{"id":82181,"date":"2018-01-24T09:32:50","date_gmt":"2018-01-24T09:32:50","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data\/"},"modified":"2018-05-09T17:34:58","modified_gmt":"2018-05-09T17:34:58","slug":"the-foundation-for-great-maps-great-data","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data","title":{"rendered":"The Foundation for Great Maps? Great Data."},"author":7391,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[],"tags":[37091],"industry":[],"product":[],"class_list":["post-82181","blog","type-blog","status-publish","format-standard","hentry","tag-the-arcgis-book"],"acf":{"short_description":"ArcGIS Online and ArcGIS Living Atlas of the World Provide Rich Geospatial Content\r\n\r\nBy Clint Brown and Christian Harder.\r\n\r\nArcGIS Online i...","flexible_content":[{"acf_fc_layout":"content","content":"

ArcGIS Online and ArcGIS Living Atlas of the World Provide Rich Geospatial Content<\/em><\/strong><\/p>\n

ArcGIS Online is rapidly emerging as the platform of choice for the creation and dissemination of authoritative geographic data content. ArcGIS Living Atlas of the World is a highly active network of contributors and curators whose output is accessed billions of times weekly.<\/p>\n

\"\"<\/a>ArcGIS <\/em>Living Atlas of the World<\/em><\/a> includes beautiful and authoritative maps on thousands of topics. Explore maps and data from Esri and other organizations and combine them with your own data to create new maps and apps.<\/em><\/p>\n

Living Atlas is a treasure trove of information, a dynamic collection of thousands of maps, datasets, images, tools, and apps produced by ArcGIS users worldwide (in conjunction with data curation and creation by Esri and its partners). It is the foremost and largest collection of global geographic information used to support critical decision-making. Think of it as a thematically organized, curated subset of the best available ArcGIS Online content, created and maintained by the GIS community. This deep and definitive catalog of information awaits your exploration and discovery. And that\u2019s the big idea of this chapter, that you can combine content from this repository with your own data to create powerful new maps and apps. And it\u2019s a two-way street: you can use the Contributor tools to add your own data to Living Atlas.<\/p>\n

Living Atlas represents the collective work of the global mapping community\u2014the people who use the ArcGIS platform as the system of record for their work. As such, it is fast emerging as the most extensive and authoritative source of geographic information on the planet.<\/p>\n

Hunting down good data used to involve a lot of work just to get a GIS project started. These days, using ready-made basemaps and authenticated data from ArcGIS Online, GIS analysts are able to spend more time thinking analytically, which really gets to the heart of what makes global GIS work.<\/p>\n

The GIS Data Community: A Global Network for Creating and Sharing<\/strong><\/p>\n

All GIS organizations have a core mission, a reason to exist, in support of their mandate and area of focus. As part of this work, these organizations are committed to building key authoritative data layers to support their core mission. This work includes the compilation of foundational data layers as well as standard basemap layers and operational data for their geographies and applications.<\/p>\n

For such organizations\u2014and they are innumerable in local, regional, state, and national levels around the globe\u2014this information serves as the basis for all their comprehensive GIS applications. In the early days of GIS, the creation of these data layers from scratch was, in fact, job number one for these GIS organizations.<\/p>\n

\"\"<\/a>ArcGIS Living Atlas of the World is a curated section of the larger ArcGIS Online data ecosystem, which includes user-, Esri-, and partner-authored data.<\/em><\/p>\n

Foundation Building<\/strong><\/p>\n

As accurate new authoritative geospatial data is developed, GIS users have been able to leverage their information resources in all kinds of GIS applications by extending their own work and helping their constituents.<\/p>\n

The result is that all these different agencies have created data that is considered the official system of record maintained to support their mandated domain. The pace of migrating this data into Web GIS is increasing exponentially, and we now see many contributions coming online that fill in gaps for the entire world. The result is a continuous coverage of geographic information worldwide\u2014the GIS of the world.<\/p>\n

What can you do to get started?<\/p>\n

Browse ArcGIS Living Atlas of the World<\/strong><\/p>\n

\"\"<\/a>ArcGIS Living Atlas of the World<\/a> includes beautiful and authoritative maps and layers on hundreds of topics. These maps are shared by Esri, our partners, and members of the ArcGIS user community. Living Atlas is curated so you, and others, can count on finding high-quality information for your ArcGIS apps.<\/em><\/p>\n

Contribute to Living Atlas<\/strong><\/p>\n

\"\"<\/a>You can help enrich the Living Atlas by sharing your maps and apps<\/a>. To share your content items with the ArcGIS community, simply nominate your publicly shared ArcGIS Online maps and apps for review by our curators.<\/em><\/p>\n

Unlock Earth\u2019s Secrets with Landsat Imagery<\/strong><\/p>\n

\"\"<\/p>\n

Landsat<\/a> sees Earth in a unique way. It takes images of every location in the world to reveal hidden patterns in everything from volcanic activity to urban sprawl.<\/em><\/p>\n

