Product Marketing Manager - Data Editing and Management

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As a results-oriented, team player with a strong interest in technology and proven marketing talent you will use your skills and passion to work with product, marketing, engineering, and sales managers to develop and implement effective marketing strategies for enterprise-wide data editing and management products and capabilities. You'll create and execute plans and programs to drive results and increase awareness and adoption of Esri's market leading data editing and management capabilities across a variety of industries with a focus on state and local government and infrastructure markets.


  • Collaborate cross-functionally with Product Management, Product Engineering, Product Development, Global Business Development, and Corporate Marketing
  • Research and understand market needs to create personas, positioning, and value-based messaging for products in your portfolio
  • Lead, coordinate, and execute global product launch and release activities, internal communications, and multi-channel enablement
  • Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally
  • Develop materials to educate prospects and users, including web pages, emails, videos, case studies, social content, press releases, and product resources
  • Provide insight into competitive capabilities and risks
  • Identify and monitor Key Performance Indicators to measure content effectiveness and usage as well as overall campaign performance.


  • 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
  • Demonstrated ability in releasing and growing innovative technology products
  • Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
  • Experience using and/or developing GIS application
  • Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
  • Bachelor's degree in business, marketing, or related field

Recommended Qualifications

  • MBA and/or a geography, computer science, information systems background
  • Demonstrated experience using multi-app marketing technology stack
  • Experience applying SEO and current digital marketing techniques
  • Minimum of 3 years of experience working in an office environment


Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is
$66,560-$110,240 USD

About Esri

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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