Marketing Automation Specialist


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Overview


The marketing automation specialist is responsible for design, quality assurance (QA), execution, maintenance, and reporting for automated marketing programs and email distribution. In this role you will be tactically focused on the execution and constant optimization of emails, automation rules, and other marketing automation tasks. In addition, you will serve as an internal consultant to marketing teams, guiding email strategy.

Responsibilities


  • Manage email marketing program development and execution, including engagement programs, dynamic content variables, and creation of responsive text and image-based email template designs
  • Design and develop modular components from the ground up, optimized for display on desktop and mobile devices across email clients and ISPs
  • Create nurturing and scoring programs to support the marketing organization and continually evaluates these for improvements
  • Plan and perform A/B testing and execute enhancements to email campaigns to improve conversion rates, programs/campaign ROI, and sales growth
  • Document marketing automation processes, programs, and procedures
  • Provide consultative support for the Marketing Division to improve email channel performance and share best practices
  • Train marketing resources on how to measure email effectiveness, run reports, and accomplish basic tasks within the MAP

Requirements


  • 2 years of experience in B2B marketing and a bachelor's degree, or 1 year of experience in B2B marketing and a master's degree
  • Marketing automation experience that includes design and quality assurance of lead scoring and multi-tiered programs
  • Intermediate CRM and marketing automation administration (preferably Salesforce and Pardot)
  • Strong understanding of email campaign execution, Q&A testing, and conversion measurement
  • Intermediate HTML skills
  • Strong understanding of creating and working with graphic assets such as PSD, PDF, JPG, PNG, and SVG
  • Strong data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing solutions and business decisions
  • Strong problem solving and project management capabilities that include the ability to accurately specify project timeframes, dependencies, and risk factors
  • Ability to translate business requirements into technical specifications
  • Strong verbal and written communication with the ability to develop strong working relationships with internal peers and agency partners, fostering cooperation in non-hierarchical relationships

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

 

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

 

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

 

A reasonable estimate of the base salary range is $66,560 - $104,000

 

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