{"id":654202,"date":"2021-06-01T17:00:02","date_gmt":"2021-06-02T00:00:02","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=654202"},"modified":"2021-06-01T17:05:42","modified_gmt":"2021-06-02T00:05:42","slug":"thumbnail-style-brand","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/thumbnail-style-brand","title":{"rendered":"Create a thumbnail style and brand"},"author":7641,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[30621],"industry":[],"product":[36551],"class_list":["post-654202","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-thumbnails","product-arcgis-online"],"acf":{"short_description":"Style and brands are essential for most companies, your thumbnails are your style and brand for your content.","flexible_content":[{"acf_fc_layout":"content","content":"

When creating thumbnails for items, you can go beyond the basics and establish a unique style or brand. Thumbnail style can be thought of as a distinctive visual appearance which can provide context for the content behind it. Branding is a practice in which an organization creates a unique design that is easily identifiable, making one organization’s contributions easily distinguishable from others. Your style and brand can reflect upon you as an individual, or on your organization as a whole.<\/p>\n

While some of these thumbnails use a lot text, it’s always best to simplify and use less text, not more. A good brand focuses on visual elements, not words.<\/p>\n

Here are different style and brand ideas that you can consider, and apply to your thumbnails.<\/p>\n

 <\/p>\n

Geographic context<\/h2>\n

Each of these thumbnails provides an obvious visual reference to the geographic context of the map, helping the user anticipate the geographic context for what they will see. While most use a map to show that context, the New York\u00a0 City example uses an easily recognizable graphic.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":655962,"id":655962,"title":"thumb-52","filename":"thumb-52.jpg","filesize":52864,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/thumbnail-style-brand\/thumb-52","alt":"Location hint thumbnail","author":"7641","description":"","caption":"","name":"thumb-52","status":"inherit","uploaded_to":654202,"date":"2019-11-15 18:19:04","modified":"2019-11-15 18:19:16","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":750,"height":341,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52.jpg","medium-width":464,"medium-height":211,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52.jpg","medium_large-width":750,"medium_large-height":341,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52.jpg","large-width":750,"large-height":341,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52.jpg","1536x1536-width":750,"1536x1536-height":341,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52.jpg","2048x2048-width":750,"2048x2048-height":341,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52.jpg","card_image-width":750,"card_image-height":341,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumb-52.jpg","wide_image-width":750,"wide_image-height":341}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

Content hints<\/h2>\n

Sometimes thumbnails provide a visual cue to the content we will find. Below are examples of thumbnails representing content about insects, weather, wine, fish, fire, and traffic. These graphics deliver an expectation of subject matter.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":649772,"id":649772,"title":"thumb-32s","filename":"thumb-32s.jpg","filesize":49940,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/data-management\/put-your-best-thumbnail-forward\/thumb-32s","alt":"Content hint thumbnails","author":"7641","description":"","caption":"","name":"thumb-32s","status":"inherit","uploaded_to":81051,"date":"2019-11-04 03:40:33","modified":"2019-11-04 03:40:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":750,"height":347,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s.jpg","medium-width":464,"medium-height":215,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s.jpg","medium_large-width":750,"medium_large-height":347,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s.jpg","large-width":750,"large-height":347,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s.jpg","1536x1536-width":750,"1536x1536-height":347,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s.jpg","2048x2048-width":750,"2048x2048-height":347,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s.jpg","card_image-width":750,"card_image-height":347,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-32s.jpg","wide_image-width":750,"wide_image-height":347}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

Apps, tools, and capabilities<\/h2>\n

The thumbnail might also provide an indication of the functionality or tools within an application. We can easily recognize story maps, dashboards, apps, and models from the thumbnails below. Those details will also be listed with the item, so you may not find them useful. However visitors to your home or hub may find those visual cues useful.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":649822,"id":649822,"title":"thumb-35s","filename":"thumb-35s.jpg","filesize":64018,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/data-management\/put-your-best-thumbnail-forward\/thumb-35s","alt":"App hint thumbnails","author":"7641","description":"","caption":"","name":"thumb-35s","status":"inherit","uploaded_to":81051,"date":"2019-11-04 04:36:39","modified":"2019-11-04 04:36:59","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":750,"height":348,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s.jpg","medium-width":464,"medium-height":215,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s.jpg","medium_large-width":750,"medium_large-height":348,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s.jpg","large-width":750,"large-height":348,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s.jpg","1536x1536-width":750,"1536x1536-height":348,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s.jpg","2048x2048-width":750,"2048x2048-height":348,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s.jpg","card_image-width":750,"card_image-height":348,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-35s.jpg","wide_image-width":750,"wide_image-height":348}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

