{"id":968231,"date":"2020-08-06T13:31:18","date_gmt":"2020-08-06T20:31:18","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=968231"},"modified":"2020-08-06T15:08:37","modified_gmt":"2020-08-06T22:08:37","slug":"what-was-old","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old","title":{"rendered":"What was old …"},"author":4491,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[22941],"tags":[23201,26451,40161,508022,33541],"industry":[],"product":[36581,36551],"class_list":["post-968231","blog","type-blog","status-publish","format-standard","hentry","category-mapping","tag-cartographic-design","tag-cartography","tag-living-atlas-of-the-world","tag-map-viewer-beta","tag-vector-basemaps","product-arcgis-living-atlas","product-arcgis-online"],"acf":{"short_description":"The blending tools in Map Viewer Beta are offering many new opportunities for rendering maps \u2026 and resurrecting some old ones.","flexible_content":[{"acf_fc_layout":"content","content":"

The blending tools in Map Viewer Beta are offering many new opportunities for rendering maps \u2026 and resurrecting some old ones.<\/strong><\/p>\n

In the 1980s a mapping company called Interarts offered a series of very bright and attractive wall maps printed on Tyvek. This material is known more for its use in construction and packaging, but it is a surprisingly good print medium, and durable (Interarts also created a very popular \u2018map jacket \u2019 in the same material). The maps were built using manual production techniques and were innovative for that time, because they succeeded in making the relief effect in the background (hillshade) take on the color of each country polygon.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":968241,"id":968241,"title":"InterartsMap_plusJacket","filename":"InterartsMap_plusJacket.jpg","filesize":738219,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\/interartsmap_plusjacket","alt":"","author":"4491","description":"","caption":"","name":"interartsmap_plusjacket","status":"inherit","uploaded_to":968231,"date":"2020-08-06 16:15:10","modified":"2020-08-06 16:15:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1000,"height":655,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket.jpg","medium-width":398,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket.jpg","medium_large-width":768,"medium_large-height":503,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket.jpg","large-width":1000,"large-height":655,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket.jpg","1536x1536-width":1000,"1536x1536-height":655,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket.jpg","2048x2048-width":1000,"2048x2048-height":655,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket-710x465.jpg","card_image-width":710,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/InterartsMap_plusJacket.jpg","wide_image-width":1000,"wide_image-height":655}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

In the mid-1990\u2019s the company was sold to GeoSystems (later MapQuest), where I was employed. A group of us, working with erstwhile Interarts President Barbara Petersen, figured out a way of using Photoshop to recreate the blended color effect digitally. The map continued to be published under the GeoSystems and MapQuest brands for some time.<\/p>\n

In 2000, two of us moved on to Rand McNally, and used the same process to refresh some of their long-standing wall map lines. Many of these products, from both companies, are still available if you hunt for them (although the jackets may be difficult to find!).<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":968271,"id":968271,"title":"Classic_Tyvek","filename":"Classic_Tyvek.jpg","filesize":972403,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\/classic_tyvek","alt":"","author":"4491","description":"","caption":"","name":"classic_tyvek","status":"inherit","uploaded_to":968231,"date":"2020-08-06 16:19:22","modified":"2020-08-06 16:19:22","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1000,"height":785,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek.jpg","medium-width":332,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek.jpg","medium_large-width":768,"medium_large-height":603,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek.jpg","large-width":1000,"large-height":785,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek.jpg","1536x1536-width":1000,"1536x1536-height":785,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek.jpg","2048x2048-width":1000,"2048x2048-height":785,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek-592x465.jpg","card_image-width":592,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/Classic_Tyvek.jpg","wide_image-width":1000,"wide_image-height":785}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Detail of the \u2019Tyvek\u2019 map (left) and Rand McNally\u2019s \u2018Classic\u2019 wall map (right)<\/em><\/p>\n

I moved to Esri in 2009. Despite efforts, I was never able to recreate this effect in Desktop or in ArcGIS Online\u2026 until now.<\/p>\n

 <\/p>\n

The Map Viewer<\/h1>\n

I and many of my colleagues are excited about the new ArcGIS Online Map Viewer Beta<\/a>, and we hope you are too! The new blending tools<\/a> are a highlight, and I\u2019m looking forward to seeing some exceptional maps that exploit them over the next few months. But for me, my mind went straight back to those printed maps, and I wanted to know if I could reproduce the colored hillshade effect.<\/p>\n

