{"id":693022,"date":"2020-01-06T09:36:37","date_gmt":"2020-01-06T17:36:37","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=693022"},"modified":"2020-02-24T07:14:54","modified_gmt":"2020-02-24T15:14:54","slug":"using-graphics-to-enhance-your-storytelling","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-graphics-to-enhance-your-storytelling","title":{"rendered":"Using graphics to enhance your storytelling"},"author":8672,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[37131],"tags":[398132,43391,27881,29041],"industry":[],"product":[36611,380802],"class_list":["post-693022","blog","type-blog","status-publish","format-standard","hentry","category-constituent-engagement","tag-arcgis-storymaps","tag-graphic-design","tag-storytelling","tag-style","product-story-maps","product-arcgis-storymaps"],"acf":{"short_description":"One of the key differences between good stories and great stories is how authors use graphic elements in their stories. ","flexible_content":[{"acf_fc_layout":"content","content":"

 <\/p>\n

Each year we look at hundreds of story maps from authors around the world. One of the distinguishing features between good stories and great stories is how authors use graphic elements to create a unified look and feel. In doing so, they create a harmonized experience that can really resonate with readers.<\/p>\n

Graphic elements like icons, illustrations, and other visual flourishes may seem subtle, but when done correctly, they can make a major impact on a story map. Here are some techniques for using graphics to make your story map more cohesive.<\/p>\n

Graphics create a unified look and feel for your readers.<\/strong><\/h3>\n

Graphic elements help build a rhythm and cadence to a story map, which makes it easier for readers to digest the content of the story. ArcGIS StoryMaps<\/a> has built in content blocks designed specifically for adding graphic elements to stories. The separator block, quote block, and the button block are particularly helpful for doing this.<\/p>\n

 <\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":694822,"id":694822,"title":"blocks","filename":"blocks.png","filesize":13547,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-graphics-to-enhance-your-storytelling\/blocks","alt":"","author":"8672","description":"","caption":"","name":"blocks","status":"inherit","uploaded_to":693022,"date":"2020-01-06 15:12:33","modified":"2020-01-06 15:12:33","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":381,"height":500,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks.png","medium-width":199,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks.png","medium_large-width":381,"medium_large-height":500,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks.png","large-width":381,"large-height":500,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks.png","1536x1536-width":381,"1536x1536-height":500,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks.png","2048x2048-width":381,"2048x2048-height":500,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks-354x465.png","card_image-width":354,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/blocks.png","wide_image-width":381,"wide_image-height":500}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

If these features aren\u2019t enough, try incorporating custom graphics, uploaded as images, into your story map. The most effective graphics have matching aesthetics and tie directly to the content of your narrative.<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":694572,"id":694572,"title":"icons","filename":"icons-1.png","filesize":12642,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-graphics-to-enhance-your-storytelling\/icons-3","alt":"","author":"8672","description":"","caption":"","name":"icons-3","status":"inherit","uploaded_to":693022,"date":"2020-01-05 22:41:00","modified":"2020-01-05 22:41:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2000,"height":220,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1.png","medium-width":464,"medium-height":51,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1.png","medium_large-width":768,"medium_large-height":84,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1.png","large-width":1920,"large-height":211,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1-1536x169.png","1536x1536-width":1536,"1536x1536-height":169,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1.png","2048x2048-width":2000,"2048x2048-height":220,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1-826x91.png","card_image-width":826,"card_image-height":91,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/icons-1-1920x211.png","wide_image-width":1920,"wide_image-height":211}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

 <\/p>\n

Tip: Try creating graphics using .png formats with no background for your graphics and experiment with a variety of sizes in the builder.\u00a0<\/em><\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":693042,"id":693042,"title":"Icon","filename":"Screen-Shot-2019-12-18-at-9.57.50-AM.png","filesize":134663,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-graphics-to-enhance-your-storytelling\/screen-shot-2019-12-18-at-9-57-50-am","alt":"","author":"8672","description":"","caption":"Noerenberg Memorial Gardens by Amanda Huber","name":"screen-shot-2019-12-18-at-9-57-50-am","status":"inherit","uploaded_to":693022,"date":"2020-01-03 15:59:59","modified":"2020-01-07 15:50:39","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1270,"height":872,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM.png","medium-width":380,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM.png","medium_large-width":768,"medium_large-height":527,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM.png","large-width":1270,"large-height":872,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM.png","1536x1536-width":1270,"1536x1536-height":872,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM.png","2048x2048-width":1270,"2048x2048-height":872,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM-677x465.png","card_image-width":677,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/Screen-Shot-2019-12-18-at-9.57.50-AM.png","wide_image-width":1270,"wide_image-height":872}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/061eae64e075465b909fd094a8a0e811"},{"acf_fc_layout":"content","content":"

 <\/p>\n

 <\/p>\n

Graphics elements help reinforce the content of your story <\/strong><\/h3>\n

A simple artistic element or infographic can support what your text is about. These visuals refocus your readers on the text and keep them engaged in your story. Simple graphics like this may seem hard to create but there are lots of graphics libraries that can help get you started. Check out the Noun project<\/a> for instance.<\/p>\n

