{"id":67291,"date":"2015-04-08T13:45:42","date_gmt":"2015-04-08T13:45:42","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired\/"},"modified":"2018-03-26T21:05:01","modified_gmt":"2018-03-26T21:05:01","slug":"legacy-2013-tapestry-data-and-report-to-be-retired","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired","title":{"rendered":"Legacy 2013 Tapestry Data and Report to be retired"},"author":3841,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[],"tags":[22951,24571,25821],"industry":[],"product":[36551],"class_list":["post-67291","blog","type-blog","status-publish","format-standard","hentry","tag-arcgis-content","tag-demographics","tag-tapestry-segmentation","product-arcgis-online"],"acf":{"short_description":"In 2014, Esri launched the next generation of Tapestry Segmentation.\u00a0 It made a big splash, garnering the attention of major publication...","flexible_content":[{"acf_fc_layout":"content","content":"<p>In 2014, Esri launched the next generation of Tapestry Segmentation.\u00a0 It made a big splash, garnering the attention of major publications such as <a href=\"http:\/\/time.com\/3513053\/zip-code-esri\/\">Time<\/a>, the <a href=\"http:\/\/blogs.wsj.com\/numbers\/what-where-you-live-says-about-what-youll-buy-1813\/\">Wall Street Journal<\/a>, <a href=\"http:\/\/www.huffingtonpost.com\/2014\/11\/03\/zip-code-search_n_6071142.html?utm_hp_ref=women&amp;ir=Women\">Huffington Post<\/a>, the <a href=\"http:\/\/betabeat.com\/2014\/10\/this-site-will-describe-your-entire-life-in-one-perfect-paragraph-using-only-your-zip-code\/\">New York Observer<\/a>, <a href=\"http:\/\/www.esquire.com\/blogs\/news\/this-is-who-they-say-you-are?src=spr_FBPAGE&amp;spr_id=1456_99948327\">Esquire<\/a>, and many more.<\/p>\n<p>The 2014 vintage represents the next generation of Tapestry Segmentation, taking us into the next decade.\u00a0 The new system accurately details the demographic trends being seen in the U.S. today, such as reduced income and asset levels, lower home values, and increased diversity and includes 27\u00a0more segments and 2 new LifeMode summary groups.<\/p>\n<p>Esri extended access to the 2013 Tapestry Segmentation Area Profile to enable users to identify changes to individual areas and pinpoint shifts to new Tapestry segments. For example, the reports below show an area of Chicago where a brand new Tapestry segment is represented.\u00a0 In the Tapestry Segmentation Area Profile (2014) report you can see that Metro Renters and Laptops and Lattes segments are still dominant; however, a new Tapestry segment known as <a href=\"http:\/\/downloads.esri.com\/esri_content_doc\/dbl\/us\/tapestry\/segment41.pdf\">Golden Years<\/a> is migrating into the area and now represents a small percentage of the population.\u00a0 This change may provide additional revenue opportunities for businesses and push the local government to offer different types of services.<\/p>\n<figure id=\"attachment_48326\" aria-describedby=\"caption-attachment-48326\" style=\"width: 1015px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/2013-Tapestry-Report.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-48326\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/2013-Tapestry-Report.jpg\" alt=\"\" width=\"1015\" height=\"421\" \/><\/a><figcaption id=\"caption-attachment-48326\" class=\"wp-caption-text\">2013 Tapestry Segmentation Area Profile<\/figcaption><\/figure>\n<figure id=\"attachment_48330\" aria-describedby=\"caption-attachment-48330\" style=\"width: 1017px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/2014-Tapestry-Report.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-48330\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/2014-Tapestry-Report.jpg\" alt=\"\" width=\"1017\" height=\"423\" \/><\/a><figcaption id=\"caption-attachment-48330\" class=\"wp-caption-text\">2014 Tapestry Segmentation Area Profile<\/figcaption><\/figure>\n<p><strong>Please be aware that the 2013 Tapestry data and the Tapestry Area Segmentation Profile (2013) will be retired from premium apps such as Business Analyst Online and Community Analyst at the end of April.\u00a0 <\/strong>Don\u2019t miss your remaining opportunity to run the 2013 data for areas that you want to compare to the current Tapestry data.<\/p>\n<p>For more information about Tapestry, please visit <a href=\"http:\/\/www.esri.com\/landing-pages\/tapestry\">http:\/\/www.esri.com\/landing-pages\/tapestry<\/a>.<\/p>\n"}],"authors":[{"ID":3841,"user_firstname":"Catherine","user_lastname":"Spisszak","nickname":"cmpalermo","user_nicename":"cmpalermo","display_name":"Catherine Spisszak","user_email":"cspisszak@esri.com","user_url":"","user_registered":"2018-03-02 00:15:27","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/4b467ed03fd8467b5c5bb87ce81b51ef3194889f334385867c1f0b16430e049d?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/4b467ed03fd8467b5c5bb87ce81b51ef3194889f334385867c1f0b16430e049d?