{"id":67471,"date":"2015-05-07T09:00:09","date_gmt":"2015-05-07T09:00:09","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/including-online-demographic-maps-in-your-public-maps-and-apps\/"},"modified":"2018-03-26T21:05:22","modified_gmt":"2018-03-26T21:05:22","slug":"including-online-demographic-maps-in-your-public-maps-and-apps","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps","title":{"rendered":"Including Online Demographic Maps in Your Public Maps and Apps"},"author":6281,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22851,22841,22871],"tags":[22951,24571,26051,40161,23551,22901],"industry":[],"product":[36581,36551,36611],"class_list":["post-67471","blog","type-blog","status-publish","format-standard","hentry","category-national-government","category-local-government","category-state-government","tag-arcgis-content","tag-demographics","tag-lifestyle","tag-living-atlas-of-the-world","tag-location-analytics","tag-national-government","product-arcgis-living-atlas","product-arcgis-online","product-story-maps"],"acf":{"short_description":"In earlier posts, we provided information on how to enable public access to ArcGIS Online premium content such as routing and traffic map...","flexible_content":[{"acf_fc_layout":"content","content":"<p>In earlier posts, we provided information on how to enable public access to ArcGIS Online premium content such as <a href=\"http:\/\/blogs.esri.com\/esri\/arcgis\/2014\/10\/07\/public-access-to-arcgis-online-premium-services\/\">routing and traffic maps<\/a> and other <a href=\"http:\/\/blogs.esri.com\/esri\/arcgis\/2014\/11\/19\/how-to-share-arcgis-online-live-feeds-with-the-public\/\">live feeds<\/a>. This workflow for sharing works well with most ArcGIS Online premium content (such as Landsat 8 and NAIP imagery, various landscape analysis layers, and historical maps), but it is not a solution for our demographic maps, which have all of the map rendering properties built into the map layers and not the underlying services. However, there is now a workflow available that will let you include demographic map layers in your public maps and apps!<\/p>\n<p>Perhaps you would like to include a demographic map layer as part of a map that you publish on your public facing website, without requiring the end users of the map to have their own ArcGIS account. You can create a map that references the demographic map layer using your ArcGIS account. Keep in mind that demographic maps do consume credits so your account will <a href=\"http:\/\/www.arcgis.com\/features\/plans\/credits.html\" target=\"_blank\">consume credits<\/a> for the maps that are requested. However, the credit cost of using these maps is small so you can support thousands of map requests for only a few dollars in credit fees. Below is an example of a demographic map that is set up for public access on a website, this blog.<\/p>\n<p><strong>Median Household Income in the Washington, DC Area<\/strong><br \/>\n[iframe width=&#8221;800&#8243; height=&#8221;500&#8243; frameborder=&#8221;0&#8243; scrolling=&#8221;no&#8221; marginheight=&#8221;0&#8243; marginwidth=&#8221;0&#8243; src=&#8221;http:\/\/esri.maps.arcgis.com\/apps\/Embed\/index.html?webmap=2825c76f96164ccfb6f1b204dbe7ef27&amp;extent=-77.2068,38.783,-76.8271,38.9975&amp;scale=true&amp;legend=true&amp;theme=light&#8221;][\/iframe]<\/p>\n<p>Let&#8217;s review how this map was created and shared. There are four main steps to create and share demographic maps with the public.<\/p>\n<ol>\n<li>Create a map layer with your stored credentials and share with everyone<\/li>\n<li>Create a web map using a demographic map layer that you can update<\/li>\n<li>Update the URL for the demographic map layer to use URL for your layer and share map with everyone<\/li>\n<li>Use the web map in your website or application<\/li>\n<\/ol>\n<p>Sounds simple, right? Well, there is a bit more involved so let&#8217;s go through the details for each step.<\/p>\n<p><span style=\"text-decoration: underline\"><strong>1. Create a map layer with your stored credentials and share with everyone<\/strong><\/span><\/p>\n<p>You will first need to create a new map layer with your stored credentials and share with everyone. Here are the specific steps:<\/p>\n<ul>\n<li><strong>Sign in<\/strong> to ArcGIS Online with your organizational subscription account.<\/li>\n<li>Go to <strong>My Content<\/strong> | select <strong>Add Item<\/strong> | then item is <strong>From the web.