{"id":79811,"date":"2017-10-03T14:27:38","date_gmt":"2017-10-03T14:27:38","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/end-of-the-line-using-personal-narratives-and-video-in-story-maps\/"},"modified":"2018-04-25T15:00:48","modified_gmt":"2018-04-25T15:00:48","slug":"end-of-the-line-using-personal-narratives-and-video-in-story-maps","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/local-government\/transportation\/end-of-the-line-using-personal-narratives-and-video-in-story-maps","title":{"rendered":"End of the Line: How to Use Personal Narratives and Video in Story Maps"},"author":7201,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22841,22941,23351],"tags":[26451,32631,43361,43351,43341],"industry":[],"product":[36611],"class_list":["post-79811","blog","type-blog","status-publish","format-standard","hentry","category-local-government","category-mapping","category-transportation","tag-cartography","tag-community-engagement","tag-interviews","tag-journalism","tag-videography","product-story-maps"],"acf":{"short_description":"A story about commuters using the Washington, D.C. public transit system was a novel direction for Story Maps. Although the Story Maps te...","flexible_content":[{"acf_fc_layout":"content","content":"<p>A story about commuters using the Washington, D.C. public transit system was a novel direction for Story Maps. Although the Story Maps team has done a cartobiography in the past about Mary Edwards Walker, End of the Line is a slightly different experiment wherein the data situates the narrative while serving an <em>ancillary<\/em> rather than leading role.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/10\/TransitIdeacon.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-87950 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/10\/TransitIdeacon-1024x727.png\" alt=\"\" width=\"640\" height=\"454\" \/><\/a><\/p>\n<address>End of the Line combines video, personal narratives, and data to focus and contextualize its subject<\/address>\n<p>&nbsp;<\/p>\n<p>The upshot is that End of the Line forwards the personal narratives of its two subjects; it <em>humanizes<\/em> an otherwise large and impersonal topic: public transit. Meanwhile, the consistent use of <strong>videos<\/strong> and <strong>interviews<\/strong> contextualized by <strong>data<\/strong> makes for a rich multimedia experience that ensures the personal biographies emerge front and center. We chose this approach because:<\/p>\n<ul>\n<li>the topic is fundamentally geographic;<\/li>\n<li>many cities are facing similar\u2014and similarly vast\u2014problems with their public transit systems; and<\/li>\n<li>by focusing on transit\u2019s human elements, we could expand upon and personalize a discussion which is often dominated by talk of policy and finance.<\/li>\n<\/ul>\n<p>The result: A Story Map Cascade that follows the narrative threads of Raheem and Sharon, and uses those threads to \u201creveal\u201d pieces of data along the way: Washington, D.C.\u00a0<strong><a href=\"http:\/\/opendata.dc.gov\/datasets?q=public%20transit\">transit networks<\/a><\/strong>, Zillow\u00a0<strong><a href=\"https:\/\/www.zillow.com\/research\/data\/\">home values<\/a><\/strong>, LEHD\u00a0<strong><a href=\"https:\/\/lehd.ces.census.gov\/data\/\">job locations<\/a><\/strong>, and Esri Demographics\u00a0<strong><a href=\"https:\/\/story.maps.arcgis.com\/home\/item.html?id=7f6c20c3e1984310961fae7c313f152a\">income levels<\/a><\/strong>.<strong>\u00a0<\/strong>In the process, the story creates a rhythm as it cycles between <strong>personal accounts<\/strong> and <strong>maps<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/10\/TransitDevices.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-87954 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/10\/TransitDevices-1024x567.png\" alt=\"\" width=\"640\" height=\"354\" \/><\/a><\/p>\n<address>Creating a rhythm of personal narratives, multimedia, and maps makes a story engaging and memorable<\/address>\n<p>&nbsp;<\/p>\n<p>This approach allows two useful turns in the storytelling and user experience:<\/p>\n<ul>\n<li>The personal narratives form a plot line that feels <em>authentic<\/em> and that readers can recognize\u2014there\u2019s no need to make up a story because the plot is inbuilt by real people relating real experiences;<\/li>\n<li>A diversity of multimedia engages our readers\u2014they don&#8217;t just glance over the information, but are better enabled to\u00a0<em>retain<\/em> it.