Marketing Data Technologist


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Overview


Help enable marketing tactics by providing technical expertise in areas such as market segmentation, data extraction for outbound campaigns, the creation and processing of marketing-qualified leads (MQLs), and report creation to measure campaign effectiveness. You will also work closely with marketing campaign managers to recommend best practices around audience targeting. Our ideal candidate will possess a combination of business acumen and technical expertise.

Responsibilities


  • Work with internal stakeholders to build targeted lists for email, direct mail, digital advertising, and outbound calling campaigns
  • Create Adobe Audience Manager (AAM) segmentations for advertising, re-marketing, and personalization efforts
  • Develop programmatic means for importing and extracting data from our data warehouses and business systems
  • Assist marketing analysts with reporting and dashboard projects as needed
  • Implement nurture and drip campaigns
  • Collaborate with marketing and sales teams to ensure that campaign targets and leads are aligned with strategic objectives
  • Create automation and standardization projects to support the data stewardship program

Requirements


  • Experience building segmentation and dynamic lists in Pardot
  • Strong experience developing SQL queries
  • Intermediate knowledge with Adobe Experience Cloud (AAM, AA), Power BI
  • Advanced Microsoft Excel skills including formula, VBA, and macros
  • 2+ years of experience in a B2B marketing data, marketing automation, or marketing technology role
  • 2+ years of hands-on experience using Salesforce.com
  • Experience developing data-driven marketing campaigns
  • Exceptional data analysis and presentation skills
  • Ability to communicate findings visually, verbally, and in writing
  • Bachelor's in marketing, information systems, computer science, or related field

Recommended Qualifications


  • Experience with IDQ (Informatica Data Quality)

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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