{"id":68161,"date":"2015-06-30T07:00:51","date_gmt":"2015-06-30T07:00:51","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/be-an-excel-ninja-with-arcgis-data-enrichment\/"},"modified":"2018-03-26T21:05:49","modified_gmt":"2018-03-26T21:05:49","slug":"be-an-excel-ninja-with-arcgis-data-enrichment","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment","title":{"rendered":"Be An Excel Ninja with ArcGIS Data Enrichment"},"author":5791,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23851,24641,25741,22851,22841,22941,22771,25831,24371,22871,25841,23351,23051],"tags":[25751,25761,27031,25901,24981,23551,27041,25951,25911,22901,22821,26221,24391,29961,23401,23081,23101],"industry":[],"product":[36591,36751,36551,42661],"class_list":["post-68161","blog","type-blog","status-publish","format-standard","hentry","category-data-management","category-defense","category-electric-gas","category-national-government","category-local-government","category-mapping","category-natural-resources","category-petroleum","category-public-safety","category-state-government","category-telecommunications","category-transportation","category-water","tag-arcgis-for-electric","tag-arcgis-for-gas","tag-beginner","tag-excel","tag-hydro","tag-location-analytics","tag-map","tag-microsoft","tag-microsoft-office","tag-national-government","tag-oceans-and-maritime","tag-open-data","tag-public-safety","tag-telecom","tag-transportation","tag-utilities","tag-water-utilities","product-apps","product-esri-maps-office","product-arcgis-online","product-arcgis-solutions"],"acf":{"short_description":"Speed. Power. Effectiveness. Master the art of using Esri Maps for Office to attain all three by enriching your spreadsheets with data.\n\n...","flexible_content":[{"acf_fc_layout":"content","content":"<p><strong>Speed. Power. Effectiveness. Master the art of using Esri Maps for Office to attain all three by enriching your spreadsheets with data.<\/strong><\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/06\/thumbnail1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50928 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2015\/06\/thumbnail1.png\" alt=\"\" width=\"890\" height=\"535\" \/><\/a><\/p>\n<p>Last week we shared how you can <a href=\"https:\/\/medium.com\/@Esri\/supercharge-your-powerpoint-presentations-f3e096e6414f\">supercharge your PowerPoint presentations in under 2 minutes<\/a> using Esri Maps for Office.<\/p>\n<p>Today we show you how you can very quickly benefit from <strong><em>data you probably don\u2019t even know you have, inside Microsoft Excel<\/em><\/strong>. Many people are shocked when they realize Esri Maps for Office opens up this treasure trove of data.<\/p>\n<p>\u00ad\u00ad\u00ad<\/p>\n<p>This secret power is called \u201cdata enrichment\u201d. By that we mean <strong><em>adding new data from another source, to supplement the data you already have in your Excel spreadsheet.<\/em><\/strong><\/p>\n<p>Esri Maps for Office does this with so much speed, power, and effectiveness, the results will make you feel like an Excel Ninja. Check out how it works in this 30-second video.<\/p>\n<iframe  id=\"_ytid_94468\"  width=\"480\" height=\"270\"  data-origwidth=\"480\" data-origheight=\"270\" src=\"https:\/\/www.youtube.com\/embed\/YW93Mh1OWyk?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<p>What just happened there? Esri Maps for Office detects location data you already have in your spreadsheet. You tell it what additional information you want to add \u2013 things like median home value, median age, highest education level, or vehicle ownership \u2013 and it automatically adds that information as new columns in your spreadsheet.<\/p>\n<p>This lets you focus on a key area and rapidly retrieve important information about it. What kind of people live here? What do people like to do in this area? What are their habits and lifestyles? What kind of businesses are in this area? When you have these answers, you can make effective decisions.<\/p>\n<p>This powerful feature is called \u2018Enrich Layer\u2019 in Esri Maps for Office. All you have to do is use it. Before you start, make sure you have added your spreadsheet data onto a map using the \u2018Add Map\u2019 or \u2018From Excel\u2019 buttons. Then:<\/p>\n<iframe  id=\"_ytid_23255\"  width=\"480\" height=\"270\"  data-origwidth=\"480\" data-origheight=\"270\" src=\"https:\/\/www.youtube.com\/embed\/G8rQpQh_1dM?