Product Marketing Manager - Geospatial Technology

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Join Esri and help shape the future of products, technologies, and workflows that connect customers with world-class geospatial technology. 


As a product marketing manager at Esri, you'll drive awareness, demand, and adoption of products that are solving the world’s most complex challenges. You’ll collaborate with other teams to create and execute marketing campaigns including product positioning and messaging, product launches, and go-to market strategies, all while working for a company that is committed to science, sustainability, community, education, research, and positive change!


  • Collaborate cross-functionally with product management, product engineering, product development, global business development, and corporate marketing
  • Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externally
  • Lead, coordinate, and execute global product release activities, internal communications, and multi-channel enablement
  • Collaborate with product management and engineering teams to distill key features and capabilities into messages that drive global awareness and adoption
  • Craft and develop materials to educate prospects and users; including web pages, emails, videos, case studies, press releases, and product resources
  • Understand user and buyer persona needs to create personas, positioning, and value-based messaging for products in your portfolio
  • Provide insight into competitive capabilities
  • Develop and monitor Key Performance Indicators to measure product performance and usage


  • 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
  • Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
  • Strong interpersonal skills and thrives in a cross-functional team environment
  • Experience with marketing technology and common marketing concepts
  • Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
  • Ability to exercise good judgment within defined procedures and practices to determine appropriate action
  • Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
  • Ability to travel 10-20% for strategic meetings, events and/or tradeshows
  • Bachelor’s in business, marketing, or related field

Recommended Qualifications

  • Demonstrated ability in releasing and growing innovative technology products
  • Experience communicating and presenting to senior leadership to drive alignment and influence recommendations and trade-offs
  • Experience in GIS, the Internet of Things (IoT), or systems of record
  • Master's degree preferred (MBA and/or a geography, computer science, engineering, technology background)

About Esri

Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them. 
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. 
If you need a reasonable accommodation for any part of the employment process, please email and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. 
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. 
A reasonable estimate of the base salary range is $66,560.00 - $110,240.00. 



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