{"id":72941,"date":"2016-07-19T11:13:07","date_gmt":"2016-07-19T11:13:07","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/add-demographics-to-your-datasets-fast\/"},"modified":"2020-05-20T14:29:22","modified_gmt":"2020-05-20T21:29:22","slug":"add-demographics-to-your-datasets-fast","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/mapping\/mapping\/add-demographics-to-your-datasets-fast","title":{"rendered":"Add Demographics to Your Datasets (Fast!)"},"author":6461,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[28051,30591,24571,27651,30101,40161,24581],"industry":[],"product":[36581,36551],"class_list":["post-72941","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-arcgis-online-tip","tag-arcgis-tutorial","tag-demographics","tag-enrich-layers","tag-geoenrichment","tag-living-atlas-of-the-world","tag-smart-mapping","product-arcgis-living-atlas","product-arcgis-online"],"acf":{"short_description":"Did you know that you can add demographics to your existing geographical datasets? Learn how to easily enrich your data.","flexible_content":[{"acf_fc_layout":"content","content":"<p style=\"text-align: left;\" align=\"center\">Did you know that you can add demographics to your existing geographical datasets? Whether you have points, tables, lines, or polygons, demographic data can add value to your analyses. The blog, \u201c<a href=\"https:\/\/blogs.esri.com\/esri\/arcgis\/2016\/04\/26\/make-a-demographic-map-in-5-minutes\/\" target=\"_blank\" rel=\"noopener\">Make a Demographic Map in 5 Minutes<\/a>\u201d, introduced the basics for using the Enrich Layer tool in ArcGIS Online, and introduced the interface of the <a href=\"https:\/\/doc.arcgis.com\/en\/esri-demographics\/reference\/data-browser.htm\" target=\"_blank\" rel=\"noopener\">Data Browser<\/a>. Now, we will see additional ways this technique can be applied, using the same underlying process, and still only taking minutes to complete. <!--more-->Each method produces a new layer within your \u201cMy Content\u201d which can be used throughout the ArcGIS platform. To get started, <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/share-maps\/publish-features.htm#ESRI_SECTION1_94021BE7D875474681DAD20D05A90AF6\" target=\"_blank\" rel=\"noopener\">publish your layer to ArcGIS Online<\/a> using your organizational account.<\/p>\n<p><strong>Points<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Scenario: You have point data for hospitals in your area. You need to know how many low-income households are within a 5-minute drive for each of these hospitals.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66368 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Houston-Hospitals.png\" alt=\"\" width=\"687\" height=\"666\" \/><\/p>\n<ul>\n<li>Analysis &gt;&gt; Data Enrichment &gt;&gt; Enrich Layer &gt;&gt; Choose your point layer<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66369 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/enrich.png\" alt=\"\" width=\"369\" height=\"149\" \/><\/span><\/div>\n<ul>\n<li>Select Variables (try searching for \u2018poverty\u2019 to find variables related to low-income households. The ACS (American Community Survey) <a href=\"http:\/\/www.census.gov\/topics\/income-poverty\/poverty.html\" target=\"_blank\" rel=\"noopener\">calculates poverty thresholds<\/a> based on size of family and number of children)<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66370 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Poverty_Variables.png\" alt=\"\" width=\"719\" height=\"479\" \/><\/span><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66372 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Variables_2.png\" alt=\"\" width=\"546\" height=\"289\" \/><\/div>\n<ul>\n<li>Define an area to enrich. The options are:<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66373 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/options.png\" alt=\"\" width=\"275\" height=\"326\" \/><\/span><\/div>\n<p>For this scenario, Drive time &gt;&gt; 5 minutes &gt;&gt; Choose \u201cReturn result as bounding area\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66374 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/Hospital-Drive-Time.jpg\" alt=\"\" width=\"407\" height=\"175\" \/><\/p>\n<ul>\n<li>Choose a layer name and folder &gt;&gt;&gt; Run Analysis<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66375 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/result.png\" alt=\"\" width=\"371\" height=\"116\" \/><\/span><\/div>\n<ul>\n<li>A new layer will appear with demographics added to your existing data<\/li>\n<li>Select the variable(s) you want to explore within the \u201cChange Style\u201d option<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66376 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Houston-Map.png\" alt=\"\" width=\"740\" height=\"624\" \/><\/span><\/div>\n<p><em>Tip: If you are looking for hospital points in the US, there is a map available in the <\/em><a href=\"http:\/\/doc.arcgis.com\/en\/living-atlas\" target=\"_blank\" rel=\"noopener\"><em>Living Atlas\u00a0of the World<\/em><\/a><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Lines<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Scenario: You have linear data for the LA Marathon route. You need to know how many retail businesses are within a mile of that route so that you can assess the impact of this event.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66378 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/LA-Marathon.jpg\" alt=\"\" width=\"877\" height=\"511\" \/><\/p>\n<ul>\n<li>Analysis &gt;&gt; Data Enrichment &gt;&gt; Enrich Layer &gt;&gt; Choose your marathon route<\/li>\n<\/ul>\n<ul>\n<li>Select Variables (the \u201cBusiness\u201d Data Collection is full of variables about businesses, employees, and sales for different NAICS\/SIC codes)<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66379 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/Marathon-Variables.jpg\" alt=\"\" width=\"367\" height=\"287\" \/><\/span><\/div>\n<ul>\n<li>Define the area you want to enrich (starting to see a pattern?)