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<p>To try it out for yourself, <a href=\"http:\/\/doc.arcgis.com\/en\/maps-for-office\/\" target=\"_blank\">get Esri Maps for Office now!<\/a><\/p>\n<p>One last note: With great power comes great responsibility. When you enrich your Excel spreadsheets with data, you consume credits from your organization\u2019s ArcGIS account. The more data you add, the more credits you consume. Be sure to coordinate your ninja activities with your ArcGIS Online administrator.<\/p>\n"}],"authors":[{"ID":5791,"user_firstname":"Scott","user_lastname":"Ball","nickname":"Scott Ball","user_nicename":"scottball","display_name":"Scott Ball","user_email":"SBall@esri.com","user_url":"","user_registered":"2018-03-02 00:17:37","user_description":"Scott is a product manager working to make the power of geography accessible to everyone. He spends his time listening to user feedback and working to make ArcGIS Online the best darn SaaS out there.","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/7eb99295948ebcfbcd3c9216bab515df550c5c7df1002631725abf8b99c89cc4?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/7eb99295948ebcfbcd3c9216bab515df550c5c7df1002631725abf8b99c89cc4?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Be An Excel Ninja with ArcGIS Data Enrichment<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be An Excel Ninja with ArcGIS Data Enrichment\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-26T21:05:49+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment\"},\"author\":{\"name\":\"Scott Ball\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/47488611b3c8bf764a72479761613c92\"},\"headline\":\"Be An Excel Ninja with ArcGIS Data Enrichment\",\"datePublished\":\"2015-06-30T07:00:51+00:00\",\"dateModified\":\"2018-03-26T21:05:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment\"},\"wordCount\":8,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"ArcGIS for Electric\",\"ArcGIS for Gas\",\"Beginner\",\"Excel\",\"hydro\",\"location analytics\",\"Map\",\"Microsoft\",\"Microsoft Office\",\"National Government\",\"oceans and maritime\",\"open data\",\"Public safety\",\"Telecom\",\"Transportation\",\"Utilities\",\"water utilities\"],\"articleSection\":[\"Data Management\",\"Defense and Intelligence\",\"Electric &amp; Gas Utilities\",\"Government\",\"Local Government\",\"Mapping\",\"Natural Resources\",\"Petroleum and Pipeline\",\"Public Safety\",\"State and Provincial Government\",\"Telecommunications\",\"Transportation\",\"Water\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment\",\"name\":\"Be An Excel Ninja with ArcGIS Data Enrichment\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2015-06-30T07:00:51+00:00\",\"dateModified\":\"2018-03-26T21:05:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Be An Excel Ninja with ArcGIS Data Enrichment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/47488611b3c8bf764a72479761613c92\",\"name\":\"Scott Ball\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7eb99295948ebcfbcd3c9216bab515df550c5c7df1002631725abf8b99c89cc4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7eb99295948ebcfbcd3c9216bab515df550c5c7df1002631725abf8b99c89cc4?s=96&d=blank&r=g\",\"caption\":\"Scott Ball\"},\"description\":\"Scott is a product manager working to make the power of geography accessible to everyone. He spends his time listening to user feedback and working to make ArcGIS Online the best darn SaaS out there.\",\"sameAs\":[\"www.linkedin.com\/in\/scottmichaelballpm\"],\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/scottball\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Be An Excel Ninja with ArcGIS Data Enrichment","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment","og_locale":"en_US","og_type":"article","og_title":"Be An Excel Ninja with ArcGIS Data Enrichment","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2018-03-26T21:05:49+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment"},"author":{"name":"Scott Ball","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/47488611b3c8bf764a72479761613c92"},"headline":"Be An Excel Ninja with ArcGIS Data Enrichment","datePublished":"2015-06-30T07:00:51+00:00","dateModified":"2018-03-26T21:05:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment"},"wordCount":8,"commentCount":0,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["ArcGIS