{"id":874591,"date":"2020-06-05T13:00:55","date_gmt":"2020-06-05T20:00:55","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=874591"},"modified":"2020-06-08T10:41:05","modified_gmt":"2020-06-08T17:41:05","slug":"how-to-get-the-most-from-interactive-maps","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/how-to-get-the-most-from-interactive-maps","title":{"rendered":"How to get the most from interactive maps"},"author":6331,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[398132,498022,666981,427572],"industry":[],"product":[36611,380802],"class_list":["post-874591","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-arcgis-storymaps","tag-express-maps","tag-map-interaction","tag-story-maps","product-story-maps","product-arcgis-storymaps"],"acf":{"short_description":"How much interactivity to include in your map is a central question in modern cartography. ","flexible_content":[{"acf_fc_layout":"content","content":"

How much interactivity to include in your map is a central question in modern cartography. As maps have evolved from static paper documents<\/em> to interactive digital conversations,<\/em> we now need to ask \u201cHow much do I want my readers to do with this map? How much of it should they be able to change?\u201d While interactivity is a huge part of the appeal of digital maps, we have to be strategic in how we deploy that power.<\/p>\n

On Esri\u2019s StoryMaps team, for every map we create we ask ourselves these very questions. What follows are some of the ways we arrive at our answers.<\/p>\n

First, a quick note\u2014this post coincides with a useful new feature added to the June 2020 release<\/a> of StoryMaps<\/strong>: You can now disable map navigation on express maps<\/a>, web maps<\/a>, and 3D scenes<\/a>.<\/p>\n

This means you can now include a map in a story that readers can still click on to see pop-ups, but that they can\u2019t pan or zoom. If the map has no pop-ups, it functionally becomes a static map.<\/p>\n

In other words, interactivity on a map isn\u2019t all-or-nothing; you can turn down some interactivity while keeping the rest. Given this new capability, now is the ideal time to dig deeper into whether or not your maps should be fully static, fully interactive, or somewhere in between.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":874601,"id":874601,"title":"spoiler_alert","filename":"spoiler_alert.jpg","filesize":128686,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/how-to-get-the-most-from-interactive-maps\/spoiler_alert","alt":"Spoiler Alert!","author":"6331","description":"","caption":"","name":"spoiler_alert","status":"inherit","uploaded_to":874591,"date":"2020-06-02 22:30:09","modified":"2020-06-02 22:30:24","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1465,"height":842,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert.jpg","medium-width":454,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert.jpg","medium_large-width":768,"medium_large-height":441,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert.jpg","large-width":1465,"large-height":842,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert.jpg","1536x1536-width":1465,"1536x1536-height":842,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert.jpg","2048x2048-width":1465,"2048x2048-height":842,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert-809x465.jpg","card_image-width":809,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/spoiler_alert.jpg","wide_image-width":1465,"wide_image-height":842}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

The answer to whether or not a map should be interactive is never \u201csince interactivity is an unalloyed good, add as much as you can until the CPU is close to melting and the reader is completely overwhelmed with choices!\u201d The art of both cartography and interaction design is how to get the biggest bang from the fewest moving parts.<\/p>\n

A Double-Edged Sword<\/strong><\/h3>\n

Interactive maps can change what they show and reveal details on demand. On any given day millions of map readers will change the basemap, do a search, filter their results, add additional data overlays, run analysis, click to retrieve content, and so on and on. It\u2019s amazing how flexible our daily maps have become. And it\u2019s equally amazing how popular they are. This is a good problem to have.<\/p>\n

But all that power comes at a cost: interactivity is expensive to build, expensive to maintain, and expensive in cognitive effort. Readers have to learn what the map is capable of doing and then learn what the right sequence of clicks and taps is to get it to do those things. Sure, there are standard UI practices emerging, such as pinch-to-zoom, but they\u2019re not 100 percent standardized (as I\u2019m sure most of us have experienced). Good cartography is about avoiding those moments of confusion and frustration.<\/p>\n"},{"acf_fc_layout":"blockquote","content":"

How often have we all thought \u201cAm I doing it wrong? Or does the map not actually support this kind of interaction?\u201d My confidence and joy both take a hit when that happens.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":874621,"id":874621,"title":"simple_locator","filename":"simple_locator.jpg","filesize":21951,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/how-to-get-the-most-from-interactive-maps\/simple_locator","alt":"outline map of France","author":"6331","description":"","caption":"Small locator maps should work at a glance. Zooming or panning or clicking isn\u2019t going to tell the reader anything relevant, so disable map navigation. ","name":"simple_locator","status":"inherit","uploaded_to":874591,"date":"2020-06-02 22:33:31","modified":"2020-06-02 22:33:55","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":375,"height":367,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator.jpg","medium-width":267,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator.jpg","medium_large-width":375,"medium_large-height":367,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator.jpg","large-width":375,"large-height":367,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator.jpg","1536x1536-width":375,"1536x1536-height":367,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator.jpg","2048x2048-width":375,"2048x2048-height":367,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator.jpg","card_image-width":375,"card_image-height":367,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/simple_locator.jpg","wide_image-width":375,"wide_image-height":367}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Does the map say all that it needs to say at a glance?<\/strong><\/h3>\n

