{"id":82831,"date":"2018-02-21T09:28:06","date_gmt":"2018-02-21T09:28:06","guid":{"rendered":"http:\/\/www.esri.com\/arcgis-blog\/products\/product\/uncategorized\/the-power-of-where-how-spatial-analysis-leads-to-insight\/"},"modified":"2022-08-25T14:01:45","modified_gmt":"2022-08-25T21:01:45","slug":"the-power-of-where-how-spatial-analysis-leads-to-insight","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight","title":{"rendered":"The Power of Where: How Spatial Analysis Leads to Insight"},"author":7391,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341],"tags":[25631,37091],"industry":[],"product":[],"class_list":["post-82831","blog","type-blog","status-publish","format-standard","hentry","category-analytics","tag-spatial-analysis","tag-the-arcgis-book"],"acf":{"short_description":"By Clint Brown and Christian Harder.\r\nSpatial analysis allows you to solve complex location-oriented problems and better understand where ...","flexible_content":[{"acf_fc_layout":"content","content":"<p style=\"text-align: center;\"><span style=\"color: #000000;\"><em><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/spatial-analytics-data-science\/overview\">Spatial analysis<\/a> allows you to solve complex location-oriented problems and better understand where and what is occurring in your world. It goes beyond mere mapping to let you study the characteristics of places and the relationships between them. Spatial analysis lends new perspectives to your decision-making.<\/em><!--more--><\/span><\/p>\n<p><span style=\"color: #000000;\">Have you ever looked at a map of crime in your city and tried to figure out what areas have high crime rates? Have you explored other types of information, such as school locations, parks, and demographics to try to determine the best location to buy a new home? Whenever we look at a map, we inherently start turning that map into information by analyzing its contents\u2014finding patterns, assessing trends, or making decisions. This process is called \u201cspatial analysis,\u201d and it\u2019s what our eyes and minds do naturally whenever we look at a map.<\/span><\/p>\n<p><span style=\"color: #000000;\">Spatial analysis is the most intriguing and remarkable aspect of GIS. Using spatial analysis, you can combine information from many independent sources and derive new sets of information (results) by applying a sophisticated set of spatial operators. This comprehensive collection of spatial analysis tools extends your ability to answer complex spatial questions. Statistical analysis can determine if the patterns that you see are significant. You can analyze various layers to calculate the suitability of a place for a particular activity. And by employing <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/imagery-remote-sensing\/capabilities\/analysis\">image analysis<\/a>, you can detect change over time. These tools and many others, which are part of ArcGIS, enable you to address critically important questions and decisions that are beyond the scope of simple visual analysis. Here are some of the foundational spatial analyses and examples of how they are applied in the real world.<\/span><\/p>\n<p><span style=\"color: #000000;\">Spatial analysis lets you\u2026<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Determine Relationships<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1a-v2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100802\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1a-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/embed\/zXof1zJqS-4?autoplay=1\"><span style=\"color: #0000ff;\">This 3D hot spot analysis<\/span><\/a><span style=\"color: #000000;\"> of 20 years of storm cell data across the United States uses the vertical z-axis to represent time, so when tilted just right in a 3D viewer, it shows two decades of change in storm activity.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Understand and Describe Locations and Events<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1b-v2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100804\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1b-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Using data compiled by the National Drought Mitigation Center from numerous agencies, <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88mj\"><span style=\"color: #0000ff;\">this map<\/span><\/a><span style=\"color: #000000;\"> focuses on the widely varying degrees of drought in Texas from 2011 to 2016.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Detect and Quantify Patterns<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1c-v2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100805\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1c-v2.png\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88mg\"><span style=\"color: #0000ff;\">This space\u2013time trend analysis<\/span><\/a><span style=\"color: #000000;\"> of Florida auto crash data factors in time of day and underlying road conditions to identify new hot spots.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Make Predictions<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1d-v2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100806\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1d-v2.png\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Statistical analyses can identify patterns in events that might otherwise seem random and unconnected, such as <\/span><a href=\"https:\/\/www.youtube.com\/embed\/ZGj-XX3GDP8?autoplay=1\"><span style=\"color: #0000ff;\">crimes in San Francisco<\/span><\/a><span style=\"color: #000000;\">.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Find Best Locations and Paths<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1e-v2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100807\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-1e-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">GIS analysis is used to explore how effectively the citizens of Atlanta are being served by public transit in this large urban community. Anyone who commutes understands that the time of day matters as well. You can use <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88m6\"><span style=\"color: #0000ff;\">this story map<\/span><\/a><span style=\"color: #000000;\"> to explore levels of transit service for different time windows.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">How is Spatial Analysis Used?