I was able to do it very quickly indeed. Here\u2019s how:<\/p>\n

Preparation<\/h2>\n

I started by taking the \u2018Charted Territory\u2019 basemap (created by Cindy Prostak from the Basemaps Team, and available in the Living Atlas<\/a>). To get the effect that I wanted, I needed the colored country polygons to be on a separate layer. I used the Vector Tile Style Editor<\/a> to break them out of the basemap and save them separately (I also took the opportunity to strengthen the colors). The other map detail was saved in a second vector tile layer for adding to the final map.<\/p>\n

I added the \u2018World Hillshade<\/a>\u2018 layer to a new web map with two copies of my \u2018Polygon\u2019 layer and my \u2018Detail\u2019 layer. I was now ready to add the blending effects.<\/p>\n

Creating the Blend<\/h2>\n

The web map was opened in the new Map Viewer.\u00a0 Using the blending tools, the lower polygon layer was set to \u2018Color Burn\u2019. This applied the polygon colors as a subtle tint to the World Hillshade layer below (an interesting effect in itself).<\/p>\n

 <\/p>\n"},{"acf_fc_layout":"image","image":{"ID":968291,"id":968291,"title":"MV2_ColorBurn","filename":"MV2_ColorBurn.png","filesize":161643,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\/mv2_colorburn","alt":"","author":"4491","description":"","caption":"","name":"mv2_colorburn","status":"inherit","uploaded_to":968231,"date":"2020-08-06 16:31:30","modified":"2020-08-06 16:31:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":987,"height":629,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn.png","medium-width":410,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn.png","medium_large-width":768,"medium_large-height":489,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn.png","large-width":987,"large-height":629,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn.png","1536x1536-width":987,"1536x1536-height":629,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn.png","2048x2048-width":987,"2048x2048-height":629,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn-730x465.png","card_image-width":730,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_ColorBurn.png","wide_image-width":987,"wide_image-height":629}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

The upper polygon layer was set to \u2018Multiply\u2019, restoring the flat color over the top of my blended hillshade.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":968391,"id":968391,"title":"MV2_Multiply","filename":"MV2_Multiply.png","filesize":157978,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\/mv2_multiply","alt":"","author":"4491","description":"","caption":"","name":"mv2_multiply","status":"inherit","uploaded_to":968231,"date":"2020-08-06 17:32:14","modified":"2020-08-06 17:32:14","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":987,"height":629,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply.png","medium-width":410,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply.png","medium_large-width":768,"medium_large-height":489,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply.png","large-width":987,"large-height":629,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply.png","1536x1536-width":987,"1536x1536-height":629,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply.png","2048x2048-width":987,"2048x2048-height":629,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply-730x465.png","card_image-width":730,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Multiply.png","wide_image-width":987,"wide_image-height":629}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

The \u2018Multiply\u2019 tool alone is a huge step forward. Although the transparency setting will still have its uses, it can be frustrating at times. I am sure many of you have faced the dilemma of balancing the strength of one layer against that of underlying layers, and ending up not happy with either:<\/p>\n

\u2018Multiply\u2019 allows the full tonal range of both layers to be retained.<\/p>\n

 <\/p>\n

The Final Result<\/h1>\n

The web map can be viewed here<\/a> (make sure to open it into ‘Map Viewer Beta’ if prompted). It replicates the effect that we used on those old wall maps, but with a multi-scale map I can do more.<\/p>\n

I spent some time adjusting the scale ranges for the hillshade, then added a progressively transparent white overlay (based on John Nelson\u2019s \u2018blank basemap\u2019) to fade the hillshade out at the smaller scales. At the larger scales (as in the original \u2018Charted Territory\u2019 map), the color fades away to reveal more map detail.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":968401,"id":968401,"title":"MapViewer_2","filename":"MapViewer_2.jpg","filesize":96890,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2.jpg","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\/mapviewer_2","alt":"","author":"4491","description":"","caption":"","name":"mapviewer_2","status":"inherit","uploaded_to":968231,"date":"2020-08-06 17:38:40","modified":"2020-08-06 17:38:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":1000,"height":601,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2-213x200.jpg","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2.jpg","medium-width":434,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2.jpg","medium_large-width":768,"medium_large-height":462,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2.jpg","large-width":1000,"large-height":601,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2.jpg","1536x1536-width":1000,"1536x1536-height":601,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2.jpg","2048x2048-width":1000,"2048x2048-height":601,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2-774x465.jpg","card_image-width":774,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MapViewer_2.jpg","wide_image-width":1000,"wide_image-height":601}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

