Product Marketing Manager - Operational Intelligence Products


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Overview


Are you passionate about applying your marketing expertise to software products that make a difference in the world? So are we!
Esri was founded in 1969 to help solve some of the world’s most difficult problems. Since then, we’ve been supporting our users’ important work with a commitment to science, sustainability, community, education, research, and positive change. To continue this vision, we’re growing our team. We’re looking for a results-driven product marketing manager for operational intelligence products who can expand the world’s most powerful mapping and analytics software into new and existing markets. Utilize your skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase sales and awareness of Esri's analytical products, especially in the national government and public safety industries. This position is available in all Esri offices and is eligible for remote consideration.

Responsibilities


  • Plan and execute marketing activities for one or more Esri software products including direct marketing, public relations, advertising, social media, and events
  • Conduct market research and customer interviews to identify the pain points, motivations, and needs of target buyer personas
  • Create buyer persona profiles that include demographics, business functions, professional motivations, technical knowledge, and company profiles
  • Serve as a subject matter expert responsible for defining and creating product positioning and messaging
  • Collaborate with product management and development teams to define a roadmap based on market opportunity, customer needs, and key use-cases
  • Define, coordinate, and execute go-to-market strategies for product launches and campaigns that align with corporate strategic initiatives
  • Understand the entire customer journey and assess content gaps for each of the phases
  • Author and edit content for brochures, web pages, case studies, press releases, technical papers, seminars, advertisements, demos, sales tool kits, and other marketing collateral
  • Conduct presentations and briefings to a wide-ranging audience including customers, senior leadership teams and directors, and departments within Esri

Requirements


  • Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
  • Strong interpersonal skills; thrive in a cross-functional team environment
  • Experience with marketing technology and common marketing concepts
  • Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
  • Ability to exercise good judgment within defined procedures and practices to determine appropriate action
  • Self-starter, detail- and task-oriented; able to successfully manage multiple priorities with guidance from leadership
  • 2-5 years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
  • Bachelor’s in business, marketing, or related field (master’s strongly preferred)

Recommended Qualifications


  • Experience or strong interest in learning about advanced analytics and GIS in defense, intelligence, public safety, and security industries
  • Prior experience in government or working with the public sector

About Esri


Our passion for improving quality of life through geography is at the heart of everything we do. Esri’s geographic information system (GIS) technology inspires and enables governments, universities, and businesses worldwide to save money, lives, and our environment through a deeper understanding of the changing world around them.

Carefully managed growth and zero debt give Esri stability that is uncommon in today's volatile business world. Privately held, we offer exceptional benefits, competitive salaries, 401(k) and profit-sharing programs, opportunities for personal and professional growth, and much more.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

If you need a reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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