<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">Spatial analysis lets you pose questions and derive answers. It is used by people around the world to derive new information and make informed decisions. The organizations that use spatial analysis in their work are wide-ranging\u2014local and state governments, national agencies, businesses of all kinds, utility companies, colleges and universities, NGOs\u2014the list goes on. Here are just a few examples.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Crime studies<\/span><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-04\/dysk46\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-100812\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-2a-v2-1024x270.png\" alt=\"\" width=\"640\" height=\"168\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">A spatial interaction model identifies the hot spots for <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-04\/dysk46\"><span style=\"color: #0000ff;\">crimes in Chicago<\/span><\/a><span style=\"color: #000000;\">.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Drought analysis<\/span><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88m4\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100813\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-2b-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">This temporal analysis of the evolution of the 2010\u20132015 Texas drought applies both raster and vector analysis methods. The project succeeds because of the attention to the final information product: <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88m4\"><span style=\"color: #0000ff;\">a story map<\/span><\/a><span style=\"color: #000000;\">.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Green infrastructure<\/span><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88lz\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100814\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-2c-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Esri\u2019s <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88lz\"><span style=\"color: #0000ff;\">green infrastructure initiative<\/span><\/a><span style=\"color: #000000;\"> set out to develop data for the continental United States of critical 100-acre patches depicting \u201cintact habitat cores.\u201d It is making this data freely available as source data for land-use planning and to create information products that help everyone understand the importance of preserving the nation\u2019s remaining natural heritage.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Land-use planning<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/embed\/8-bQtriZOek?autoplay=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100815\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-2d-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/embed\/8-bQtriZOek?autoplay=1\"><span style=\"color: #0000ff;\">GeoPlanner for ArcGIS<\/span><\/a><span style=\"color: #000000;\"> is a planning app used to evaluate opposing or competing land uses at local and regional scales. This screen capture shows a scenario where proposed protected areas (light green) are within areas of high projected population growth.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Automatic data interpretation<\/span><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88l8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100816\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-2e-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88l8\"><span style=\"color: #0000ff;\">GeoDescriber<\/span><\/a><span style=\"color: #000000;\"> analyzes landscape layers in the Living Atlas of the World to generate a short narrative of descriptive text to characterize the most important elements about a landscape.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Visualization: What Can My Map Show Me?<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">In many cases, just by making a map you are doing analysis. That\u2019s because you\u2019re making the map for a reason. You have a question you want the map to help answer: Where has disease ravaged trees? Which communities are in the path of a wildfire? Where are areas of high crime? It\u2019s also because when you make a map, as with any analysis, you\u2019re making decisions about which information to include and how to present that information. Effective visualization is valuable for communicating results and messages clearly in an engaging way.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Visual and visibility analysis<\/span><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-04\/dysk48\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-100817\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-3a-v2-1024x418.jpg\" alt=\"\" width=\"640\" height=\"261\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">A surface displayed in 3D space has value as a visual display backdrop for draping data and analyzing it. <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-04\/dysk48\"><span style=\"color: #0000ff;\">This perspective scene<\/span><\/a><span style=\"color: #000000;\"> shows a restored watershed and river draped on a digital elevation model of the terrain.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Visualizing solar radiation exposure<\/span><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88kv\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100818\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-3b-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Solar radiation tools in ArcGIS enable you to map and analyze the potential for solar panels to generate electricity. (Naperville, Illinois, <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88kv\"><span style=\"color: #0000ff;\">shown here<\/span><\/a><span style=\"color: #000000;\">.)<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Assessing crop health<\/span><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88jx\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100819\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-3c-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Multispectral imagery can provide a new perspective on crop health and vigor. The Normalized Difference Vegetation Index (NDVI) reveals healthy potato and canola crops in <\/span><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-03\/dt88jx\"><span style=\"color: #0000ff;\">Saskatchewan, Canada<\/span><\/a><span style=\"color: #000000;\">.