Click on the lower of the two polygon layers and try some of the other blend tools. In particular, try the \u2018Color\u2019 tool. This has a similar, but exaggerated colorizing effect on the hillshade, which is maybe closer to that original \u2018Tyvek Map\u2019 look.<\/p>\n

Here I\u2019ve tried to recreate that look more authentically (for licensing reasons, this is not available as a web map):<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":968421,"id":968421,"title":"MV2_Tyvek","filename":"MV2_Tyvek.png","filesize":288576,"url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek.png","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\/mv2_tyvek","alt":"","author":"4491","description":"","caption":"","name":"mv2_tyvek","status":"inherit","uploaded_to":968231,"date":"2020-08-06 17:40:30","modified":"2020-08-06 17:40:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.esri.com\/arcgis-blog\/wp-includes\/images\/media\/default.png","width":987,"height":629,"sizes":{"thumbnail":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek-213x200.png","thumbnail-width":213,"thumbnail-height":200,"medium":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek.png","medium-width":410,"medium-height":261,"medium_large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek.png","medium_large-width":768,"medium_large-height":489,"large":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek.png","large-width":987,"large-height":629,"1536x1536":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek.png","1536x1536-width":987,"1536x1536-height":629,"2048x2048":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek.png","2048x2048-width":987,"2048x2048-height":629,"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek-730x465.png","card_image-width":730,"card_image-height":465,"wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Tyvek.png","wide_image-width":987,"wide_image-height":629}},"image_position":"center","orientation":"horizontal","hyperlink":""},{"acf_fc_layout":"content","content":"

All of this work was completed online, using copies of vector tile layers available in the Living Atlas.<\/em><\/p>\n

