{"id":82631,"date":"2018-02-06T11:01:02","date_gmt":"2018-02-06T11:01:02","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/basemaps-the-setting-for-your-story\/"},"modified":"2018-05-09T17:39:55","modified_gmt":"2018-05-09T17:39:55","slug":"basemaps-the-setting-for-your-story","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/basemaps-the-setting-for-your-story","title":{"rendered":"Basemaps: The Setting for Your Story"},"author":7391,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[],"tags":[23171,37091],"industry":[],"product":[],"class_list":["post-82631","blog","type-blog","status-publish","format-standard","hentry","tag-basemaps","tag-the-arcgis-book"],"acf":{"short_description":"By Christian Harder and Clint Brown. \r\n\r\nA basemap provides a reference map for your world and a context for the content you want to displa...","flexible_content":[{"acf_fc_layout":"content","content":"<p><span style=\"color: #000000;\">A basemap provides a reference map for your world and a context for the content you want to display in a map. When you create a new map, you can choose which basemap you want to use. Change the basemap of your current map at any time by choosing from the basemap gallery or using your own basemap.<!--more--><\/span><\/p>\n<p><span style=\"color: #000000;\">The evolution of basemaps has quietly changed the way of life for the everyday mapping professional. They make it easy to create most maps. Billions of ArcGIS maps utilizing these basemaps are created and shared every week. The examples seen here link to the detailed descriptions pages where each can be read about, and then opened in a live window.<\/span><\/p>\n<p><span style=\"color: #000000;\">These basemaps are multiscale, continuous, and provide global coverage.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Multiscale<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">This means that as you zoom into or out of a map, the features and detail that you see change. The ArcGIS basemap collection is continuous in scale. Zoom from the entire planet into the details of your neighborhood and down to a single parcel.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Continuous<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">The extent of the map never stops; basemaps wrap around the surface of the earth.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Global Coverage<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">These maps cover the entire surface of the earth. Basemap coverage and levels of detail are improving each day as more data is added to the system.<\/span><\/p>\n<p><span style=\"color: #000000;\">What kinds of Basemaps are available in ArcGIS Online?<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Imagery<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88t8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99653\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4a-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88t8\"><span style=\"color: #0000ff;\">World Imagery<\/span><\/a><span style=\"color: #000000;\"> provides satellite and aerial, cloud-free imagery in natural color, at one meter or less, of many parts of the world and lower-resolution imagery worldwide.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Imagery with Labels<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tb\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99654\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4b-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">With exactly the same imagery as the World Imagery basemap, <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tb\"><span style=\"color: #0000ff;\">this map<\/span><\/a><span style=\"color: #000000;\"> includes political boundaries and place-names for reference purposes.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Streets<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88td\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99655\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4c-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">This comprehensive <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88td\"><span style=\"color: #0000ff;\">street map<\/span><\/a><span style=\"color: #000000;\"> includes highways, major roads, minor roads, railways, water features, cities, parks, landmarks, building footprints, and administrative boundaries overlaid on shaded relief.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Topographic<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99656\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4d-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tg\"><span style=\"color: #0000ff;\">This basemap<\/span><\/a><span style=\"color: #000000;\"> shows cities, water features, physiographic features, parks, landmarks, highways, roads, railways, airports, and administrative boundaries overlaid on land cover and shaded relief for added context.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Dark Gray Canvas<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tj\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99657\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4e-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tj\"><span style=\"color: #0000ff;\">This dark basemap<\/span><\/a><span style=\"color: #000000;\"> supports the overlay of brightly colored layers, creating a visually compelling map graphic that helps readers see the patterns intended by allowing your data to come to the foreground.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Light Gray Canvas<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88ts\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99658\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4f-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Like its dark counterpart, <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88ts\"><span style=\"color: #0000ff;\">this basemap<\/span><\/a><span style=\"color: #000000;\"> supports strong colors and labels against a neutral, informative backdrop. The canvas basemaps leave room for your operational layers to shine.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">World Transportation<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tl\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99659\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4g-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tl\"><span style=\"color: #0000ff;\">This reference map<\/span><\/a><span style=\"color: #000000;\"> details the global transportation system with a street name reference overlay that is particularly useful on top of imagery.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Oceans<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tv\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99660\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4h-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tv\"><span style=\"color: #0000ff;\">The Oceans basemap<\/span><\/a><span style=\"color: #000000;\"> (showing coastal regions and the ocean seafloor) is used by marine GIS professionals and as a reference map by others in the oceans and maritime community.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Terrain with Labels (Vector)<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tn\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99661\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4i-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">New in the fast-drawing vector format, <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tn\"><span style=\"color: #0000ff;\">this basemap<\/span><\/a><span style=\"color: #000000;\"> features elevations as shaded relief, bathymetry, and coastal water features that provide a neutral background with political boundaries, and place-names for reference purposes.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">OpenStreetMap<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tx\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99662\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4j-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tx\"><span style=\"color: #0000ff;\">OpenStreetMap<\/span><\/a><span style=\"color: #000000;\"> is the open collaborative project to create a free editable map of the world. Volunteers gather location data using GPS, local knowledge, and other free sources of information.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">USA Topo Maps<\/span><\/strong><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tq\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99663\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4k-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tq\"><span style=\"color: #0000ff;\">This set of maps<\/span><\/a><span style=\"color: #000000;\"> provides a useful basemap for a variety of applications, particularly in rural areas where topographic maps provide unique details and features from other basemaps.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">USGS National Map<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4l-v2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-99664\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-4l-v2.jpg\" alt=\"\" width=\"380\" height=\"285\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88tz\"><span style=\"color: #0000ff;\">This composite topographic basemap<\/span><\/a><span style=\"color: #000000;\"> of the United States by USGS includes contours, shaded relief, woodland and urban tint, along with vector layers, such as governmental unit boundaries, hydrography, structures, and transportation.<\/span><\/p>\n<p align=\"center\"><span style=\"color: #000000;\">&#8212;&#8211;<\/span><\/p>\n<p><em><span style=\"color: #000000;\">This post is excerpted from <\/span><\/em><span style=\"color: #000000;\">The ArcGIS Book, Second Edition: 10 Big Ideas about Applying The Science of Where<em>, by Christian Harder and Clint Brown<\/em><\/span><em><span style=\"color: #000000;\">. The twin goals of this book are to open your eyes to what is now possible with Web GIS, and then spur you into action by putting the technology and deep data resources in your hands. The book is available through <\/span><\/em><a href=\"https:\/\/www.amazon.com\/dp\/1589484878\/\" target=\"_blank\" rel=\"noopener\"><em>Amazon.com<\/em><\/a><em><span style=\"color: #000000;\"> and other booksellers, and is also available at <\/span><\/em><a href=\"http:\/\/www.thearcgisbook.com\/\" target=\"_blank\" rel=\"noopener\"><em>TheArcGISBook.com<\/em><\/a><em><span style=\"color: #000000;\"> for free.<\/span><\/em><\/p>\n<p><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n"}],"authors":[{"ID":7391,"user_firstname":"","user_lastname":"","nickname":"esripressbloggers","user_nicename":"esripressbloggers","display_name":"Esri Press Team","user_email":"esripressbloggers@esri.com","user_url":"","user_registered":"2018-03-21 18:21:17","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Card.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Header.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Basemaps: The Setting for Your Story<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/basemaps-the-setting-for-your-story\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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