Business Strategy Analyst

Overview

As a Business Strategy Analyst you will play a critical role in driving how Esri goes to market across our diverse product portfolio, and the many industries we serve. The role is part of the Digital Performance Management (DPM) team that is responsible for helping accelerate the growth of Esri through market research, go to market strategy and performance management/measurement. You will support the creation of new methodologies of data analysis and will be part of optimizing our current marketing capabilities. This is a unique opportunity to impact not just the Marketing Division but the entire company.

Responsibilities

• Source, organize, and analyze quantitative and qualitative data to support initiatives for growth
• Research, develop, and maintain in-depth reports and analysis of key strategic market opportunities, including exploring market models, opportunity assessment, optimizing current business, and competitive landscape
• Develop and manage ongoing audience analytics and reports and provide behavior insights and formal recommendations of strategy aligned audiences
• Deliver actionable ad-hoc reports or standard dashboards that show key performance indicators, identify areas of improvement, and display root cause analysis of problems
• Communicate findings of patterns, insights, and trends to decision makers; deliver additional analysis and recommendations
• Continually contribute to innovating how we measure effectiveness and efficiency across our marketing activities
• Collaborate with advertising and integrated marketing teams on complete data onboarding and routine data management platform (DMP) audit/inventory exercises
• Create and modify existing traits and segments in our DMP to be used for marketing activities
• Develop presentations and tools to facilitate communication of strategic initiatives and plans to internal and external audiences

Requirements

• 3-5+ years of digital marketing/advertising experience with a passion for data-driven targeting strategies
• 1-2+ years of experience with Adobe Analytics or Google Analytics, PowerBI, Tableau, SQL, excel, and database management
• Excellent interpersonal skills, including the ability to influence others and gain the trust of stakeholders
• Strong analytic skills with a balance of technical know-how and strategic thinking
• Familiarity with a DMP, and experience mining it either directly or in partnership with a data technician to find new insights that drive value
• Ability to communicate DMP and data-driven concepts to a non-technical audience
• Bachelor’s in marketing, business, data science, or a related field

Recommended Qualifications

• Familiarity with Adobe marketing tech stack solutions (e.g., Adobe Analytics, Adobe Target)
• Familiarity with AI, machine learning and/or predictive analytics

About Esri

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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