Note that at the time of writing, the new Map Viewer is in ‘Beta’, so capabilities may change.\u00a0 <\/em><\/p>\n"}],"authors":[{"ID":4491,"user_firstname":"Andrew","user_lastname":"Skinner","nickname":"Andrew Skinner","user_nicename":"askinner","display_name":"Andy Skinner","user_email":"ASkinner@esri.com","user_url":"","user_registered":"2018-03-02 00:16:04","user_description":"Andy is a Cartographic Designer who has been building maps for 50 years. He has been working with Esri in Redlands for 16 years, most recently on the creation of some of Esri's vector basemaps, and the development of color ramps for ArcGIS Online. Prior to Esri, he was Manager of Cartographic Design at Rand McNally, and before that a Senior Cartographer at GeoSystems\/MapQuest. He is originally from England, and worked for a number of years at what is now the University of Derby before moving to the USA. Andy can be contacted at: askinner@esri.com","user_avatar":""}],"related_articles":[{"ID":967871,"post_author":"6971","post_date":"2020-08-06 07:24:30","post_date_gmt":"2020-08-06 14:24:30","post_content":"","post_title":"Blend mode mischief: Living Atlas biodiversity as a cookie cutter","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"blend-mode-mischief-living-atlas-biodiversity-as-a-cookie-cutter","to_ping":"","pinged":"","post_modified":"2020-12-07 12:07:18","post_modified_gmt":"2020-12-07 20:07:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=967871","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":927341,"post_author":"5721","post_date":"2020-07-10 17:15:03","post_date_gmt":"2020-07-11 00:15:03","post_content":"","post_title":"Basemaps in Map Viewer Beta: a new playground","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"basemap-enhancements-mapviewerbeta","to_ping":"","pinged":"","post_modified":"2020-08-04 15:37:03","post_modified_gmt":"2020-08-04 22:37:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=927341","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"},{"ID":917281,"post_author":"6331","post_date":"2020-07-10 13:07:22","post_date_gmt":"2020-07-10 20:07:22","post_content":"","post_title":"Blend Modes are here and they\u2019re pretty awesome","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"blend-modes-are-here-and-theyre-pretty-awesome","to_ping":"","pinged":"","post_modified":"2020-12-07 11:42:25","post_modified_gmt":"2020-12-07 19:42:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=917281","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"5","filter":"raw"},{"ID":925301,"post_author":"4161","post_date":"2020-07-10 17:10:26","post_date_gmt":"2020-07-11 00:10:26","post_content":"","post_title":"Blend Modes for Thematic Maps","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"closed","post_password":"","post_name":"blend-modes-for-thematic-maps","to_ping":"","pinged":"","post_modified":"2024-06-11 17:20:08","post_modified_gmt":"2024-06-12 00:20:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=925301","menu_order":0,"post_type":"blog","post_mime_type":"","comment_count":"0","filter":"raw"}],"card_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Banner_1.jpg","wide_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Banner_2.jpg"},"yoast_head":"\nWhat was old ...<\/title>\n<meta name=\"description\" content=\"The blending tools in the new Map Viewer are offering many new opportunities for rendering maps \u2026 and resurrecting some old ones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What was old ...\" \/>\n<meta property=\"og:description\" content=\"The blending tools in the new Map Viewer are offering many new opportunities for rendering maps \u2026 and resurrecting some old ones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\" \/>\n<meta property=\"og:site_name\" content=\"ArcGIS Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/esrigis\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-06T22:08:37+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ESRI\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\"},\"author\":{\"name\":\"Andy Skinner\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/00d13402955c9135c466e4ff2a79050d\"},\"headline\":\"What was old …\",\"datePublished\":\"2020-08-06T20:31:18+00:00\",\"dateModified\":\"2020-08-06T22:08:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\"},\"wordCount\":3,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"keywords\":[\"cartographic design\",\"cartography\",\"Living Atlas of the World\",\"Map Viewer Beta\",\"vector basemaps\"],\"articleSection\":[\"Mapping\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\",\"name\":\"What was old ...\",\"isPartOf\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\"},\"datePublished\":\"2020-08-06T20:31:18+00:00\",\"dateModified\":\"2020-08-06T22:08:37+00:00\",\"description\":\"The blending tools in the new Map Viewer are offering many new opportunities for rendering maps \u2026 and resurrecting some old ones.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esri.com\/arcgis-blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What was old …\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#website\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"name\":\"ArcGIS Blog\",\"description\":\"Get insider info from Esri product teams\",\"publisher\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#organization\",\"name\":\"Esri\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png\",\"width\":400,\"height\":400,\"caption\":\"Esri\"},\"image\":{\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/esrigis\/\",\"https:\/\/x.com\/ESRI\",\"https:\/\/www.linkedin.com\/company\/5311\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/00d13402955c9135c466e4ff2a79050d\",\"name\":\"Andy Skinner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/CartoonMe_2017_lr.png\",\"contentUrl\":\"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/CartoonMe_2017_lr.png\",\"caption\":\"Andy Skinner\"},\"description\":\"Andy is a Cartographic Designer who has been building maps for 50 years. He has been working with Esri in Redlands for 16 years, most recently on the creation of some of Esri's vector basemaps, and the development of color ramps for ArcGIS Online. Prior to Esri, he was Manager of Cartographic Design at Rand McNally, and before that a Senior Cartographer at GeoSystems\/MapQuest. He is originally from England, and worked for a number of years at what is now the University of Derby before moving to the USA. Andy can be contacted at: askinner@esri.com\",\"sameAs\":[\"ajskinnermap\"],\"url\":\"https:\/\/www.esri.com\/arcgis-blog\/author\/askinner\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What