{"id":75431,"date":"2017-02-08T09:07:18","date_gmt":"2017-02-08T09:07:18","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/introducing-a-human-geography-basemap\/"},"modified":"2018-07-05T13:12:20","modified_gmt":"2018-07-05T20:12:20","slug":"introducing-a-human-geography-basemap","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/mapping\/mapping\/introducing-a-human-geography-basemap","title":{"rendered":"Introducing a Human Geography Basemap"},"author":4491,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[22951,23171,33541],"industry":[],"product":[36551],"class_list":["post-75431","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-arcgis-content","tag-basemaps","tag-vector-basemaps","product-arcgis-online"],"acf":{"short_description":"Updated December 8, 2017:\u00a0 The Esri Vector Basemaps were recently updated to a new version (v2). The best way to access them in ArcGIS O...","flexible_content":[{"acf_fc_layout":"content","content":"<p><strong>Updated December 8, 2017:<\/strong>\u00a0 The Esri Vector Basemaps were recently updated to a new version (v2). The best way to access them in ArcGIS Online is through the Esri owned\u00a0<a href=\"http:\/\/www.arcgis.com\/home\/group.html?id=30de8da907d240a0bccd5ad3ff25ef4a\" target=\"_blank\" rel=\"noopener\">Vector Basemaps group<\/a>, which contains the latest set of web maps and tile layers. See\u00a0<a href=\"https:\/\/blogs.esri.com\/esri\/arcgis\/?p=90679\" target=\"_blank\" rel=\"noopener\">What\u2019s New in Esri Vector Basemaps (December 2017)<\/a>\u00a0for information related to this update.<\/p>\n<p>&#8212;<\/p>\n<p>Esri just released a new sample vector basemap that is built specifically to make maps of subjects related to human geography. Just as the Topographic Basemap supports so many wonderful maps that require topography on a colorful basemap, the <a href=\"http:\/\/www.arcgis.com\/home\/webmap\/viewer.html?webmap=3582b744bba84668b52a16b0b6942544\">Human Geography Basemap<\/a> is likewise tailored to make maps of human geography better.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74135\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_1.jpg\" alt=\"\" width=\"600\" height=\"393\" \/><\/a><\/p>\n<p>Human geography maps include thematic maps of statistical data, demographics, etc.<\/p>\n<p>Originally the map was built to support our <a href=\"https:\/\/blogs.esri.com\/esri\/arcgis\/2017\/01\/17\/replacing-the-sample-atlas-application\/\">sample story map atlases<\/a>. It has similarities to the Light Gray Canvas map (it could be mistaken for it at first), but there are some very specific differences in the way that it is constructed.<\/p>\n<p>Think of the map as modular. It consists of 3 separate vector tile layers, designed to work together, but available separately if you want to use them in a different context.\u00a0 All are grayscale.<\/p>\n<p><strong>The Label Layer<\/strong><\/p>\n<p>This is built as a reference layer (it sits on top of your work), and includes labels for administrative areas, cities, towns and neighborhoods,and street names at larger scales. All labels have pale gray haloes to help them stand out without overpowering the other information.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_layers_label.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74143\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_layers_label.jpg\" alt=\"\" width=\"400\" height=\"256\" \/><\/a><\/p>\n<p><strong>The Detail layer<\/strong><\/p>\n<p>This is also built as a reference layer, and includes all line and polygon features: larger water polygons, administrative boundaries, road and highways. All symbols are very dark, to allow for a significant amount of transparency, which you can apply yourself. Think of 60% as a good starting point, then adjust it to suit your particular map.<\/p>\n<p><strong><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_layers_detail.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74144\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_layers_detail.jpg\" alt=\"\" width=\"400\" height=\"256\" \/><\/a><\/strong><\/p>\n<p><strong>The Base layer<\/strong><\/p>\n<p>This is effectively a blank canvas, although the land areas are shown in a very pale gray to give it some substance.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_layers_base.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74145\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_layers_base.jpg\" alt=\"\" width=\"400\" height=\"256\" \/><\/a><\/p>\n<p>The final structure of a typical map is this:<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_stack.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-74146\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/Basemap_stack.jpg\" alt=\"\" width=\"600\" height=\"316\" \/><\/a><\/p>\n<p>The combination of these three layers should provide the map with strong contextual detail, without upsetting the visual coherence of your information. As with all of our vector basemaps, the layers we provide are only a starting point. We would encourage you to customize them to suit your particular needs on a project.<\/p>\n"}],"authors":[{"ID":4491,"user_firstname":"Andrew","user_lastname":"Skinner","nickname":"Andrew Skinner","user_nicename":"askinner","display_name":"Andy Skinner","user_email":"ASkinner@esri.com","user_url":"","user_registered":"2018-03-02 00:16:04","user_description":"Andy is a Cartographic Designer who has been building maps for 50 years. He has been working with Esri in Redlands for 16 years, most recently on the creation of some of Esri's vector basemaps, and the development of color ramps for ArcGIS Online. Prior to Esri, he was Manager of Cartographic Design at Rand McNally, and before that a Senior Cartographer at GeoSystems\/MapQuest. He is originally from England, and worked for a number of years at what is now the University of Derby before moving to the USA. Andy can be contacted at: askinner@esri.com","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/CartoonMe_2017_lr.png' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/02\/HumanGeographyBAsemap.png","wide_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing a Human Geography Basemap<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/mapping\/mapping\/introducing-a-human-geography-basemap\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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