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Legacy 2013 Tapestry Data and Report to be retired<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Legacy 2013 Tapestry Data and Report to be retired\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-26T21:05:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired\"},\"author\":{\"name\":\"Catherine Spisszak\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/e210dcf544fa558373d04545537c3a70\"},\"headline\":\"Legacy 2013 Tapestry Data and Report to be retired\",\"datePublished\":\"2015-04-08T13:45:42+00:00\",\"dateModified\":\"2018-03-26T21:05:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired\"},\"wordCount\":8,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"ArcGIS Content\",\"demographics\",\"tapestry segmentation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired\",\"name\":\"Legacy 2013 Tapestry Data and Report to be retired\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2015-04-08T13:45:42+00:00\",\"dateModified\":\"2018-03-26T21:05:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Legacy 2013 Tapestry Data and Report to be retired\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/e210dcf544fa558373d04545537c3a70\",\"name\":\"Catherine Spisszak\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4b467ed03fd8467b5c5bb87ce81b51ef3194889f334385867c1f0b16430e049d?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4b467ed03fd8467b5c5bb87ce81b51ef3194889f334385867c1f0b16430e049d?s=96&d=blank&r=g\",\"caption\":\"Catherine Spisszak\"},\"url\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Legacy 2013 Tapestry Data and Report to be retired","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired","og_locale":"en_US","og_type":"article","og_title":"Legacy 2013 Tapestry Data and Report to be retired","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2018-03-26T21:05:01+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired"},"author":{"name":"Catherine Spisszak","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/e210dcf544fa558373d04545537c3a70"},"headline":"Legacy 2013 Tapestry Data and Report to be retired","datePublished":"2015-04-08T13:45:42+00:00","dateModified":"2018-03-26T21:05:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired"},"wordCount":8,"commentCount":0,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["ArcGIS Content","demographics","tapestry segmentation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired","name":"Legacy 2013 Tapestry Data and Report to be retired","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2015-04-08T13:45:42+00:00","dateModified":"2018-03-26T21:05:01+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/\/uncategorized\/legacy-2013-tapestry-data-and-report-to-be-retired#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"Legacy 2013 Tapestry Data and Report to be retired"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/e210dcf544fa558373d04545537c3a70","name":"Catherine Spisszak","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4b467ed03fd8467b5c5bb87ce81b51ef3194889f334385867c1f0b16430e049d?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4b467ed03fd8467b5c5bb87ce81b51ef3194889f334385867c1f0b16430e049d?s=96&d=blank&r=g","caption":"Catherine Spisszak"},"url":""}]}},"text_date":"April 8, 2015","author_name":"Catherine Spisszak","author_page":false,"custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Newsroom-Keyart-Wide-1920-x-1080.jpg","primary_product":"ArcGIS Online","tag_data":[{"term_id":22951,"name":"ArcGIS Content","slug":"arcgis-content","term_group":0,"term_taxonomy_id":22951,"taxonomy":"post_tag","description":"","parent":0,"count":331,"filter":"raw"},{"term_id":24571,"name":"demographics","slug":"demographics","term_group":0,"term_taxonomy_id":24571,"taxonomy":"post_tag","description":"","parent":0,"count":142,"filter":"raw"},{"term_id":25821,"name":"tapestry segmentation","slug":"tapestry-segmentation","term_group":0,"term_taxonomy_id":25821,"taxonomy":"post_tag","description":"","parent":0,"count":13,"filter":"raw"}],"category_data":[],"product_data":[{"term_id":36551,"name":"ArcGIS Online","slug":"arcgis-online","term_group":0,"term_taxonomy_id":36551,"taxonomy":"product","description":"","parent":0,"count":2419,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=arcgis-online","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/67291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/3841"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=67291"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/67291\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=67291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=67291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=67291"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=67291"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=67291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}