{"id":616872,"date":"2021-08-11T09:00:41","date_gmt":"2021-08-11T16:00:41","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=616872"},"modified":"2026-01-13T07:52:49","modified_gmt":"2026-01-13T15:52:49","slug":"track-your-story-map-performance-using-google-analytics-beta","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/track-your-story-map-performance-using-google-analytics-beta","title":{"rendered":"Measure the traffic your stories receive with Google Analytics"},"author":8672,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37131,430042],"tags":[40691,398132,32631,27881],"industry":[],"product":[36611,380802],"class_list":["post-616872","blog","type-blog","status-publish","format-standard","hentry","category-constituent-engagement","category-education","tag-analytics","tag-arcgis-storymaps","tag-community-engagement","tag-storytelling","product-story-maps","product-arcgis-storymaps"],"acf":{"short_description":"Start using Google Analytics with ArcGIS StoryMaps to measure your story performance. ","flexible_content":[{"acf_fc_layout":"sidebar","content":"

An updated version of this blog can be viewed here.<\/a> This blog was originally written in 2021 and may be outdated.\u00a0<\/em><\/p>\n","image_reference":false,"layout":"standard","image_reference_figure":"","snippet":"","spotlight_name":"","section_title":"","position":"Center","spotlight_image":false},{"acf_fc_layout":"content","content":"

There\u2019s an endless flow of digital content hitting the internet.<\/p>\n

\n

Trying to determine if your story map is connecting with your audience may seem like a daunting task but it doesn’t have to be. With any item that’s created on ArcGIS Online you can see your item views<\/a> and quickly understand how your story is performing compared to other ArcGIS online items. However, it doesn’t allow you to compare your story to other websites or provide detail on how your readers are engaging with the story.<\/p>\n

That’s why we’ve made it possible for authors to track their story’s performance by using Google Analytics<\/a> together with ArcGIS StoryMaps<\/a>. Understanding your audience is essential if you want to be a successful story map author. Google Analytics allows you to collect\u00a0anonymous<\/em> tracking data and can help answer questions like: How is my story map performing alongside other web content? How are people finding my story map? Does my audience primarily speak the same language? Are they reading on a desktop computer or a mobile device? Where in the world are people viewing my story? How many clicks are we getting on each map, button, or link in a story?<\/p>\n<\/div>\n

Using Google Analytics in your story map makes answering these questions super easy.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"youtube","start_time":"0","end_time":"","youtube_video_url":"