{"id":80431,"date":"2017-11-22T09:25:43","date_gmt":"2017-11-22T09:25:43","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-continuing-evolution-of-mapmaking\/"},"modified":"2018-05-09T17:17:09","modified_gmt":"2018-05-09T17:17:09","slug":"the-continuing-evolution-of-mapmaking","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-continuing-evolution-of-mapmaking","title":{"rendered":"The Continuing Evolution of Mapmaking"},"author":7391,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[],"tags":[37091,27911],"industry":[],"product":[],"class_list":["post-80431","blog","type-blog","status-publish","format-standard","hentry","tag-the-arcgis-book","tag-tutorial"],"acf":{"short_description":"By Clint Brown and Christian Harder.\r\n\r\nSince the earliest recorded human history, maps have served to preserve and transmit geographic dat...","flexible_content":[{"acf_fc_layout":"content","content":"<p>Since the earliest recorded human history, maps have served to preserve and transmit geographic data by means of a visual representation. As such, they appeal to both the creative and logical aspects of our thinking; they\u2019re artistic but also logically organized around location.<!--more--><\/p>\n<p style=\"text-align: center;\"><em><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/11\/02-fig-2-2a-v2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-89903 noIMGBackground\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/11\/02-fig-2-2a-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/em><\/p>\n<p align=\"center\"><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt87vs\"><em>This 2,500-year-old Babylonian clay map<\/em><\/a><em> shows a plot of land in a river valley between two hills. Inscriptions record the owner of the 12-hectare parcel as a person named Azala.<\/em><\/p>\n<p>The best maps unlock the full potential of the underlying data. Although the makers of the examples on this page weren\u2019t likely thinking about their knowledge of landownership or safe harbors as data, this information was valuable enough to commit to capturing in their respective maps. Although this book is primarily about modern digital interactive maps, it\u2019s practical and inspiring to recognize that good maps utilize information design principles that have been evolving for centuries.<span style=\"text-align: center;\">\u00a0<\/span><\/p>\n<p align=\"center\"><em><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/11\/dt87w2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-89904\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/11\/dt87w2-1024x654.jpg\" alt=\"\" width=\"640\" height=\"408\" \/><\/a>This 1584 map of the waters off coastal Portugal<\/em><em> contains a wealth of invaluable geographic information for mariners (such as sailing directions and the locations of harbors). The nautical atlas where it first appeared was the first of its kind, and an immediate commercial success. Modern sailors, while equipped with more accurate (and up-to-date) depictions, can still appreciate the critical value of the information, as well as the aesthetic beauty of its presentation.<\/em><\/p>\n<p>Online maps can also provide the same powerful emotional and visual appeal of the great, printed maps. The age-old idea of information arranged spatially and thoughtfully presented for an intended audience will always be the guiding philosophy behind the work of geographic storytellers.<span style=\"text-align: center;\">\u00a0<\/span><\/p>\n<p align=\"center\"><em><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/11\/02-fig-2-2c-v2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-89905\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/11\/02-fig-2-2c-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a>This map of daytime population patterns<\/em><em> is effective because (A) it simply conveys several related datasets (predominance of workforce versus home daytime population), (B) it is multiscale with total US coverage, (C) it is interactive and can be \u201cclicked through\u201d to uncover more detailed information, and (D) it makes effective use of bright spot colors displayed on a muted but still readable basemap.<\/em><\/p>\n<p>Successful maps work because they present some piece of geographic information in ways that illuminate, elevate, distinguish, intrigue, inspire, and promote fresh perspectives or points of view.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/11\/02-fig-2-2d-v2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-89906\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/11\/02-fig-2-2d-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p align=\"center\"><em>The Matanuska-Susitna Basin has a complex geography and dense hydrologic network of streams, rivers, and lakes. <\/em><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt87w4\"><em>This map<\/em><\/a><em> works by employing important techniques to present a striking view of the entire area.<\/em><\/p>\n<p align=\"center\">&#8212;&#8211;<\/p>\n<p><em>This post is excerpted from <\/em>The ArcGIS Book, Second Edition: 10 Big Ideas about Applying The Science of Where<em>, by Christian Harder and Clint Brown.<\/em><em>\u00a0The twin goals of this book are to open your eyes to what is now possible with Web GIS, and then spur you into action by putting the technology and deep data resources in your hands. The book is available through <\/em><a href=\"https:\/\/www.amazon.com\/dp\/1589484878\/\" target=\"_blank\" rel=\"noopener\"><em>Amazon.com<\/em><\/a><em> and other booksellers, and is also available at <\/em><a href=\"http:\/\/www.thearcgisbook.com\/\" target=\"_blank\" rel=\"noopener\"><em>TheArcGISBook.com<\/em><\/a><em> for free.<\/em><\/p>\n"}],"authors":[{"ID":7391,"user_firstname":"","user_lastname":"","nickname":"esripressbloggers","user_nicename":"esripressbloggers","display_name":"Esri Press Team","user_email":"esripressbloggers@esri.com","user_url":"","user_registered":"2018-03-21 18:21:17","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Card.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Header.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Continuing Evolution of Mapmaking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-continuing-evolution-of-mapmaking\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Continuing Evolution of Mapmaking\" \/>\n<meta property=\"og:url\" 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