was old ...","description":"The blending tools in the new Map Viewer are offering many new opportunities for rendering maps \u2026 and resurrecting some old ones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old","og_locale":"en_US","og_type":"article","og_title":"What was old ...","og_description":"The blending tools in the new Map Viewer are offering many new opportunities for rendering maps \u2026 and resurrecting some old ones.","og_url":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old","og_site_name":"ArcGIS Blog","article_publisher":"https:\/\/www.facebook.com\/esrigis\/","article_modified_time":"2020-08-06T22:08:37+00:00","twitter_card":"summary_large_image","twitter_site":"@ESRI","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old#article","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old"},"author":{"name":"Andy Skinner","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/00d13402955c9135c466e4ff2a79050d"},"headline":"What was old …","datePublished":"2020-08-06T20:31:18+00:00","dateModified":"2020-08-06T22:08:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old"},"wordCount":3,"commentCount":0,"publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"keywords":["cartographic design","cartography","Living Atlas of the World","Map Viewer Beta","vector basemaps"],"articleSection":["Mapping"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old","url":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old","name":"What was old ...","isPartOf":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#website"},"datePublished":"2020-08-06T20:31:18+00:00","dateModified":"2020-08-06T22:08:37+00:00","description":"The blending tools in the new Map Viewer are offering many new opportunities for rendering maps \u2026 and resurrecting some old ones.","breadcrumb":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esri.com\/arcgis-blog\/products\/arcgis-living-atlas\/mapping\/what-was-old#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esri.com\/arcgis-blog\/"},{"@type":"ListItem","position":2,"name":"What was old …"}]},{"@type":"WebSite","@id":"https:\/\/www.esri.com\/arcgis-blog\/#website","url":"https:\/\/www.esri.com\/arcgis-blog\/","name":"ArcGIS Blog","description":"Get insider info from Esri product teams","publisher":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esri.com\/arcgis-blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esri.com\/arcgis-blog\/#organization","name":"Esri","url":"https:\/\/www.esri.com\/arcgis-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/Esri.png","width":400,"height":400,"caption":"Esri"},"image":{"@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/esrigis\/","https:\/\/x.com\/ESRI","https:\/\/www.linkedin.com\/company\/5311\/"]},{"@type":"Person","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/00d13402955c9135c466e4ff2a79050d","name":"Andy Skinner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esri.com\/arcgis-blog\/#\/schema\/person\/image\/","url":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/CartoonMe_2017_lr.png","contentUrl":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2018\/04\/CartoonMe_2017_lr.png","caption":"Andy Skinner"},"description":"Andy is a Cartographic Designer who has been building maps for 50 years. He has been working with Esri in Redlands for 16 years, most recently on the creation of some of Esri's vector basemaps, and the development of color ramps for ArcGIS Online. Prior to Esri, he was Manager of Cartographic Design at Rand McNally, and before that a Senior Cartographer at GeoSystems\/MapQuest. He is originally from England, and worked for a number of years at what is now the University of Derby before moving to the USA. Andy can be contacted at: askinner@esri.com","sameAs":["ajskinnermap"],"url":"https:\/\/www.esri.com\/arcgis-blog\/author\/askinner"}]}},"text_date":"August 6, 2020","author_name":"Andy Skinner","author_page":"https:\/\/www.esri.com\/arcgis-blog\/author\/askinner","custom_image":"https:\/\/www.esri.com\/arcgis-blog\/app\/uploads\/2020\/08\/MV2_Banner_2.jpg","primary_product":"ArcGIS Living Atlas","tag_data":[{"term_id":23201,"name":"cartographic design","slug":"cartographic-design","term_group":0,"term_taxonomy_id":23201,"taxonomy":"post_tag","description":"","parent":0,"count":332,"filter":"raw"},{"term_id":26451,"name":"cartography","slug":"cartography","term_group":0,"term_taxonomy_id":26451,"taxonomy":"post_tag","description":"","parent":0,"count":558,"filter":"raw"},{"term_id":40161,"name":"Living Atlas of the World","slug":"living-atlas-of-the-world","term_group":0,"term_taxonomy_id":40161,"taxonomy":"post_tag","description":"","parent":0,"count":393,"filter":"raw"},{"term_id":508022,"name":"Map Viewer Beta","slug":"map-viewer-beta","term_group":0,"term_taxonomy_id":508022,"taxonomy":"post_tag","description":"","parent":0,"count":31,"filter":"raw"},{"term_id":33541,"name":"vector basemaps","slug":"vector-basemaps","term_group":0,"term_taxonomy_id":33541,"taxonomy":"post_tag","description":"","parent":0,"count":95,"filter":"raw"}],"category_data":[{"term_id":22941,"name":"Mapping","slug":"mapping","term_group":0,"term_taxonomy_id":22941,"taxonomy":"category","description":"","parent":0,"count":2690,"filter":"raw"}],"product_data":[{"term_id":36581,"name":"ArcGIS Living Atlas","slug":"arcgis-living-atlas","term_group":0,"term_taxonomy_id":36581,"taxonomy":"product","description":"","parent":0,"count":1171,"filter":"raw"},{"term_id":36551,"name":"ArcGIS Online","slug":"arcgis-online","term_group":0,"term_taxonomy_id":36551,"taxonomy":"product","description":"","parent":0,"count":2427,"filter":"raw"}],"primary_product_link":"https:\/\/www.esri.com\/arcgis-blog\/?s=#&products=arcgis-living-atlas","_links":{"self":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/968231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/users\/4491"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/comments?post=968231"}],"version-history":[{"count":0,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/blog\/968231\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/media?parent=968231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/categories?post=968231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/tags?post=968231"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/industry?post=968231"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.esri.com\/arcgis-blog\/wp-json\/wp\/v2\/product?post=968231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}