If so, you don\u2019t need interactivity. If zooming in on the map adds nothing to my understanding of the data, I feel annoyed. Interactivity requires effort, so reward it. Put another way, if you can fit all of your data on the map and it still makes sense, you might not need interactivity. I\u2019ve seen maps with a mountain of complex data that work beautifully as static maps. For one example, have a look at John Nelson\u2019s Five Years of Drought<\/a>. In fact, the lack of interactivity on his map means we have more time to study the map since we aren\u2019t busy figuring out controls. And, if nothing else, static maps load faster and work better across devices.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":874631,"id":874631,"title":"droughtintensityandduration","filename":"droughtintensityandduration-scaled.jpg","filesize":627476,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-scaled.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/how-to-get-the-most-from-interactive-maps\/droughtintensityandduration","alt":"","author":"6331","description":"","caption":"Big data plus powerful analysis doesn\u2019t always mean we need interactivity. Here, John Nelson\u2019s awesome Five Years of Drought shows us how thoughtful static cartography can still blow our minds.","name":"droughtintensityandduration","status":"inherit","uploaded_to":874591,"date":"2020-06-02 22:34:43","modified":"2020-06-02 22:35:02","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":2560,"height":1632,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-scaled.jpg","medium-width":409,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-scaled.jpg","medium_large-width":768,"medium_large-height":490,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-scaled.jpg","large-width":1694,"large-height":1080,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-1536x979.jpg","1536x1536-width":1536,"1536x1536-height":979,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-2048x1306.jpg","2048x2048-width":2048,"2048x2048-height":1306,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-729x465.jpg","card_image-width":729,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/06\/droughtintensityandduration-1694x1080.jpg","wide_image-width":1694,"wide_image-height":1080}},"image_position":"center","orientation":"horizontal","hyperlink":"https:\/\/nation.maps.arcgis.com\/apps\/Cascade\/index.html?appid=a9d345446d1a48a2918ff95b51f5841c"},{"acf_fc_layout":"content","content":"

However, when I have a lot of data and it can\u2019t be synthesized into a single representation, I rely on interactivity. For example, the story map of the Battlefields of the Civil War<\/a>\u00a0, created by my colleague Stephen Sylvia, has so many fine-grain details about each battle that interactivity was essential. He settled on date filters, time sliders, pop-ups, search fields and a clickable list of battles. The list of possible interactions was longer, but this felt like the core set to help our readers tame that data and learn something new.<\/p>\n

\u00a0<\/strong><\/p>\n

Sadly, people don\u2019t click as much as we would hope<\/strong><\/h3>\n

In recent years some very complex data visualization maps from top-tier producers such as National Geographic<\/em>, the Washington Post,<\/em> or the New York Times<\/em> have largely been static, and it isn\u2019t because these folks don\u2019t know how to make great interactive maps! It\u2019s because we\u2019re learning that people interact with multimedia less than those of us in the business wish they did.<\/p>\n

In fact, Gregor Aisch<\/a> from the New York Times<\/em> graphics department\u2014a team that produces stunning interactive maps\u2014showed that fewer than 1 in 5 readers will click on interactive content<\/a>. Interactivity isn\u2019t dead, it\u2019s just less interesting to many readers than we might have hoped. Instead, many readers want to look <\/em>at great graphics before scrolling past. They just don\u2019t always interact<\/a>. On the whole, as attention spans get shorter and our digital distractions louder, static maps that work quickly and require little of the reader are always a safe bet.<\/p>\n"},{"acf_fc_layout":"quote","author_name":"Archie Tse ","author_profession_organization":"NYTimes","image":false,"text":"If you make a tooltip or rollover, assume no one will ever see it."},{"acf_fc_layout":"content","content":"

Consider scroll-based interactivity<\/strong><\/h3>\n

One of my favorite features of story maps are scroll-based map actions<\/a>. As the reader moves through the story, the text and media coordinate with the appearance of the map. In other words, the map changes on its own at the right point in the narrative. The map can pan to a new location, or different map layers can turn on and off to reveal new details. This requires nothing of the reader other than to scroll. Scrolling is very easy and is a low-cost form of interactivity.\u00a0 And compared to a row of buttons or pulldown menus it is also very touch friendly. Best of all, it works well when space is tight since there is no UI to fit around the map and no UI that your readers have to discover and master. Have a look here<\/a> at this great example.<\/p>\n

 <\/p>\n

Final thoughts<\/strong><\/h3>\n

Today\u2019s cartographers are more like \u201cexperience engineers\u201d who empower readers to take over more and more of the authoring process. With interactive maps powered by ArcGIS we can allow our audiences to do so much with maps. Don\u2019t like the color ramp? Change it. Need to overlay different data? Go for it. Want to change the class break? No problem. A useful way to scope down all of those options is to ask \u201cIf I only want my readers to do three things, which would those be?\u201d It\u2019ll also help reduce the amount of time needed to finish our work, both of which are good things.<\/p>\n

Stepping back, increasing the amount of interactivity means the author has less control to pre-determine the message of the map. In a very real sense, the map is being re-authored by each reader. I have seen maps be successfully used for purposes the author could never have anticipated. This is a good thing. The shift in maps from \u201cstatic documents of record in which all decisions are made for the reader\u201d to \u201cliving documents which facilitate a conversation between data and understanding\u201d is a very cool development indeed.<\/p>\n

Happy mapping!<\/p>\n"}],"authors":[{"ID":6331,"user_firstname":"Mark","user_lastname":"Harrower","nickname":"Mark Harrower","user_nicename":"mark-harrower","display_name":"Mark Harrower","user_email":"MHarrower@esri.com","user_url":"","user_registered":"2018-03-02 00:18:17","user_description":"Map nerd. Passionate about great design, teaching, and doing cool things with data.","user_avatar":""}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/07\/Small_thumb.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/07\/Conflict2__1498666381961.jpg"},"yoast_head":"\nHow to get the most from interactive maps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/how-to-get-the-most-from-interactive-maps\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get the most from interactive maps\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-storymaps\/mapping\/how-to-get-the-most-from-interactive-maps\" 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