{"id":818641,"date":"2020-04-17T08:45:41","date_gmt":"2020-04-17T15:45:41","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=818641"},"modified":"2020-07-21T11:17:57","modified_gmt":"2020-07-21T18:17:57","slug":"arcgis-business-analyst-pro-blog-series-recap","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/arcgis-business-analyst-pro-blog-series-recap","title":{"rendered":"ArcGIS Business Analyst Pro Blog Series – Recap"},"author":10012,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,37171,430202],"tags":[626901,42181,112192,26981,35521],"industry":[],"product":[36591,421922,36711,36561,36991],"class_list":["post-818641","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-business","category-real-estate","tag-arcgis-business-analyst","tag-arcgis-pro","tag-business-analyst","tag-business-analyst-desktop","tag-business-analyst-pro","product-apps","product-arcgis","product-bus-analyst","product-arcgis-pro","product-arcgis-desktop"],"acf":{"short_description":"This is the last blog in an 8-part series that highlights new capabilities in the ArcGIS Business Analyst extension for ArcGIS Pro 2.5.","flexible_content":[{"acf_fc_layout":"image","image":{"ID":869871,"id":869871,"title":"Exciting features in ArcGIS Business Analyst Desktop","filename":"Screen-Shot-2020-05-26-at-1.42.06-PM.png","filesize":58477,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/arcgis-business-analyst-pro-blog-series-spring-2020-evaluate-sites\/screen-shot-2020-05-26-at-1-42-06-pm","alt":"Exciting features in ArcGIS Business Analyst Desktop","author":"6851","description":"","caption":"This blog is part of a nine-part series covering the tools and features of ArcGIS Business Analyst Desktop. Explore the full series by clicking the image above.","name":"screen-shot-2020-05-26-at-1-42-06-pm","status":"inherit","uploaded_to":740862,"date":"2020-05-26 20:44:42","modified":"2020-05-26 20:51:00","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":983,"height":253,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM.png","medium-width":464,"medium-height":119,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM.png","medium_large-width":768,"medium_large-height":198,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM.png","large-width":983,"large-height":253,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM.png","1536x1536-width":983,"1536x1536-height":253,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM.png","2048x2048-width":983,"2048x2048-height":253,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM-826x213.png","card_image-width":826,"card_image-height":213,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/02\/Screen-Shot-2020-05-26-at-1.42.06-PM.png","wide_image-width":983,"wide_image-height":253}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/learn.arcgis.com\/en\/paths\/try-business-analyst-for-arcgis-pro\/"},{"acf_fc_layout":"content","content":"

This is the final blog in an 8-part series<\/strong> that highlights new capabilities in the ArcGIS Business Analyst extension for ArcGIS Pro<\/a> 2.5 release from February 2020.<\/p>\n

Here is a list of each blog entry in the series, with accompanying videos.<\/p>\n

    \n
  1. Evaluate site<\/a> (video<\/a>)<\/li>\n
  2. Target Marketing<\/a> (video<\/a>)<\/li>\n
  3. Measure Cannibalization<\/a> (video<\/a>)<\/li>\n
  4. Threshold Trade Areas<\/a> (video<\/a>)<\/li>\n
  5. Huff Model Calibration<\/a> (video<\/a>)<\/li>\n
  6. New custom data features<\/a><\/li>\n
  7. Sharing Territory Design solutions<\/a><\/li>\n<\/ol>\n

    Read on for highlights of each new feature.<\/p>\n

     <\/p>\n

    Evaluate Site <\/strong><\/h3>\n

    A fundamental process for any site evaluation is to understand the geography and demography of the area.\u00a0 In ArcGIS Pro 2.5 we’ve added an Evaluate Site<\/a><\/strong> workflow to discover facts about a site.<\/p>\n

    The Evaluate Site workflow involves three primary steps:<\/p>\n

      \n
    1. Find a point (ex: by entering an address, clicking on the map, or searching within a layer on the map);<\/li>\n
    2. Define a trade area (ex: a ring or drive time\/walk time);<\/li>\n
    3. Run analysis (ex: infographics, summary reports, or data enrichment).<\/li>\n<\/ol>\n

      The results can help tell a story about a candidate site, and can be included, for example, in Real Estate studies or Economic Development presentations.\u00a0 As a convenience, all steps of the workflow are saved are saved to the Geoprocessing History to rerun as individual geoprocessing tools.<\/p>\n

       <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":818671,"id":818671,"title":"evaluate site","filename":"evaluate-site.png","filesize":163059,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/arcgis-business-analyst-pro-blog-series-recap\/evaluate-site","alt":"Evaluate Site","author":"10012","description":"","caption":"Evaluate Site allows you to gain location insight in three simple steps. Simply click on the map or type an address","name":"evaluate-site","status":"inherit","uploaded_to":818641,"date":"2020-04-14 22:23:32","modified":"2020-04-14 22:23:50","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2182,"height":1352,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site.png","medium-width":421,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site.png","medium_large-width":768,"medium_large-height":476,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site.png","large-width":1743,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site-1536x952.png","1536x1536-width":1536,"1536x1536-height":952,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site-2048x1269.png","2048x2048-width":2048,"2048x2048-height":1269,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site-750x465.png","card_image-width":750,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/04\/evaluate-site-1743x1080.png","wide_image-width":1743,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

       <\/p>\n

      Target Marketing<\/strong><\/h3>\n

      Business Analyst Target Marketing capabilities help you understand lifestyle, demographic, and socioeconomic characteristics of your customer base. You can identify your best customers, and understand where to invest to develop more of them. In Pro 2.5 we’ve added a Target Marketing<\/a> wizard powered by a geoprocessing toolset<\/a>.<\/p>\n

      Several new capabilities and features are added that allow you to:<\/p>\n