Organizational branding<\/h2>\n

An interesting and useful thumbnail concept is organizational branding, and is recommended for top-tier authoritative content shared by an organization. Each map below employs a visual brand (the organization logo, colors, and text) which provides an indication of the authoritative source for the map. The organizations behind the thumbnails can be easily recognized.<\/p>\n

Many of the ones below also include hints as to the content using words, and maps. Do you prefer to see geographic context along with the thumbnail, or are words and a logo sufficient?<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":649832,"id":649832,"title":"thumb-34s","filename":"thumb-34s.jpg","filesize":54967,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/data-management\/put-your-best-thumbnail-forward\/thumb-34s","alt":"Organization hint thumbnails","author":"7641","description":"","caption":"","name":"thumb-34s","status":"inherit","uploaded_to":81051,"date":"2019-11-04 04:37:50","modified":"2019-11-04 04:38:06","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":750,"height":345,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s.jpg","medium-width":464,"medium-height":213,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s.jpg","medium_large-width":750,"medium_large-height":345,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s.jpg","large-width":750,"large-height":345,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s.jpg","1536x1536-width":750,"1536x1536-height":345,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s.jpg","2048x2048-width":750,"2048x2048-height":345,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s.jpg","card_image-width":750,"card_image-height":345,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-34s.jpg","wide_image-width":750,"wide_image-height":345}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

Branding consistency<\/h2>\n

An important aspect of branding is consistency. Organization thumbnails don\u2019t need to be identical, but must carry forward a branding theme, be it color, logos, or other graphic elements. These examples from organizational galleries show the strength of branding, and how it enables viewers to easily recognize the publisher, and find authoritative content.<\/p>\n"},{"acf_fc_layout":"content","content":"

California Department of Conservation<\/strong><\/p>\n

This first example is from the California Department of Conservation, using the same logo for all content. While the consistency helps to identify the source, the viewer must read the item description to understand more about the content.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":650012,"id":650012,"title":"thumb-41s","filename":"thumb-41s.jpg","filesize":73181,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/data-management\/put-your-best-thumbnail-forward\/thumb-41s","alt":"California Department of Conservation thumbnails","author":"7641","description":"","caption":"View larger image","name":"thumb-41s","status":"inherit","uploaded_to":81051,"date":"2019-11-04 19:33:01","modified":"2020-04-08 23:02:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":750,"height":457,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s.jpg","medium-width":428,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s.jpg","medium_large-width":750,"medium_large-height":457,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s.jpg","large-width":750,"large-height":457,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s.jpg","1536x1536-width":750,"1536x1536-height":457,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s.jpg","2048x2048-width":750,"2048x2048-height":457,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s.jpg","card_image-width":750,"card_image-height":457,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41s.jpg","wide_image-width":750,"wide_image-height":457}},"image_position":"left-center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-41.jpg"},{"acf_fc_layout":"content","content":"

Kansas Department of Transportation<\/strong><\/p>\n

Kansas DOT uses unique thumbnails, but carries through their logo as a design element which helps to unify the collection, delivery recognition and an authoritative tone.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":650032,"id":650032,"title":"thumb-42s","filename":"thumb-42s.jpg","filesize":67818,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/data-management\/put-your-best-thumbnail-forward\/thumb-42s","alt":"Kansas DOT thumbnails","author":"7641","description":"","caption":"View larger image","name":"thumb-42s","status":"inherit","uploaded_to":81051,"date":"2019-11-04 19:37:46","modified":"2020-04-08 23:02:51","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":750,"height":452,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s.jpg","medium-width":433,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s.jpg","medium_large-width":750,"medium_large-height":452,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s.jpg","large-width":750,"large-height":452,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s.jpg","1536x1536-width":750,"1536x1536-height":452,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s.jpg","2048x2048-width":750,"2048x2048-height":452,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s.jpg","card_image-width":750,"card_image-height":452,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42s.jpg","wide_image-width":750,"wide_image-height":452}},"image_position":"left-center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-42.jpg"},{"acf_fc_layout":"content","content":"

