Product Marketing Manager


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Overview


As a product marketing manager at Esri, you'll drive awareness, demand, and adoption of products that are solving the world’s most complex challenges. You’ll collaborate with other teams to create and execute marketing campaigns including product positioning and messaging, product launches, and go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change!

Responsibilities


  • Understand user and buyer needs to create personas, positioning, and messaging for product portfolio
  • Lead, coordinate, and execute new product launches, internal communications, and multi-channel enablement
  • Work with corporate marketing and industry marketing teams to execute on campaigns
  • Partner with cross-functional teams to drive awareness and adoption of Esri technology globally
  • Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
  • Provide insight into competitive capabilities
  • Develop and monitor key performance indicators to measure product performance in market
  • Work with product management, product engineering, and global business development through the product development lifecycle

Requirements


  • Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
  • Strong interpersonal skills; ability to thrive in a cross-functional team environment
  • Experience with marketing technology and common marketing concepts
  • Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
  • Ability to exercise good judgment within defined procedures and practices to determine appropriate action
  • Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
  • 2-5 years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
  • Bachelor’s in business, marketing, or related field (master’s strongly preferred)

Recommended Qualifications


  • Experience or strong interest in learning in high-tech or geospatial industry
  • Experience with marketing automation, analytics, advertising and targeting software

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email humanresources@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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