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Wingdings;\">\u00d8<\/span><span style=\"color: #000000;\">\u00a0 <\/span><span style=\"color: #000000;\">Calculating viewshed<\/span><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-10\/f39hp8\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-100820\" src=\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/02\/05-fig-5-3d-v2.jpg\" alt=\"\" width=\"588\" height=\"441\" \/><\/a><\/p>\n<p><a href=\"http:\/\/go.esri.com\/l\/82202\/2017-05-10\/f39hp8\"><span style=\"color: #0000ff;\">This historical story map<\/span><\/a><span style=\"color: #000000;\"> uses GIS visibility analysis to tell the fateful tale of the Battle of Gettysburg in the American Civil War. At the moment General Robert E. Lee (at the red eye) committed to engage with Union troops, he could see only the troops in the light areas; everything shaded (the much greater part of the Union\u2019s strength) was invisible to him at that moment. Historians using personal accounts, maps of the battle, and a basic elevation layer were able to unlock the mystery of why Lee may have committed to battle facing such poor odds.<\/span><\/p>\n<p align=\"center\"><span style=\"color: #000000;\">&#8212;&#8211;<\/span><\/p>\n<p><em><span style=\"color: #000000;\">This post is excerpted from <\/span><\/em><span style=\"color: #000000;\">The ArcGIS Book, Second Edition: 10 Big Ideas about Applying The Science of Where<em>, by Christian Harder and Clint Brown<\/em><\/span><em><span style=\"color: #000000;\">. The twin goals of this book are to open your eyes to what is now possible with Web GIS, and then spur you into action by putting the technology and deep data resources in your hands. The book is available through <\/span><\/em><a href=\"https:\/\/www.amazon.com\/dp\/1589484878\/\" target=\"_blank\" rel=\"noopener\"><em>Amazon.com<\/em><\/a><em><span style=\"color: #000000;\"> and other booksellers, and is also available at <\/span><\/em><a href=\"http:\/\/www.thearcgisbook.com\/\" target=\"_blank\" rel=\"noopener\"><em>TheArcGISBook.com<\/em><\/a><em><span style=\"color: #000000;\"> for free.<\/span><\/em><\/p>\n"}],"authors":[{"ID":7391,"user_firstname":"","user_lastname":"","nickname":"esripressbloggers","user_nicename":"esripressbloggers","display_name":"Esri Press Team","user_email":"esripressbloggers@esri.com","user_url":"","user_registered":"2018-03-21 18:21:17","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Card.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Header.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Where: How Spatial Analysis Leads to Insight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Where: How Spatial Analysis Leads to Insight\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-25T21:01:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight\"},\"author\":{\"name\":\"Esri Press Team\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/b8ae7325e91b0cfb6fa38c2980fdaf31\"},\"headline\":\"The Power of Where: How Spatial Analysis Leads to Insight\",\"datePublished\":\"2018-02-21T09:28:06+00:00\",\"dateModified\":\"2022-08-25T21:01:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"spatial analysis\",\"The ArcGIS Book\"],\"articleSection\":[\"Analytics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight\",\"name\":\"The Power of Where: How Spatial Analysis Leads to Insight\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2018-02-21T09:28:06+00:00\",\"dateModified\":\"2022-08-25T21:01:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Power of Where: How Spatial Analysis Leads to Insight\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/b8ae7325e91b0cfb6fa38c2980fdaf31\",\"name\":\"Esri Press Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&d=blank&r=g\",\"caption\":\"Esri Press Team\"},\"url\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Power of Where: How Spatial Analysis Leads to Insight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight","og_locale":"en_US","og_type":"article","og_title":"The Power of Where: How Spatial Analysis Leads to Insight","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2022-08-25T21:01:45+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight"},"author":{"name":"Esri Press Team","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/b8ae7325e91b0cfb6fa38c2980fdaf31"},"headline":"The Power of Where: How Spatial Analysis Leads to Insight","datePublished":"2018-02-21T09:28:06+00:00","dateModified":"2022-08-25T21:01:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight"},"wordCount":10,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["spatial analysis","The ArcGIS Book"],"articleSection":["Analytics"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight","name":"The Power of Where: How Spatial Analysis Leads to Insight","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2018-02-21T09:28:06+00:00","dateModified":"2022-08-25T21:01:45+00:00","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/product\/analytics\/the-power-of-where-how-spatial-analysis-leads-to-insight#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"The Power of Where: How Spatial Analysis Leads to Insight"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/b8ae7325e91b0cfb6fa38c2980fdaf31","name":"Esri Press Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72ec2683ca5daf48758dfe6023a22a42cddac43c1d52c0947d602502212d95ea?s=96&d=blank&r=g","caption":"Esri Press Team"},"url":""}]}},"text_date":"February 21, 2018","author_name":"Esri Press Team","author_page":false,"custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2017\/07\/ArcGISBook_Header.jpg","primary_product":false,"tag_data":[{"term_id":25631,"name":"spatial analysis","slug":"spatial-analysis","term_group":0,"term_taxonomy_id":25631,"taxonomy":"post_tag","description":"","parent":0,"count":59,"filter":"raw"},{"term_id":37091,"name":"The ArcGIS Book","slug":"the-arcgis-book","term_group":0,"term_taxonomy_id":37091,"taxonomy":"post_tag","description":"","parent":0,"count":39,"filter":"raw"}],"category_data":[{"term_id":23341,"name":"Analytics","slug":"analytics","term_group":0,"term_taxonomy_id":23341,"taxonomy":"category","description":"","parent":0,"count":1333,"filter":"raw"}],"product_data":[],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/82831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/7391"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=82831"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/82831\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=82831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=82831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=82831"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=82831"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=82831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}