{"id":82731,"date":"2018-02-14T09:12:07","date_gmt":"2018-02-14T09:12:07","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/demographics-understanding-populations\/"},"modified":"2018-05-09T17:41:50","modified_gmt":"2018-05-09T17:41:50","slug":"demographics-understanding-populations","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/demographics-understanding-populations","title":{"rendered":"Demographics: Understanding Populations"},"author":7391,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[],"tags":[24571,37091],"industry":[],"product":[],"class_list":["post-82731","blog","type-blog","status-publish","format-standard","hentry","tag-demographics","tag-the-arcgis-book"],"acf":{"short_description":"By Christian Harder and Clint Brown. \r\n\r\nDemographic data about populations includes the basics, such as age and ethnicity, but also more s...","flexible_content":[{"acf_fc_layout":"content","content":"<p><span style=\"color: #000000;\">Demographic data about populations includes the basics, such as age and ethnicity, but also more sophisticated attributes such as people\u2019s wealth and health, their spending habits, and their politics. ArcGIS includes many hundreds of demographic variables (globally) that are accessible as maps, reports, and raw data that you can use to enrich your own maps.<!--more--><\/span><\/p>\n<p align=\"center\"><em><span style=\"color: #000000;\"><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-04\/dyshxj\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100406\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-5-v2.png\" alt=\"\" width=\"588\" height=\"441\" \/><\/a>The amount of total demographic data available in ArcGIS Online is the epitome of \u201cbig data.\u201d The challenge for modern GIS developers and data scientists is to tame big data and deliver summarized, filtered, and interpreted information products. <\/span><\/em><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-04\/dyshxj\"><em><span style=\"color: #0000ff;\">GIS really matters here<\/span><\/em><\/a><em><span style=\"color: #000000;\">.<\/span><\/em><\/p>\n<p><span style=\"color: #000000;\">The idea of data enrichment means that you can associate or append demographics to your local geography. This ability to combine your existing data with demographic variables specific to the problem being studied has opened a whole new avenue for everyone, not just consumer marketers, but epidemiologists, political scientists, sociologists, and any professional who wants to better understand a certain segment of the human population.<\/span><\/p>\n<p><span style=\"color: #000000;\">Demographers want to understand populations not only currently, but into the future. How will a given population group change over time? The art of forecasting current-year estimates on the basis of the decennial US Census, for example, is something that is carefully conducted by the demographic experts at Esri. One end product of this work is manifested as Tapestry Segmentation, which comes to life in the app below.<\/span><\/p>\n<p><span style=\"color: #000000;\">Available US demographic data includes:<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Updated Demographics<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Accurate current-year estimates and five-year projections for US demographics, including households, income, and housing.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Census and American Community Survey<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Census and American Community Survey (ACS) data used to analyze the impact of population changes on services and sites.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Tapestry Segmentation<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Detailed descriptions of residential neighborhoods, including demographics, lifestyle data, and economic factors divided into 67 segments.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Consumer Spending<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Data about products and services consumers are buying. Includes apparel, food and beverage, entertainment, and household goods and services.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Market Potential<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Includes thousands of items that consumers want. The Market Potential Index measures consumer behaviors by area compared with the US average.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Retail Marketplace<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Direct comparison between retail sales and consumer spending by industry. Measures the gap between supply and demand.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Business Data<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Business Locations and Business Summary data from Dun &amp; Bradstreet. Provides sales, employee information, and industry classification.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Major Shopping Centers<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Statistics for thousands of major shopping centers, collected by the Directory of Major Malls. Includes name, total sales, and more.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Crime Indexes<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Statistics about major categories of personal and property crime. Includes information about assault, burglary, and more.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Traffic Counts<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Peak and low traffic volume of vehicles that cross a certain point or street location. Contains more than one million points.<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"color: #000000;\"><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88v2\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100407\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/04-fig-4-5a-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a>The <\/span><\/em><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88v2\"><em><span style=\"color: #0000ff;\">Demographic and Statistics Atlas<\/span><\/em><\/a><em><span style=\"color: #000000;\"> shows how population is changing\u2014growing in some parts of the United States, and shrinking in others.<\/span><\/em><\/p>\n<p><span style=\"color: #000000;\">Available global data includes:<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Global Demographics<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Recent demographics about total population, family size, household income, education, marital status, household type, unemployment, and more.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Global Spending<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Total amount spent and amount spent per capita for categories such as food, clothing, household, medical, electronics, and more.<\/span><\/p>\n<p><a href=\"http:\/\/doc.arcgis.com\/en\/esri-demographics\/\"><span style=\"color: #0000ff;\">Learn more about demographic data from Esri<\/span><\/a><span style=\"color: #000000;\">. <\/span><\/p>\n<p align=\"center\"><span style=\"color: #000000;\">&#8212;&#8211;<\/span><\/p>\n<p><em><span style=\"color: #000000;\">This post is excerpted from <\/span><\/em><span style=\"color: #000000;\">The ArcGIS Book, Second Edition: 10 Big Ideas about Applying The Science of Where<em>, by Christian Harder and Clint Brown<\/em><\/span><em><span style=\"color: #000000;\">. The twin goals of this book are to open your eyes to what is now possible with Web GIS, and then spur you into action by putting the technology and deep data resources in your hands. The book is available through <\/span><\/em><a href=\"https:\/\/www.amazon.com\/dp\/1589484878\/\" target=\"_blank\" rel=\"noopener\"><em>Amazon.com<\/em><\/a><em><span style=\"color: #000000;\"> and other booksellers, and is also available at <\/span><\/em><a href=\"http:\/\/www.thearcgisbook.com\/\" target=\"_blank\" rel=\"noopener\"><em>TheArcGISBook.com<\/em><\/a><em><span style=\"color: #000000;\"> for free.<\/span><\/em><\/p>\n"}],"authors":[{"ID":7391,"user_firstname":"","user_lastname":"","nickname":"esripressbloggers","user_nicename":"esripressbloggers","display_name":"Esri Press Team","user_email":"esripressbloggers@esri.com","user_url":"","user_registered":"2018-03-21 18:21:17","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Card.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Header.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Demographics: Understanding Populations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/demographics-understanding-populations\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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