for Electric","ArcGIS for Gas","Beginner","Excel","hydro","location analytics","Map","Microsoft","Microsoft Office","National Government","oceans and maritime","open data","Public safety","Telecom","Transportation","Utilities","water utilities"],"articleSection":["Data Management","Defense and Intelligence","Electric &amp; Gas Utilities","Government","Local Government","Mapping","Natural Resources","Petroleum and Pipeline","Public Safety","State and Provincial Government","Telecommunications","Transportation","Water"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment","name":"Be An Excel Ninja with ArcGIS Data Enrichment","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2015-06-30T07:00:51+00:00","dateModified":"2018-03-26T21:05:49+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/be-an-excel-ninja-with-arcgis-data-enrichment#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"Be An Excel Ninja with ArcGIS Data Enrichment"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/47488611b3c8bf764a72479761613c92","name":"Scott Ball","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7eb99295948ebcfbcd3c9216bab515df550c5c7df1002631725abf8b99c89cc4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7eb99295948ebcfbcd3c9216bab515df550c5c7df1002631725abf8b99c89cc4?s=96&d=blank&r=g","caption":"Scott Ball"},"description":"Scott is a product manager working to make the power of geography accessible to everyone. He spends his time listening to user feedback and working to make ArcGIS Online the best darn SaaS out there.","sameAs":["www.linkedin.com\/in\/scottmichaelballpm"],"url":"https:\/\/www.esri.com\/arcgis-blog\/author\/scottball"}]}},"text_date":"June 30, 2015","author_name":"Scott Ball","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/scottball","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/08\/Newsroom-Keyart-Wide-1920-x-1080.jpg","primary_product":"Apps","tag_data":[{"term_id":25751,"name":"ArcGIS for Electric","slug":"arcgis-for-electric","term_group":0,"term_taxonomy_id":25751,"taxonomy":"post_tag","description":"","parent":0,"count":95,"filter":"raw"},{"term_id":25761,"name":"ArcGIS for Gas","slug":"arcgis-for-gas","term_group":0,"term_taxonomy_id":25761,"taxonomy":"post_tag","description":"","parent":0,"count":95,"filter":"raw"},{"term_id":27031,"name":"Beginner","slug":"beginner","term_group":0,"term_taxonomy_id":27031,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":25901,"name":"Excel","slug":"excel","term_group":0,"term_taxonomy_id":25901,"taxonomy":"post_tag","description":"","parent":0,"count":20,"filter":"raw"},{"term_id":24981,"name":"hydro","slug":"hydro","term_group":0,"term_taxonomy_id":24981,"taxonomy":"post_tag","description":"","parent":0,"count":204,"filter":"raw"},{"term_id":23551,"name":"location analytics","slug":"location-analytics","term_group":0,"term_taxonomy_id":23551,"taxonomy":"post_tag","description":"","parent":0,"count":164,"filter":"raw"},{"term_id":27041,"name":"Map","slug":"map","term_group":0,"term_taxonomy_id":27041,"taxonomy":"post_tag","description":"","parent":0,"count":32,"filter":"raw"},{"term_id":25951,"name":"Microsoft","slug":"microsoft","term_group":0,"term_taxonomy_id":25951,"taxonomy":"post_tag","description":"","parent":0,"count":28,"filter":"raw"},{"term_id":25911,"name":"Microsoft Office","slug":"microsoft-office","term_group":0,"term_taxonomy_id":25911,"taxonomy":"post_tag","description":"","parent":0,"count":12,"filter":"raw"},{"term_id":22901,"name":"National Government","slug":"national-government","term_group":0,"term_taxonomy_id":22901,"taxonomy":"post_tag","description":"","parent":0,"count":255,"filter":"raw"},{"term_id":22821,"name":"oceans and maritime","slug":"oceans-and-maritime","term_group":0,"term_taxonomy_id":22821,"taxonomy":"post_tag","description":"","parent":0,"count":102,"filter":"raw"},{"term_id":26221,"name":"open data","slug":"open-data","term_group":0,"term_taxonomy_id":26221,"taxonomy":"post_tag","description":"","parent":0,"count":218,"filter":"raw"},{"term_id":24391,"name":"Public