<\/strong><\/li>\n<li>Copy and paste in the map service URL for the layer to be shared in the URL field. For example, for the <strong>USA Median Household Income<\/strong> layer featured above (and many other 2015 map layers), the map service URL is: <strong>http:\/\/demographics5.arcgis.com\/arcgis\/rest\/services\/USA_Demographics_and_Boundaries_2015\/MapServer<\/strong>. (You can copy just the URL up to &#8220;\u2026\/MapServer&#8221; part, as shown below.) You can find the URLs in the item descriptions of layers within the <a href=\"http:\/\/www.arcgis.com\/home\/group.html?owner=esri&amp;title=Demographics%20and%20Lifestyle&amp;focus=layers\" target=\"_blank\"><strong>Demographics and Lifestyle group<\/strong><\/a>.<\/li>\n<\/ul>\n<div>\n<figure id=\"attachment_48991\" aria-describedby=\"caption-attachment-48991\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/1_Item_URL_550.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-48991\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/1_Item_URL_550.jpg\" alt=\"Map Service URL in the Item Description for 2015 Median Household Income Layer\" width=\"550\" height=\"94\" \/><\/a><figcaption id=\"caption-attachment-48991\" class=\"wp-caption-text\">Map Service URL in the Item Description for 2015 Median Household Income Layer<\/figcaption><\/figure>\n<\/div>\n<ul>\n<li>After entering the URL, you should be prompted with a Username and Password login because a secure service is detected. Enter the username and password of your org subscription account and select the <strong>Store credentials with service item<\/strong> option (see below). Edit item title and tags, and click <strong>Add Item<\/strong>. The new Map Image Layer item should show a URL in Map Contents like &#8220;<strong>http:\/\/utility.arcgis.com\/<\/strong>usrsvcs\/servers\/&#8230;&#8221;, which you will use later in Step 3.<\/li>\n<\/ul>\n<div>\n<figure id=\"attachment_49036\" aria-describedby=\"caption-attachment-49036\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/1_Add_Item_5502.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49036\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/1_Add_Item_5502.jpg\" alt=\"Create Map Image Layer with Stored Credentials\" width=\"550\" height=\"532\" \/><\/a><figcaption id=\"caption-attachment-49036\" class=\"wp-caption-text\">Create Map Image Layer with Stored Credentials<\/figcaption><\/figure>\n<\/div>\n<ul>\n<li>For the new Map Image Layer item created, click the <strong>Share<\/strong> button and share with <strong>Everyone<\/strong>. Now you have an entry for this service in your organization that can be added to any map and shared publicly.<\/li>\n<li><strong>Important Note<\/strong>: You can restrict usage of this new layer if you&#8217;d like, which is recommended since usage of demographic maps will consume some credits. On the item details page for the layer, go to <strong>Advanced Options<\/strong> | <strong>Limit Usage<\/strong> and you can restrict usage based on rate limit or referrer URL. For example, you can limit the usage to only come from a particular website. For the sample map above, I limited usage to be only from my organizational subscription website, which I will use later in Step 4 to embed the map. \u00a0I&#8217;d recommend adding a referrer URL later in the process after you have confirmed the public map is working well and finalized how it will be shared.<\/li>\n<\/ul>\n<div>\n<figure id=\"attachment_49032\" aria-describedby=\"caption-attachment-49032\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/1_Limit_Usage_5502.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49032\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/1_Limit_Usage_5502.jpg\" alt=\"Limit Usage from Authorized Websites to Control Credit Costs\" width=\"550\" height=\"331\" \/><\/a><figcaption id=\"caption-attachment-49032\" class=\"wp-caption-text\">Limit Usage from Authorized Websites to Control Credit Costs<\/figcaption><\/figure>\n<\/div>\n<p><span style=\"text-decoration: underline\"><strong>2. Create a web map using a demographic map layer that you can update<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px\">The next step is to create a web map using the demographic map layer you want to feature and then make a copy that you can update later.<\/span><\/p>\n<ul>\n<li>Go to <strong>Map<\/strong> | zoom to area of interest | select <strong>Add<\/strong> | select <strong>Browse Esri Map Layers<\/strong> | in Categories menu, select <strong>Demographics &amp; Lifestyle<\/strong> | and click selected thumbnail to <strong>Add layer to map<\/strong>.<\/li>\n<li>You now need to make a copy of the demographic map layer so you have a new layer in your map that you can update later. Click the down arrow next to the layer and select <strong>Copy<\/strong>.<\/li>\n<li>You can now remove the original demographic map layer (click down arrow again and click <strong>Remove<\/strong>) and rename the copied layer still in the map (click down arrow and <strong>Rename<\/strong> | update name and click <strong>OK<\/strong>).