<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66380 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/Marathon-distance.jpg\" alt=\"\" width=\"361\" height=\"172\" \/><\/span><\/div>\n<ul>\n<li>Choose a layer name and folder &gt;&gt;&gt; Run Analysis<\/li>\n<li>Select the variable you want to explore within the \u201cChange Style\u201d option<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66381 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/Marathon-route.jpg\" alt=\"\" width=\"979\" height=\"519\" \/><\/span><\/div>\n<p><strong>Excel\/CSV<\/strong><\/p>\n<p><span style=\"text-decoration: underline;\">Scenario: You have a table of possible locations for a new grocery store. You need to know information about the income of the people living near these addresses so that you can select an ideal location.<\/span><\/p>\n<ul>\n<li>Convert your table to csv format if it is not already. It needs to include a field with <a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/reference\/csv-gpx.htm\" target=\"_blank\" rel=\"noopener\">geographic reference<\/a> in order to be added to the map.<\/li>\n<li>Drag\/drop your csv file straight into the map within ArcGIS Online. The locations will be geocoded onto the map based on your geographic field.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66382 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/gif.gif\" alt=\"\" width=\"500\" height=\"291\" \/><\/p>\n<ul>\n<li>Analysis &gt;&gt; Data Enrichment &gt;&gt; select the point layer you just created<\/li>\n<li>Select Variables (check out the \u201cIncome\u201d Data Collection)<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66383 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Income_Variables.png\" alt=\"\" width=\"399\" height=\"290\" \/><\/span><\/div>\n<ul>\n<li>Define the area to enrich around your location<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66384 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/walk-time-to-grocery-stores.jpg\" alt=\"\" width=\"400\" height=\"216\" \/><\/span><\/div>\n<ul>\n<li>Choose a layer name and folder &gt;&gt;&gt; Run Analysis<\/li>\n<li>Select the variable you want to explore within the \u201cChange Style\u201d option<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66430 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Grocery_Income_Map-1.png\" alt=\"\" width=\"759\" height=\"518\" \/><\/li>\n<\/ul>\n<p><em>Tip: you can also do this in <\/em><a href=\"http:\/\/www.esri.com\/software\/maps-for-office\"><em>Maps for Office<\/em><\/a><em> and share your layer to ArcGIS Online<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>Polygons<\/strong> (this was covered in the previous blog, but let\u2019s take a quick look at the process again)<\/p>\n<p><span style=\"text-decoration: underline;\">Scenario: You have a boundary of your company\u2019s service area, and you need to know how many people live in the area, and how much growth will happen in the next 5 years<\/span><\/p>\n<ul>\n<li>Analysis &gt;&gt; Data Enrichment &gt;&gt; select your polygon layer as the input<\/li>\n<li>Select Variables (There are 5-year estimates for some variables, such as population)<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px; line-height: 24px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66385 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/03\/Income_Variables.png\" alt=\"\" width=\"429\" height=\"285\" \/><\/span><\/div>\n<ul>\n<li>Choose a layer name and folder &gt;&gt;&gt; Run Analysis<\/li>\n<li>Select the variable you want to explore within the \u201cChange Style\u201d option<\/li>\n<\/ul>\n<p><em>\u00a0<\/em><\/p>\n<p style=\"text-align: left;\"><em>Tip: Need your data in ArcMap? Once you enrich your data layer, you can <\/em><a href=\"https:\/\/doc.arcgis.com\/en\/arcgis-online\/share-maps\/use-hosted-layers.htm#GUID-47A1D795-B330-45D7-89F7-9203A99E6924\" target=\"_blank\" rel=\"noopener\"><em>open it in ArcMap<\/em><\/a><em> using different data formats!<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n"}],"related_articles":[{"ID":71741,"post_author":"6461","post_date":"2018-12-16 10:30:49","post_date_gmt":"2018-12-16 18:30:49","post_content":"","post_title":"Make a Demographic Map in 5 Minutes","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"make-a-demographic-map-in-5-minutes","to_ping":"","pinged":"","post_modified":"2020-05-20 14:27:59","post_modified_gmt":"2020-05-20 21:27:59","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/make-a-demographic-map-in-5-minutes\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":82551,"post_author":"6461","post_date":"2018-02-12 16:00:45","post_date_gmt":"2018-02-12 16:00:45","post_content":"","post_title":"New to the Living Atlas - Firefly Demographics","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"new-to-the-living-atlas-firefly-demographics","to_ping":"","pinged":"","post_modified":"2020-05-20 14:28:03","post_modified_gmt":"2020-05-20 21:28:03","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/new-to-the-living-atlas-firefly-demographics\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":74411,"post_author":"6461","post_date":"2016-12-01 13:02:15","post_date_gmt":"2016-12-01 13:02:15","post_content":"","post_title":"How to Smart Map in 3 Easy Steps","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"how-to-smart-map-in-3-easy-steps","to_ping":"","pinged":"","post_modified":"2020-05-20 14:29:22","post_modified_gmt":"2020-05-20 21:29:22","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/how-to-smart-map-in-3-easy-steps\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/CardImage.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2016\/07\/HeroImage.png","authors":[{"ID":6461,"user_firstname":"Lisa","user_lastname":"Berry","nickname":"Lisa Berry","user_nicename":"lisa_berry","display_name":"Lisa Berry","user_email":"LBerry@esri.com","user_url":"","user_registered":"2018-03-02 00:18:23","user_description":"I am a Principal GIS Engineer and ArcGIS Living Atlas Evangelist at Esri. I promote all things Living Atlas, ArcGIS Online, ArcGIS Arcade, Smart Mapping, python, and cartography. I also specialize in socioeconomic and demographic datasets within Living Atlas, and how to visualize them.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2025\/05\/UC-2024-Plenary-213x200.png' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Add Demographics to Your Datasets (Fast!)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/mapping\/mapping\/add-demographics-to-your-datasets-fast\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add Demographics to Your Datasets (Fast!)\" \/>\n<meta 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