<\/li>\n<\/ul>\n<h3><strong>The Participants<\/strong><\/h3>\n<p>A story that leans on personal narratives requires compelling characters\u2014finding participants that fit the topic is essential. This does not mean that we needed to identify the most extroverted or charismatic person in the room. On the contrary, sometimes the most compelling or insightful storyteller can be the quietest.<\/p>\n<p>To get started we reached out to two community organizing nonprofits, Americans for Transit and Metro IAF, to help us identify participants. Working in the Washington, D.C. area on the topic of public transit, these organizations served as our local experts\u2014they saved us <em>time<\/em> by already having a<em>\u00a0<\/em><strong>list of local contacts<\/strong> on hand, and improved the <em>quality<\/em> of our story by knowing the <strong>best-suited participants<\/strong>.<\/p>\n<p>When we connected with a potential participant, we looked for those who were <em>interested<\/em>, <em>honest<\/em>, <em><span style=\"color: #000000;\">self-reflective<\/span><\/em>, and <em>convincing<\/em> when they related their experiences. As such, sending <strong>introductory emails<\/strong> and conducting <strong>preliminary phone calls<\/strong> were essential before holding a full <strong>in-person interview<\/strong>.<\/p>\n<h3><strong>The Videos<\/strong><\/h3>\n<p>To fully understand our subjects\u2019 stories, we shadowed both Raheem and Sharon on one of their commutes, recording <strong>video<\/strong> and <strong>audio<\/strong> along the way. Each of these rides was followed by a <strong>sit-down interview<\/strong> in which we talked through details of the commute. From there, snippets of the conversation were sorted by the broad conversation topics that came across in the interviews: the state of the<strong> metro system<\/strong>, commuting<strong> logistics<\/strong>, <strong>cost of living<\/strong>, lack of<strong> transit alternatives<\/strong>, and a desire for a more <strong>community-focused system<\/strong>.\u00a0These topics became the foundation on which the video elements of the story were built.<\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/10\/DSC_0017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-87959 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/10\/DSC_0017-1024x682.jpg\" alt=\"\" width=\"640\" height=\"426\" \/><\/a><\/p>\n<address>Story Maps content producer and videographer, Hannah, captures a detail shot during filming<\/address>\n<p>&nbsp;<\/p>\n<p>Ultimately, these videos provided a punchy warm-up for the reader, introducing them to the issues in a personal, relatable manner before diving deeper into the data in subsequent sections.<\/p>\n<h3><strong>The Maps<\/strong><\/h3>\n<p>In emphasizing personal narratives, it was important to subdue the visual weight of the maps and data:<\/p>\n<ul>\n<li>Esri&#8217;s\u00a0<strong><a href=\"https:\/\/story.maps.arcgis.com\/home\/item.html?id=1b243539f4514b6ba35e7d995890db1d\">World\u00a0Hillshade<\/a><\/strong> image service (set to mostly transparent) and a National Hydrography Dataset (NHD) Washington, D.C.\u00a0<strong><a href=\"https:\/\/nhd.usgs.gov\/data.html\">waterbodies layer<\/a><\/strong> provided enough reference to orient the user, but not overwhelm in color or detail.<\/li>\n<li>At the same time, in talking about transit, we needed to show the regional transportation infrastructure. Here, the <strong><a href=\"https:\/\/story.maps.arcgis.com\/home\/item.html?id=87fcdf91a0f14e4a9fda40a763c6f2b8\">World Light Gray Reference<\/a><\/strong> layer from Esri&#8217;s <strong><a href=\"https:\/\/story.maps.arcgis.com\/home\/item.html?id=5dd75c1a544b46c3af01ba5736bfdfa0\">Light Gray Canvas<\/a><\/strong> vector tile basemap (also mostly transparent) added sufficient detail.<\/li>\n<li>To highlight the main data under discussion, we settled on a palette of <strong>blues<\/strong>, <strong>purples<\/strong>, and <strong>oranges<\/strong>\u2014all inspired by colors familiar to any D.C. Metro rider.