<\/li>\n<li>Update the map extent and basemap as desired | click <strong>Save<\/strong> and enter requested info to <strong>Save Map<\/strong>.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\"><strong>3. Update the URL for the demographic map layer to use URL for your layer and share map with everyone<\/strong><\/span><\/p>\n<p>You now have the web map that you want to share with the public but you need to update the Map Service URL for the demographic map layer to use the URL for the Map Image Layer with your stored credentials that you created in Step 1. To do this, there are a couple different tools you can use, such as the <a href=\"http:\/\/www.arcgis.com\/home\/item.html?id=c7a3df4b77f042e09132ebc335f6544f\" target=\"_blank\">ArcGIS Online Assistant<\/a> app, which I will use here.<\/p>\n<ul>\n<li>Open new tab in browser, open the <a href=\"https:\/\/ago-assistant.esri.com\/\" target=\"_blank\">ArcGIS Online Assistant<\/a> app (<a href=\"https:\/\/ago-assistant.esri.com\/\" target=\"_blank\">https:\/\/ago-assistant.esri.com\/<\/a>), and click <strong>Login to get started<\/strong>.<\/li>\n<li>The ArcGIS Online Assistant app will request permission to access your account info. If okay, click <strong>Approve<\/strong> and the app will sign in to your ArcGIS account.<\/li>\n<li>In the <strong>I want to \u2026<\/strong> menu at the top (see below), select <strong>Update the URLs of Services in a Web Map,<\/strong> and click the name of the folder that includes the web map to update (in my example, <strong>Demo<\/strong>).<\/li>\n<\/ul>\n<figure id=\"attachment_48820\" aria-describedby=\"caption-attachment-48820\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/3_ago_assistant_update_7001.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-48820\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/3_ago_assistant_update_7001.jpg\" alt=\"ArcGIS Online Assistant\" width=\"700\" height=\"191\" \/><\/a><figcaption id=\"caption-attachment-48820\" class=\"wp-caption-text\">Use ArcGIS Online Assistant to Update the URL for Demographic Map Layer in Your Web Map<\/figcaption><\/figure>\n<ul>\n<li>Click the name of the web map to update (in my example Median Household Income in Washington, DC) and you will see a list of its contents.\u00a0You will want to update the URL for the demographic map layer in the Operational Layers section.\u00a0Copy and paste the URL for your new Map Image Layer with stored credentials in the URL field, and click <strong>Update<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li>After update, you should see a &#8220;Success!&#8221; message.<\/li>\n<\/ul>\n<figure id=\"attachment_48824\" aria-describedby=\"caption-attachment-48824\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/ago_assistant_success_5501.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-48824\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/04\/ago_assistant_success_5501.jpg\" alt=\"Update URL for the Demographic Layer\" width=\"550\" height=\"368\" \/><\/a><figcaption id=\"caption-attachment-48824\" class=\"wp-caption-text\">Update URL for the Demographic Layer with the URL of Your Map Image Layer with Stored Credentials.<\/figcaption><\/figure>\n<ul>\n<li>Go back to your web map item description and refresh the page. You should see that the URL for the demographic map layer is updated. Open the web map to verify it is working properly.<\/li>\n<li>If the map looks good, click the <strong>Share<\/strong> button and share the map with <strong>Everyone<\/strong>.<\/li>\n<li>To verify the map is working publicly and anonymously, copy and paste the URL into a new browser tab, edit beginning of URL in browser to replace &#8220;<strong>&lt;org&gt;.maps<\/strong>.arcgis.com\/&#8221; with &#8220;<strong>www<\/strong>.arcgis.com\/&#8221; and refresh the page.\u00a0 You should still see the demographic map layer display as expected. You can close this tab to return to the map in your organization site.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\"><strong>4. Use the web map in your website or application<\/strong><\/span><\/p>\n<p>The last step is to use the web map you just created in an application or simply embed it in a website.\u00a0 Applications like the Public Information or Basic Viewer configurable app can be shared publicly with the web map you just created since the credentials are embedded in the web map.<\/p>\n<ul>\n<li>To share the web map, open the web map in the Map Viewer using your ArcGIS account, and click the <strong>Share<\/strong> button on the toolbar.\u00a0You can click the <strong>Embed in Website<\/strong> or <strong>Make a Web Application<\/strong> button and follow the standard steps for sharing.<\/li>\n<li>Use the Embed in Website option to embed the map in a website like this blog.\u00a0 Use the configuration options to customize the map display and then copy and paste the HTML into your website.