{"id":82551,"date":"2018-02-12T16:00:45","date_gmt":"2018-02-12T16:00:45","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/new-to-the-living-atlas-firefly-demographics\/"},"modified":"2020-05-20T14:28:03","modified_gmt":"2020-05-20T21:28:03","slug":"new-to-the-living-atlas-firefly-demographics","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics","title":{"rendered":"New to the Living Atlas – Firefly Demographics"},"author":6461,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23851,22941],"tags":[31341,36021,23201,26451,31361,36031,34401,40161,24581,36041],"industry":[],"product":[36581,36551],"class_list":["post-82551","blog","type-blog","status-publish","format-standard","hentry","category-data-management","category-mapping","tag-acs","tag-american-community-survey","tag-cartographic-design","tag-cartography","tag-census","tag-census-bureau","tag-firefly","tag-living-atlas-of-the-world","tag-smart-mapping","tag-us-census","product-arcgis-living-atlas","product-arcgis-online"],"acf":{"short_description":"\r\nThe ArcGIS Living Atlas of the World has a new set of maps that make US Census data really shine (pun intended). Using the new Firefly ...","flexible_content":[{"acf_fc_layout":"content","content":"

\"\"<\/a><\/p>\n

The <\/span>ArcGIS Living Atlas of the World<\/span><\/a> has a new set of maps that make US Census data really shine (pun intended). Using the new <\/span>Firefly Cartography<\/span><\/a> style, these maps highlight distinct patterns about how the population and households are distributed throughout the United States. <\/span>They cover a range of topics<\/span><\/a> such as income, educational attainment, language spoken at home, and transportation to work. <\/span><\/p>\n

These maps use the 2012-2016 American Community Survey<\/a> (ACS) data offered by the US Census, which was released in December 2017. Each web map contains the data for both counties and census tracts to help tell a regional and local story about the data. At a nationwide scale, you\u2019ll see the county pattern, and as you zoom in, the census tracts will appear. The maps use\u00a0point centroids instead of polygons to avoid drawing extra attention to larger counties and tracts simply because they take up a large amount of area.<\/span><\/p>\n

\"\"<\/p>\n

To learn more about these maps, let\u2019s explore the <\/span>Predominant Income map<\/span><\/a>.<\/span><\/p>\n

\"\"<\/a><\/p>\n

This map groups households into four income ranges and shows the group with the highest count of households. This mapping technique is known as predominance, and can easily be done in ArcGIS Online within the Change Style settings<\/a>. This technique highlights the predominant income range, and the symbol\u2019s brightness depends on how predominant the range is over the other categories (strength of predominance). This map helps us understand the distribution of income, and has interesting patterns of wealth and poverty, especially in large cities like New York City, Los Angeles, and Chicago. <\/span><\/p>\n

The size of each point represents the quantity of households in that area. Within each of these firefly demographic maps, the size\u00a0of the symbols represent the population sampled by the ACS.\u00a0So in the Predominant Education map<\/a>, the size of the symbols shows the count of population aged 25+ because the map represents the predominant education level of the population 25 and up. <\/span><\/p>\n

To learn more about an area, click on the map to reveal a popup which showcases the overall pattern of the data. In the income map, the popup tells you the predominant income range and also shows you a chart of the categories being compared.<\/span><\/p>\n

\"\"<\/a><\/p>\n

There are many ways these maps can be used. The only limit is your imagination! The web maps are ready to use, and can be added directly into your mapping applications. The layers are also <\/span>included in the Living Atlas<\/span><\/a>\u00a0as hosted feature layers so that they can be added into your own maps and analysis. You can even make new maps using the data by changing the map style and saving the changes as\u00a0your own web map. <\/span>\u00a0<\/span>Within each layer, there are other attributes related to the map topic. Since this data comes from the ACS, the margins of error\u00a0are also included in the data. <\/span><\/p>\n

Happy mapping!<\/span><\/p>\n"}],"authors":[{"ID":6461,"user_firstname":"Lisa","user_lastname":"Berry","nickname":"Lisa Berry","user_nicename":"lisa_berry","display_name":"Lisa Berry","user_email":"LBerry@esri.com","user_url":"","user_registered":"2018-03-02 00:18:23","user_description":"I am a Principal GIS Engineer and ArcGIS Living Atlas Evangelist at Esri. I promote all things Living Atlas, ArcGIS Online, ArcGIS Arcade, Smart Mapping, python, and cartography. I also specialize in socioeconomic and demographic datasets within Living Atlas, and how to visualize them.","user_avatar":""}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/Firefly_Card.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/Firefly_2.png"},"yoast_head":"\nNew to the Living Atlas - Firefly Demographics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New to the Living Atlas - Firefly Demographics\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-20T21:28:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics\"},\"author\":{\"name\":\"Lisa Berry\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/6f2255e7fbc5bc8827910ce81e212a2e\"},\"headline\":\"New to the Living Atlas – Firefly Demographics\",\"datePublished\":\"2018-02-12T16:00:45+00:00\",\"dateModified\":\"2020-05-20T21:28:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics\"},\"wordCount\":8,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"ACS\",\"American Community Survey\",\"cartographic design\",\"cartography\",\"Census\",\"Census Bureau\",\"firefly\",\"Living Atlas of the World\",\"smart mapping\",\"US Census\"],\"articleSection\":[\"Data Management\",\"Mapping\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/data-management\/data-management\/new-to-the-living-atlas-firefly-demographics\",\"name\":\"New to the Living Atlas - 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