{"id":955881,"date":"2020-08-24T10:31:03","date_gmt":"2020-08-24T17:31:03","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&#038;p=955881"},"modified":"2020-09-02T06:58:49","modified_gmt":"2020-09-02T13:58:49","slug":"target-marketing-enhancements-arcgis-business-analyst-pro","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/target-marketing-enhancements-arcgis-business-analyst-pro","title":{"rendered":"Target Marketing Enhancements in ArcGIS Business Analyst Pro"},"author":4121,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,37101,37171],"tags":[626901,42181,25821,364822],"industry":[],"product":[36711,36561,37011],"class_list":["post-955881","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-announcements","category-business","tag-arcgis-business-analyst","tag-arcgis-pro","tag-tapestry-segmentation","tag-target-marketing","product-bus-analyst","product-arcgis-pro","product-esri-demographics"],"acf":{"short_description":"This blog is a brief overview of Target Marketing enhancements now available in the ArcGIS Business Analyst extension for ArcGIS Pro.","flexible_content":[{"acf_fc_layout":"content","content":"<p>This is the 1st article in a 6-part series highlighting new capabilities in the <a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/applications\/desktop\">ArcGIS Business Analyst extension<\/a>\u00a0for ArcGIS Pro 2.6 release from July 2020.<\/p>\n<p>The latest release of the Business Analyst extension for ArcGIS Pro contains new features for working with Target Marketing.<\/p>\n<p>Here are some highlights in the 2.6 release:<\/p>\n<ul>\n<li>Eight (8!) new geoprocessing tools in the Target Marketing toolset &#8211; the <a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/get-started\/whats-new-in-arcgis-pro.htm#ESRI_SECTION3_5D2C4B3E79D44C8C8FC92A49D79BA7C0\" target=\"_blank\" rel=\"noopener\">What&#8217;s New<\/a> lists them all.<\/li>\n<li>Associate a customer layer to any selected target profile.<\/li>\n<li>Add a volumetric field to your customer profile &#8211; for example, this helps you understand the volume of sales per Tapestry segment.<\/li>\n<li>You can choose any market area boundary to analyze potential customers &#8211; for example, you can use a base profile of San Diego <em>City<\/em> and see how the analysis is applied across San Diego <em>County<\/em>.<\/li>\n<li>The Four Quadrant Analysis now allows dragging-and-dropping of segments, renaming customer types, and customizing colors.<\/li>\n<li>New <a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/tool-reference\/business-analyst\/analyze-market-potential.htm\" target=\"_blank\" rel=\"noopener\">mapping layers<\/a> and <a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/tool-reference\/business-analyst\/generate-segmentation-profile-report.htm\" target=\"_blank\" rel=\"noopener\">reports<\/a> are available.\u00a0 The mapping layers have improved default cartography.<\/li>\n<li>You can now load your previously created profiles with <a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/tool-reference\/business-analyst\/import-segmentation-profile.htm\" target=\"_blank\" rel=\"noopener\">Import Segmentation Profile<\/a> and <a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/tool-reference\/business-analyst\/import-survey-profiles.htm\" target=\"_blank\" rel=\"noopener\">Import Survey Profile<\/a>.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"content","content":"<p>For a quick tour of these new features, check out this video:<\/p>\n"},{"acf_fc_layout":"youtube","start_time":"0","end_time":"","youtube_video_url":"<iframe title=\"Target Marketing Enhancements in ArcGIS Pro 2.6\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/SDP3jf_dY5w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"},{"acf_fc_layout":"content","content":"<p>You can check out the previous What&#8217;s New in Target Marketing for the 2.5 release in this <a href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/target-marketing-with-arcgis-business-analyst-pro\/\" target=\"_blank\" rel=\"noopener\">article<\/a>.<\/p>\n<p>Additional information about these new tools can be found in the ArcGIS Pro documentation for\u00a0<a href=\"https:\/\/pro.arcgis.com\/en\/pro-app\/help\/analysis\/business-analyst\/target-marketing.htm\" target=\"_blank\" rel=\"noopener\">Target Marketing<\/a>.\u00a0 We\u2019re very excited to share these new capabilities with you and are already working on expanding them in upcoming versions.\u00a0 Please reach out and let us know if you have any questions about these two new tools or any other capabilities in ArcGIS Business Analyst.<\/p>\n<p>Email the team:\u00a0<u><a href=\"mailto:businessanalyst@esri.com\">businessanalyst@esri.com<\/a><\/u><\/p>\n<p>Below you can find some links for Business Analyst that you may find useful.<\/p>\n<ul>\n<li><u><a href=\"https:\/\/www.esri.com\/en-us\/arcgis\/products\/arcgis-business-analyst\/overview\" target=\"_blank\" rel=\"noopener\">Business Analyst webpage<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/www.youtube.com\/playlist?list=PLGZUzt4E4O2KQIgWq0fiJdEenmNgvYzOe\" target=\"_blank\" rel=\"noopener\">YouTube playlist for Business Analyst<\/a><\/u><\/li>\n<li><u><a href=\"http:\/\/doc.arcgis.com\/en\/esri-demographics\/data\/global-intro.htm\" target=\"_blank\" rel=\"noopener\">Esri global data overview<\/a><\/u><\/li>\n<li><u><a href=\"http:\/\/doc.arcgis.com\/en\/esri-demographics\/data\/us-intro.htm\" target=\"_blank\" rel=\"noopener\">Esri U.S. data overview<\/a><\/u><\/li>\n<li><u><a href=\"http:\/\/doc.arcgis.com\/en\/business-analyst\/\" target=\"_blank\" rel=\"noopener\">Business Analyst help and documentation pages<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/community.esri.com\/groups\/business-analyst\" target=\"_blank\" rel=\"noopener\">GeoNet Community<\/a><\/u><\/li>\n<li><u><a href=\"https:\/\/www.linkedin.com\/groups\/2773587\/\" target=\"_blank\" rel=\"noopener\">LinkedIn user group<\/a><\/u><\/li>\n<\/ul>\n"}],"authors":[{"ID":4121,"user_firstname":"Kyle","user_lastname":"Watson","nickname":"Kyle Watson","user_nicename":"kwatsonesri","display_name":"Kyle Watson","user_email":"kwatson@esri.com","user_url":"","user_registered":"2018-03-02 00:15:42","user_description":"I work on the ArcGIS Business Analyst dev team at Esri. 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Byproducts are: lots of UX design, requirements gathering, coding, testing, doc, best practices, coffee, etc.","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/1166b8605d7caf8045cb188861ce1e7922dd7afdf9f30352854947f54f724bea?s=96&#038;d=blank&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/1166b8605d7caf8045cb188861ce1e7922dd7afdf9f30352854947f54f724bea?s=192&#038;d=blank&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"}],"related_articles":"","card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/TM2.png","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/TM1.png"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Target Marketing Enhancements in ArcGIS Business Analyst Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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