analyst-user-type-persona.jpg","filesize":25172,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis\/insights-analyst-user-type-persona","alt":"","author":"6651","description":"","caption":"The Insights Analyst User Type is specially crafted for non-GIS analysts working outside the GIS department.","name":"insights-analyst-user-type-persona","status":"inherit","uploaded_to":473782,"date":"2019-03-27 22:01:38","modified":"2019-03-27 22:02:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":463,"height":465,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona.jpg","medium-width":260,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona.jpg","medium_large-width":463,"medium_large-height":465,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona.jpg","large-width":463,"large-height":465,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona.jpg","1536x1536-width":463,"1536x1536-height":465,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona.jpg","2048x2048-width":463,"2048x2048-height":465,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona-463x465.jpg","card_image-width":463,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-persona.jpg","wide_image-width":463,"wide_image-height":465}},"image_position":"right","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"<ul>\n<li>Analyze both spatial and business data in one place.<\/li>\n<li>Perform spatial analysis simply, in a familiar, business intelligence (BI)-like experience.<\/li>\n<li>Carry out statistical and exploratory analyses.<\/li>\n<li>Directly access Enterprise GIS data and relational databases (Oracle, SQL Server, &amp; SAP HANA).<\/li>\n<li>Export datasets that result from their analysis into third-party systems.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"content","content":"<p>Insights is the only ArcGIS product this User Type can access. This helps streamline the non-GIS analyst&#8217;s experience. To begin their work, the Insights Analyst <a href=\"https:\/\/insights.arcgis.com\/#\/\">logs directly into Insights<\/a>. No need to first log into arcgis.com, and then using the app switcher to access Insights.\u00a0 They simply go to the <a href=\"https:\/\/insights.arcgis.com\/#\/\">Insights app directly<\/a>, and straight into their analysis. Because this user accesses only what they need, you only pay for what they use, equating to a low price point. How much does the Insights Analyst User Type cost? <a href=\"https:\/\/go.esri.com\/l\/82202\/2019-03-14\/mfxlyb\">See pricing<\/a>.<\/p>\n<p>The addition of the Insights Analyst User Type does not mean that the old way of licensing Insights will go away. Insights as a premium app will still be available to GIS analysts who need to use Insights in addition to products like ArcGIS Pro and ArcGIS Online. To do so, you would add Insights to a <a href=\"https:\/\/go.esri.com\/l\/82202\/2019-03-14\/mfxlzq\">GIS Professional<\/a> or <a href=\"https:\/\/go.esri.com\/l\/82202\/2019-03-14\/mfxlzv\">Creator<\/a> User Type.<\/p>\n<p>Interested in learning more about Insights? Visit our <a href=\"https:\/\/go.esri.com\/l\/82202\/2019-03-14\/mfxlzx\">product page<\/a>, read <a href=\"https:\/\/go.esri.com\/l\/82202\/2019-03-14\/mfxm12\">customer success stories<\/a>, <a href=\"https:\/\/go.esri.com\/l\/82202\/2019-03-14\/mfxm14\">see what&#8217;s new<\/a>, and <a href=\"https:\/\/go.esri.com\/l\/82202\/2019-03-14\/mfxmln\">get a free 21-day trial<\/a>.<\/p>\n<p>Ready to extend the reach of your GIS? License <a href=\"https:\/\/go.esri.com\/l\/82202\/2019-03-14\/mfxlyb\">ArcGIS Insights<\/a> today.<\/p>\n"}],"authors":[{"ID":6651,"user_firstname":"Mallory","user_lastname":"Delgadillo","nickname":"Mallory Delgadillo","user_nicename":"mdelgadillo","display_name":"Mallory Delgadillo","user_email":"MDelgadillo@esri.com","user_url":"","user_registered":"2018-03-02 00:18:37","user_description":"Mallory Delgadillo is the Lead Product Marketing Manager for Esri's SaaS, Imagery, and Spatial Data Science products. During her nine years at Esri, she has focused on educating and inspiring data and remote sensing enthusiasts to think spatially, enhancing their understanding of GIS applications.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/07\/mallory_head_shot.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":[{"ID":455232,"post_author":"6051","post_date":"2019-04-16 03:56:00","post_date_gmt":"2019-04-16 10:56:00","post_content":"","post_title":"What's New with Insights (March 2019)","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"whats-new-with-insights-march-2019","to_ping":"","pinged":"","post_modified":"2019-04-16 16:56:14","post_modified_gmt":"2019-04-16 23:56:14","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=455232","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":81761,"post_author":"6581","post_date":"2018-01-11 14:16:11","post_date_gmt":"2018-01-11 14:16:11","post_content":"","post_title":"Get Started with Insights for ArcGIS","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"get-started-with-insights-for-arcgis","to_ping":"","pinged":"","post_modified":"2018-03-26 21:16:19","post_modified_gmt":"2018-03-26 21:16:19","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/get-started-with-insights-for-arcgis\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":356712,"post_author":"6651","post_date":"2018-11-20 00:00:46","post_date_gmt":"2018-11-20 08:00:46","post_content":"","post_title":"Bring Your Location Data to Life with Cityworks and Insights for ArcGIS","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bring-your-location-data-to-life-with-cityworks-and-insights-for-arcgis","to_ping":"","pinged":"","post_modified":"2022-01-20 15:25:32","post_modified_gmt":"2022-01-20 23:25:32","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=356712","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/insights-analyst-user-type-card-image.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/Insights-Analyst-User-Type-blog-banner.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get Your Hands on ArcGIS Insights Get Insights for ArcGIS<\/title>\n<meta name=\"description\" content=\"Give non-GIS analysts the power of spatial analysis and data analytics. Introducing the Insights Analyst User Type.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Your Hands on ArcGIS Insights\" \/>\n<meta property=\"og:description\" content=\"Give non-GIS analysts the power of spatial analysis and data analytics. Introducing the Insights Analyst User Type.