Note: Be sure to credit authors work when using artwork and monitor any icon library source to make sure their terms and conditions haven’t changed.\u00a0<\/em><\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":693062,"id":693062,"title":"graphic","filename":"graphic.jpg","filesize":183363,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-graphics-to-enhance-your-storytelling\/graphic","alt":"","author":"8672","description":"","caption":"The Geography of Wine by Andrew Patterson & Rachel Stock, Blue Raster","name":"graphic","status":"inherit","uploaded_to":693022,"date":"2020-01-03 16:01:51","modified":"2020-01-07 15:51:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2502,"height":1390,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic.jpg","medium-width":464,"medium-height":258,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic.jpg","medium_large-width":768,"medium_large-height":427,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic.jpg","large-width":1920,"large-height":1067,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic-1536x853.jpg","1536x1536-width":1536,"1536x1536-height":853,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic-2048x1138.jpg","2048x2048-width":2048,"2048x2048-height":1138,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic-826x459.jpg","card_image-width":826,"card_image-height":459,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/graphic-1920x1067.jpg","wide_image-width":1920,"wide_image-height":1067}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/dd22ddbe5a0c433a80e2a75b61065570"},{"acf_fc_layout":"content","content":"

<\/h3>\n

Graphics help your story map stay on brand<\/strong><\/h3>\n

All organizations need their story maps to fit with their organizations visual identity. StoryMaps offers some powerful story customizations built into the tool like adding a logo to your story map. Adding an accent color<\/a> that fits your organizations color palette can help align it with your organizations brand. You can emphasize this brand alignment in your stories by using graphics that match your organization’s design guidelines and color schemes. These graphics will differentiate your story maps from other online content.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":693052,"id":693052,"title":"branding","filename":"branding-scaled.jpg","filesize":244059,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-graphics-to-enhance-your-storytelling\/branding","alt":"","author":"8672","description":"","caption":"Lake Nakuru National Park by Kenya Wildlife Service\n","name":"branding","status":"inherit","uploaded_to":693022,"date":"2020-01-03 16:01:01","modified":"2020-01-07 15:52:16","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1505,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-scaled.jpg","medium-width":444,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-scaled.jpg","medium_large-width":768,"medium_large-height":452,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-scaled.jpg","large-width":1837,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-1536x903.jpg","1536x1536-width":1536,"1536x1536-height":903,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-2048x1204.jpg","2048x2048-width":2048,"2048x2048-height":1204,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-791x465.jpg","card_image-width":791,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/branding-1837x1080.jpg","wide_image-width":1837,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/storymaps.arcgis.com\/stories\/852d0f750470435680942279d3ec1b2a"},{"acf_fc_layout":"content","content":"

 <\/p>\n

Want to add graphics to your next story map?\u00a0Here\u2019s a package of content that\u2019s free to use and is optimized for StoryMaps, Enjoy!<\/p>\n

Mesa Theme<\/a><\/p>\n

Ridgeline Theme<\/a><\/p>\n

Summit Theme<\/a><\/p>\n

Obsidian Theme<\/a><\/p>\n

Download All Content<\/a><\/p>\n

 <\/p>\n

Note: These icons were adapted from the National Park Service public domain symbol library<\/a>. Special thanks to the cartographers, designers, and public land stewards at NPS that are committed to educational, accessible, and open source content.<\/em><\/p>\n"}],"authors":[{"ID":8672,"user_firstname":"Ross","user_lastname":"Donihue","nickname":"Ross Donihue","user_nicename":"rdonihue","display_name":"Ross Donihue","user_email":"rdonihue@esri.com","user_url":"","user_registered":"2018-12-14 18:25:52","user_description":"Ross leads geospatial storytelling content development at Esri, helping users tell stories with maps from conception to publication. He spends his time developing technical workflows, directing projects, and improving geospatial storytelling technology. He\u2019s also a National Geographic Explorer with a background in Environmental Management. When he\u2019s not at his computer, he\u2019s usually in the garden, wandering through the woods, or making something by hand.","user_avatar":""}],"related_articles":[{"ID":677732,"post_author":"8672","post_date":"2020-01-11 14:19:18","post_date_gmt":"2020-01-11 22:19:18","post_content":"","post_title":"Developing successful story map partnerships","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"developing-successful-story-map-partnerships","to_ping":"","pinged":"","post_modified":"2026-03-10 06:33:33","post_modified_gmt":"2026-03-10 13:33:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=677732","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":556882,"post_author":"7211","post_date":"2019-07-03 09:19:28","post_date_gmt":"2019-07-03 16:19:28","post_content":"","post_title":"The new ArcGIS StoryMaps has arrived","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"arcgis-storymaps-has-arrived","to_ping":"","pinged":"","post_modified":"2020-02-19 08:39:36","post_modified_gmt":"2020-02-19 16:39:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=556882","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":690492,"post_author":"7211","post_date":"2019-12-31 08:19:45","post_date_gmt":"2019-12-31 16:19:45","post_content":"","post_title":"Our favorite story maps of 2019","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"our-favorite-story-maps-of-2019","to_ping":"","pinged":"","post_modified":"2020-02-19 08:39:32","post_modified_gmt":"2020-02-19 16:39:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=690492","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/coversmall2.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/01\/coverwide2.jpg"},"yoast_head":"\nUsing graphics to enhance your storytelling<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/constituent-engagement\/using-graphics-to-enhance-your-storytelling\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using graphics to enhance your storytelling\" \/>\n<meta property=\"og:url\" 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