Business Systems Analyst, Marketing Technology

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Play a key role in ensuring internal marketing technologies meet objectives on time and on budget by understanding current and planned capabilities, how systems integrate to support business process, ensuring tasks are recorded with timetables, and all parties are aware of deadlines.

In this role you will be responsible for maintaining integrations to ensure business needs are met and identify new integrations required to help enable new business strategies. You will work with a diverse set of technologies and people to ensure new technologies and capabilities are brought online and improved efficiently. Your primary responsibility will be managing systems integrations and implementation projects and keeping them up to date in collaboration stakeholders.

You will work to drive accurate implementation, quality delivery of capabilities, and work with change management to ensure user adoption is high. These improvements will increase benefit realization, value creation, ROI, and the achievement of results and outcomes.


  • Identify improvements to systems and data integrations and work with IST and others within marketing technology to implement those improvements
  • Work with marketing analytics and IST to enable new data flows and integrations to meet business needs and strategies
  • Collaborate with teams such as hange management and marketing analytics to ensure implementation projects are ready for their efforts in a timely fashion
  • Own several projects a year to implement technologies and capabilities ranging from single team implementations to enterprise-level solutions
  • Ensure stakeholder and development teams understand deliverables and timelines for implementations and integrations
  • Manage project kickoff, requirement gathering, and regular status meetings
  • Guide project teams on mitigating risks and propose backup plans for areas of high-risk
  • Form strong working relationships within marketing teams and across the organization to launch projects on scope and schedule
  • Communicate status and potential project risks to project stakeholders in a timely fashion


  • 4+ years of working experience in marketing technology, process optimization, and project management
  • Experience in evaluating and optimizing marketing processes, systems integrations, and data flows between systems
  • Experience and knowledge of project management principles, methodologies, and tools
  • Experience with large-scale enterprise projects
  • Exceptional communication skills, both written and verbal
  • Fundamental analytical and conceptual thinking skills
  • Experience in marketing and solid knowledge of digital marketing fundamentals
  • Bachelor's in business, communications, computer science or related field

Recommended Qualifications

  • Project management certification
  • Knowledge of Workfront or similar Project Management tools, Adobe Solutions, and Salesforce

About Esri

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.



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