Marketing Audience Analyst


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Overview


As a marketing audience analyst, you will be developing, extending, and syndicating custom audiences based on multiple data sources (1st, 2nd, and 3rd party) to support successful execution of Esri’s marketing strategy. You will collaborate with leadership to enhance and support our current data management platform (DMP) by building traits and segments, pushing them to our advertising department, and ensuring best-in-class data integration across the organization. You will also support the creation of new methodologies of data analysis and will be part of optimizing our customer data platform. This is a unique opportunity to grow your DMP expertise and impact not just the Marketing Division but the entire company.

Responsibilities


  • Create and modify existing traits and segments in our DMP to be used for marketing activities
  • Manage ongoing DMP reports and respond to ad-hoc requests from internal stakeholders
  • Maintain the attributes of our DMP customer profile
  • Collaborate with advertising and integrated marketing teams on complete data onboarding and routine DMP audit/inventory exercises; ensure DMP strategy is executed timely
  • Deliver actionable ad-hoc reports or standard dashboards that show key performance indicators, identify areas of improvement, and display root cause analysis of problems
  • Communicate findings of patterns, insights, and trends to decision makers
  • Continually contribute to innovating how we measure effectiveness and efficiency across our marketing activities

Requirements


  • 3-5+ years of digital marketing/advertising experience with a passion for data-driven targeting strategies
  • 1-2+ years of experience creating traits and segments for targeting and enriching customer profile attributes in a DMP (Adobe Audience manager preferred), along with in-depth knowledge of 1st, 2nd, and 3rd party data
  • Familiarity with DSPs/AdTech platforms and a basic understanding of 3rd party advertising operates and standard advertising performance indicators
  • Strong analytic skills with a balance of technical know-how and strategic thinking
  • Ability to communicate DMP and data-driven concepts to a non-technical audience
  • Bachelor’s in marketing, business, data science, or a related field

Recommended Qualifications


  • Familiarity with Adobe marketing tech stack solutions (e.g., Adobe Analytics, Adobe Target)

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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