{"id":997342,"date":"2020-09-10T14:20:45","date_gmt":"2020-09-10T21:20:45","guid":{"rendered":"https:\/\/www.esri.com\/arcgis-blog\/?post_type=blog&p=997342"},"modified":"2020-09-10T15:08:00","modified_gmt":"2020-09-10T22:08:00","slug":"threshold-rings-drive-time-polygons-arcgis-business-analyst-pro","status":"publish","type":"blog","link":"https:\/\/www.esri.com\/arcgis-blog\/products\/bus-analyst\/business\/threshold-rings-drive-time-polygons-arcgis-business-analyst-pro","title":{"rendered":"Customer Derived Trade Areas: Now with threshold methods!"},"author":78361,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"_searchwp_excluded":""},"categories":[23341,37171],"tags":[42181,23571],"industry":[],"product":[36711],"class_list":["post-997342","blog","type-blog","status-publish","format-standard","hentry","category-analytics","category-business","tag-arcgis-pro","tag-whats-new","product-bus-analyst"],"acf":{"short_description":"Find out more about your trade areas and customer base using threshold rings and drive-time polygons in Business Analyst Pro 2.6.","flexible_content":[{"acf_fc_layout":"content","content":"

This is the fourth article in a six-part blog series that highlights new capabilities in the Business Analyst extension for ArcGIS Pro<\/a> 2.6 release from July 2020.\u00a0Be sure to read the other blog articles<\/a> about the 2.6 release.<\/p>\n

The Generate Customer Derived Trade Areas tool<\/a> allows users to create trade areas around business locations based on the number of customers or volume of sales among customers. Many users incorporate this tool into their work when evaluating a business location or planning for a new location. It is particularly useful for understanding the specific area where most of your business is conducted. This popular tool has long helped users examine the geography of their businesses, and now it will feature new methods: Threshold Rings<\/a> and Threshold Drive Times<\/a>. These add to the existing techniques called: Simple, Amoeba, Detailed, and Detailed with Smoothing.<\/p>\n

The 2.6 release of the Business Analyst extension for ArcGIS Pro includes Threshold Rings and Threshold Drive Times as part of the Generate Customer Derived Trade Areas tool. These new methods can be used to create trade areas, starting at a business location and expanding outward until the areas reach a threshold\u2014an amount of customers or sales volume\u2014that you define. This 2-minute video provides a good overview of these methods.<\/p>\n"},{"acf_fc_layout":"youtube","start_time":"0","end_time":"","youtube_video_url":"