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-11T17:23:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis\"},\"author\":{\"name\":\"Mallory Delgadillo\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/cdadec4a39d2434ce0f085298fc184b2\"},\"headline\":\"Get Your Hands on ArcGIS Insights\",\"datePublished\":\"2019-04-16T10:55:56+00:00\",\"dateModified\":\"2019-12-11T17:23:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis\"},\"wordCount\":6,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"data analytics\",\"Insights for ArcGIS\",\"location analytics\",\"User Types\"],\"articleSection\":[\"Analytics\",\"Announcements\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis\",\"name\":\"Get Your Hands on ArcGIS Insights Get Insights for ArcGIS\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2019-04-16T10:55:56+00:00\",\"dateModified\":\"2019-12-11T17:23:54+00:00\",\"description\":\"Give non-GIS analysts the power of spatial analysis and data analytics. Introducing the Insights Analyst User Type.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get Your Hands on ArcGIS Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/cdadec4a39d2434ce0f085298fc184b2\",\"name\":\"Mallory Delgadillo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/07\/mallory_head_shot.jpg\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/07\/mallory_head_shot.jpg\",\"caption\":\"Mallory Delgadillo\"},\"description\":\"Mallory Delgadillo is the Lead Product Marketing Manager for Esri's SaaS, Imagery, and Spatial Data Science products. During her nine years at Esri, she has focused on educating and inspiring data and remote sensing enthusiasts to think spatially, enhancing their understanding of GIS applications.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/mallory-delgadillo-1bbb5866\/\"],\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/mdelgadillo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Get Your Hands on ArcGIS Insights Get Insights for ArcGIS","description":"Give non-GIS analysts the power of spatial analysis and data analytics. Introducing the Insights Analyst User Type.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis","og_locale":"en_US","og_type":"article","og_title":"Get Your Hands on ArcGIS Insights","og_description":"Give non-GIS analysts the power of spatial analysis and data analytics. Introducing the Insights Analyst User Type.","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2019-12-11T17:23:54+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis"},"author":{"name":"Mallory Delgadillo","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/cdadec4a39d2434ce0f085298fc184b2"},"headline":"Get Your Hands on ArcGIS Insights","datePublished":"2019-04-16T10:55:56+00:00","dateModified":"2019-12-11T17:23:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis"},"wordCount":6,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["data analytics","Insights for ArcGIS","location analytics","User Types"],"articleSection":["Analytics","Announcements"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis","name":"Get Your Hands on ArcGIS Insights Get Insights for ArcGIS","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2019-04-16T10:55:56+00:00","dateModified":"2019-12-11T17:23:54+00:00","description":"Give non-GIS analysts the power of spatial analysis and data analytics. Introducing the Insights Analyst User Type.","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/analytics\/analytics\/get-your-hands-on-insights-for-arcgis#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"Get Your Hands on ArcGIS Insights"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/cdadec4a39d2434ce0f085298fc184b2","name":"Mallory Delgadillo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/07\/mallory_head_shot.jpg","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/07\/mallory_head_shot.jpg","caption":"Mallory Delgadillo"},"description":"Mallory Delgadillo is the Lead Product Marketing Manager for Esri's SaaS, Imagery, and Spatial Data Science products. During her nine years at Esri, she has focused on educating and inspiring data and remote sensing enthusiasts to think spatially, enhancing their understanding of GIS applications.","sameAs":["https:\/\/www.linkedin.com\/in\/mallory-delgadillo-1bbb5866\/"],"url":"https:\/\/www.esri.com\/arcgis-blog\/author\/mdelgadillo"}]}},"text_date":"April 16, 2019","author_name":"Mallory Delgadillo","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/mdelgadillo","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/03\/Insights-Analyst-User-Type-blog-banner.jpg","primary_product":"ArcGIS Insights","tag_data":[{"term_id":367462,"name":"data analytics","slug":"data-analytics","term_group":0,"term_taxonomy_id":367462,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":43691,"name":"Insights for ArcGIS","slug":"insights-for-arcgis","term_group":0,"term_taxonomy_id":43691,"taxonomy":"post_tag","description":"","parent":0,"count":13,"filter":"raw"},{"term_id":23551,"name":"location analytics","slug":"location-analytics","term_group":0,"term_taxonomy_id":23551,"taxonomy":"post_tag","description":"","parent":0,"count":164,"filter":"raw"},{"term_id":261022,"name":"User Types","slug":"user-types","term_group":0,"term_taxonomy_id":261022,"taxonomy":"post_tag","description":"","parent":0,"count":14,"filter":"raw"}],"category_data":[{"term_id":23341,"name":"Analytics","slug":"analytics","term_group":0,"term_taxonomy_id":23341,"taxonomy":"category","description":"","parent":0,"count":1325,"filter":"raw"},{"term_id":37101,"name":"Announcements","slug":"announcements","term_group":0,"term_taxonomy_id":37101,"taxonomy":"category","description":"","parent":0,"count":1957,"filter":"raw"}],"product_data":[{"term_id":36801,"name":"ArcGIS Insights","slug":"insights","term_group":0,"term_taxonomy_id":36801,"taxonomy":"product","description":"","parent":36591,"count":119,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=insights","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/473782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/6651"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=473782"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/473782\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=473782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=473782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=473782"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=473782"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=473782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}