Utah SITLA<\/strong><\/p>\n

The state of Utah School and Institutional Trust Lands (SITLA) uses strong colors, design, and logo branding, but also uses text and graphics to help identify different content types. This distinctive style enables their content to be easily recognized, and understood.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":650052,"id":650052,"title":"thumb-43s","filename":"thumb-43s.jpg","filesize":67574,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/data-management\/put-your-best-thumbnail-forward\/thumb-43s","alt":"Utah SITLA thumbnails","author":"7641","description":"","caption":"View larger image","name":"thumb-43s","status":"inherit","uploaded_to":81051,"date":"2019-11-04 19:40:43","modified":"2020-04-08 23:03:15","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":750,"height":449,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s.jpg","medium-width":436,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s.jpg","medium_large-width":750,"medium_large-height":449,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s.jpg","large-width":750,"large-height":449,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s.jpg","1536x1536-width":750,"1536x1536-height":449,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s.jpg","2048x2048-width":750,"2048x2048-height":449,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s.jpg","card_image-width":750,"card_image-height":449,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43s.jpg","wide_image-width":750,"wide_image-height":449}},"image_position":"left-center","orientation":"horizontal","hyperlink":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/01\/thumb-43.jpg"},{"acf_fc_layout":"content","content":"

The importance of branding can be seen in the search results below. While authoring a map and searching for \u201cUtah Ownership,\u201d the following results were found. Which are the easily recognized authoritative search results?<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":654222,"id":654222,"title":"thumbs-3","filename":"thumbs-3-1.png","filesize":49883,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/thumbnail-style-brand\/thumbs-3-2","alt":"Thumbnails in search results","author":"7641","description":"","caption":"","name":"thumbs-3-2","status":"inherit","uploaded_to":654202,"date":"2019-11-12 20:56:14","modified":"2019-11-12 20:56:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":399,"height":824,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1.png","medium-width":126,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1.png","medium_large-width":399,"medium_large-height":824,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1.png","large-width":399,"large-height":824,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1.png","1536x1536-width":399,"1536x1536-height":824,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1.png","2048x2048-width":399,"2048x2048-height":824,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1-225x465.png","card_image-width":225,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/thumbs-3-1.png","wide_image-width":399,"wide_image-height":824}},"image_position":"left-center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Summary and more info<\/h2>\n

Each style and branding approach offers ways to help users find and anticipate content, and also distinguishes your organization from others. For more information about thumbnails, see Put your best thumbnail forward<\/a>.<\/p>\n

This blog article was originally published on November 12, 2019, and has been updated.<\/em><\/p>\n"}],"authors":[{"ID":7641,"user_firstname":"Bernie","user_lastname":"Szukalski","nickname":"Bern Szukalski","user_nicename":"bszukalski","display_name":"Bern Szukalski","user_email":"bszukalski@esri.com","user_url":"","user_registered":"2018-03-26 17:55:14","user_description":"I am a corporate technology evangelist and geo advocate at Esri, focusing on ways to broaden access to geographic information and helping customers succeed with ArcGIS. \r\n\r\nOn a good day I'm making a map, on a great day I'm on one. Email bszukalski@esri.com or connect on LinkedIn (https:\/\/www.linkedin.com\/in\/bernszukalski\/).","user_avatar":""}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/style-c.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2019\/11\/style-b.jpg"},"yoast_head":"\nCreate a thumbnail style and brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-online\/mapping\/thumbnail-style-brand\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create a thumbnail style and brand\" \/>\n<meta property=\"og:description\" content=\"Style and brands are essential for most companies, your thumbnails are your style and brand for your content.\" \/>\n<meta property=\"og:url\" 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