safety","slug":"public-safety","term_group":0,"term_taxonomy_id":24391,"taxonomy":"post_tag","description":"","parent":0,"count":204,"filter":"raw"},{"term_id":29961,"name":"Telecom","slug":"telecom","term_group":0,"term_taxonomy_id":29961,"taxonomy":"post_tag","description":"","parent":0,"count":82,"filter":"raw"},{"term_id":23401,"name":"Transportation","slug":"transportation","term_group":0,"term_taxonomy_id":23401,"taxonomy":"post_tag","description":"","parent":0,"count":150,"filter":"raw"},{"term_id":23081,"name":"Utilities","slug":"utilities","term_group":0,"term_taxonomy_id":23081,"taxonomy":"post_tag","description":"","parent":0,"count":219,"filter":"raw"},{"term_id":23101,"name":"water utilities","slug":"water-utilities","term_group":0,"term_taxonomy_id":23101,"taxonomy":"post_tag","description":"","parent":0,"count":147,"filter":"raw"}],"category_data":[{"term_id":23851,"name":"Data Management","slug":"data-management","term_group":0,"term_taxonomy_id":23851,"taxonomy":"category","description":"","parent":0,"count":920,"filter":"raw"},{"term_id":24641,"name":"Defense and Intelligence","slug":"defense","term_group":0,"term_taxonomy_id":24641,"taxonomy":"category","description":"","parent":0,"count":162,"filter":"raw"},{"term_id":25741,"name":"Electric &amp; Gas Utilities","slug":"electric-gas","term_group":0,"term_taxonomy_id":25741,"taxonomy":"category","description":"","parent":0,"count":252,"filter":"raw"},{"term_id":22851,"name":"Government","slug":"national-government","term_group":0,"term_taxonomy_id":22851,"taxonomy":"category","description":"","parent":0,"count":413,"filter":"raw"},{"term_id":22841,"name":"Local Government","slug":"local-government","term_group":0,"term_taxonomy_id":22841,"taxonomy":"category","description":"","parent":0,"count":556,"filter":"raw"},{"term_id":22941,"name":"Mapping","slug":"mapping","term_group":0,"term_taxonomy_id":22941,"taxonomy":"category","description":"","parent":0,"count":2683,"filter":"raw"},{"term_id":22771,"name":"Natural Resources","slug":"natural-resources","term_group":0,"term_taxonomy_id":22771,"taxonomy":"category","description":"","parent":0,"count":263,"filter":"raw"},{"term_id":25831,"name":"Petroleum and Pipeline","slug":"petroleum","term_group":0,"term_taxonomy_id":25831,"taxonomy":"category","description":"","parent":0,"count":85,"filter":"raw"},{"term_id":24371,"name":"Public Safety","slug":"public-safety","term_group":0,"term_taxonomy_id":24371,"taxonomy":"category","description":"","parent":0,"count":280,"filter":"raw"},{"term_id":22871,"name":"State and Provincial Government","slug":"state-government","term_group":0,"term_taxonomy_id":22871,"taxonomy":"category","description":"","parent":0,"count":333,"filter":"raw"},{"term_id":25841,"name":"Telecommunications","slug":"telecommunications","term_group":0,"term_taxonomy_id":25841,"taxonomy":"category","description":"","parent":0,"count":112,"filter":"raw"},{"term_id":23351,"name":"Transportation","slug":"transportation","term_group":0,"term_taxonomy_id":23351,"taxonomy":"category","description":"","parent":0,"count":213,"filter":"raw"},{"term_id":23051,"name":"Water","slug":"water","term_group":0,"term_taxonomy_id":23051,"taxonomy":"category","description":"","parent":0,"count":462,"filter":"raw"}],"product_data":[{"term_id":36591,"name":"Apps","slug":"apps","term_group":0,"term_taxonomy_id":36591,"taxonomy":"product","description":"","parent":0,"count":648,"filter":"raw"},{"term_id":36751,"name":"ArcGIS for Office","slug":"esri-maps-office","term_group":0,"term_taxonomy_id":36751,"taxonomy":"product","description":"","parent":36591,"count":31,"filter":"raw"},{"term_id":36551,"name":"ArcGIS Online","slug":"arcgis-online","term_group":0,"term_taxonomy_id":36551,"taxonomy":"product","description":"","parent":0,"count":2419,"filter":"raw"},{"term_id":42661,"name":"ArcGIS Solutions","slug":"arcgis-solutions","term_group":0,"term_taxonomy_id":42661,"taxonomy":"product","description":"","parent":0,"count":348,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=apps","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/68161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/5791"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=68161"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/68161\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=68161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=68161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=68161"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=68161"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=68161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}