<\/li>\n<\/ul>\n<div><span style=\"font-size: 16px;\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/10\/2017-10-05_1712.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-88031 noIMGBackground aligncenter\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/10\/2017-10-05_1712-1024x554.png\" alt=\"\" width=\"640\" height=\"346\" \/><\/a><\/span><\/div>\n<address>A palette of reds, purples, and blues used to style median income, job locations, and the D.C. transit network<\/address>\n<p>&nbsp;<\/p>\n<h3><strong>Resources<\/strong><\/h3>\n<ul>\n<li>Don&#8217;t miss the original story, <a href=\"https:\/\/storymaps.esri.com\/stories\/2017\/dc-transit\/\">End of the Line: Public Transit in Washington, D.C.<\/a>, built using the <a href=\"https:\/\/storymaps.arcgis.com\/en\/app-list\/cascade\/\">Story Map Cascade<\/a> app.<\/li>\n<li>The Esri Story Maps teams&#8217; cartobiography about <a href=\"http:\/\/storymaps.esri.com\/stories\/2016\/mary-edwards-walker\/\">Mary Edwards Walker<\/a>.<\/li>\n<li><a href=\"http:\/\/www.americansfortransit.org\/\">Americans for Transit<\/a> website<\/li>\n<li><a href=\"http:\/\/metro-iaf.org\/\">Metro IAF<\/a> website<\/li>\n<\/ul>\n"}],"authors":[{"ID":7201,"user_firstname":"Greyson","user_lastname":"Harris","nickname":"grey9005","user_nicename":"grey9005","display_name":"Greyson H.","user_email":"GHarris@esri.com","user_url":"","user_registered":"2018-03-02 00:19:26","user_description":"An anthropologist focused on community engagement, citizen mapping, and applied ethnography, Greyson researches and designs dynamic, multimedia stories for ArcGIS StoryMaps.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/12\/GAB-20171125-127_1-150x150.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"},{"ID":7211,"user_firstname":"Hannah","user_lastname":"Wilber","nickname":"hwilber.storymaps","user_nicename":"hwilber-storymaps","display_name":"Hannah Wilber","user_email":"HWilber@esri.com","user_url":"","user_registered":"2018-03-02 00:19:27","user_description":"Upstate NY transplant. Former content creator for Esri's StoryMaps team. Fascinated by how storytelling affects the human brain. Lover of conservation. Overly proud dog mom.","user_avatar":"<img data-del=\"avatar\" src='https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/17265216_10113217109268964_8718639653559646517_n.jpg' class='avatar pp-user-avatar avatar-96 photo ' height='96' width='96'\/>"}],"related_articles":[{"ID":160211,"post_author":"7221","post_date":"2018-04-25 12:39:50","post_date_gmt":"2018-04-25 12:39:50","post_content":"","post_title":"Memory, history, and place: exploring personal geographies","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"memory-history-and-place-exploring-personal-geographies","to_ping":"","pinged":"","post_modified":"2020-02-25 10:43:23","post_modified_gmt":"2020-02-25 18:43:23","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=160211","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":80121,"post_author":"7231","post_date":"2017-10-23 20:00:34","post_date_gmt":"2017-10-23 20:00:34","post_content":"","post_title":"Oral History Mapping with ArcGIS Online","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"oral-history-mapping-with-arcgis-online","to_ping":"","pinged":"","post_modified":"2018-04-20 19:59:02","post_modified_gmt":"2018-04-20 19:59:02","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/oral-history-mapping-with-arcgis-online\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":72931,"post_author":"5441","post_date":"2016-07-12 11:45:28","post_date_gmt":"2016-07-12 11:45:28","post_content":"","post_title":"Tips for creating a great Cascade story map","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tips-for-creating-a-great-cascade-story-map","to_ping":"","pinged":"","post_modified":"2021-04-29 08:26:05","post_modified_gmt":"2021-04-29 15:26:05","post_content_filtered":"","post_parent":0,"guid":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/tips-for-creating-a-great-cascade-story-map\/","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":false,"wide_image":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>End of the Line: How to Use Personal Narratives and Video in Story Maps<\/title>\n<meta name=\"robots\" content=\"index, follow, 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