eCommerce Marketplace Marketing Specialist


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Overview


Be integral in our ambitious growth strategy for digital transactions with partners aligned with Esri’s core software. You will manage digital marketing initiatives to lead greater channel awareness, drive demand, and improved customer engagement on ArcGIS Marketplace.

You'll collaborate with digital sales, the Esri partner team, product management, product marketers, development, integrated marketing, and industry marketing to create and execute campaigns and outbound communication, including messaging, product launches, and go-to-market strategies. You will lead the strategies and techniques to build a successful marketplace growth including raising internal sales awareness, connecting customers to partners offerings, sales staff, and partner awareness.

While the foundational marketing activities (social posts, newsletters, digests) will be part of your day to day role, you will also have an opportunity to use your creativity and proven track record to grow demand and engagement for Marketplace and evolve the marketing strategy to support the expansion of the eCommerce technology and business model.

Responsibilities


  • Build content to maximize quality engagement to ArcGIS Marketplace
  • Support Esri’s listings and promotion in strategic alliance marketplaces (Microsoft Azure Marketplace, AWS Marketplace, etc.)
  • Author humanistic engaging communication content promoting ArcGIS Marketplace
  • Maintain digital editorial calendars; author content and work across departments on posting and scheduling across digital and social channels
  • Support the eCommerce strategy and leverage multiple channels to drive demand for Esri and partner digital sales opportunities
  • Measure, track, analyze, and report performance of ArcGIS Marketplace and assess against goals (ROI and OKRs) to improve the effectiveness of online efforts
  • Manage campaigns and promotions to increase awareness, demand, and adoption by establishing success criteria, tracking success, and proposing alternative courses of actions, as needed
  • Outbound communication to world and communication to all customers to promote Marketplace
  • Create messaging briefs that identify problems and solutions to include product positioning and value propositions and identifying user and buyer personas

Requirements


  • 2-4 years of digital marketing experience in a combination of digital marketing channels with emphasis on SAAS marketplaces
  • Excellent writing, editing, and content creation skills
  • Solid understanding of email marketing, newsletter marketing, and ecommerce
  • Ability to analyze data and analytics and communicate out actionable insights
  • Excellent problem-solving skills
  • Able to plan, execute, and analyze to optimize marketing strategies
  • Bachelor’s degree, preferably in marketing or design

Recommended Qualifications


  • Experience in visual tools and light wireframing (Invision, Photoshop, Lucidchart)
  • Experience in marketin technology (Adobe, Workfront, Salesforce/Pardot)
  • Multi-channel marketing experience
  • Proficient in data analysis (Adobe Analytics, Google Analytics)
  • Experience in software or high-tech industry

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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