Explore Community Maps<\/strong><\/p>\n

\"\"<\/a>Large-scale map layers add context and increased usability to basemaps. This story map<\/a> details these map layers, features, and select contributor sites and provides examples of applied use.<\/em><\/p>\n

Living Atlas Community Webinar<\/strong><\/p>\n

\"\"<\/a>Watch a 1-hour webinar<\/a> about using and contributing to ArcGIS Living Atlas of the World.<\/em><\/p>\n

Learn ArcGIS Lesson: Conduct a Demographic Analysis Using ArcGIS Demographic Data<\/strong><\/em><\/p>\n

You are the marketing manager for a chain of high-end beauty salons in the Ottawa, Canada, area. The owners recently opened a new location, and revenue isn\u2019t yet matching expectations\u2014you need to create a new, loyal customer base! At a recent Women\u2019s Show convention, you held a drawing at your booth and collected a large amount of new contact information. You want to streamline this list to identify people who might realistically become new clients at the new salon, and send them a special promotional package to entice them to book an appointment.<\/p>\n

\"\"<\/a>To do this, you\u2019ll use ArcGIS Maps for Office to visualize salon locations on a map in Microsoft Excel. You\u2019ll also add the locations of the new, potential customers and enrich the customer data with demographic information to ensure that you\u2019re pursuing more affluent customers. You\u2019ll analyze the data to determine which potential customers are within a reasonable driving distance from the new salon. Then you\u2019ll filter the analysis results to select only those particular customers so you can create a customized mailing list for your promotional package. Finally, you\u2019ll add a dynamic map slide to a Microsoft PowerPoint presentation to show your findings to your boss.<\/p>\n

Start the Lesson<\/a><\/p>\n

—–<\/p>\n

This post is excerpted from <\/em>The ArcGIS Book, Second Edition: 10 Big Ideas about Applying The Science of Where, by Christian Harder and Clint Brown.\u00a0<\/em>The twin goals of this book are to open your eyes to what is now possible with Web GIS, and then spur you into action by putting the technology and deep data resources in your hands. The book is available through <\/em>Amazon.com<\/em><\/a> and other booksellers, and is also available at <\/em>TheArcGISBook.com<\/em><\/a> for free.<\/em><\/p>\n"}],"authors":[{"ID":7391,"user_firstname":"","user_lastname":"","nickname":"esripressbloggers","user_nicename":"esripressbloggers","display_name":"Esri Press Team","user_email":"esripressbloggers@esri.com","user_url":"","user_registered":"2018-03-21 18:21:17","user_description":"","user_avatar":""}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Card.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Header.jpg"},"yoast_head":"\nThe Foundation for Great Maps? Great Data.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Foundation for Great Maps? Great Data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-09T17:34:58+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data\"},\"author\":{\"name\":\"Esri Press Team\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/b8ae7325e91b0cfb6fa38c2980fdaf31\"},\"headline\":\"The Foundation for Great Maps? Great Data.\",\"datePublished\":\"2018-01-24T09:32:50+00:00\",\"dateModified\":\"2018-05-09T17:34:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data\"},\"wordCount\":7,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"The ArcGIS Book\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data\",\"name\":\"The Foundation for Great Maps? Great Data.\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2018-01-24T09:32:50+00:00\",\"dateModified\":\"2018-05-09T17:34:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Foundation for Great Maps? Great Data.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/b8ae7325e91b0cfb6fa38c2980fdaf31\",\"name\":\"Esri Press Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&d=blank&r=g\",\"caption\":\"Esri Press Team\"},\"url\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Foundation for Great Maps? Great Data.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data","og_locale":"en_US","og_type":"article","og_title":"The Foundation for Great Maps? Great Data.","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2018-05-09T17:34:58+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data"},"author":{"name":"Esri Press Team","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/b8ae7325e91b0cfb6fa38c2980fdaf31"},"headline":"The Foundation for Great Maps? Great Data.","datePublished":"2018-01-24T09:32:50+00:00","dateModified":"2018-05-09T17:34:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data"},"wordCount":7,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["The ArcGIS Book"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data","name":"The Foundation for Great Maps? Great Data.","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2018-01-24T09:32:50+00:00","dateModified":"2018-05-09T17:34:58+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-foundation-for-great-maps-great-data#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"The Foundation for Great Maps? Great Data."}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/b8ae7325e91b0cfb6fa38c2980fdaf31","name":"Esri Press Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&d=blank&r=g","caption":"Esri Press Team"},"url":""}]}},"text_date":"January 24, 2018","author_name":"Esri Press Team","author_page":false,"custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Header.jpg","primary_product":false,"tag_data":[{"term_id":37091,"name":"The ArcGIS Book","slug":"the-arcgis-book","term_group":0,"term_taxonomy_id":37091,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"}],"category_data":[],"product_data":[],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/82181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/7391"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=82181"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/82181\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=82181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=82181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=82181"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=82181"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=82181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}