<\/li>\n<\/ul>\n<figure id=\"attachment_49278\" aria-describedby=\"caption-attachment-49278\" style=\"width: 550px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/05\/4_Embed_Map.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-49278\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/05\/4_Embed_Map.jpg\" alt=\"Select the Configuration Options and then Copy and Paste HTML into Your Website\" width=\"550\" height=\"426\" \/><\/a><figcaption id=\"caption-attachment-49278\" class=\"wp-caption-text\">Select the Configuration Options and then Copy and Paste HTML into Your Website<\/figcaption><\/figure>\n<p>I hope this information helps you take fuller advantage of the premium demographic map layers that are available to you with your ArcGIS Online subscription. You can also use this workflow to publicly share several other premium content layers (such as World Traffic or Current Wind and Weather Conditions) where you want to preserve the map rendering and pop-ups configured in the map layers published by Esri. \u00a0You can discover these layers in the <a title=\"Esri Map Layers group\" href=\"http:\/\/www.arcgis.com\/home\/group.html?owner=esri&amp;title=Esri%20Map%20Layers&amp;sortField=title&amp;sortOrder=asc\" target=\"_blank\">Esri Map Layers group<\/a>; look for the Premium Content icon.<\/p>\n"}],"authors":[{"ID":6281,"user_firstname":"Deane","user_lastname":"Kensok","nickname":"Deane Kensok","user_nicename":"dkensok","display_name":"Deane Kensok","user_email":"dkensok@esri.com","user_url":"","user_registered":"2018-03-02 00:18:09","user_description":"Deane Kensok has been with Esri since 1990 and is currently the ArcGIS Content CTO and a member of the Living Atlas team.  For the past twenty years, Deane has worked on a variety of Internet mapping and data publishing products and projects, which have led to his current work with ArcGIS Online and the Living Atlas.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Deane_Kensok_600-1.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Including Online Demographic Maps in Your Public Maps and Apps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Including Online Demographic Maps in Your Public Maps and Apps\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-26T21:05:22+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps\"},\"author\":{\"name\":\"Deane Kensok\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/2b2c3492ecce757562631a92d76cf317\"},\"headline\":\"Including Online Demographic Maps in Your Public Maps and Apps\",\"datePublished\":\"2015-05-07T09:00:09+00:00\",\"dateModified\":\"2018-03-26T21:05:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"ArcGIS Content\",\"demographics\",\"Lifestyle\",\"Living Atlas of the World\",\"location analytics\",\"National Government\"],\"articleSection\":[\"Government\",\"Local Government\",\"State and Provincial Government\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps\",\"name\":\"Including Online Demographic Maps in Your Public Maps and Apps\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2015-05-07T09:00:09+00:00\",\"dateModified\":\"2018-03-26T21:05:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Including Online Demographic Maps in Your Public Maps and Apps\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/2b2c3492ecce757562631a92d76cf317\",\"name\":\"Deane Kensok\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Deane_Kensok_600-1.jpg\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Deane_Kensok_600-1.jpg\",\"caption\":\"Deane Kensok\"},\"description\":\"Deane Kensok has been with Esri since 1990 and is currently the ArcGIS Content CTO and a member of the Living Atlas team. For the past twenty years, Deane has worked on a variety of Internet mapping and data publishing products and projects, which have led to his current work with ArcGIS Online and the Living Atlas.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/deane-kensok-6596904\/\",\"https:\/\/x.com\/dkensok\"],\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/dkensok\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Including Online Demographic Maps in Your Public Maps and Apps","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps","og_locale":"en_US","og_type":"article","og_title":"Including Online Demographic Maps in Your Public Maps and Apps","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2018-03-26T21:05:22+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps"},"author":{"name":"Deane Kensok","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/2b2c3492ecce757562631a92d76cf317"},"headline":"Including Online Demographic Maps in Your Public Maps and