Industry Marketing Manager, State & Local Government


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Overview


Join our dynamic team of GIS leaders and marketing professionals to coordinate, execute, and monitor marketing campaigns that deliver on industry strategy plans. You will partner with industry specialists and strategists and business stakeholders to ensure the successful development, execution, optimization, and measurement of campaigns and tactics.

Responsibilities


  • Develop and coordinate the execution of integrated marketing campaigns and tactics
  • Create campaign assets, including messaging, collateral, and digital content, that contribute to overall campaign success
  • Lead and support event messaging and execution as part of an integrated campaign plan to achieve industry goals
  • Deliver campaign assets on time and on budget
  • Work with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
  • Track campaign progress at every step and manage campaign activity reports and ROI analytics
  • Provide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports
  • Work with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performance

Requirements


  • 3-5+ years of marketing experience
  • Time management, resource management, and project management skills
  • Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities
  • Possess incredible drive and follow through
  • Quick learner with a positive attitude
  • Strong decision-making, problem resolution, and creative thinking skills
  • Excellent written and verbal communication skills
  • Ability and willingness to travel internationally
  • Bachelor's or master's in marketing, business, geography, GIS, or related field

Recommended Qualifications


Use of sales and marketing automation systems such as Pardot, Adobe Analytics, and Salesforce

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