Sr. Industry Marketing Manager – State and Local Government

Overview

As a Senior Industry Marketing Manager, you will develop, manage, and execute strategic marketing campaigns to increase revenue, develop new markets, block competition, and build community within the state and local government market. As a senior marketer on the team, you will leverage your advanced/developed/established marketing experience to influence the broader team’s strategy and long-term success. You will partner with a domain-specific subject matter expert to understand the market trends and audience needs; develop messaging and content; and create campaigns with a diversified marketing channel mix in order to build a long-term marketing strategy for a specific market(s) within state and local government.

A “day in the life” can consist of conducting market research; monitoring industry and technology trends; writing and creating a wide range of content; executing events and webinars; reporting campaign performance; interviewing and publishing customer success stories; working with professional associations; and co-marketing with Esri strategic partners. A successful Senior Industry Marketing Manager builds and maintains a strong relationship with their subject matter expert, other internal marketing divisions (such as Events department, in-house designers, various channel teams, data team), sales leads, Esri customers, Esri’s certified software and solution providers, media and publications, and professional associations.

Responsibilities

• Campaign Planning & Management: Develop and execute integrated marketing campaigns using a wide range of channels, tactics, and approaches.
• Content Creation: Create campaign assets, including messaging, print collateral, and digital content that contribute to overall campaign success. Collaborate with in-house design/creative resources to produce brochures, ebooks, videos, emails, ads, social assets, webpages, blogs, articles, graphics, and more.
• Event Management: Contribute to third-party events and Esri-hosted events by creating messaging and content, negotiating and developing engagement opportunities for Esri and our audience; supporting onsite logistics, and establishing forums that help build community.
• Project Management: Deliver campaign assets on time and on budget. Manage multiple deadlines and priorities simultaneously, communicating progress updates regularly to stakeholders and any potential challenges.
• Analytics and Reporting: Track campaign performance and engagement at every step through campaign activity reports and analytics.
• Leverage Marketing Processes & Technology: Utilize available technologies and processes to manage activities, segment audience data, run email campaigns, run advertising campaigns, build webpages, publish customer stories, and track analytics.
• Customer Engagement: Build relationships with Esri customers to better understand audience needs, elevate best practices and repeatable approaches, and highlight successful implementations in articles and third-party media.
• Collaborate with Partners and Industry Influencers: Work with certified Esri software and solution providers, professional associations, media, and thought leaders to position Esri as a major player in the market; block competition; influence legislation or policies; reach executives; and increase coverage in major publications and media outlets.
• Community Building: Foster a vibrant user community through marketing activities that sustain and grow advocates of Esri and GIS including virtual communities, user groups, regional meetups, online forums, and events that encourage a two-way dialog between Esri staff and customers.

Requirements

• 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries
• Established knowledge of marketing principles, campaign management, and process improvement
• Excellent verbal communication and writing skills for internal and external audiences
• Highly organized, self-motivated, and able to manage multiple priorities and deadlines
• Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
• Strong decision making, problem resolution, and creative thinking skills
• Must be able to travel up to 20% during peak marketing periods
• Bachelor’s degree in marketing, business or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Knowledge in state and local government structures and operations
• Advanced writing, editing, and messaging development skills
• Knowledge of GIS applications in related industries
• Master’s in marketing, business, or a related field

#LI-Onsite

#LI-MJ1

About Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.