Apps","datePublished":"2015-05-07T09:00:09+00:00","dateModified":"2018-03-26T21:05:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps"},"wordCount":10,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["ArcGIS Content","demographics","Lifestyle","Living Atlas of the World","location analytics","National Government"],"articleSection":["Government","Local Government","State and Provincial Government"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps","name":"Including Online Demographic Maps in Your Public Maps and Apps","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2015-05-07T09:00:09+00:00","dateModified":"2018-03-26T21:05:22+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/national-government\/national-government\/including-online-demographic-maps-in-your-public-maps-and-apps#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"Including Online Demographic Maps in Your Public Maps and Apps"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/2b2c3492ecce757562631a92d76cf317","name":"Deane Kensok","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Deane_Kensok_600-1.jpg","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/06\/Deane_Kensok_600-1.jpg","caption":"Deane Kensok"},"description":"Deane Kensok has been with Esri since 1990 and is currently the ArcGIS Content CTO and a member of the Living Atlas team. For the past twenty years, Deane has worked on a variety of Internet mapping and data publishing products and projects, which have led to his current work with ArcGIS Online and the Living Atlas.","sameAs":["https:\/\/www.linkedin.com\/in\/deane-kensok-6596904\/","https:\/\/x.com\/dkensok"],"url":"https:\/\/www.esri.com\/arcgis-blog\/author\/dkensok"}]}},"text_date":"May 7, 2015","author_name":"Deane Kensok","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/dkensok","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Newsroom-Keyart-Wide-1920-x-1080.jpg","primary_product":"ArcGIS Living Atlas","tag_data":[{"term_id":22951,"name":"ArcGIS Content","slug":"arcgis-content","term_group":0,"term_taxonomy_id":22951,"taxonomy":"post_tag","description":"","parent":0,"count":332,"filter":"raw"},{"term_id":24571,"name":"demographics","slug":"demographics","term_group":0,"term_taxonomy_id":24571,"taxonomy":"post_tag","description":"","parent":0,"count":142,"filter":"raw"},{"term_id":26051,"name":"Lifestyle","slug":"lifestyle","term_group":0,"term_taxonomy_id":26051,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":40161,"name":"Living Atlas of the World","slug":"living-atlas-of-the-world","term_group":0,"term_taxonomy_id":40161,"taxonomy":"post_tag","description":"","parent":0,"count":393,"filter":"raw"},{"term_id":23551,"name":"location analytics","slug":"location-analytics","term_group":0,"term_taxonomy_id":23551,"taxonomy":"post_tag","description":"","parent":0,"count":164,"filter":"raw"},{"term_id":22901,"name":"National Government","slug":"national-government","term_group":0,"term_taxonomy_id":22901,"taxonomy":"post_tag","description":"","parent":0,"count":255,"filter":"raw"}],"category_data":[{"term_id":22851,"name":"Government","slug":"national-government","term_group":0,"term_taxonomy_id":22851,"taxonomy":"category","description":"","parent":0,"count":413,"filter":"raw"},{"term_id":22841,"name":"Local Government","slug":"local-government","term_group":0,"term_taxonomy_id":22841,"taxonomy":"category","description":"","parent":0,"count":557,"filter":"raw"},{"term_id":22871,"name":"State and Provincial Government","slug":"state-government","term_group":0,"term_taxonomy_id":22871,"taxonomy":"category","description":"","parent":0,"count":333,"filter":"raw"}],"product_data":[{"term_id":36581,"name":"ArcGIS Living Atlas","slug":"arcgis-living-atlas","term_group":0,"term_taxonomy_id":36581,"taxonomy":"product","description":"","parent":0,"count":1172,"filter":"raw"},{"term_id":36551,"name":"ArcGIS Online","slug":"arcgis-online","term_group":0,"term_taxonomy_id":36551,"taxonomy":"product","description":"","parent":0,"count":2433,"filter":"raw"},{"term_id":36611,"name":"ArcGIS StoryMaps","slug":"story-maps","term_group":0,"term_taxonomy_id":36611,"taxonomy":"product","description":"","parent":36981,"count":573,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=arcgis-living-atlas","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/67471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/6281"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=67471"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/67471\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=67471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=67471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=67471"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=67471"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=67471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}